From Protection to Promotion: The 3 Levels of Packaging

Your company’s packaging design plays a vital role in your marketing efforts.

Most American consumers (72%) agree that a product’s packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily recognize your products and distinguish them from the competition. 

One way to focus your efforts when creating effective and memorable packaging is to think through the three levels of packaging: primary, secondary, and tertiary. 

What to Know About the 3 Levels of Packaging

Read on to learn about each level and how it can help you promote and protect your products.

1. Primary Packaging

Primary packaging is the initial container that directly holds the product itself.

The fundamental goal of primary packaging is to preserve and protect the product, ensuring that it reaches the customer in its ideal condition. Examples include the can or bottle of a beverage, the bag containing potato chips, or the cardboard box that a blender comes in. 

The primary packaging has multiple purposes: the design should identify the product, share best-before dates or nutritional facts, and help your product stand out on the shelves. 

Additionally, it’s essential to consider the materials from which your primary packaging is made. In recent years, consumers have become increasingly interested in sustainability, with 83% of consumers considering it as a critical factor in their buying decisions

2. Secondary Packaging

Secondary packaging goes either outside of or around the primary packaging.

Secondary packaging serves a primarily functional purpose, protecting the primary packaging and the products inside while making transportation easier. Examples include the cardboard carton surrounding a 12-pack of soda cans or the plastic wrap around a case of water bottles. 

Secondary packaging is a great way to create multi-packs, allowing customers to buy your products in bulk. Still, it can be more challenging to incorporate your personal branding or creative design elements. However, there are still ways you can make your secondary packaging eye-catching and recognizable: consider using a material that matches one of your brand colors or printing your company logo onto it.

3. Tertiary Packaging

Tertiary packaging is even more functionality-focused than secondary packaging, as it is the one type typically never seen by customers on the sales floor. 

Tertiary packaging examples include crates, shipping containers, boxes, and plastic-wrapped pallets. Tertiary packaging does not provide opportunities for promotion, unlike primary and secondary packaging, so you should instead focus on ensuring that your tertiary packaging is made of sturdy materials that will help protect the quality of your products.

Understanding and optimizing the three levels of packaging enhances your marketing strategy and elevates your brand's presence in the marketplace. Visit our company's website today or contact us to learn more ways to bring success to your company through print. 

The Power of Promotional Products

When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets.

Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items. These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement.

3 Major Benefits of Promotional Products

Read on to learn some of the best promotional product benefits!

1. Brand Visibility

The first significant benefit of using promotional products is increasing your brand visibility.

Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company’s logo, name, or colors will create more opportunities for everyday consumers to encounter your company.

Promotional products can be given away at career fairs, trade shows, company events, or even in-store to spread brand visibility through your employees and potential customers.

Whenever someone sees your company name or logo, whether posted on a full-sized billboard or printed onto someone's water bottle, it still serves to spread the word about your brand and familiarize more consumers with it. 

2. Customer Loyalty

Although marketing campaigns often focus on catching the interest of new, prospective customers, it’s also essential to maintain contact with your existing customers.

One way to do this is by supplying them with a useful item they will continue using daily. Each time they use that tote bag, coffee mug, pen, or water bottle, they will be reminded of your company. This practice establishes a more personal connection with your customers, keeping your company fresh on their minds and making them feel more cared about by your company.

3. Cost-Effective Marketing

Promotional items are highly cost-effective marketing tools, offering long-term exposure and brand reinforcement.

These items are typically retained for long periods, providing continuous brand reminders to users and those around them. Moreover, the cost per impression for promotional items is generally low, as they are frequently used and visible to a broad audience. Additionally, these products are highly customizable, allowing size, quality, and type adjustments to fit various budgets, further enhancing their flexibility and appeal in marketing strategies.
 
Visit our website today to connect with us for personal assistance creating high-quality promotional material and any other marketing needs you might have! www.PrintitinColor.com 

5 Tips for Incorporating Storytelling into Print Marketing

Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever.

Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing? 

5 Strategies for Integrating Storytelling into Your Print Marketing

Sharing your company's story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing. 

1. Company Origin

Share the who, what, when, where, why, and how of your company's beginnings.

Add a unique twist or perspective to make your story stand out. Include images to bring your story to life and connect with your audience visually.

2. Testimonials

Let your satisfied customers speak for you to gain buy-in and credibility!

