Making Marketing Goals a Reality with Print

Marketing is the process of getting potential clients interested in your products or services.

The keyword phrase here is the process. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings. 

When (and Why!) Print Marketing is Important

Did you know . . . 

• Print ads require 21% less cognitive effort to process


• Print advertising drives higher levels of brand recall than digital (77% vs. 46%)


• 82% of consumers trust print ads the most when making a purchase decision

How does print drive consumer response? 

• The response rate for direct-mail marketing is 37% higher than the email rate.


• Nearly 80% of consumers act on direct printed mail advertisements compared to 45% on electronic advertisements.


• Print and direct mail marketing bring a 9% customer response rate compared to other digital marketing channels, which hover around 1% or less. 

Even more exciting, brands that combine print and digital ads make online campaigns 400% more effective!

Now is the Time to Craft a Print Marketing Plan

When it's time to plan your print marketing, start with the ideal outcome.

Define how many first-time customers you hope to gain or how many product units you want to sell. Quantify the goal, then work backward like this:

The Crooked Spoon Café noticed that about 20% of recipients visited a "BOGO" URL link created as an online landing page in response to a direct mail teaser. 10% of BOGO link visitors used this time-bound coupon in the restaurant. From this information, the café worked backward to craft a direct mail strategy.

The Crooked Spoon wanted to draw 200 visitors for a fall harvest gala. If around 10% of URL visitors use online coupons, the café needs about 2,000 visitors for the landing page. If only 20% of direct mail recipients would hop online, the café should send mail teasers to 10,000 households.

How might this work for your business? Define your "win," then zoom out to plan where, when, and how you'll use specific print products (brochures, catalogs, direct mail postcards, trade show flyers, or presentation folders) to get there. Tie measurable outcomes to the amount of print pieces you'll prep, and make this print advertising as compelling and timely as possible.

Like a perfectly executed pass, print marketing can move the ball from mid-field to the endzone in a flash! Need help? Our team of experts is happy to share estimates, samples, or ideas. Contact us today for details.

25 Thankfulness Quotes for Expressing Gratitude This Season

Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. 

Embracing gratefulness helps in the workplace, too. Research has proven that employees who have had gratitude expressed to them put more effort into helping others, are more generous and willing to share profits, and show more loyalty to their company. 

Whether you incorporate them in seasonal print marketing materials or share them with your friends, colleagues, or employees, these quotes are sure to inspire and encourage.

25 Gratitude-Filled Quotes to Express Thankfulness

1. "Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well." - Voltaire

2. "Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some." - Charles Dickens

3. "When you are grateful, fear disappears and abundance appears." - Anthony Robbins 

4. "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." - William Arthur Ward 

5. "I would maintain that thanks are the highest form of thought and that gratitude is happiness doubled by wonder." - G.K. Chesterton 

6. "Acknowledging the good that you already have in your life is the foundation for all abundance." - Eckhart Tolle 

7. "When I started counting my blessings, my whole life turned around." - Willie Nelson 

8. "This is a wonderful day. I've never seen this one before." - Maya Angelou 

9. "Gratitude is the sign of noble souls." - Aesop 

10. "Enjoy the little things, for one day you may look back and realize they were the big things." - Robert Brault 

11. "I am happy because I'm grateful. I choose to be grateful. That gratitude allows me to be happy." - Will Arnett 

12. "We would worry less if we praised more. Thanksgiving is the enemy of discontent and dissatisfaction." - Harry A. Ironside 

13. "Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." - W. T. Purkiser

14. "The soul that gives thanks can find comfort in everything; the soul that complains can find comfort in nothing." - Hannah Whitall Smith

15. "Joy is the simplest form of gratitude." - Karl Barth

16. "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." - Melody Beattie

17. "I can no other answer make, but, thanks, And thanks, and ever thanks." - William Shakespeare

18. "Showing gratitude is one of the simplest yet most powerful things humans can do for each other." - Randy Pausch 

19. "In your darkest hour, give thanks, for in due time, the morning will come. And it will come with a ray of sunshine." - M Johnson

20. “The more you practice the art of thankfulness, the more you have to be thankful for.” - Norman Vincent Peale

21. "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." - John F. Kennedy

22. "Everything we do should be a result of our gratitude for what God has done for us." - Lauryn Hill

23. "Gratitude is riches. Complaint is poverty." - Doris Day

24. "Gratitude is the sweetest thing in a seeker's life — in all human life. If there is gratitude in your heart, then there will be tremendous sweetness in your eyes." - Sri Chinmoy 

25. "When we focus on our gratitude, the tide of disappointment goes out and the tide of love rushes in." - Kristin Armstrong

As we move into the holiday season, know that our company is thankful for you! Visit our website to learn about the products and services we would gladly offer you. 

