Tuesday, May 17, 2022

7 Ideas for Combining Offline and Online Marketing

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.


And it’s also about teamwork in marketing—using online and offline tools to promote your business.


When the two hold hands, nothing can stop that well-oiled machine.


7 Ideas on Using Offline and Online Marketing


1. Cross-Promote.


Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.


2. Combine Efforts.


Synergy across your online and offline branding is crucial for successful integration.


Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.


Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.


3. Join Forces.


Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.


It also brings about familiarity, which will cause your business to grow.


4. Produce In-Person Meetings.


When making the promotions in your online and offline efforts, try to get in front of your customer.


Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.


5. Search Intent.


You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.


Make it easy to look at your site and get accurate information, not just a sales pitch.


So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.


6. Collect Contact Information.


To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.


7. Custom URLs.


An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.


No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.


We are here to help you at Print it! We are only a click or a phone call away when you need high-quality printing.  www.PrintitintColor.com 864-882-3609

Friday, May 13, 2022

Why Direct Mail is Irreplaceable

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.


Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.


9 Reasons Direct Mail is Irreplaceable


1. Direct mail is long-term.


It’s something you touch and feel and need to think about before moving on to the next step of your day.


2. Direct mail is easy to understand.


There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.


3.  Direct mail entices customers.


Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.


4. Direct mail is customizable.


You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.


5. Direct mail is more official.


Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.


According to Marketing Sherpa, 76% of people trust ads they receive in the mail.


6. Direct mail is memorable and sentimental.


We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.


Add a handwritten note or signature, making it even more personal.


7. Direct mail is inclusive.


Direct mail is more inclusive for older adults who don’t go online.


If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.


8. Direct mail pairs with other media.


You can pair social media and digital content marketing with direct mail for a seamless customer journey.


Cross-promotion works wonders.


By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.


9. Direct mail is dependable.


People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.


Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).


With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.


If you need further ideas on creating great direct mail pieces, we are here to help. Check us out at www.Printitincolor.com or give us acall at Print It! at 864-882-3609!

Tuesday, May 10, 2022

Print Marketing: 8 Benefits to Leverage in Your Business

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.


1. Print marketing is cost-effective.


Print is cost-effective because of its high return on investment.


The return on investment of print marketing is about 13 to 1. This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off! 


2. Print marketing has staying power.


The best marketing strategy is the one that stays in your customers’ minds.


The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazines, pamphlets, and promotional products. The longer they hold onto it, the more likely they’ll remember your company and buy from you. 


3. Print marketing is visible.


Digital ads flash across the screen, following the old adage, “Out of sight, out of mind.” 


But the best marketing campaigns are the ones that are visible to the clients and allow the clients to truly digest the information. 


The Penny Experiment


Here’s an example. Think of a penny. What does it look like? Which way is Lincoln facing? What words and numbers are on it? What do they say? Where are they placed? Now, look up a picture of a penny. 


How well did you do? If you’re like most people, you probably didn’t do very well. Why? After all, you’ve seen a penny numerous times. It’s because you never truly looked at a penny, therefore, the physical attributes were never properly encoded into your mind. 


When advertising, you want the material to be properly encoded in the minds of your consumers. Print is a powerful tool to achieve this. For example, print advertising, on average, leads to 77% brand recall compared to 46% for digital ads. 


4. Print marketing outperforms screens.


Print outperforms the digital world in a variety of categories. 


One study found print activates customers’ perception of desire and valuation. Furthermore, print had the highest correlation with advertising effectiveness. 


5. Print marketing generates better retention.


Multiple studies show that print causes higher levels of recall. 


In a study, recall was 70% higher among participants who were exposed to a direct mail piece than a digital ad. Additionally, print was easier for the study participants to understand. 


6. Print marketing provides connection.


Print feels more personal. 


After years of COVID, people are craving connection. Print feels more real and personal than digital advertisements. Perhaps this perceived connection is why people trust print more. 82% of consumers trust print ads the most when making a purchase decision. 


7. Print marketing appeals to all ages.


In order to have the best marketing campaign, you’ll want to be able to effectively reach your entire target audience. 


The problem? Not everyone is tech-savvy. Sometimes, you can even spot a member of the younger generation yelling at their electronic device. Luckily, print doesn’t require technical skills to navigate. It won’t anger any of your potential clients. 


8. Print marketing is a multi-sensory experience.


Great marketing appeals to all the senses, and print can help you do that. 


  • Print appeals to the sense of touch. Customers can feel the weight and texture of the paper, and they can feel the turn of the pages.

  • Print appeals to the sense of smell, and people love the smell of fresh ink.

  • Print appeals to the sense of hearing, and customers can hear the crinkle of the paper and the rip of the envelope.

  • Print appeals to the sense of sight, and customers can see the vibrancy of the colors without the eye strain caused by screens.

  • Technically print can appeal to the sense of taste. But, we don’t recommend that. 

We want you and your business to be successful, and we believe we can help you on your road to success by helping you leverage the benefits of print in your marketing strategy. Find out more at www.printitincolor.com 

Friday, May 6, 2022

7 Reasons to Use Print

You might think of Twitter, Facebook, and email when you think of marketing.


But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.


The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.


The organization predicts that 72% of corporations will use direct mail campaigns.


Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.


As a result, direct marketing is expected to continue its upward trend.


7 Reasons to Use Print as Opposed to Just Online.


1. It’s the most trustworthy.


Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.


2. Be environmentally friendly.


There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.


And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 


There are 20% more trees now in the United States than 40 years ago.


3. Think non-traditional printing.


There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 


4. Think outside-the-box printing. 


Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 


5. Get your printing quicker. 


The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.


6. People love to be tactile. 


Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.


7. There is easy personalization. 


There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.


Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.


People appreciate the extra care that goes along with a printed piece.


No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.


 

Tuesday, May 3, 2022

The 7 Stage Employee Life Cycle

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly.


The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110. However you calculate it, hiring a new employee is not cheap.


Below are the seven stages of the employee life cycle.


Attraction: the 1st stage of the employee life cycle


The employee life cycle begins the very first time your company is exposed to the potential employee. 



Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees.


Recruitment: the 2nd stage of the employee life cycle


Recruitment encompasses the period from applicant to employee. 


Although salary, job title, and job fit are all important, they’re not everything. Future employees are also looking for your company’s equality and diversity policies, mental health stance, maternity leave, overtime, sick pay, unpaid leave, and work-life balance. Positive testimonies from current and past staff are also important. 