By using testimonials of happy customers, you gain the trust of the skeptical future customer by not seeming as pushy or direct in your marketing tactic but more conversational and casual, much like a word-of-mouth referral.

When collecting the testimonials, ask if you can include a picture. Putting a real face to your reviews makes them even more reliable and authentic.

3. Case Studies

Case studies are not just for peer-reviewed journals. 

They are excellent for gaining customer trust and credibility when showcasing your expertise and success. Use visuals like graphs and charts to support your claims. Keep it simple and focused to avoid overwhelming your audience with information. 

4. Be Authentic

"No legacy is so rich as honesty," a poignant quote by Shakespeare, is an excellent reminder that you must be true to your story and avoid exaggeration or fabrication.

Authenticity builds trust, and over 85% of people are more likely to support honest brands.

5. End with a Call to Action

End your story with a clear call to action.

Whether it's a QR code for more information or a coupon code for a discount, give your audience a reason to take the next step.

Storytelling within your marketing is a potent tool that can be used to connect and grow relationships with customers, build trust, and increase sales. In the words of Seth Godin, American author and marketing strategist, Remember, "Marketing is no longer about the stuff that you make, but about the stories you tell." 

Contact our print marketing professionals to begin creating compelling and memorable marketing campaigns that leverage the power of storytelling. 864-882-3609 www.PrintitinColor.com

Top 10 Reasons Why Packaging Is Important in Brand Building

Packaging is like the silent hero of brand building, quietly shaping perceptions.

While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields marketing magic. 

Discover the Top 10 Reasons Why Packaging Rules in Brand Building

First Impression

Packaging is often the first touchpoint that consumers have with a brand.

It is your chance to make a positive and memorable first impression on potential customers. A well-designed and attractive package can grab their attention and entice them to learn more about your product.

Differentiation

Packaging can be the differentiating factor for your brand in a sea of similar products.

A unique and eye-catching package design can make your product stand out on store shelves and create a lasting impression on consumers.

Brand Identity

Packaging is an excellent way to express your brand's identity and values to consumers.

The colors, fonts, and imagery used on the package convey the brand's personality and help customers connect with it on a deeper level.

Brand Recognition

Consistent packaging design across all products can help create brand recognition.

When consumers see your distinctive packaging, they will immediately associate it with your brand and products, making it easier for them to identify and choose your products in the future.

Consumer Trust

Packaging can also build consumer trust in your brand.

A well-designed package that displays essential information such as ingredients, nutrition facts, and certifications can instill confidence in consumers about your product's quality and safety.

Shelf Appeal

In a crowded retail environment, the packaging is your product's best chance to stand out and grab consumers' attention.

Good packaging can create shelf appeal and entice customers to pick up and examine your product.

Marketing Tool

Packaging has now become an effective marketing tool for brands.

It can serve as a mini billboard that showcases your brand's message, values, and unique selling points. It can also include promotional offers or call-to-actions to encourage customers to try your product.

Brand Extension

Packaging plays a crucial role in brand extension strategies.

With the right packaging design, a brand can introduce new products under the same umbrella and leverage its existing brand equity to generate sales.

Protection

Besides its marketing benefits, packaging also serves a practical purpose: protecting the product during storage and transportation.

A sturdy and well-designed package can prevent damage and ensure the product reaches consumers in good condition.

Word-of-Mouth Marketing

Packaging is not just about aesthetics; it can also create a positive customer experience.

Customers who receive a well-packaged product are likelier to share their experience, which can lead to positive word-of-mouth marketing for your brand.

Packaging is not just about protecting the product; it is a powerful marketing tool that can create a lasting impression on consumers and drive sales. Brands that understand the importance of packaging and invest in it can reap the benefits of increased brand recognition, consumer trust, and loyalty. 

Don't overlook the power of packaging in your brand-building strategy. Contact us to learn how we can help create a distinctive and effective packaging design for your products. Let us help you make a lasting impression on consumers and stand out in a crowded marketplace. 

Add Some Sizzle with 4 Unique May Marketing Promos

If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring.

As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown, people were especially excited to spend money on vehicles and parts, building materials and gardening supplies, food and beverages, and all kinds of Do-It-Yourself projects last May.

If you’re looking to boost business and energize your spring marketing, consider these themes.

