Tuesday, December 6, 2022

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."


Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.


But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.


3 Winning Direct Mail Campaign Ideas You Can Start Using Today


Taking Advantage of the Holidays


One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.


Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.


Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.


When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.


The Benefit of Unusually Sized Mail


Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.


Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.


But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.


Bridging the Gap Between Direct Mail and the Digital World


Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.


Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 


If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today! 

Friday, December 2, 2022

8 Common Design Mistakes To Avoid in Print Marketing

There is much room for creativity in graphic design for print marketing. 


However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design.


Here are a few to keep in mind.


8 Common Design Mistakes To Avoid in Print Marketing


1. Centering Everything 


A beginner design mistake is to center everything: Large chunks of text and more.


This approach makes it harder to read because the left and right margins are ragged.


2. Imbalanced Elements


Balance is one of the fundamental principles of design.


It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring so try adding asymmetry to create visual interest. 


3. Not Leaving White Space 


Make sure you don't pack everything into your design.


You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future projects.


4. Inconsistent Branding 


Whether it's fonts, colors, or images, make sure you're consistent.


Keep it similar throughout the piece and with your other branded materials, whether using specific colors or designs. Don't use random fonts, thinking it will make it more interesting. This practice helps tie your design into one visually appealing look


5. No Repetition


If you don't repeat a few visual elements throughout your projects — for instance, specific colors, layouts, or spatial relationships — your design could lack continuity, and your reader can't "tie it all together." 


6. Improper Use of Colors 


Understanding color theory and psychology can help you use colors at their optimal best.


Colors can set the tone, mood, and style of your design. Don't go crazy picking various colors; be consistent with them and keep the colors in the same family.


7. Not Enough Space Between Letters


You will want to ensure the spacing of your letters is just right, not too close or far away. 


This process is known as kerning to graphic designers, and it ensures each character fits well with its neighboring letters.


When you are designing marketing materials, you have so many creative options. These tips will help guide you through the process.


When it's time to print your project, please remember us. We're here to help guide you, answer your questions, and publish your project in the best light possible. Contact us today! 864-882-3609 www.PrintitinColor.com 

Tuesday, November 29, 2022

6 Steps to Find Your Print Marketing Target Audience

When you advertise, you need to know your target audience. And the same is true in print marketing.


A target market is the set of consumers that a company plans to sell to or reach with marketing activities.


A target audience is a group or segment within that target market that is being served in advertisements. The target audience, therefore, is a more specific subset of a target market.


Your target audience is united by common characteristics like demographics, e.g., men, women, teenagers, or children, and interests, like reading, running, or soccer.


To get your marketing message to reach this specific group of people, you need to know the decision maker and who supports them. Therefore, it's vital to examine your target audience, so messages are exciting to the reader. 


This exercise will help define who to target in your marketing efforts. 


6 Steps to Find Your Print Marketing Target Audience 


1. Determine who already buys your product. 


Look at the demographics and patterns of your current consumers.


What age are they? Are they men or women or both? The better you understand the individuals already buying your products, the better you can reach new individuals who follow similar patterns.


2. Watch the competition. 


Look at who buys your competition's products and services.


What are they focusing on right now? It could provide insight into what you should be focusing on at the moment too.


3. Develop personas.


Try to create 3-5 different types of personas—people who would typically buy your product or service.


Figure out what makes them tick. What do they watch on TV? Who do they vote for? What type of food do they eat? Build an entire personality profile of the person who would use your services.


4. Conduct surveys. 


Ask for information from those who buy your product.


You can do this with more formal methods like a paper or online survey, and you can even offer an incentive for participation. You can also take a more informal approach by simply talking to customers about their desires and preferences for your products and services. 


5. Be flexible in who you reach.


Your target audience can change depending on the offer you are making.


That is why it is so important to get specific about who you want to see it. Don't generalize!


6. Use marketing metrics. 


Metrics help you take the guesswork out of knowing if your marketing is reaching the intended audience. 


Over 75% of businesses are already using marketing metrics to report how their campaigns directly influence revenue.


When focusing on your target audience, be specific. And make sure your marketing materials are fulfilling the goals of your customers.


We can help you create engaging print marketing pieces that will catch your customers' eyes and help them take notice of you. Contact us today!

Monday, November 28, 2022

5 Reasons Every Small Business Should Send Holiday Cards

It's time to decide if you're sending holiday cards to your clients!


Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards.


5 Reasons Every Small Business Should Send Holiday Cards


1. Elicit Joy


Emotions play an integral part in the buying decision, and sending a holiday card will boost those feelings.


It makes people happy to receive fun mail in their mailboxes. And a card is a lovely, elegant touch.


2. Send Thanks


Thank your customers for their continued support throughout the year.


The wording should express your thanks or seasonal greetings in a way that highlights your relationship with your client. 


3. Stand Out


Raise above the competition.


Many businesses digitally wish people holiday greetings, but those get lost in the junk email category. By sending an actual card, people will notice and be more appreciative. 


4. Show You Care 


A simple card means a lot during the holidays.


Small acts of kindness significantly impact client loyalty, and they may keep a client from looking elsewhere. 


5. Break Through the Noise


A sales flyer might not get read, but a holiday card will.


It makes people feel warm and fuzzy and keeps them thinking of your company.


As the holidays approach, we want to thank you for your business. 


If you need help with your holiday cards, we have many options. Contact us today! 864-882-3609 www.PrintitinColor.com

Tuesday, November 22, 2022

7 Top Tips to Get Creative With Offline Marketing

How do you maximize your investment in marketing? 


Utilize unique offline marketing techniques to get people's attention!


There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 


7 Top Tips to Get Creative With Offline Marketing


1. Get Creative With Your Business Card 


A business card is often the first impression, and you want to make it last.


Try printing it vertically, adding rounded corners, or creating a die-cut image. Use bold colors that stand out against the competition.


2. Hold In-Person Events 


According to the Event Marketing 2018 Report, 95% of marketers agree that live events give attendees a valuable opportunity to form in-person connections in an increasingly digital world.


Give people a chance to talk to you and others from your company, and create bonds that will last a lifetime. 