Remember, the job interview is both a space for you to see if the prospective employee is a good fit for your company as well as for the prospective employee to see if your company is a good fit for them. 


Onboarding: the 3rd stage of the employee life cycle


The employee has been hired, now it’s time to get them acclimated to your work environment. 


When employees start a new job, they’re most likely feeling optimistic and full of potential. Build off of this by making them feel welcomed and safe in the new work environment. 


Development: the 4th stage of the employee life cycle


If your employees are learning and improving, so too will your business. 


Support development by organizing workshops, conferences, and seminars. Encourage constructive criticism throughout the workplace. If your company is able, financially support learning programs for your employees. 


Retention: the 5th stage of the employee life cycle


Successful employee retention will save your company many workers and dollars. 


Never take any of your employees for granted. Let them know they’re appreciated by thanking them often. Reward employees for their hard work through recognition programs and promotions. Check in with your employees to see if they’re happy and content. If not, find out why. What can your business do?


Separation: the 6th stage of the employee life cycle


Employees can’t stay at your company forever, no matter how hard you try. 


Employees might leave for a variety of reasons: better career opportunities, retirement, a change of pace, etc. Whatever the reason, it’s crucial that you try your best to remain on good terms. 


They’ll be able to testify for or against your company down the road. Positive word-of-mouth reviews are important to the success of your company. Try throwing them a goodbye party to thank them for all they’ve done for your company. 


Before they leave, make sure you ask them for their honest opinions. This will help you improve your workplace. 


Check in with your remaining employees. You didn’t just lose an employee, they lost a friend. 


Alumni: the 7th stage of the employee life cycle


Although no longer officially part of your workplace, past employees can still be part of your company’s culture. Invite them to company events if possible, ask them for future referrals, and request their help from time to time. 


We understand the workplace community can sometimes feel like a second family. Support your employees every step of the way with the print pieces that make communication a breeze. Support is important, and we’re here to support you in your business goals. Anything print-related, we’ve got your back. 

Monday, May 2, 2022

10 Ways Print Marketing Earns Repeat Customers

Loyal customers are extremely valuable.


A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos.  Below are 10 ways print marketing can help you earn repeat customers.  


1. Print builds trust; trust builds loyalty.


Print is one of the most trusted advertising methods out there. 


82% of consumers trust print ads the most when making a purchase decision. Customers who trust a business are more loyal to it, leading to greater revenue and business growth. 


2. Loyalty programs … create loyalty. 


Loyalty programs do just as they’re intended: they build loyalty! 


Start a loyalty program by printing loyalty cards. This helps both your customers and your business keep track of points. Loyalty programs will turn the buying experience into a positive one for customers. They will feel like they are doing something good because each purchase gets them closer to the end reward. For example, every $100 spent equals 10% off their next purchase. 


3. Personalization builds loyalty.


Print adds that personal touch that can be lost in the digital world. 


Try sending out birthday cards to remember your customer’s big day. Or send out thank you cards to let the customer know you appreciate their purchase and support. A grateful company that remembers its customers’ birthdays will earn loyal customers. 


4. Direct mail campaigns foster loyalty.


Direct mail campaigns remind customers about your business. 


Try collecting the names and contact information of every customer who walks through your door. Then reach out to them through direct mail campaigns. Even the most loyal customers get busy and forget to stop by. Send them a friendly reminder! 


5. Promotional products build loyalty.


Promotional products keep your business at the forefront of your customers’ minds. 


The most loyal customers are the ones that are most often thinking about your business. By sharing practical gifts, such as pens, calendars, t-shirts, lanyards, key chains, and toys, customers will remember your company every time they frequently use the promotional product. 


6. Customer feedback creates loyalty.


Customers love to know their feedback is taken seriously. 


Jumpstart customer feedback by sending out surveys in the mail. Even better, respond to their feedback and let them know how you incorporated it into your business plan. This will make the customer feel valued while also providing constructive ways to improve your business. A valued customer is a loyal customer. 


7. A positive first impression produces loyalty.


Drawing in loyal customers starts at the very beginning: the first impression.


What better first impression than with print? It shows the customer you are a quality, trustworthy business that cares about its customers. 


8. Exclusive invitations generate loyalty. 


Host special events for your loyal customers and invite them through custom invitations. 


Holding special events for your customers will make them feel appreciated. They’ll want to support a business that appreciates them. 


9. Inserts foster loyalty. 


Put inserts inside of packages being shipped and customer bags. 


Include upcoming sales or special coupons within these inserts. This will keep your business on the customer’s mind. Loyal customers are the ones who remember you. Help them out!


10. Booklets build loyalty. 


Print informative booklets just for your customers. 


The fact that you took the time and effort to create booklets will appeal to any customer. They’ll want to remain loyal to the business that provides them with their favorite reading. 


Loyal customers are the best customers. Print can help you attract more loyal customers. 

Tuesday, April 26, 2022

10 Direct Mail Myths Debunked

Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail.


Direct Mail Myths Debunked


1. Direct Mail is Dead.


Direct mail is still a driving force behind a successful business.


As more companies look to online communication, you have a better chance of standing out in the mailbox. In addition, direct mail paves the way for the recipient to fully engage with your content on their schedule instead of being a quick (and annoying) interruption to their day.


2. Online Ads Are Better than Direct Mail.


Online ads indeed help businesses succeed, but what is also true is that direct mail helps drive traffic to your online site. Without direct mail, people tend to click away. Direct mail is permanent and begs for attention in the palm of your hand.


3. You Can’t Target the Right People with Direct Mail.


It is even easier to target the right customers with the new lists and technology. You can decide what ages you want to reach, the location of homes, gender, household income, and even if they typically respond to direct mail.


4. You Can’t Track Direct Mail.


You can track direct mail in a variety of ways.


One way is to have a designated email or phone line that only goes to that direct mail campaign. Or, offer a specific coupon or coupon code that corresponds with your campaign. You can even get personal with personalized URLs or PURLs that provide a unique web address for each recipient’s direct mail piece.


5. There Isn’t Enough Room to Tell Your Story in Direct Mail.


The great thing is that you can work together with your online presence by including a QR code, a website, or an email.


You can get your main point across in your direct mail piece and then continue to tell the whole story online. Or you can use a beautifully designed brochure that offers more room for print. Not only that, but people can hang onto it much longer, and they can easily pass it to a friend.