Small Business Week (April 28-May 4, 2024)

Did you know National Small Business Week happens annually in the first week of May?

Raise awareness about your small business and celebrate the hard-working team behind you. Consider running a deal-a-day for the week, printing coupons that can only be redeemed May 2-8, or offering onsite contests, classes, or special events.

Increase exposure with advanced postcards, spring sale QR code mailers, or other relevant hashtags (like #nationalsmallbusinessweek) to spread your message.

Kentucky Derby Day (May 4, 2024)

The Derby is a wonderful way to energize your May kickoff if you love color.

From big heels to floppy hats, harness the horsepower to do something fun with your spring marketing. Consider horse-themed decorations, “sprint to the savings” sales, and derby-themed promotions, decorations, and giveaways.

Teacher Appreciation Week (May 6-10, 2024)

Everyone loves to be noticed, and teachers are no exception.

When Target launched its exclusive offer giving teachers a 15% discount on select supplies, the three-day promotion garnered national media attention and hype on many teacher advocacy websites.

As many brands have discovered, creating exclusive promotions for teachers (or selling teacher appreciation items to people who love educators) can boost brand loyalty. Send a goodie bag from your business to a neighborhood school, offer teacher-specific savings, or create special “thank a teacher” gifts. Drum up sales with postcards, posters, and social media posts.

Mother’s Day (May 12, 2024)

Mother’s Day is a big day for US consumers.

According to the National Retail Foundation, consumers planned to spend $35.7 billion to celebrate it in 2023 (that’s around $274 per person!). 

How can you help your customers celebrate? Popular themes include self-care, pampering, a “well-deserved break,” a technology upgrade, or treating mothers to something they might not splurge for alone.

Slogans might include:

• An extra surprise for mom


• Give your mother something MORE


• BOGO: Treat your mom, treat yourself!


• Time Together: The Best Gift of All


• Mother’s Day Plans? DONE.


• Or (for procrastinators): CRISIS AVERTED (we’ve got last-minute gifts for mom)

From May Day baskets to Memorial Day BBQs, May is just FUN. Start planning now to create some May buzz around your business! Contact us today at 864-882-3609 or www.PrintitinColor.com to kickstart your marketing efforts and elevate your business presence.

Unfold New Possibilities with Gatefold Designs

According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go. 

The standard tri-fold brochure does the job well, but if you want to elevate its effectiveness, maybe it's time for something different. Enter the gatefold!

A gatefold is a document folding method that creates curiosity or increases impact. Like elegant double French doors opening into a spacious room, the left and right panels of a gatefold brochure open and close toward each other, touching at the center instead of folding on top of each other as standard tri-folds do.

Why Consider a Gatefold?

Not sure how or why to experiment with this design? Here are several reasons, including practical examples.

Visually Striking Design

Gatefolds offer an effective way to create a visually striking design, as the "gates" can reveal different sections of the content when opened and closed.

Example: A gatefold brochure featuring two beach chairs in white sand invites readers to "dive in," exploring a travel brochure to find the best getaway destinations or detailed reservation information.

Interactive Experiences

Gatefolds create interactive experiences for readers because the journey into the multi-fold brochure makes each step more dramatic.

Example: Two grandiose colonial brochure doors are opened to reveal a "proven process" illustration with the step-by-step consulting journey for the customer's next major home renovation project.

Ideal for Promotional Materials

Gatefolds are ideal for promotional materials because marketers can include a lot of information in a small, single publication.

Double gatefolds add even more panels, operating as a book that opens with another interior section unfolded on both halves of the brochure (resulting in eight panels total).

Example: Like a magazine featuring a giant foldout of your favorite perfume (samples included!), this poster within a booklet format creates a spacious insert that tucks away nicely for mailers, displays, or as a compact handout for trade shows and events.

Cost-Effective Method to Increase Print Space

Gatefolds increase print space while saving money on mailers.

Because of the condensed format, gatefolds are a smart option for your next newsletter, party invitation, menu, or brochure.

Example: A booklet-style mailer unfolds into a six-step interactive map (QR codes included!) of a featured college campus or a financial planning checklist.

Customizable

Gatefolds can be customized in various ways, such as adding die-cut shapes, including interior coupons or tearaways, or using different paper stocks and finishes to make the piece stand out.

Example: Front brochure panels for a pet adoption service could include peek-a-boo cutouts revealing the deep brown eyes of a puppy inside – one waiting for his forever home.