Don't forget to have flyers, rack cards, brochures, and business cards ready for them to pick up.  


3. Volunteer 


Join volunteer organizations that will introduce you to other professionals who desire to help the community.


By getting out in the community, you will get your name out and help you build connections. Bring along your business cards so you can have some conversations about where you work and get information on others. 


4. Build Loyalty With Rewards


While investing in attracting new customers, don't neglect opportunities for retaining existing ones.


Give away fun gifts with your logo: magnets, flashlights, Frisbees, T-shirts, mugs, water bottles, and more. These will keep the magic going after the sales call is over. 


5. Create a Game


Use a tailor-made BINGO card that leads them around the store, then leads to a prize if they get BINGO.


Have signs to advertise your newest game. Invite everyone to play and win prizes. 


6. Go Head-To-Head With the Competition


Don't be afraid to promote your items over the competition.


If it makes sense, have a "taste test" as Coke and Pepsi did in the 1980s. Let the audience decide what items they like better. 


Be sure to have flyers made up to announce this event to let people know when it will be.


7. Take On Speaking Engagements 


Speaking at events puts you in front of your target audience and makes you an expert.


A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.


It creates you as the go-to person for answers, which is a great position.


Take time to evaluate the best creative way to reach your customers. We all have an overflowing inbox. Instead, try something fresh and offline to capture your customer's attention. 


When you want to make a statement offline, try some freshly printed marketing materials. That's where we step in! 


We have what you need to make some fresh imprints on your customers. Contact us today!

Friday, November 18, 2022

7 Top Ways to Show Appreciation to Customers

Gratitude is a great skill to possess.


"I think gratitude is a big thing. It puts you in a place where you're humble," said Andra Day. 


And humility is a wonderful attribute, primarily when serving the public. When you meet up with prospective clients, gratitude is vital. We receive a much better welcome when people see how thankful we are to meet with them and to have their continued support. 


Research has proven that returning customers spend 67% more than new customers, and 82% of customers are brand loyal.


So, what else can you do to show appreciation besides saying thank you?  


Here are some ideas to show your gratitude.


 7 Top Ways to Show Appreciation to Customers


1. Send a Thank-You Note


Send a thank-you note in a letter, hand-written and signed by you.


Sure, it takes a little time, but keeping current customers happy is worth it—especially the ones you genuinely want to maintain a relationship with.


2. Make a Donation


Donate to something close to your customers' hearts.


If they support a worthy cause you can get behind, consider donating something to these causes in their name. 


3. Offer a Discount


Offer a discount just for them.


One of the easiest ways to build customer loyalty is by rewarding your customers for their business with loyalty cards and retail rewards.


4. Do a Giveaway


Offer a giveaway prize package.


Want to share the love and give out prizes to your fans? Running a giveaway is a great way to show your appreciation. This will excite customers, and they might even tell their friends and colleagues. 


5. Offer Free Services


Offer more free services if possible.


When people began to feel the impact of the coronavirus and social distancing, some companies went above and beyond to help people adjust to a challenging new reality.


Some companies offered free services or better deals on their products. When there is a stressor in your customers' lives, help out a little more. People notice it and will appreciate your help.


6. Talk Face-To-Face


Engage in face-to-face conversations with your clients.


Ultimately, people want to be seen and heard. Engaging with them in a conversation over video chat or, better yet, in person is a perfect way to thank them for supporting your company daily.


Listen to them rather than just pitching your ideas. Ask about their business and learn how you can genuinely help each other.


7. Acknowledge Them on Social Media


Feature customers on your blog or social media.


If they had a big event that you were able to be a part of, or help with in some way, show it. Portray pictures of the big day with words from them as to how the day went.


This is great to help celebrate their day. It's also great to get the word out about how you help people.


Whatever you choose to show appreciation will elevate your customer relationship and nurture long-lasting bonds. If you need help printing stationary or customized packaging, let us know. We would love to help!

Friday, November 4, 2022

4 Things Your Direct Mail Piece Needs to Convert

Direct mail is a simple, cost-efficient way to reach your target market. 


The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements. 


Here are four things your direct mail piece needs to convert direct mail into sales. 


1. Personalization


Recipients respond well to personalized advertisements. 


The more personalization, the better your target market can say, "Wow! This is for me!" One study showed that 93% of businesses that incorporated an advanced personalization strategy experienced revenue growth.


Personalization starts with data. The more customer data you have, the more personalized your direct mail can be. Gather data regarding geographic, demographic, and behavioral characteristics so you can… 


  • Include the recipient's name in all outgoing marketing materials.

  • Reference the client's past buying history.

  • Suggest products the customer might be interested in. 

To simplify your marketing, try to divide your overall target market into niche audiences with specific pain points. This will allow the mail to be more personalized while still being manageable for your business to execute. 


2. Special offers


Tell the recipient what's in it for them. 


By including special offers in your direct mail, people will be more likely to act. Make your direct mail more effective by triggering fear of missing out by making the offer for a limited time only or while supplies last. 


If your company struggles to acquire data from your customers, you could have customers fill out a form before they can access the special offer. 


Examples of special offers include:


  • Discounts

  • Exclusive events

  • Free samples

Example: "Scan this QR code, tell us about yourself, and get 25% off your next purchase! For a limited time only." 


3. Strong writing


The content within direct mail heavily influences readers. 


Create a confident, friendly, accessible piece with direct mail by focusing on the writing. Tips to achieve this include: 


  • Make it accessible to all by using simple language and short sentences.

  • Make it easy to skim by adding headings and bullet points.

  • Tell readers what's important by making certain words and phrases pop.

  • Include stories readers will enjoy and connect with.

  • Make your first and last sentences count because they are the most frequently read. 

By making the content of your direct mail enjoyable to read, recipients will be more likely to act. 


4. Follow up after sending direct mail


People are busy, and they need reminders. 


Therefore, follow up with your customers after sending direct mail. You can follow up with another direct mail piece, email, or phone call. When doing so, remind the customer about the special deals and your previous point of contact. 