6. Email is More Effective than Direct Mail.


Did you know that 80% of direct mail recipients take immediate action on the mail they receive versus 45% of email recipients? Those statistics are powerful when evaluating the efficacy of direct mail.


7. Young People Don’t Respond to Direct Mail.


Studies have shown that 95% of 18- to 29-year-olds respond positively to direct mail. That’s a great way to reach those used to being bombarded by online ads.


8. Direct Mail is Forgettable.


Direct mail yields a 70% higher recall rate than other advertising, showing how memorable this is for customers.


The fact that they need to tangibly hold the item before tossing it shows that the message sticks in their heads easier than just clicking away.


9. I Only Need to Advertise Online.


You need both digital marketing and direct mail.


According to IWCO Direct, cross-channel marketing can increase your response rates by 35%. The important thing is that it works together to serve your purpose: increased sales.


10. Email Marketing Works Better Than Direct Mail.


Forbes states that direct mail achieves a 4.4% response rate, compared to 0.12% for email, proving that direct mail is essential in your marketing efforts.

If you need a boost in your direct mail efforts, we are here to help. We will produce gorgeous marketing materials that will be noticed and remembered. Check out our website today!  www.printitincolor.com 

Friday, April 22, 2022

Bleed and Crop Marks: What Do They Mean For You?

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer?


What are Crop Marks?


Crop marks tell the printer where to cut the paper, especially if it’s a finished product, such as a business card or postcard. But there are crop marks on pages for a booklet as well sometimes.


If you look at a proof of your project, you will probably see these tiny lines that go horizontally and vertically, giving the margins for your project to be cut down. All crop marks in the USA should be either one-eighth or one-quarter inch. Since projects are printed on oversized paper with bleeds, these tick marks help guide printers when trimming the print job down to the final size.


What is a Bleed?


A bleed is when the color or text goes off of the page, and the cut will trim excess color off of it.


A bleed makes for a complete look as the artwork typically goes (or “bleeds”) off the page. There are two types of bleeds: full bleed and partial bleed. A full bleed is when all the artwork goes off the page, whereas a partial bleed is when only some of the artwork goes off the edge.


How to Use Crop Marks and Bleed Marks


These two tools ensure that you get a quality printed product containing all the words and artwork you desire. To have your project print-ready, you need to use crop marks so that bleeds can be done correctly.

When you save your project, you will want to use a PDF so that it remains permanent and the crop marks are solidified. This ensures your project will come out as you planned.


A PDF document contains embedded fonts, so the printer won’t have issues with what you laid out. One of the most common issues related to printing is fonts that are contained within the document.


For example, they might be incompatible versions, corrupted fonts, or missing fonts. Font issues tend to occur when using programs such as Illustrator or Adobe InDesign. A PDF eliminates these types of issues because all your design elements are embedded within the file.

No matter what your project is, we are here to help. If you aren’t sure how to create a PDF, let us help you. We want to partner with you to get successful print project results. Visit our website to learn more - we even have templates you can download at https://www.printitincolor.com/help-center/layout-templates/ 

Tuesday, April 19, 2022

Creating a Successful Experience for Your Remote Team

According to a recent global study by Logitech, more than 43% of employees are expected to work from home part or full time. Certainly, hybrid work environments are here to stay. And with the increase in remote workers, a smart balance of collaboration is critical. So, what does that look like?


7 Tips for Creating Successful Remote Teams


1. Space


Remote workers will need a comfortable space at home to work in, so you may need to budget for a new desk and chair for their homes and/or be clear in your expectations of what you provide and what the employee will be responsible for.


2. Workflow


You will need to make sure you are using efficient workflow and task management tools so that everyone is on the same page.


For example, you could use Workzone, Trello, Jira, or others just as effective. Then everyone will know when things are due and when someone is done with a project.


3. Daily Communication


Include remote workers in your daily communication.


They might feel isolated and alone if they are used to the banter and camaraderie of the office. Make sure you keep the lines of communication open so they can ask questions, provide information, and be a part of planning for different events and projects.


4. Time


Ensure employees know when their start and stop times are so that they don’t go over their allotted time, costing you money if they are paid by the hour.


Not only that, but you don’t want your employees to get burned out. Most people say this is the hardest part of working at home--knowing when to quit for the day. Many people forget the time and focus on their projects.


5. Structure


Structure is a critical step in making remote work successful.


Although working at home is more flexible, things can go array without structure. You will need to have standards and specific goals for remote workers, so they know what is expected of them. If you expect them to work 9 to 5, make sure they know that. Otherwise, they may think it’s okay to start at noon as long as they get their hours in.


6. IT Safety


Recently, the US Secret Service issued an alert warning of fraudulent emails related to Covid-19 that contain malicious attachments.


This is a good reminder to practice the same standard of privacy and protection of information no matter where your team is working.


7. Internet Usage


Remember that while employees are working at home, their spouses and children might also be using the Internet.


This means they may have a slower connection and might need to be taught how to best deal with this. Consider setting up additional connections for employees or advising them on connecting and disconnecting various devices when not in use.

We can all agree that remote working is here to stay for many people, and for others, we never know what the future holds. With that said, it’s nice to know we are here for each other. Print It! is here to take the weight off your shoulders when it comes to professional printing. We are your partner when it comes to printing high-quality designs and styles. Need something specific? Check out our website today - www.PrintitinColor.com!

Friday, April 15, 2022

Direct Mail is Not Failing. Here's Why.

Direct mail is king in advertising.


It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your customers’ hands.


In a 2020 consumer survey, 71% of people reported reading the ads that come in the mail. And 54% say that direct mail ads motivated them to try a new business.


The Direct Mail Comeback


Postcards are an excellent example of direct mail that has made a comeback in the last few years due to the pandemic leaving people at home more.


Not leaving their homes meant people weren’t out searching for a better deal. Instead, they were at home, opening their mail and seeing great offers sent directly to them. Consumers learned that direct mail is a great starting point for their shopping.


The Personal Touch of Direct Mail


Direct mail has the advantage of personalization by putting the recipient’s name on it.


This connection is better than a TV commercial or online ad because readers know the offer is intended directly for them. Right now, there are programs designed to target just the right market so that your return on investment is spot on. You can pick people of the correct ages and genders for your product and tailor it to people who typically respond well to postcards and other direct mail.