Personalized URLs in Direct Mail Marketing

Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement.

Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media marketing (1%). 

A personalized URL (PURL) is a unique and helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to digitally track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible. 

3 Benefits of Using PURLs for Direct Mail

1. Make Your Customers Feel Special 

Customers love to see marketing items that feel unique to them!

Each recipient's name can be incorporated into the PURL, giving you the perfect opportunity to add that touch of personalization to your direct mail. 

For example, John Doe's PURL might look like johndoe.trymail.com or john-doe.trymail.com. This will make your customers feel special and increase the likelihood of them following the link and engaging with your mail. 

2. Gather Valuable Data

With PURLs, you can precisely track responses to your mailings and gain deeper insights into your audience's preferences.

This information is essential because it means your team can ditch designs that don't yield response rates while improving upon the designs that demonstrate the most success. 

3. Integrate with Your Overall Marketing Strategy

PURLs can be integrated into your marketing strategy through various channels to enhance customer engagement and track responses effectively.

For example, incorporate PURLs as clickable links that lead to personalized landing pages in marketing emails or share them on social media. This not only enhances engagement but also allows you to collect valuable data to refine your marketing strategies.

Ready to supercharge your marketing campaigns with effective direct mail strategies and PURLs? Contact us today to explore how our printing services can transform your marketing efforts into success. Let's bring your vision to life! 

Direct Mail for Local Businesses: Unique Advantages and Strategies

Don’t leave attracting customers up to chance; be proactive with direct mail!

Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically.

Direct Mail for Local Businesses: Unique Advantages and Strategies

Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs.

Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today.

Direct Mail Can Physically Bring in Customers

A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it.

By bringing customers into your store, sales and business growth can grow exponentially. 

Get Customers Excited and Stand Out

Do you think young adults aren’t excited about direct mail? Think again!

Generation Z, or people born between 1997 - 2012, is 63% more excited about direct mail today than in 2022. Younger generations find direct mail more interesting and unique than digital marketing.

According to the World Advertising Research Center (WARC), this generation is particularly impressed with direct mail because they have grown up in such a digital age. 

By diversifying your marketing campaign to include direct mail, the generation bombarded with digital content will resonate more with your mailings and feel that the physical marketing stands out.

Direct Mail: A Tangible Approach in the Digital Age

Direct mail has strategic benefits for businesses, especially in today’s tech-savvy world.

Reap the rewards and return on investment by choosing direct mail to diversify your marketing campaign. Don’t just communicate with potential customers; encourage them to physically visit your business by mailing promotional materials such as coupons for customers to bring into your business.

Stand out from competitors’ marketing by sending physical mailers versus simply having digital marketing. Younger generations are hungry for printed materials they can touch and hang on to versus oversaturated online platforms.

Contact us today to begin your journey of creating creative and engaging direct mail!

Interesting Envelopes: How to Use Them to Increase Your ROI

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox.
 
An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI). 

Stand Out from the Competition and Increase Your ROI with Interesting Envelopes

Here are a few reasons why incorporating unique or eye-catching envelopes into your marketing strategy can benefit your business.

Increase Open Rates

When it comes to envelopes, incorporating captivating designs or compelling messaging can have a positive impact on your open rates.

People are likelier to open a visually appealing envelope, especially if it stands out among the rest of their mail.

Enhance Brand Awareness

By using envelopes with your company logo or incorporating your brand's colors and fonts, you are reinforcing your brand identity.

Even if the recipient doesn't open the envelope immediately, they will still see your branding and be reminded of your business.

Create a Memorable Impression

When you send out a marketing email or social media post, it can get lost in other messages.