Direct mail is a powerful tool in marketing. But you're going to want the most conversions for your money. Help convert by including these four strategies in your direct mail campaign. 


We're here to help you convert when you're ready to print! Reach out today!  864-882-3609 or www.Printitincolor.com 

Tuesday, October 25, 2022

11 Print Products That Make Great Holiday Gifts

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around.


Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase.


Here are some great ideas to help do both of these things. 


11 Print Products That Make Great Holiday Gifts


1. Water bottles


These are popular because they are reusable and reduce waste in landfills.


Of course, we all want to stay hydrated, but it’s also a perfect canvas for your business logo.


2. Calendars


We all use our phones but hang up our paper calendars to remind us of important dates.


Add photos and your logos, and you’re set. Each month, there will be a different picture to admire.


3. Mugs


Who doesn’t like to curl up with a good book or Kindle and read with a cup of coffee, tea, or hot chocolate?


Mugs are perfect for winter months to warm hands up during a chilly business meeting. And your name is front and center.


4. Keychains


Create a fun, engaging, creative keychain for your customers and employees.


Then, tie it in with a popular sporting event in town or location to bring camaraderie.


5. Bookmarks


Design some fun bookmarks for your guests.


Include engaging local scenery and fun graphics. Believe it or not, people still like these types of gifts.


6. Stationery


This is a wonderful idea if you are looking to reward your employees.


Create one-of-a-kind stationery that is customized to them.


7. Caps


Whether you create winter caps or baseball caps, the message is clear.


This type of gift has your logo front and center and is something useable for months. These are great ways to get your logo noticed. 


8. Magnets


Fun, fun, fun! Magnets are great in the office or at home.


People use them all the time. So consider it a challenge to come up with something clever.


9. T-shirts


These are great giveaways because we all wear t-shirts.


They are great under sweatshirts, in the gym, or on a casual day at the office.


10. Bottle opener


No one wants to be stuck without a bottle opener at their next event.


Make sure your bottle opener flaunts your logo clearly, and pick colors that represent your business well.  


11. Notepads or notebooks


We all need more of these; they get used a lot.


Find a fun style, size, or shape of notepad to create a long-lasting appeal.


No matter what products you choose to use, it’s clear that your logo will permeate their brain, causing them to remember you when they need your services. It’s like subliminal advertising.


Giveaways and contests help you generate leads, engage your customers and increase your audience reach, all simultaneously!


So remember, when you need printing done, we are here to help your ideas become successful. Contact us today! 864-882-3609 www.Printitincolor.com 

Tuesday, October 18, 2022

Color Talks... Are You Listening?

Color, color everywhere. But what does it mean?


Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments.


Color Talks... Are You Listening?


Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color of mourning.


For this article, we will focus on meanings in the United States. Take a minute and consider what your color scheme means to the readers. Does it need to be changed so you can reach your business goals? Let’s learn.


Red


Red is the color of passion and energy.


It’s an intense color that is supposed to motivate us to take action. (Remember, stop signs and signal lights use red for a loud caution. It is meant to move us in the right direction.)


Red also stimulates appetite, which is why many fast-food restaurants use this color in advertising and decorating. Red is an excellent color for getting people to “act now.” Think about your brand and what you want to do with the logo and advertising.


Orange


Orange exudes enthusiasm and emotion.


It is supposed to be a fun color that represents emotional strength. It adds spontaneity and positivity and encourages social communication and activity. It’s also youthful, vibrant, and fun. Think about how much fun you want to add to your advertising.


Blue


Blue is the color of loyalty and trust.


It relaxes our psyche and gives us peace and tranquility. Light baby blue is peaceful, while dark blue can signify depth and power. It represents intelligence and responsibility, which is excellent for businesses that want to promote a sincere business image. 


Green


Green is the hue that represents health and harmony.


It balances our emotions and makes us feel safe and secure. It often represents rebirth and new life, just like the grass and trees in the springtime. In our culture, green also represents wealth because of its tie to money.


Purple


Purple typically represents luxury, mystery, and spirituality to people because of its link to royalty.


This color holds a special meaning in religions, including Catholicism, Judaism, and Buddhism. So if you want to add some spiritual dimension, this is a great color to use. 


Yellow


Yellow makes us feel optimistic and happy.


It’s a cheerful color that brings fun and joy into the space. It represents spontaneity and youthfulness. If your target market is young people, try incorporating some yellow into the color scheme. Yellow is a great choice if speed, fun, and low cost are attributes that you want to be associated with your brand. 


Pink


Pink represents femininity and the softer side of things.


Combine it with a bolder color, and you will soften your image. It is known for romance, sensitivity, and tenderness. It’s also a color for passion and love. Pink seeks to make others feel accepted by offering an unmatched level of sympathy.


When you think of advertising, colors are one of your most important choices.


If you have questions about what colors would work best for your print marketing and business materials, feel free to reach out. We want to ensure every element of your marketing efforts gets the intended message across! 

Friday, October 14, 2022

5 Entrepreneur Tips You Need to Know

Being an entrepreneur is challenging.


In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself for success. 


1. Mix passion with skill


You’re going to be pouring many hours and a lot of energy into your business. 


It’s crucial you not only find something you’re passionate about but also in which you have potential. Find the perfect founder, product, and market fit by choosing a business matching your unique skills, experiences, and personality. 


This can be accomplished by zoning in on a unique niche. 


2. Find the right niche


Find the perfect “Goldilocks niche:” not too broad, not too narrow; just right. 


Most successful businesses begin with a narrow niche. This helps you differentiate from your competitors and draw in customers. Once you’ve established yourself, then you can work towards expanding your business into other areas that make sense. 


Be careful when choosing a niche. Try finding one that’s popular all year long and allows repeat business. Although not impossible to succeed, seasonal niches are challenging because they allow for fewer repeat customers and year-long sales.  


Whatever your niche, make sure your business is solving an urgent problem. If not, you'll fail to make sales because customers won't see why they need to buy your product or service. 


3. Do your research 


Solid research attracts customers and investors. 


Doing quality research up front helps increase trust in your business. You’ll be able to show your customers and investors exactly why your business can help them and where your information is coming from. 