During the pandemic, consumers were directed with QR codes to download menus everywhere. And when you add QR codes to direct mail, it adds a little more social interaction with the mail. It gets people to take the next step and download your information, and it works wonders.


The Rise of Digital Fatigue


Digital fatigue is real and prevalent.


In fact, 75% of consumers report being overwhelmed by the number of digital ads they see daily. This is good news for direct mail marketing because it won’t tire out the consumer with ads blinking in front of their faces. Instead, it presents a calm way to ask for their business.

Direct mail has a median ROI rate of 29%, which is only 1% behind social media. It’s proof that direct mail is still in the running, according to Neil Patel. “Like hot baths and candlelit dinners, direct mail has become romanticized in our culture,” Patel says. Direct mail campaigns let people know you want their business specifically, instead of sending out a broad email blast or digital ad.

According to the US Postal Service, 54% of people surveyed tried a new product or business in a six-month period in 2020 because they received a mail piece. That’s a great opportunity that many businesses are missing when they only focus on online ads.

Direct mail will always remain important to the business world, whether you use a postcard, brochure, or a letter directed to a specific type of person. We at Print It! are here to help you in your efforts to run a direct mail campaign. Give us a call or check us out today at https://www.printitincolor.com/printing/postcards/!

Tuesday, April 12, 2022

How to Become a Mentor

A mentor can genuinely help another person achieve success.


If you have been in the business world for a while and are a trusted leader, you might be a great candidate for being a mentor. 


What is a Mentor?


First of all, let’s start by talking about what a mentor is.


A mentor offers insight into business, as they have gleaned information through experience and education. You could mentor a recent graduate or someone who may be new to your particular business.


Whatever you aspire to help a person with, here are a few tips to get you headed in the right direction.


Time


You will want to determine what the mentee wants to get out of the mentorship.


Do they need a one-time talk, or do they want an ongoing, weekly, or monthly meeting? Will you meet for coffee or in your office, and for how long?


Decisions


Remember that even though you provide advice and direction based on your expertise, the mentee needs to be free to make their own decisions.


Don’t be offended if they do something you wouldn’t do. Maybe it will work out, or maybe they will learn the hard way. Don’t get discouraged. Your work is still valuable.


Evaluations


How will you two determine if the sessions are valuable and doing what they should be doing?


If your work has a formal program for a mentorship, fill out those papers and use them as a guide. If not, talk openly with the mentee about how often you two should evaluate the relationship.


Will you have an open discussion once every three months? Or will you each write an evaluation to give each other every month? Determine how often you think you need to evaluate the mentorship, then specify how to do it (written or verbal).


Boundaries


Develop clear boundaries so that it stays professional.


You might want to ask the mentee only to contact you at work rather than blowing up your phone during your free time.


Feedback


Be honest with the mentee, rather than tip-toeing around particular topics.


If you feel strongly about specific topics, offer constructive criticism so they can improve in those areas. Don’t be afraid to tell them honestly if you see them making classic mistakes. Let your experience be your guide.


Listen


Make sure you balance your advice with listening.


Many times, mentors think they are only there to provide direction. However, you are also there to listen. You are not to fix problems for them; rather, you are to answer their questions and lead them in a particular direction.


Be Honest.


Don’t be afraid to talk about your failures.


Sure, we like to talk about successes, but what we learned from failures is just as valuable.


Let your mentee know you aren’t perfect, but you learn from things that don’t go as planned. This should allow the mentee to open up about their shortcomings and ask honest questions.


Role Model.


Be a positive role model on the way to act in the office, how you answer emails, and how you treat your mentee. Be professional and talk about positive things regarding the business.


Now that you know how to be a mentor, we want to be here for you as a mentor in the printing world. There are so many options to be considered, and we are here to help you fine-tune your marketing materials. Check us out today!

Friday, April 8, 2022

Get Organized with Kanban Method Basics

Ever feel overwhelmed by your to-do list? The Kanban method might help.


Kanban comes from the Japanese word that translates into ‘visual signal,’ to convert work tasks into a visual format and limit the number of tasks concurrently being worked on while increasing transparency and speed.


Kanban takes a group-focused approach and encourages everyone on the team to be a leader. Here’s how it works.


Kanban Boards


Kanban boards are the format of which kanban is worked off.


These boards can be virtual or physical, and they consist of columns that break the workload up into sections. For example, you can have to-do, in-progress, and done columns. 


Within the columns, there are cards. The cards represent each work item. They move from column to column, left to right, beginning from the backlog (a queue of work to be done) to the finished stage.  


Kanban boards are designed to help limit work in progress, which helps decrease lead time.


Kanban Cards


Kanban cards provide all the necessary information, including a title, description, owner, due date, time logged, and workflow stage.


The history and information are updated as the card progresses through the workflow, increasing transparency. 


The cards (or tasks to complete) can generate from customer-based feedback or from within the company at meetings. All team members should be empowered to create a card. 


The time it takes to complete each card should be calculated. You don’t want a card to resemble every minute task, but you also don’t want the card to take two weeks to complete. The optimal time for each card is about one day or 6-8 hours. 


Kanban Work In Progress Limits


By enforcing work in progress limits, thereby limiting the amount of work your team can do at once, you’ll decrease your lead time.


This is because multitasking is inefficient, and time is wasted by switching between various projects. Enforcing work in progress limits helps foster a healthy workplace because your employees won’t be overwhelmed. Quality will increase because your employees can focus on one to two tasks at a time. Customers will be happy because of the high quality. 


Work in progress limits helps your team members say no, which may be challenging for some. When there isn’t any space on the kanban board to take on more work, saying no becomes easier, and an explanation backs it up. 


The recommended work in progress limit for your entire kanban board, according to Agile Coach Max Rehkopf, should be your team size (the number of people contributing on the kanban board) multiplied by one and a half or two. The recommended work in progress limit for each column is the number of people that look after each column multiplied by two. 


Pinpoint Bottlenecks


Kanban boards help you pinpoint bottleneck points in the workflow.


Bottleneck effects often arise from projects waiting on those with unique skill sets held by only a few team members. To help decrease bottlenecks, prioritize a sharing of skill sets. In this case, if there is a backup in the workflow, other team members can jump in to help. 


Getting Started


When first incorporating a kanban board into your workplace, it’s important to remember it’s not meant to revolutionize the workplace but rather provide a methodology to the current roles and responsibilities. 