Because gatefolds encourage readers to explore inside, these designs create perfect places to tuck away important information, beautiful artwork, or detailed product information.

Bring a touch of elegance and sophistication by adding a gatefold to your next print publication! Contact us today at 864-882-3609 or www.PrintitinColor.com to explore all the options and find the perfect fold option for your next project. 

What's the Difference Between Glossy and Matte Finishing?

When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers.

73% of American consumers say they prefer brands to contact them via direct mail rather than online advertisements. Clearly, direct mail can be a useful channel, and it’s important that you learn more about how to make the most of your direct mail campaigns.

Incorporating various finishing techniques can be pivotal to ensure your mail grabs attention. Among the most common are glossy and matte finishes, each possessing distinct attributes that warrant consideration before determining the ideal choice for your next endeavor.

The Basics of Glossy vs. Matte Finishing

Glossy Finish

A glossy finish is your best option if your vision for the piece is vivid colors and sharply defined images.

The smooth, shiny finish will give the product a characteristic shine, creating a polished and modern look. A glossy finish also has the added benefit of durability since the coating prevents scratches or scuffs in transit.

The physical texture of a print with a glossy finish will be smooth and slick to the touch. A glossy finish works well for any materials that include photos or important graphics, magazines, brochures, postcards, and most other marketing pieces.

Although it varies depending on the specific product, a glossy finish will typically have a higher cost than a matte finish since more coating is used to achieve the high-gloss effect.

Overall, a glossy finish is typically more popular for promotional pieces or marketing materials due to the eye-catching effect of the vivid colors and high-shine finish.

Matte Finish

A matte finish is the right option for you if you’re looking for a soft, muted, elegant, or classic feel for your piece. A product with a matte finish will have a physical texture that is almost velvety and more natural.

It is important to note that matte finishing typically has less durability than glossy finish. However, two benefits of using a matte finish are that products with matte finishes have reduced glare and are less prone to being smudged by fingerprints. Also, matte finishing will typically be a more affordable alternative than glossy finishing for most print projects.

Matte finishing is popular for high-end catalogs, more elegant or formal-looking marketing pieces (such as invitations), posters or art prints, business cards, and more.

Keep these things in mind when deciding which finish to use for your next printing project. Visit www.PrintitinColor.com today for high-quality printing services to help you achieve your printing goals!

Brand Consistency Across Print and Digital Channels: Best Practices

59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency. 

Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. Almost 80% of consumers act on print advertisements immediately, compared to 45% for digital ads. 

So, to maximize your marketing, you'll need to focus on creating a consistent, powerful brand image in both print and online materials. 

3 Tips for Creating Consistency in Print and Digital Marketing

1. Create and Utilize a Style Guide

Creating a style guide is essential when maintaining consistency across all your marketing channels. 

A brand guide outlines the specific details of every aspect of your brand's image. It should include which fonts are acceptable, which language and wording (formal, casual, enthusiastic) are standard for the brand's "voice," which variations of the company logo are acceptable, the exact wording of the company mission statement, and more. 

Once you've created your style guide, share it with every employee in every department. This is the first big step toward ensuring consistency since they will all have access to the same unified source of information when creating new marketing materials.

2. Lean into Consistent Colors

Color is one of the most recognizable parts of any brand and can increase brand recognition by up to 80%.

It helps consumers connect your products or marketing materials with your brand when they see them. Start by choosing one to three signature colors to commit to and connect with your brand. Then, integrate those colors consistently throughout your materials! Use those same colors for the background of your flyers or mail pieces, the text on your social media posts, the signage outside your storefront, and the headers and footers on your company website. 

To create true consistency with color, focus on matching the exact shade of your brand colors throughout your materials. For example, if you choose red as your brand color, ensure that the same shade of red is used for every material. The best way to ensure an exact match in the shade is to include the hex color codes (CMYK or RGB) in your company's style guide so that team members across different departments can easily access the right color. 

3. Focus on a Unified Team

One of the last things to keep in mind that might usually be overlooked is focusing on the team members creating your marketing content and watching how that will result in a more consistent image for the content itself. 

When hiring team members, look for individuals who understand and fit in with your brand's identity. Educate your employees across ALL departments about your company values, mission, and image, including sharing your style guide. 

