Thursday, February 14, 2013

Start Spreading the Word!

When it comes to making introductions, first impressions are very important. Whether you're introducing a new business location, new employees, or even a new product or service, introductory marketing pieces are a great way to make a lasting impact.

A professionally printed introductory piece can establish credibility, build report, and pique interest. However, it's important to remember that this is simply an introduction. Give readers adequate details, but don't overwhelm them. Instead, develop it as a lead-in piece that entices readers to learn more.

The creative options for direct mail introductions are endless and can include letters, postcards, self-mailers, statement stuffers, personalized note cards, brochures, or even a simple folded flyer. In addition to direct mail, you can distribute introductory materials at trade shows and other events, include them with purchases, or deliver them door-to-door with eye-catching door hangers. To increase staying power, consider including an elite offer, coupon, exclusive invitation, or tear-away business card that recipients can use to keep your information at their fingertips.

If you need ideas or want help getting started, give us a call today. Our creative team would love to help you start spreading the word!

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