Begin with a physical kanban board in a prominent location. Use sharpies, pens, sticky notes, etc., to put it together. This kanban board will serve as a conversation starter regarding how you work, write cards, and move through your work. These conversations lead to changes in the workflow. Once the company and employees understand the workflow, upgrade to a digital platform like Jira or Trello. This is helpful because you can share the workflow with people outside of your location. 


Kanban is a helpful visualization tool to help speed up the workflow process at your business by decreasing work in progress and providing a method to your work. Need to organize your print marketing? We can help!

Tuesday, April 5, 2022

6 Reasons Why You Need a Vacation

Taking time off can be difficult, especially if you fear things might stall or fall apart without you there.


But rest, and the time to unplug and recharge, are necessary indulgences.


Here are six reasons why vacations are necessary for being healthy and successful.


1. Production


There are many reasons to take time off. It makes you more productive to have time away from the grind. When you return, you feel refreshed and can spend those fresh eyes on sprucing up your marketing efforts or other things that need updating.


2. Physical Health


“People who take vacations have lower stress, less risk of heart disease, a better outlook on life, and more motivation to achieve goals,” according to Allina Health.


It’s a great way to stay healthy and vibrant. Just check out these statistics:

3. Mental Health


Taking time off from work is also a great way to boost your mental health.


Neuroscientists have found that “chronic exposure to stress can alter your brain structure and bring on anxiety and depression.” Give your brain a break by taking time off, in which you turn off your phone and social media. It will help heal your mind when it’s on vacation.


4. Reduce Burnout


It goes without saying that vacations help reduce burnout.


When you have time to step away and reflect, you can be more creative when you return. And when you are refreshed, you’re often filled with new, innovative ideas for your business.


5. Improve Relationships


Relationships benefit from vacations as well.


Most marriages are happier when there are mini-vacations and large vacations. Just time alone with your loved ones makes families thrive and can trickle down into one’s performance at work.


6. Reduce Stress


A study released by the American Psychological Association concluded that time off helps reduce stress because it removes people from the activities and environments that they associate with anxiety.


If you can’t take a vacation right away, take little breaks in nature. Take your lunch break outside in the sunshine. Or take a walk after work with a loved one. Take the long way home through a park, get out and walk a trail. But be sure to plan a real vacation soon to help you be the best version of yourself.


When it comes to your print marketing, plan to leave the stress to us!

Friday, April 1, 2022

The Benefits of Banners

A banner is a large piece of fabric or flag used to advertise a business by displaying a slogan, logo, symbol, or promotional offer. It is one of the oldest forms of advertising, and it is still around today because it is low cost and effective.


Benefits of Banners


Banners have a wide array of benefits. Below is just the tip of the iceberg.


  • Visibility. Banners are highly noticeable. Pair it with an eye-catching design, and it’ll be hard to miss.

  • Positive response. Unlike t.v. or radio commercials where the audience can become quickly tired of the advertisement and eventually irritated, banners don’t have that problem. The audience can choose to look at the banner or not. Therefore, the chances of them becoming annoyed by it are lower than alternative forms of advertising.

  • Cost-effective. Compared to t.v. commercials or media advertising, banners are much more cost-effective. In advertising, you’re going to want to spend as little as possible to generate the most sales. Banners are a good intersection.

  • Reusable. If you make sure to use durable, high-quality inks, your banners should be reusable time and time again. This is perfect for local events, trade shows, and social gatherings. The banner’s reusability adds to its cost-effectiveness.

  • Easy. Getting banners printed is usually just a call away!

Perhaps one of the greatest benefits of banners is their vast customizability.


Ways to Customize Banners


No two banners are alike because they are customizable.


  • Size. Banners come in various sizes ranging from 2’ wide by 4’ high to 6’ wide by 30’ high. The standard size is 6′ wide x 3′ high. The size you end up choosing largely depends on where you’re placing your banner.

  • Portrayal. Banners can come single or double-sided. If you’re placing your banner against a brick wall, it’s probably best to go with the single side. But, if your banner will have both sides exposed, then it’s best to go double-sided.

  • Material. Banners can come in matte, gloss, fabric, mesh, or vinyl, depending on your printer. The material you choose often depends on the placement of your banner. For example, if the banner is outside and needs to survive the weather, it is best to choose more durable options.

  • Finishing. Depending on how you want to hang your banner, you can choose grommets, hems, or pole pockets. Grommets are the holes on the outside of the banner for it to hang. Usually, you can select the material of your grommets, such as brass, stainless steel, or plastic.

  • Viewing distance. Depending on your printing company, the quality of the design can be adjusted based on how close-up people will be viewing your poster. If they’re only going to be seeing it from far away, there’s no point in wasting money on a detailed design.

  • Design. The banner’s design is highly customizable, and it’s what makes your banner unique and stand out. Using excellent design skills helps draw in customers’ attention. Try incorporating graphics, a memorable logo, complementing color schemes, patterns, and your unique selling proposition. A unique selling proposition states why customers should buy from your business over your competitors.

Banners are the perfect addition to your advertising campaign for customizability, effectiveness, and price!  Need help with your next banner - give us a call at 864-882-3609 or check us out at https://www.printitincolor.com/printing/banners/ 

Tuesday, March 29, 2022

How to Find and Communicate Your Unique Selling Proposition

A unique selling proposition, or USP, differentiates your business from your competitors. It helps you stand out and is why customers decide to buy from you over competitors.


In online markets, where there are many competitors, it’s essential to stand out. USPs identify your target market, why your business exists, and how you want to impact the world uniquely. 


The USP is the intersection between what your customers want and what your business does well. What you sell doesn’t always have to be unique, but the message you focus on does. 


Finding Your Unique Selling Proposition 


Finding your USP can be challenging. The following tips should help: 


  • List your differentiations. Make a list of what differentiates you from your competitors. Be as specific as possible. Brainstorm as many options as possible.

  • Research competition. Research your competitors. Find out who they are and their USPs. Find the gaps to see your niche. Identify the target market’s pain points. How can your business uniquely help them?

  • Quality or price. These are the two main ways your business can stand out. If your USP is based on quality, perhaps focus on your product’s superior materials or ingredients, craftsmanship, or uniqueness. If your USP is based on price, advertise the lowest price guaranteed, price matching, free shipping, bulk discounts, or special offers.