Starting with the employees rather than with the content will create consistency between print and digital marketing, customer service, and every aspect of your brand. 

Use these tips to start building a foundation of consistency in your marketing today! Visit us at www.PrintitinColor.com for more ideas on elevating your marketing materials.

How Print Marketing Enhances Customer Engagement

Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers.

Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.  

Print Marketing: A Trusted Choice

Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload.

82% of consumers trust print advertisements the most when making purchase decisions, with 56% considering print the most trustworthy form of marketing. Building trust is essential for growing a business; investing in quality print marketing can help establish that trust. 

Tell Your Story

Print marketing is also an excellent method of telling your company's story.

Whether sharing your origin story, highlighting team members, or showcasing leadership bios, print materials offer a tangible and engaging way to connect with your audience. In a 2018 survey of consumer preferences, 65% of respondents believe they understand a story more deeply when reading in print. Engage with customers by sharing your story on quality print marketing materials.

Increase Engagement

Reading printed materials has also been shown to boost customer attention and retention of information. 

Studies show that people scan a website for about 15 seconds on average. This small window of time is crucial in making a great impression. But you have people's attention for longer when they're reading print. People read slower when reading text on paper than when reading a web page, leading to increased recall and retention rates. This improved memory of what they read about your business transfers to brand recognition, interest, and potential sales.

When customers interact with print marketing materials, they engage their senses, including sight, touch, sound, and smell. This multi-sensory experience creates a lasting impression and enhances brand recognition and recall. By investing in quality print marketing materials, you can create a memorable and engaging experience for your customers, helping your business stand out in a crowded digital landscape.

Connect with our print marketing experts today to improve your engagement and customer satisfaction through printed marketing materials. Our team is committed to helping your business grow and succeed through effective and efficient print marketing strategies.

3 Types of Monthly Mailings to Connect and Engage with Your Audience

People love to receive physical mail.

In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty.

Three Monthly Mailing Ideas to Connect with Your Audience

Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings.

1. Newsletter

Newsletters are an excellent method to inform your customers of what is new in your business.

Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following: 

• History. People connect best with stories, so what better way than by describing your company's own origin story? Expanding on the roots of your company can grow customer appreciation for where you've come from as a business.


• About Us. A fun and unique item to add to your newsletter is a section with mini-biographies of your employees and management. Customers enjoy getting to know the company they are supporting on a personal level. Giving little excerpts about your employees creates a connection with customers and spotlights exceptional staff who have earned positive recognition.


• Growth. Showcase your business's growth, whether physical growth, such as opening new stores or locations, financial growth, employee growth, or product growth. Seize the opportunity to compliment your business's positive growth and remind customers that your business is strong.


• Sales. Upcoming sales are an excellent feature to add to your monthly newsletters. Customers are looking for great deals to make their money stretch further. Incentivize coming into your store or logging into your website with information about upcoming sales and discounts. 

2. Postcards with Special Offers

People love a good deal. 

86% of online shoppers are more likely to try a new business if they have a coupon, which is why special offers are an excellent way to incentivize new customers to try your business. 

Limited-time promotions are a unique but simple method to attract sales. Shortening the time window when a special offer or price is available grows excitement and anticipation in purchasing. Focus on your sales in a specific timeframe and publicize it.

Including birthday or anniversary discounts in your monthly rotation is a thoughtful way to encourage sales growth while building a personal connection with customers. Receiving a mailer with a discount from your business is a definite cause for celebration!

3. Welcome New Customers with a Series of Content 

Over five or six months, send out mailings that provide value to new customers.

Start with a personalized welcome letter and follow it up with something else each month, like a brochure detailing your offerings, tips, and tricks related to your products or services, industry insights, or a discount coupon or small gift.

Be remembered and thought of frequently by mailing out gifts like:

• Fridge magnets: Compact and economical, fridge magnets have a natural place in the home. Be present in the kitchen and available for reference in a flash by sending out magnets.


• Reusable shopping bags: Not only will customers appreciate the environmentally conscious effort your business puts into sending out reusable bags, but these gifts are also useful.


• Sticky notes: Create a memorable and practical sticky pad for customers to enjoy and reference your company's information. 

Ensure customers are excited to see your name in the mailbox by regularly connecting and engaging with your audience. Contact us today at 864-882-3609 or www.Printitincolor.com to begin your company's journey to craft any of these monthly mailings for your growing business!