Furthermore, by researching all facets of your business, you’ll be better able to outsource and hire without being taken advantage of. 


4. Make employees a priority


Employees help you reach your business goals. 


Happy employees are more likely to want to help your business succeed and work towards company goals. Companies with higher work satisfaction scores outperformed lower employee satisfaction companies by 202%!


To maintain content employees, ensure they feel appreciated, heard, and valued. Complimenting employees often while avoiding too much criticism can go a long way toward employee contentment. 


Do your best to ensure your employees are part of the 65% of employees satisfied with their job.


5. Be professional 


Professionalism helps promote company trust. 


Professionalism spans many aspects, including being reliable, using a professional manner, and having business cards. 


Business cards are an easy, cost-effective way to maintain a professional front. They also serve as an effective marketing tool. They’re easy to distribute and provide all the relevant information potential customers need. 


Being an entrepreneur is risky and challenging. Set yourself up for success by finding the right niche that solves a relevant problem and mixes your unique passion and skills. Furthermore, by researching, maintaining happy employees, and remaining professional, you can better navigate the unpredictable business world. 


We print high-quality marketing materials that help propel your business forward. Contact us today! 864-882-3609 www.PrintitinColor.com

Tuesday, October 11, 2022

3 Tips for Choosing the Right Flyer Font

When putting together a flyer, sometimes the flyer font can be overlooked. 


But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings. 


Sans-serif vs. serif fonts


Fonts can be classified into one of two categories: sans-serif or serif. 


Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica. 


Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond. 


Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer. 


1. Readability is key!


Readability is the most crucial aspect to consider when choosing a flyer font. 


If people can’t easily read your flyer, they will not stick around to try. They’ll get frustrated and throw your flyer out. 


Stick to 10 pt and above font sizes and aim for Arial, Georgia, Verdana, and Times New Roman, as these are easier to read.


Also, be mindful of your dyslexic audience by choosing a font they’ll be better able to read, such as sans-serif fonts, especially Helvetica. With about an estimated 1 in 10 people with dyslexia, making sure your flyer is accessible may be more important than you thought. 


2. Fonts convey meaning


Various fonts add nuance to your design. 


Paying attention to these nuances can help you pair the right font with the message and goal of your flyer.


Check out the following common flyer goals and how to achieve them.


  • Formal, conservative, or vintage brand: serif fonts

  • High-end buyers: minimalist font

  • Convey stability: Times New Roman, Arial, and Cambria

  • Convey assertiveness: Impact, Rockwell Xbold, and Georgia

  • Show expertise: fancy fonts

  • Discount flyers: bold fonts

The little decisions, like matching the right font with your flyer, can go a long way in promoting your business. 


3. Don’t overdo it


With about 200,000 fonts worldwide, it can be easy to choose too many fonts for your flyer. 


But, too many fonts create a busy, confusing flyer design. Instead, stick to about two fonts or one font in different weights. The font’s weight includes the various ways a single font can appear. Font weights include hairline, thin, light, regular, italic, medium, bold, and black, to name a few. Never use more than three fonts. 


If you decide to use two fonts, finding the right font pair can be tricky. Many find pairing a sans-serif font for the headlines with a serif font for the body text to be a helpful guideline. 


Font selection may seem like a small detail, but it affects how your marketing is perceived. When choosing a flyer font, readability and accessibility are the most important factors. 


Whatever font you choose, we’re here to help you print your flyers so you can share your business with your target market!

Friday, October 7, 2022

7 Top Tips for Print and Email Newsletter Marketing

Try a newsletter when you need to get the word out fast, professionally, and efficiently.


Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business.


Newsletters are a customizable, affordable, and accessible type of marketing communication.


There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding.


Ignoring them can restrict brands from growth.


7 Top Tips for Print and Email Newsletter Marketing


1. Logo placement


Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information.


2. White space


Make sure you don't cram all your great ideas into one newsletter.


Instead, use white space frequently so that it doesn't look crowded.


3. Keep it simple


Don't try to tackle too much detail in your articles.


Keep it reader-friendly. This makes the reader want more and allows you to follow up on the article in future newsletters.


It also leaves the reader interested and possibly wanting to contact you to discuss the issues further.


4. Use bullet points


When you have multiple topics, use bullet points rather than writing a lot of paragraphs.


This allows the reader to scan for information quickly.


In addition, embedding helpful links in your email newsletters and giving visual descriptions can attract more readers.


5. Feature pull-out quotes


When someone has something important to say in the article, and it is a great point, pull it aside in the design.


Make it more significant than the regular text by using it as a graphic, not in the article itself. 


Pull quotes provide a teaser that entices the reader into the story.


6. Have someone edit your articles


Don't rely on your own wits here.


You will need to have another person edit your articles and layout. It's hard to catch your own mistakes all the time.


And sometimes, you need another set of eyes on an article in case something needs to be clarified. You might know what you mean, but someone else might not. This is just good practice.


7. Make sure there's a call to action (CTA)


There needs to be a place (or places) where you encourage the reader to take an action that moves them through your sales funnel.


Call-to-action examples include visiting your store, contacting you for a consultation, signing up for your email list, or making a purchase today.


The point of doing a newsletter is to build the business.


Contact us today to learn about our professional paper, color, and design options for your next print newsletter!  864-882-3609 or www.PrintitinColor.com

Tuesday, October 4, 2022

Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere

Marketing has a powerful impact on your business.


Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget.


Extraordinary marketing: Grow your business


The main priority of marketing is to grow your business. 


You can use a variety of avenues to reach your target audience. By having a well-defined business plan, target market, and pain point your company addresses, you’ll be better able to reach the people who need to know about your business. 


Extraordinary marketing: Reach your goals


Marketing is a standard method to reach your goals defined in your short and long-term business plans. 


Some common business goals marketing can address include: 


  • Increase your business’s market share

  • Reach out to community members

  • Maintain or increase profits

  • Growth

  • Establish brand message and voice

  • Improve company value

Take a look at your business’s unique goals. Then, pinpoint which ones you can achieve through a marketing campaign. Finally, plan a marketing campaign with well-defined goals and measuring methods. 