  • A/B testing. After brainstorming, perhaps your company has come up with two potentially good USPs. To find which one is better, utilize A/B testing to determine which one generates a better customer response.

  • Create a positioning statement. An example, from Shopify: [Your brand] offers [product/service] for [target market] to [value proposition]. Unlike [the alternative], we [key differentiator].

Communicate Your Unique Selling Proposition 


Because your USP draws customers to buy from you over your competitors, it must be communicated effectively. It shouldn’t be complicated, but it should be memorable.


You can use many platforms to make sure customers know your USP. 


  • Banners. Low cost and effective, when placed in a high traffic area with a compelling design, banners will catch the eye of customers.

  • Flyers. These are easy to hand out and better target your ideal audience. Share with customers who’ve already bought from you or those who fit your target audience.

  • Social media. Depending on who you’re trying to connect with, various platforms will better enable you to reach your target audience. There are many possibilities, including Facebook, Instagram, Twitter, Snapchat, and TikTok.

  • Search marketing. When people type words into a search engine platform such as Google, Yahoo, or Bing, you want your business to be at the top of the list. Search marketing includes strategies you can utilize to get you to the top. That way, when customers search for the product you sell, you’ll rise above your competitors, leading to more sales. Make sure your USP is prominently displayed on your home page. 

Effectively advertising your USP will boost sales. 


Unique Selling Proposition Examples 


Sometimes the best explanations are through examples. The market for shoes is crowded and competitive. But by having a unique selling proposition, the following companies can stand out and generate sales by appealing to customers’ values. 


  • Zappos’ unique selling point is free returns with their online store. This helps reduce customers’ risk aversion, translating into more sales. It also shows that Zappos is willing to stand by their shoes, attesting to the quality.

  • Toms Shoes’ unique selling point is that they donate to a child in need for every shoe the customer buys. This will make the customer feel as if they are doing a good deed by purchasing a shoe. They’ll feel good because of their new shoe and knowing that someone in need has a new shoe too.

  • Nike’s unique selling point is the best quality shoes for athletes, which is communicated by sponsorships with star athletes. The customers look up to star athletes, and they begin to associate Nike with star athletes and, therefore, success. When they’re looking for a high-quality shoe, they’ll think of Nike. 

Your unique selling proposition helps your business stand out from your competitors. It answers the question, “Why should I buy from you?” Your sales will go up once you have a compelling answer to that question. 

Friday, March 25, 2022

Using Direct Mail to Promote Your Website

Both direct mail—the printed word—and websites are essential in promoting your business.


So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look.


Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an overnight success. There are so many websites and businesses competing for consumers’ attention that you will need a little more help than just having a site.


As Barry Fieg, author of “Streetwise Low-Cost Web Site Promotion” says, “Google doesn’t care about your sales. Nor does Google help you target your market.”


Fieg says two things have to happen: First, you need to get people to your site. Second, you need to convert them from surfers to buyers. And, according to studies, you have about seven seconds to grab peoples’ attention.


And this is where direct mail comes in.


Direct mail can lead people directly to your site.


Direct mail prepares prospects and clients for what they are about to see on your site.


You can tease them with a little bit of information in the direct mailer. Then, you can elaborate on it when they go to your website. You could show people the details of your product, give a tour of your business, or show options that you offer in real-time.


Direct mail allows you to target the exact people you want to reach. 


You can pinpoint your audience, send direct mail to them, and lead them right to your site online.


Direct mail is like a personal invitation to your guests to see what you offer and to buy it online. Most people actually appreciate the fact that you sent them something directly in the mail, versus in a quick email, and it has more of a personal touch.


Direct mail allows recipients to engage with you on their time.


If you send out postcards, you allow customers to carry that information with them until they sit down in front of the computer.


Postcards are convenient, catchy, and direct. It doesn’t take long to get someone to punch in your website address now that it’s in their hand. And if your direct mail is creative, it will grab people’s attention right away.


Direct mail is preferred over email.


People get lost in hundreds of emails a day and often delete them without truly looking them over.


But direct mail is different. It is tangible, and it gets noticed.


Successful businesses realize that there needs to be more than just an online presence; direct mail is the transition from advertising to buying. In a recent Info Trends study, people actually preferred direct mail three times as much as receiving emails.


Direct mail is cost-effective.


Direct mail is cheaper than radio ads, which disappear in 30 seconds, and it has a longer shelf-life than TV ads.


Direct mail can be read over and over, even if it’s just sitting on a desk, and it commands attention.


No matter what your direct mail is—whether it’s postcards, catalogs, brochures, flyers, or other items—the tangible mail is worth the extra effort to drive people to your website. You can’t rely only on search engines to bring you virtual traffic.


If you need fresh, new ideas, we are here to help make you even more successful. Reach out to Print It! today at 864-882-3609 or www.PrintitinColor.com

Tuesday, March 22, 2022

Decrease Clutter for a Happier, Healthier, More-Productive You

Clutter can be detrimental to your success.


A messy desk and office may seem normal, but it is a problem that can make you less successful.


According to the National Association of Professional Organizations, paper clutter is the number 1 problem for most businesses. Studies show the average person wastes 4.3 hours per week searching for papers, which not only adds stress and frustration, but it also deters concentration and creative thinking.


Studies also show that 75% or more of all physician visits are stress-related, so when you unclutter your office, you will not only increase productivity, security, and profits but reduce overall stress and medical care costs.


Stop the Clutter


Here are a few ideas on stopping the clutter and getting organized practically.


  • Make a commitment to getting clutter under control. Make an appointment with yourself daily and weekly. Every night before you go home, unclutter your desk so that 80% of your desk shows. Every week, pick a day to organize your desk a little longer.

  • Get rid of anything on your desk that you don’t use regularly. This is the first step to uncluttering your office area.

  • Limit the number of personal items, such as photographs and knick-knacks. Try to stick with one or two items so you don’t get distracted and to free up more space.

  • Instead of dumping papers in piles on the desk, use a desktop organizer and color-coded files. Be diligent about filing when new papers come into your office. If you get behind a little, try to end the day by organizing them into the appropriate folders.

  • Try to handle emails and papers only once. Decide how to respond right away, so you don’t have to rethink it and stash it somewhere on your desk.

  • Have permanent places to store ink cartridges and other office supplies so you can easily see what you need and what you already have. When things get messy, it’s easy to re-purchase items because you aren’t aware you already have them.