Effective Sales Collateral: Creating Print Materials That Close Deals

Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers. 

In fact, according to a study by MarketingSherpa, 82% of consumers trust print collateral more than digital advertisements when purchasing.

So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind.

Understanding Your Audience

To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them.

Identify Your Audience

The first step in creating any marketing material is understanding your target audience. 

Who are you trying to reach with your print materials? What are their pain points, needs, and preferences? 

By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converting them into customers.

Focus on Advantages over Features

While listing all the features of your product or service may be tempting, this approach can be overwhelming for potential customers.

Instead, highlight the benefits of what you offer and how it can solve their problems or make their lives easier. This will help them see the value in your offer and increase the likelihood of closing a deal.

Incorporate Personalization

Personalized content can be more impactful and memorable for potential customers.

Consider including personalized messages, such as their name or specific pain points, in your print materials to make a stronger connection with your audience.

Creating Compelling Content

Compelling content that is visually appealing, easy to understand, and relevant to the audience's needs and preferences increases the chances of engaging potential customers.

Keep It Simple

When it comes to print materials, less is often more.

You want your collateral to be visually appealing and easy to understand at a glance. Avoid overcrowding the page with too much text or images that may distract from your main message.

Stick to a clean and simple design that will make it easy for your audience to focus on the key points.

Use High-Quality Images

Visuals can be powerful tools in sales collateral.

Use high-quality images relevant to your message and resonate with your target audience. These images can help break up text and add visual interest, making your collateral more engaging and memorable.

Stay Consistent with Branding

Your sales collateral should align with your brand's overall messaging, design, and tone.

This consistency will promote brand recognition and trust with potential customers. 

Stay Up to Date

Updating your sales collateral is essential as your products, services, or target audience changes.

This will ensure that your materials remain relevant and effective in closing deals.

Effective Implementation

Implementing your sales collateral effectively is crucial for achieving your marketing goals.

Include a Call to Action

Don't forget to include a clear call to action in your sales collateral.

This could be anything from "Contact us for a free consultation" to "Visit our website for more information." Whatever it may be, make sure it is clear and compelling so potential customers know exactly what you want them to do next.

Utilize Different Kinds of Print Materials

When it comes to sales collateral, there's no one-size-fits-all approach.

Consider using various print materials, such as brochures, flyers, and business cards, to reach different audiences and convey your message differently.

Don't Forget About Distribution

Creating effective sales collateral is essential, but so is getting it into the hands of your target audience.

Ensure a strategic plan for distributing your materials and reaching potential customers.

Keep Track of Results

Don't forget to track and measure the success of your print materials.

This will help you understand what is working and what may need to be improved in future campaigns.

Print is still a powerful marketing tool, so don't underestimate its potential for helping you reach and convert customers. Contact us today to see how our print materials can help you close more deals.  864-882-3609 or www.PrintitinColor.com  

Effective Copywriting for Print Marketing

Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers.

But how do you ensure that your print ad stands out amongst the noise of other ads?

The answer lies in effective copywriting techniques.

Know Your Audience

As with any form of marketing, understanding your audience is crucial for effective copywriting for print.

Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials.

By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action.

Highlight Benefits, Not Features

When selling a product or service, many marketers make the mistake of focusing on features rather than benefits. While features may be important, the benefits speak to customers and drive conversions.

Show your audience how your offering will solve their problems or make their lives easier. This approach is much more persuasive and can lead to a higher conversion rate.

Use Attention-Grabbing Headlines

In a world where people are bombarded with information and advertisements, it's essential to have a headline that stands out and grabs attention.

A strong headline is your audience's first impression of your print marketing material, so it needs to be compelling. To create an attention-grabbing headline, use powerful language, ask a thought-provoking question, or make a bold statement. Just be sure to keep it relevant to your audience and the message you want to convey.

Create Clear and Concise Copy

In print marketing, you have limited space to work with, so making every word count is crucial. Cluttered or confusing copy can be a major turn-off for readers and may cause them to lose interest in your message.

To avoid this, aim for clear and concise copy. Use short sentences and paragraphs, and get straight to the point. Avoid jargon and overly complex language that may be difficult for your target audience to understand.

Include a Strong Call to Action

Your print marketing materials should always include a clear and compelling call to action (CTA).