But sending someone an attractive envelope is more likely to stick in their mind and make a lasting impression.

Let Interesting Envelopes Lead the Way to a Better ROI for Your Business

Here are some tips for incorporating interesting envelopes into your marketing strategy.

Design an Eye-Catching Envelope

The first step is to create a design that will capture attention and stand out from the rest of the mail.

You can use bright colors and unique shapes or add texture to make your envelope more visually appealing.

Personalize the Envelope

Believe it or not, personalized envelopes can significantly increase open rates.

Consider adding the recipient's name or a customized message to the design to make them feel special and more likely to open it.

Use Teaser Messaging

Teaser messaging is a clever way to entice recipients to open your envelope.

You can use short phrases or intriguing questions on the outside of the envelope to build curiosity and make people want to see what's inside. If you are including a discount code or sample, use the teaser to let them know. It will make them more likely to take action. 

Go Big

Did you know that oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%)? (Source: TheDMA.org) 

Maximize your marketing impact by utilizing oversized envelopes for your direct mail campaigns, driving a higher return on investment while capturing your audience's attention. 

Incorporating interesting envelopes into your marketing strategy can increase ROI and help your business stand out. 
 
Contact us today to get started on envelopes that are sure to get your business noticed! www.PrintitinColor.com  864-882-3609

11 Tips for Making a Style Guide for Your Print Projects

Developing a comprehensive style guide for your print projects can be a game-changer, saving you precious time and avoiding unnecessary stress in the long haul. 

Applying consistency and professionalism across all designs streamlines the process for you and your team, effortlessly facilitating the creation of top-notch materials.

Create an Effective Style Guide for Your Print Projects with Our 11 Tips for Success!

Creating a style guide can feel overwhelming, particularly when unsure where to begin. 

Thankfully, with a few simple tips, you can craft an effective and efficient style guide to elevate your print projects to the next level.

1. Start with Your Brand Guidelines

Your brand guidelines are the foundation of your style guide.

They define your brand identity, including logos, colors, fonts, and messaging. Refer to your brand guidelines when creating your print project style guide.

2. Choose a Primary Font

Your primary font is the font that will be used for the majority of your text.

It plays a crucial role in shaping your brand's look and feel. It should be easy to read and carefully chosen to align with your brand's tone and personality, reflecting its unique essence and values. 

3. Select Secondary Fonts

Secondary fonts are used for headings, subheadings, and other design elements.

Choose fonts that pair well with your primary font and add visual interest to your designs. Avoid using too many different fonts, which can create a cluttered and unprofessional look.

4. Define Your Color Palette

Your color palette should include colors that reflect your brand's personality and create a unified look for all your print projects.

Specify each color's RGB, CMYK, and HEX values for accurate printing. Consider limiting the number of colors to maintain consistency.

5. Determine Your Layout

Decide on the overall layout of your print projects, including the placement of images, text, and other design elements.

Establishing a specific layout will help create a cohesive look throughout all your materials.

6. Include Branding Elements

Your style guide should include a section for branding elements such as logos, taglines, and slogans.

Specify their correct usage and placement in your designs. This will ensure that your brand's identity is always represented accurately.

7. Set Guidelines for Images and Graphics

Specify the type of images and graphics that can be used in your print projects, as well as their quality and size.

This will ensure that all visuals are on brand and maintain a professional look. 

8. Detail Typography Rules

Typography plays a significant role in design, so defining rules for font sizes, spacing, and kerning is essential.

Consistency in all your print materials is crucial for ensuring a cohesive and professional image.

9. Provide Examples

Visual examples are a great way to showcase how different elements should look in your designs.

Include examples of correct usage for fonts, colors, images, and layout to avoid confusion.

10. Define a Writing Style

If your print projects include written content, defining a writing style is crucial.

This should include spelling, grammar, and punctuation rules to ensure consistency in all your written materials. 

11. Specify Print Specifications

Specify the print specifications for your projects, such as paper type, weight, finish, and trim size.

This will help ensure your materials are printed correctly and maintain a professional look.

Don't let inconsistent and unprofessional print materials hold your brand back! Make your brand shine with a well-defined style guide.

Contact us today to start your next print marketing project! 864-882-3609 www.printitincolor.com