Extraordinary marketing: Customer loyalty 


Loyal customers keep your business going. 


61% of small and medium businesses report greater than half of their revenue coming from repeat customers. It would be difficult for a business to survive without repeat customers. Reach your existing customers through marketing campaigns. 


When your customers shop with you, ask them for their contact information. Then you can keep them updated and coming back for more through newsletters, social media, and direct mail campaigns. 


Extraordinary marketing: Reach anyone anywhere


Today’s global, connected world provides many opportunities for business expansion. 


Small and medium-sized businesses now have the tools to sell to anyone, anywhere in the world. Having a larger target market pool increases your business’s growth potential.


Seize this opportunity by having a well-functioning online store. Then expand the scope of your marketing campaigns to reach people around the globe whom you may not have previously considered. 


Extraordinary marketing: Promising channels


Marketing can take on endless forms.


Often, the best marketing strategy is an omnichannel approach. Examples include: 


  • Influencer marketing: pay a person with a dedicated follower base to endorse or mention your product or service. 89% say ROI from influencer marketing is about the same or better than other channels.

  • Content marketing: create content through various channels to inform customers, driving them to your business.

  • Print marketing: create tangible content you can share with your target market. Print boosts customer loyalty and trust. 

Pay attention to the various forms of marketing and find the ones that work best for you. 


Marketing is integral to the success of your business, and print marketing can be especially powerful.


We’re here to help you with all your print marketing. Contact us today to get started on your next campaign! 864-882-3609 or www.PrintitinColor.com

Friday, September 30, 2022

Top 8 Print Marketing Design Hints

Designing marketing materials has much room for creativity, but you should also avoid common mistakes.


If you aren't a graphic designer, you may be tempted to do your own thing, but there are some definite no-nos in design. Here are nine hints to guide you.


Top 8 Print Marketing Design Hints


1. Have a clear concept for your marketing campaign


When people start designing, they often keep adding to it without a clear idea of the desired design.


This is a big red flag that your design is off to a bad start. You need to know what you want your design to look like.


2. Use symbolism


For example, try to enhance the text's mood with a sketch, a drawing, an image, or a picture representing what you are trying to communicate.


3. Target the right audience with your print media


Your content isn't for everyone.


But there's one particular group of people you should always aim to impress and engage: your target audience.


Think like them. Read like them. Try to entertain and engage them in your words and design.


4. Use white space


Make sure you don't pack everything into your design.


You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future projects.


5. Add pictures and graphics


Don't just pack in the text.


There needs to be a break in the page. Add a pertaining photo or an image of something else with its own caption. Maybe it's a picture of a new employee, a party you had for your clients or a giveaway.


Sometimes the simplest designs are the most effective, so don't overdo it with images. There are ways to make your design clean, clear, and attractive without too many graphics. You want it to look uniform and enhance the text.


6. Be consistent across your marketing channels


Whether it's fonts, colors, or images, make sure you're consistent.


This helps tie your design down into one visually appealing and harmonious look.


So keep it similar, using specific colors, fonts, or designs.


7. Be careful with the fonts


Stay with two to three fonts throughout the publication you are producing.


8. Choose colors wisely


Understanding color theory and psychology can help you use colors at their optimal best.


Colors can set the tone, mood, and style of your design.


Don't go crazy picking a variety of colors. Instead, be consistent and keep the colors in the same family.


When it's time to print your project, please remember us.


We are here to help guide you, answer your questions, and print your project.


Contact us today! 864-882-3609 www.printitincolor.com 

Tuesday, September 27, 2022

5 Leadership Tips For Marketers

Being a leader is a big job, but what does it mean to be a great leader? And how will it transfer into your marketing efforts?


5 Leadership Tips For Marketers


1. Lead by example


You need to show up and lead in how you work. You will not be an effective leader if you talk a big game but don’t do anything.


If you promise to do something, do it. If you offer to explain something, explain it.


Show your employees how effective you are by how much you do (versus just saying what you do). This translates into your marketing efforts when your business follows through on its promises.


When customers see you are a person of your word, it makes a big statement.


2. Be humble


When someone does something above and beyond, acknowledge them. Don’t always talk about yourself. This is true in marketing too.


Show the customer what you can do to help them, rather than just bragging about your achievements.


3. Take care of yourself


Take part in a hobby that might introduce you to new people and prospects.


Make sure you are getting enough rest so that you are refreshed.


One study found that 45% of adults with less than eight hours of sleep were irritable, 52% lost their patience, and 40% felt overwhelmed.


When you aren’t rested, it’s hard to come up with new ideas for your business, and it’s hard to enjoy yourself.


4. Strategic thinking is a must


To be an effective leader, you must have a vision for where you want to go and what you want to accomplish. This is also true in marketing. You need to know what you hope to achieve with each piece you send.


A strategy fails because it’s not defined and communicated well.


Leaders must understand the company’s business goals and align the marketing department to meet and exceed those objectives.


5. Be comfortable being uncomfortable


In business, you must go with the flow and be flexible with situations. No one could have predicted the COVID-19 pandemic, but it impacted all of us.


Businesses need to be able to come up with new strategies when things change.


This is the case in marketing as well, as we need to shift our marketing to reach our audience where they are.


There are so many facets to being a great leader and marketer, and these are only a few. We want to help you continue to be the proactive leader you are.


That’s why we want to team up with you to produce your best marketing products ever.


Contact us today to get started!

Tuesday, September 20, 2022

5 Top Reasons Tracking Metrics is Vital

You stress over minor details. You plan. You delegate. You edit. You design. Then you execute.


Your marketing deserves to be read and digested. But how do you know how effective it is? That's where tracking metrics come in.


Without tracking metrics, you have no idea if your campaign and business are thriving.


Proper metrics should be giving you answers to the following questions:


  • What were your results in the past?

  • What are your goals for the future?

  • Is there something that should be improved?

  • Which targets did you reach?

  • Which targets did you miss?