  • Shred old papers that are no longer needed. This is a great way to stay on top of the clutter.

  • Try to eliminate sticky notes, as they make things messy and cluttered. Make files on the computer if you need to recall something. Or have a notebook with passwords and other important information you may need.

No matter if your desk and office are slightly messy or are disaster areas, learning to unclutter will help ease your mind and make you more efficient. At our printing firm, we get things done efficiently and professionally. We are here to help you stay on top of your latest projects. Reach out today!

Tuesday, March 8, 2022

How to Use the 40-40-20 Rule of Direct Marketing

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. 


According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting.


The success of your direct mail marketing is:


  • 40% dependent on your audience,

  • 40% dependent on your offer, and

  • 20% on everything else.

Let’s break it down and look at each one individually.


Direct Mail Marketing: Audience


You’re not going to get very far in your direct mail marketing campaign if you’re reaching the wrong people. Money spent on advertising to the wrong audience is wasted money. This is why reaching the right audience constitutes 40% of your direct mail marketing success. 


The right audience must be within your target market. The more precise you can make your target audience, the more effective your direct mail marketing campaign will be because the marketing will be more personalized. For greater personalization and success, go beyond surface-level characteristics. 


Build up a well-defined mailing list. Include people on the list who have bought similar products through similar methods. Keep records of who has bought from you in the past and how they did it. Target those who have bought similar products because of a previous direct mail marketing campaign. These people have a proven desire to buy your products. 


Direct Mail Marketing: Offer


The offer includes the product itself and incentives to get the customer to buy it now. It constitutes 40% of your direct mail marketing campaign success. 


First and foremost, the product must be something your audience actually wants. It’s going to be challenging to sell an unwanted product. Before releasing products, test them out with customers to see if there’s interest. 


Next, the offer within your direct mail marketing campaign must be good enough to incentivize your audience to buy now. Try out the following tips: 


  • Create FOMO (Fear Of Missing Out): if you can get the customer to feel as if by not buying your product, they’re missing out, you have effectively created tension and pressure within your customer to purchase the product.

  • Create urgency. If the customer doesn’t feel the need to buy now, they might never get around to it. But, letting the customer know that the offer is only for a limited time or until supplies last creates a sense of urgency to buy now, which translates into more sales.

  • Provide safety. People, in general, are incredibly risk-averse. Don’t let people’s fear of loss hurt your marketing campaign. For example, offer a 100% money-back guarantee offers. 

Direct Mail Marketing: Everything Else


20% of the success of your direct mail marketing campaign relies on everything else. This includes the copy (written material), design, and format. Advertisers often put most of their time and energy here when creating an ad campaign. But, usually, when an ad falls through, it is because of the audience or the offer. However, that’s not to say this step is not important.


Copywriters should connect with and compel the reader by identifying the customer’s pain points, frustrations, and hopes. They should effectively convince the reader why this product will work for them. The copywriters should work with the designers, whose primary goal is to get the material read. 


The 40-40-20 rule of direct marketing will help you create more effective direct mail marketing campaigns.

Friday, March 4, 2022

8 Print Marketing Pieces Every Business Needs

It is nice to have an endless budget for marketing; however, most of us don’t have that luxury.


But a business needs to have at least eight printed marketing pieces to be successful and leave its mark.


Whether you are new to business or have tired marketing materials, now’s the chance to freshen up. Here are eight must-haves when it comes to representing your business well.


1. Business Cards


Create a unique business card that not only contains all your necessary information but that represents the unique business you are.


Try using unusual shapes, foil, bold colors, and images. Don’t let it get too busy so that there’s no white space. It needs to be well balanced. Ask us for tips if you’re unsure or have it professionally designed.


2. Brochures


Your business card is the teaser for what you offer, but your brochure is where you can shine.


You can add more detailed information as to what type of business you are and what you offer. Here’s where you lay it out. Include detailed pictures of your products or services, along with an excellent description of what your company provides.


3. Flyers


Create some excitement for your offerings.


Include a large graphic or picture to draw people in and create some questions. Then you can hand them a brochure to explain it more in detail, and you can go through it with them for added impact.


4. Folders


You will want a way to package your marketing materials, and a custom folder is where it’s at.


Have your logo printed on it, along with some die cuts for you to include your business card tucked inside. This is like your shiny new suit; it represents who you are as a business person. That’s why you want quality and up-to-date design.


5. Letterhead


Every business needs high-quality letterhead to include quotes, correspondence, and business details.


This sounds like a no-brainer, but an inkjet printer won’t do. It needs to be professionally printed to show off your commitment to quality.


6. Logo


A logo is so important, and many people don’t give it enough credit.


A well-designed logo will look good on just about anything. Use it on merchandise give-aways, such as tote bags, mugs, koozies, and more.


Your logo ties your marketing together. You can use it on your letterhead, folders, flyers, brochures, business cards, and your website. Don’t skimp here. Have a professional design it for you, along with your input.


7. Banners


How will people get excited about your business if they don’t know you are open or that you have something exciting going on?


A beautifully designed and printed banner will announce that you have new items or that you are having a sale or even a grand opening.


8. Postcards


One more step to getting the word out and creating repeat business is to use gorgeous postcards that have been custom printed.


A postcard is easy to read and hard to ignore in a pile of mail. Use them to thank your customers for coming in, or send out an announcement of a new product or service you offer.


Every business deserves to be celebrated with high-quality printed products. This is not where you want to cut corners.


These eight items are important in getting a business off the ground or re-inventing your business. It’s never too late to do this and announce that you’re the one to do business with because of your commitment to quality. We offer all these items and more to help you get ahead of the competition. Visit our product list at https://www.printitincolor.com/printing/  to learn more!

Tuesday, March 1, 2022

How to Become a Great Leader

Great leaders motivate employees to be productive to reach personal and shared goals.


They increase employee happiness, engagement, and retention. Great leaders lead to company success by growing sales and profits. Leaders are not born but made through hard work and experience. Find out how you can become a better leader. 


Focus on your strengths 


Not all leaders look the same. That's why it's essential to focus on the strengths that make you unique.


Be yourself.


After all, you are the best version of yourself, but you can only be the second-best version of someone else. If you're not sure what your strengths are, do some reflection. Seek feedback from your employees. When finding your strengths, also pinpoint your weaknesses. Doing so will allow you to improve and ask for help when needed. 