The CTA is the step you want your audience to take after reading your copy, whether it's making a purchase, signing up for a service, or visiting your website.

To make your CTA effective, be specific about what you want your audience to do and why they should do it. Use action-oriented language and create a sense of urgency to encourage immediate action.

Test and Refine Your Copy

As with any marketing strategy, testing and refining your print marketing copy is essential to ensure its effectiveness.

A/B testing can be a valuable tool in this process, allowing you to compare different versions of your copy with a target audience and see which performs better.

Effective copywriting is a crucial aspect of any successful print marketing campaign. With the right approach, print marketing can be a highly effective tool for reaching and converting your target audience.

Are you looking for more from your print marketing efforts? Let us help you create impactful, persuasive messaging that will make a lasting impression on your audience.

9 Innovative Fold Styles for Brochures

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. 

With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention. 

One surefire way to achieve this is by incorporating innovative fold styles in your brochures. 

Stand Out with Innovative Folds

Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out 

1. Accordion Fold

Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure.

With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience.

2. Roll Fold

Embrace the art of the roll fold as it gracefully rolls the paper inward from both sides, creating a compact and visually stunning design. 

Ideal for brochures with limited content, such as menus or event schedules, it captures attention and leaves a lasting impression.

3. Gatefold

Like the opening of a grand entrance, this gatefold makes a bold and unforgettable statement!

Its ingenious design is perfect for showcasing large, breathtaking images or captivating graphics, creating an engaging experience for the reader. This unique fold adds an element of surprise and intrigue, setting your brochure apart from the rest and leaving a lasting impression on your audience.

4. Converting Fold

Discover the magic of a truly unique style that takes a simple flat sheet and effortlessly transforms it into a captivating three-dimensional masterpiece.

Behold as your brochure comes to life, commanding attention and standing out in any display. This extraordinary technique is especially perfect for product catalogs or pop-up brochures, where every detail demands to be noticed. 

5. Z-Fold

The z-fold creates a captivating zig-zag effect, allowing for creative content placement like before-and-after images or eye-catching comparisons. 

With the ability to showcase multiple products or services, it's the ideal choice to add excitement to your brochure.

6. Double Parallel Fold

Elevate your brochure with the sleek and professional look of the double parallel fold.

By folding the paper in half twice, you create four equal panels perfect for organizing your content. This fold style works wonders for brochures packed with information, and its versatility makes it ideal for mailing and handouts.

7. French Fold

Discover the irresistible charm and elegance of the French fold.

With a skillful combination of vertical and horizontal folds, you unveil four panels that exude a captivating minimalist design aesthetic. This folding technique is ideally suited for brochures that require a touch of sophistication and leave a lasting, unforgettable impression.

8. Map Fold

Embark on a journey of information and exploration with the map fold.

This ingenious choice entails folding the paper in thirds, like a letter, with one panel ingeniously flipped over to unveil an expansive unfolded section in the middle. With ample space for content placement, this fold is the perfect match for travel brochures or immersive city guides, letting your readers chart their own course.

9. Half Fold

And finally, we have the timeless half-fold, reminiscent of a book's embrace.

This elegantly simple yet remarkably effective fold style offers seamless navigation and lends itself beautifully to brochures brimming with abundant information or captivating imagery. 

Let your readers effortlessly immerse themselves in a world of knowledge and visual delights.

Want to make a lasting impression with your brochure design? Get creative and incorporate innovative fold styles to elevate the look and feel of your print material.  

Whether you're promoting a new product or advertising your business, our team is here to help. Contact us today to create eye-catching and innovative brochures that will leave a lasting impact on your audience!

Get Business Blooming with 4 Spring Print Marketing Themes

Birds chirp louder, the sun lingers longer, and colors shine brighter.

Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs!

Use these ideas to put some color in your next print marketing campaign!

1. St. Patrick’s Day: March 17

If you ever needed an excuse to be silly, St. Patrick’s Day is it.

Make your customers smile by using phrases like these in your sales promos, posters, and more:

“Save some GREEN at our 20% off sale!”

“There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.”

“Today is your LUCKY DAY to book!”

“Feeling lucky? Check out our Sham-ROCKIN rewards.”

2. Tax Day or Earth Day: April 15 & 22

Everyone can get on board with saving cash or saving the planet!