5 Top Reasons Tracking Metrics is Vital


1. Makes your business efficient.


Looking at metrics helps analyze how well all aspects of your business are doing.


When you're able to view and analyze key metrics, it makes it much easier to run your business. In addition, you know where to invest your resources and focus on the most critical issues.


2. Gauges performance of staff.


Tracking metrics helps analyze the performance of your staff, and it will show you what areas are succeeding and what areas are lacking.


Then, if there are problems, you can tackle the issues head-on.


If not, you can reward your employees.


3. Alerts you to problems.


Keeping an eye on metrics will immediately alert you to problems and issues in your business.


This helps when you're out of the office or on vacation and want to stay updated on how things are going.


In addition, metrics will alert you to the areas you need to focus on when you return.


4. Develops accountability and consistency.


Knowing what areas to improve will help your business become more vital.


It's like training for an athletic event. The more specific your metrics are, the better you are to train for the big day or event.


5. Improves business.


Good metrics rely on numbers rather than opinions.


Words like good quality, bad quality, and acceptable quality are vague. They may depend on the personal opinion of the person expressing them.


But when you have the numbers in place, you can get the numbers that will enable you to improve your business.


When you have good metrics, you can improve different areas of your business, coach your employees, and meet your customers' needs.


Our metrics show that our customers are happy with our products and service, as you are probably aware.


Check us out today!

Friday, September 16, 2022

5 Best Ways to Combine Print and Social Media

Print and social media go hand in hand.


Promoting your business online is great because it doesn’t cost much and helps track customers.


But people still shop at stores and go to companies in the flesh. You must be ready for people when they stop at your business place.


So here’s the best way to combine the two ways to market your business: print and social media. Take a look.


5 Best Ways to Combine Print and Social Media


1. Post on Facebook.


Post regularly to actively reach your audience. It doesn’t have to be much, but it will keep your name at the top of everyone’s mind.


For example, try posting an inspirational quote, or try your hand at writing a short article on where your business excels.


2. Don’t forget Linkedin.


Another great social media tool is Linkedin. This reaches specifically to other business people, and it doesn’t have to be a long post.


Still, it’s the perfect way to spotlight your products and services. Let people know what you offer and how you can help them.


Use testimonials to let the public know you have helped others succeed.  


3. QR codes are making a comeback.


Adding a QR code to your printed materials will combine the two worlds, online and offline.


Link it to a coupon or sale just for them when they scan the code. This will take them to a specific site that will inevitably help you track what they are looking for.


4. Create giveaways.


Run a promotion using printed materials to engage customers and offer something exciting.


Use rack cards or flyers with all your contact information and a call to action. Even though this method uses direct mail and printed items, it proves worthwhile.


Research consistently demonstrates that direct mail outperforms other marketing tactics regarding response rate.


5. Use hashtags.


Hashtags help you tie everything back to your brand and make it easier for you to track mentions of your campaign, event, product, or business.


This enables you to use both the printed word and online in a combined effort. For example, Indiana University leveraged hashtags as part of a brilliant admission promotion.


The simple use of the hashtag #IUsaidYes on bright, bold red envelopes produced a viral social media campaign when students began posting selfies with their acceptance letters.


Whether you prefer—online or offline marketing—you need both in advertising.


We are a part of your success because we offer quick, reliable service.


Need something soon? Check us out today!  www.Printitincolor.com or call 864-882-3609.


 

Tuesday, September 13, 2022

Top 5 Effective Communication Tips for Leaders

It’s impossible to become a great leader without being a great communicator.


When you are talking to employees, effective communication is the key.


But what does this indeed mean? How does one effectively communicate?


Here are the top five tips to help you improve your communication so that everyone is informed.


Top 5 Effective Communication Tips for Leaders


1. Listen.


Communication is about listening more than talking. The best communicators are great listeners and astute in their observations.


To be effective at communication, you must listen to what is being said verbally and through body language.


Focus on what the person is genuinely saying rather than what you think they will say.


Try to reiterate it in your own words to make sure you heard them. Listen for emotions behind their communication; then ask more questions about that topic.


Feel free to say, “You sound like you feel strongly about this. Tell me more.”


2. Delegate effectively.


When giving directions, make sure you cover the who, what, when, where, why, and how. These are critical to ensuring your orders are understood and that you provide all the necessary steps.


Let employees know their part of the project is vital and part of a larger project (if it is). That way, they know that their deadlines mean something.


3. Read between the lines.


Great communicators watch for non-verbal signs and what is left unsaid. Astute leaders know that there is far more to be gained by surrendering the floor than by filibustering.


Being the leader doesn’t mean you need to do all the talking. Getting insights from your employees and coworkers is instrumental in effective communication.


We are often taught to talk more effectively. Still, in reality, we need to listen and watch more effectively to ensure everyone is on the same page.


4. Know Your subject matter.


When you do speak, make sure you have all the necessary information at hand. Be the expert. Otherwise, you will lose your audience quickly.


The “fake it till you make it” standard is gone.


Today, people want accurate and genuine information and can spot a fake quickly.


5. Show empathy.


When you genuinely know your audience, they will listen more closely. Show compassion so that they know you can relate to them.


Show that you care about your audience, and they will listen and follow your lead.


Finally, practice transparency and authenticity when communicating with your team members to build trust.


No matter where you are in your leadership journey, these steps will help you to become a more effective communicator.


Our printing firm would like to offer a hand to you when reaching out to your employees or customers.


We want to team up with you to provide great handouts and marketing materials.


Check us out today at www.PrintitinColor.com or call us at 864-882-3609!

Friday, September 9, 2022

The Beginner's Guide for Creative Marketing Campaigns

Creativity in marketing campaigns is invaluable. 


Creative campaigns help you stand out, allowing you to reach more people. The more people reached, the more successful your campaign.


But how exactly can you come up with creative marketing campaigns? Below are some ideas to help you out. 


Get inspired for creative marketing campaigns 


Look to places such as social media and local or national news for inspiration. Try to participate in TikTok trends, especially if they connect well to your business. Look to the news. Is anything happening you can find a way to relate to your company? 