Develop your emotional intelligence


Emotional intelligence is the ability to manage the emotions of yourself and others effectively. This is a valuable skill, especially during hard times. It helps bring stability. 


Provide constructive criticism to your team 


This may generate difficult conversations. But, although it can be difficult, constructive criticism is ultimately beneficial. Usually, your employees want to improve. Plus, the better your employees are, the better off the business will be. 


Become a level 5 leader 


Business consultant, Jim Collins, published his research about great businesses in his popular book "Good to Great."


He identified businesses that had what he termed level 5 leaders. These leaders held traits within all five levels of leadership. 


  • Level 1: a highly capable leader who is knowledgeable, talented, and skillful.

  • Level 2: a leader who works well with others to generate a successful team.

  • Level 3: a leader who can organize people to effectively achieve goals.

  • Level 4: a leader who is able to meet performance goals.

  • Level 5: a leader who has all abilities within the other four levels, along with humility and will. They ask for help, take responsibility, and hire great employees. They are disciplined and passionate. 

Resources to improve your leadership skills


Luckily, many free programs are available to help you develop your leadership skills. 


Master Class Management provides free management and leadership skills training courses online.


It's good for both new and experienced managers. You can learn at your own pace and convenience. They offer a 'Management Training and Leadership Skills Course.'


Coursera is a free online learning platform that provides courses from leading universities.


Some classes on leadership include 'Leadership' from the University of Illinois Urbana-Champaign, 'Organizational Leadership' from Northwestern University, 'Leading People and Teams' from the University of Michigan, and much more. 


The Massachusetts Institute of Technology (MIT) also offers free courses on leadership.


They offer a two-year course called 'Organizational Leadership and Change' and a one-week introduction to leadership course called 'Building and Leading Effective Teams.'


Alison offers thousands of free online courses.


Their leadership courses include 'Transformational Leadership,' 'Classical Leadership and Decision-making,' and 'The Essentials of Leadership for Career Development.'


Becoming a better leader takes hard work, but it will be worth it in the end. Both your employees and your business will benefit. 

Friday, February 25, 2022

The Importance of White Space in Marketing

There’s a common misconception in marketing the more elements on the page, the better the marketing.


But, that’s not the case.


White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need to utilize white space in your design.


White space is the framework of your design.


Not only does white space frame your essential information, but it also creates balance and allows the eyes to focus on what is truly important.


White space creates more interaction.


White space is resting space for the eyes, allowing people to take their time when reading your content. This makes for better interaction between the reader and the writer.


White space creates elegance and sophistication to your marketing.


If used correctly, white space doesn’t make your marketing look sparse. It makes it look professional, helping your images and text stand out perfectly when you want them to.


White space creates balance.


Too much white space looks like you don’t have enough to say. But too little white space makes your marketing information confusing and disorganized, making people want to move on and not read what you say.


White space helps draw attention to your Call-To-Action (CTA).


Your message will stand out better when the right amount of white space surrounds it. When people have no doubt what you want them to do next, your results are better at getting your audience to do what you ask.


White space increases imagination.


When we see white space in a design, it allows our imaginations to roam free, which results in a stronger emotional response. And this is what we want when creating marketing materials because it creates a response and connection.


White space helps brand design.


White space helps your logo and photos stand out more. They are given a position of importance rather than having it just lumped into endless text.


White space provides direction to the reader.


White space can also lead a reader from one element to another so that the “story” is read the way it was intended.


White space brings focus.


The more white space that surrounds an object, the more focus will be put on it, and people will notice it and remember it better.


According to Pratik Hedge, a writer for Prototypr.io.com, there is a study showing that “proper use of white space between lines of paragraphs and its left and right margins can increase comprehension up to 20%.”


The use of white space can make or break your marketing efforts. Don’t forget to edit so that you can use the white space to your advantage.


We are here to help should you need advice on editing your marketing materials. We want you to be successful and have your marketing materials go far. Reach out today!

Tuesday, February 22, 2022

10 Ways to Show Appreciation to Your Employees

It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees?


According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.” The study went on to find that only a few of the employees were being recognized. “If managers could make a far broader group of employees feel appreciated, the benefits would be considerable,” the study concluded.


The best way to keep good employees is to regularly show your appreciation to all employees. Here are ten ways to show your staff how much you like having them around.


Show Your Employee’s Appreciation With These 10 Ideas


1. Make birthdays special.


Order food or a cake for them on their birthdays. Some companies also give people a day off to use at their leisure since paid time off is what many people value.


2. Ask for employee feedback.


Ask employees to fill out a poll as to what they like and don’t like in terms of you showing your appreciation.


It can be as simple as candy, flowers, certificates, trophies, days off, gift certificates, etc. Let them tell you what makes them feel special.


3. Make appreciation fun.


Create a fun “trophy” to pass around the office when someone does something noteworthy.


It can sit on the person’s desk who needs to be appreciated for something they did. It will become something fun that they can look forward to, and it should also put a smile on their faces.


4. Verbal praise is still popular.


Thanking an employee verbally in front of others at meetings or in the office, where others can hear, is still popular with just about everyone.


5. Bring on the gifts.


Gift certificates for a massage, a restaurant, a bookstore, or other fun places can help employees feel appreciated and can do wonders to encourage them to keep doing more for the company.


6. Use food.


When you feel extra proud of your staff, bring in donuts, sandwiches, bagels, or cupcakes to lift their spirits and let them know you are thankful for them and their hard work.


7. Consider a wall-of-fame.


Hang a picture of the employee of the month in the breakroom or someplace where it will get attention. This has been a favorite for a long time at many companies because it works well.


8. Take your appreciation online.


Your website is a perfect place to show employees how proud you are of them.


Try to include as many employees on your website as possible and let them write their own short bio. Of course, some businesses can’t always do this, but try to list your employees on the website if possible. This makes them feel appreciated and wanted, and it makes them feel a part of a larger goal.


9. Offer additional education.


Another great way to show your appreciation to employees is to send them to a conference or workshop.


It lets them know you value their opinion and input, showing that you believe in them and want to invest in their future success.


10. Go one-on-one.


Take them out to lunch.


This is an excellent way to show you appreciate them, and it allows you to talk openly with them about their views and projections for the future.


No matter which ways you show your appreciation, we want you to know that we appreciate doing business with you. We are always excited to see your new projects and perform our best for you. See what we can do for you today!