Use FOMO for creative marketing campaigns 


FOMO, or fear of missing out, is quite a powerful marketing technique. 


In fact, 60% of people make purchases because of FOMO. Usually, the purchase is within 24 hours. Tap into this through limited-time specials and discounts. Build up the anticipation through emails and direct mail, letting consumers know it’s coming up. Perhaps take it a step further by only making it accessible to people who complete an action, such as visiting your store or following you on social media. 


People will do a lot for limited-time opportunities. 


Be charitable for creative marketing campaigns


Consumers like to support businesses that care about and support good causes. 


82% of consumers prefer companies that support and donate to charities. Look around for causes that you and your employees care about. Find a way your business can support it. Perhaps give it attention within your marketing. Say X% of the proceeds will go to the organization. Or your business will be closed for a day so you and your employees can volunteer. 


Either way, make it known that your business cares about that cause. When consumers support you, they’ll also be supporting others. 


Engage daily for creative marketing campaigns


Not every marketing strategy has to relate to your business directly. 


In fact, sometimes it can be more effective if it doesn’t. Maybe customers don’t want to get an ad from your business daily. But perhaps they do want to get a daily quote, fun fact, cute animal picture, or joke. Allow customers to opt-in or out of this daily content.


Customers will associate your business with something positive while not getting angry for being overly advertised to.


Create interactive content for creative marketing campaigns


Customers enjoy participating actively rather than passively. 


Interactive content includes… 


  • A decision tree to help customers make those tough decisions

  • A quiz to help a customer discover new things about themselves

  • Polls for customers to voice their opinions. 

Giving customers a way to participate in your marketing materials actively makes the experience more memorable and enjoyable. 


Beginner’s guide for creative marketing campaigns


Perhaps your industry has some barriers to entry. 


Help potential customers by creating an easy guide into the industry by defining complicated jargon, providing them with the dos and don’ts, giving insider tips, and everything else they’ll need to get started. 


Provide value for creative marketing campaigns


Stand out from your competitors by adding unique value to your customers. 


Conduct case studies or interview industry experts to get one-of-a-kind information that can only be found through your business. By contributing up-to-date and interesting material to the industry, you’ll draw people in. 


Being creative and coming up with new ideas to reach customers can be daunting. Look around for inspiration and refer to this guide for ideas. 


Every marketing campaign isn’t complete without a diverse method of communication. The more methods you use, the better your chance of reaching people. Limited-time sale notifications can be sent out through direct mail, and a beginner’s guide could be shared through a brochure.


Wherever your creativity takes you, we’ve got you! 

Tuesday, September 6, 2022

5 Printing Tips to Boost Brand Awareness

Brand awareness is essential for any business. 


A business’s brand is the mix of perceptions and emotional connections people tie to the company. 


Companies should try to manage their brand through advertisements that reinforce the company’s message and image. 


Print can be a powerful tool to boost brand awareness and reinforce your brand’s message. 


1. Direct mail boosts brand awareness


Direct mail is highly effective, with about 79% of households saying they read or scan direct-mail ads.


Follow these steps when sending out direct mail: 


  • Apply your brand guide. Include your signature color, font, and logo. Having a signature color can increase brand recognition by 80%.

  • Keep your brand consistent. Customers will learn to associate your business with specific colors and feelings.

  • Include a clear call to action in your direct mail initiative. Provide prospective customers with a next step. 

Direct mail is one of many print avenues to boost brand awareness. 


2. Catalogs boost brand awareness 


Catalogs are a relaxing way for customers to look at your business’s products or services. 


Catalogs can be compelling if you use the below tactics.

Brand awareness is about getting your brand out there in as many formats as possible. 


3. Make your brand memorable to boost brand awareness


Print is a powerful tool for memory. 


Studies show that the brain can more easily absorb print. In fact, a study found print ads took people 21% less cognitive effort to process the information compared to digital ads. This same study found that people were a little more than 170% more likely to remember information if it was presented through a print ad rather than a digital ad. 


4. Directly address the audience to boost brand awareness


Print is a great way to provide customers with a more personalized approach. 


Use data and technology to target your print ad campaigns. This personalization can help the audience feel like the communication from your business is more direct. 


5. Provide value to the audience to boost brand awareness


Modern consumers value informed businesses. 


Add value to the consumer by creating informative content through blogs, brochures, and knowledgeable employees. The consumer will stumble upon your business when researching and trust your input. 


You can also add value by providing your customers with merchandise such as tote bags, stickers, shirts, chapstick, etc. Consumers love free stuff, and you’re giving valuable items to the customer while generating loyalty. 


Print can help boost your brand by getting your business out there in as many formats as possible while remaining memorable, personal, and valuable. We can help you increase your brand awareness through print. Give us a call at 864-882-3609 or check us out at www.PrintitinColor.com for more information.

Friday, September 2, 2022

Top 7 Effective Offline Strategies for Your Business

There are many fantastic ideas for advertising your business. Still, remember you need online and offline advertising for effectiveness.


Don’t discount the original ways of marketing just because they aren’t new and a part of social media.


Top 7 Effective Offline Strategies for Your Business


1. Distribute business cards.


Your business card says a lot about you. Don’t forget that you can change it as much as you like. For example, you can print vertical instead of horizontal.


You can use different types of paper to grab people’s attention. And you can add embossing or debossing to further show your originality and style.


2. Use flyers.


If you have a big event, a grand opening, a new product, or a new employee, show off your news with fun flyers. Use graphics and photos to influence the audience further.


3. Publish a book.


To show your expertise, write a book to share your knowledge. For example, you can create an e-book and offer a free download in exchange for an email.


Your book doesn’t have to be long, just provide some great advice.


4. Offer coupons and sales.


By offering coupons, loyalty programs, special discounts, and more, you’re making clients feel privileged while boosting leads and sales.


You can send a special offer through a flyer, postcard, or brochure.


5. Get involved.


You can get your name out by involving the community through organizations or outreaches.


This is beneficial because other business owners will recognize you, and you can make great connections. Then you can cross-promote with each other.


6. Seek speaking opportunities.


A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.


This gets your name out and promotes your business to other prominent people in town. Then when they have questions, they will remember you and go to you for advice and service.


7. Join trade shows.


This is a great way to get your name out and boost traffic to your store. Make sure you have attractive marketing materials at your booth to lure people in and make them remember you.


This is a perfect opportunity to tell people what your business offers and let them know how professional you are.


If you’re afraid your business can’t spring for a booth, go to those vendor trade shows. Even if you’re nervous that your product won’t shine compared with others, get to the trade show. No matter what sort of excuses spring up: Be. At. Trade. Shows.


These tips should help you reach more people, become more confident at promoting your business, and attract more people to your business.


In addition, when you need items printed, we’re here. We offer a quick turnaround and professional services.

Friday, August 26, 2022

5 Do's and 3 Don'ts of Print Marketing

We all know how much the internet is used today, but some people forget that print marketing still works wonders.


The Do’s of Print Marketing


1. Do update your logo.


Make sure your logo is updated and reflects your image appropriately. You want to ensure the logo looks up-to-date, attractive, and professional.


Unless you employ a graphic artist, it’s best to hire one to help with this part of your image since it will be used on everything, from online to print.


2. Do communicate your identity.


Have a corporate identity in all you do. This broad term encompasses your brand’s values, purpose, and design elements.


Set your business apart from the competition with a consistent corporate identity in your letterhead, business cards, envelopes, brochures, rack cards, and more.


3. Do use both online and offline marketing together.


This is a tried-and-true strategy. However, when you isolate your marketing to only using one of these, people won’t respond as positively, and you won’t get the desired results.


It’s critical to have digital elements, such as a website and social media accounts, but print collateral is equally essential.


Try adding a technical aspect, such as a QR code or a link to your website. Then, offer a coupon or special deal when they go to that online location.


4. Do write a compelling headline.


No matter what you are writing, the headline gets read most. So make sure it’s an attention-grabber.


5. Do know your target market.


Reach prospective clients through appealing colors, images, and text.


The Don’ts of Print Marketing


1. Don’t use outdated materials to save money.


You will gain more respect from the public if your marketing materials are fresh.


2. Don’t forget to have a call to action.


If you don’t ask your customer to take the next step, they might not. So you need to be diligent in asking them to visit your website, call you, email you, or do whatever you want them to do next.


3. Don’t forget the 4 P’s of marketing. 


Product, price, pace, and promotion are essential to any marketing effort. Make sure your include mention to all four in your marketing efforts. These are considered to be the pillars of a strong marketing program.


These are some simple tips to keep your marketing healthy and robust.


We want to help you when you require the printed word. We work with your marketing team to create up-to-date, attractive marketing materials to keep your customers noticing you.

Wednesday, August 24, 2022

Customer Service Excellence for Team Members

Excellent customer service is an essential aspect of your most valuable asset: your customers.


Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. 


Excellent customer service is not solely for the customer service representatives. Instead, everyone on the team should practice exceptional customer service because every job ultimately affects the customer. 


Below is a list of concrete ways your team members can exceed your customer’s expectations. 


Customer Service Excellence: Hire Smart


Certain personalities and strengths are better suited for customer service jobs. Hiring the right people will set the company and employees up for success. 


When hiring, look for people who excel in the following traits. 


  • Problem-solving. Give the interviewee a scenario and ask how they would proceed.

  • Communication. Ask the interviewee to explain a complex topic.

  • Listening. Tell the interviewee a little bit about yourself and the company. Check to see how much they retained.

  • Time management. Ask them about a time in their life when they were very busy and how they got through it.

  • Empathetic. Ask the interviewee about a time they saw someone hurting and how they reacted.

  • Attentive. Gauge how attentive they are at the interview.

  • Patient. Ask them to wait a little bit before or during the interview.

  • Curious. Ask them if they have any questions for you about the company. Gauge their natural curiosity.

Hiring the right people gets you off on the right foot. After hiring customer service-oriented people, training will further define their natural skills. 


Customer Service Excellence: Training


Training creates more knowledgeable and skilled team members. 


The more trained and knowledgeable your team members are, the happier your customers will be. Happier customers are more likely to create word-of-mouth advertising, which is the most effective form of advertising: 5 times more powerful than paid ads. 


Training and development can take on various forms. 


  • Hire a trainer. Find a professional who excels in teaching customer service skills. Pay them to come to talk to your team members.

  • Do it yourself. Research ways your company can improve customer service. Ask your customers what they’d like to see. Share your findings with your team members at a meeting.

  • Online courses. Direct, or if it’s in the budget, subsidize your employees to take online courses to help them improve their customer service.

  • Mentor-mentee programs. Pair a more experienced staff member with a less experienced one. Have them get together to share information and tactics that have helped them.

Whichever route you choose, you’ll see the benefits pay off in higher customer satisfaction and improved customer relationships.  


Customer Service Excellence: Customer Relationships


Encourage employees to develop positive customer relationships. 


Keep it natural. Try asking customers questions about themselves. Some just want to get in and out. But others enjoy talking and will appreciate the opportunity. If you remember the customers’ names and the stories they tell, they’ll be happier and more loyal. 


Further, increase customer relationships by sending customers birthday gifts or cards. Companies that prioritize emotional connections with customers do better in the long run, outperforming their competitors in sales by 85%. 


Customer Service Excellence: Let Customers Help Themselves


71% of consumers reported wanting to solve customer service issues independently. 


Counterintuitively, some of the best customer services you can provide are the gifts of not needing customer service. By providing efficient, straightforward methods for customers to solve their own issues, the customers leave happy. 


There are a couple of ways to accomplish this. 


  • Q&A page with answers to the most commonly asked questions.

  • Information. By providing relevant information in a convenient place, such as a brochure, you can proactively prevent frustrated customers by providing all the information they need beforehand. 

Customer service is one way your business can stand above the rest. If you do it well, profits will increase. 


We know customer service can be tricky because of the wide range of inquiries and emotions. However, we’re here to help you with our excellent printing services. For example, we've got you if you need promotional products for a birthday gift, birthday cards, or informative brochures!