Have fun with these holidays by building promotions that help people conserve or celebrate. Playful retailers might pitch a “Use Your Refund” sale, while planet-loving entrepreneurs might try a cause-marketing “give back” strategy.

Here are several phrases to jumpstart your creativity:

“Tax Day got you stressed? We’ve got relief! Enjoy one free _____ on April 15.”

“Taxes done? You deserve a treat! Check out our BOGO ____ from April 15-20.”

“Celebrate Earth Day with naturally effective ______ care.”

“Go GREEN with our eco-friendly _______.”

“LOVE THE PLANET Earth Day Incentive: For every ______ purchased, we’re partnering with _____ to plant one tree.”

3. Spring Sales Events

After a gray or cold winter, people are ready for rejuvenation.

Work this reality into your sales strategies as you accentuate themes like spring cleaning, fresh ideas, warm weather, new opportunities, or new life.

Offer spring sales events and pair them with engaging content like spring-themed quizzes, vibrant visuals, green or floral motifs, or DIY projects linked to your business. Help customers shake the blues with experiential opportunities like workshops, sidewalk displays, contests, and taste-testing opportunities. Find inspiration from the National Days 2024 calendar, then grab a wacky spring theme and run with it!

4. Spring-ify Your Brand

As you sweep out cobwebs from your inventory, add vibrancy to your print marketing.

Brand consistency is essential, but don’t be afraid to color outside the lines sometimes. Swap out a company color, add a flower to the brand logo, or contrast muted backdrops with vibrant spring fonts.

Spring is a season of rejuvenation, renewal, and growth. Position your brand and its offerings as a breath of fresh air in the coming months!

Contact us today to get one or more of these ideas in the hopper for more spring sales!

Designing for Impact: The Power of Visual Communication

Humans process unfathomable quantities of information through sight alone.

Consider this crazy statistic: The human brain processes images in just 13 milliseconds, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second!

This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world.

3 Design Principles to Strengthen Your Marketing Materials

If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds.

1. Differentiate Your Brand

Is your brand chic, silly, sophisticated, classic, or dependable?

A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your designs, could viewers distinguish you from the competition?

Find ideas that encapsulate your brand and communicate this core identity through typography, colors, and images that are streamlined across every medium.

2. Define a Focal Point

Like writers use a hook to grab readers, visual focal points attract viewers and pull them in.

Begin each design with one question: what is the first piece of information I need people to know? Emphasis draws attention to an area or object as the focal point. Whether it’s a bold black headline or a lonely child peering out of a brochure, emphasis is the door through which viewers enter your composition.

Here are three design examples:

Images. The biggest image on a page will naturally command attention, but the most compelling images include faces, flavorful foods, bold geometric patterns, gorgeous nature scenes, and humorous photos.

Colors. Pinks and reds scream for attention, but color contrasts can create powerful focal points too. Brighter colors intensify, and cooler colors recede, so on a dark blue banner, a bright yellow headline will leap forward.

Contrast. Equally weighted objects on a page force competition among them, which confuses readers. Instead, allow for plenty of white space around your focal point. Reduce sizing and color of less important objects or use selective grouping to set key elements apart.

3. Delight Viewers with Perfect (and Imperfect!) Proportions

Proportion helps you group your design into sections using grids or patterns as an anchor.

Whether it’s margins on a page, sidebars on a poster, or pull quotes in a newsletter, proportion communicates importance and helps the brain decode information. When designing from scratch, build a visual map to sketch your basic layout. Here is one helpful margin guide to get you started.

Proportion is rarely noticed until something is out of proportion, so have fun making rules—and then breaking them. Four equal text columns are pleasing, but one narrow column near a graphic splashing across three grids is compelling. An enormous Snickers bar is tantalizing, but a Butterfinger carried by four tiny ants is downright provocative!

Want help making your layouts shine? From design to printing, we’re here to help. Reach out today!

5 Areas to Focus on for Business and Marketing Success

Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure?

Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business!

Help your business thrive by looking at five areas of marketing strategy that are key to business success.

Pay Attention to These 5 Factors in Your Marketing Strategy

1. Lead Generation

One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers.

Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determine which ideas resonate the best with them.

2. Customer Retention

Once you've successfully converted a lead into a customer, marketing has the power to keep that customer loyal to your company's products or services. 

To foster lasting relationships with existing customers, focus on strategies like creating unique mail pieces for pre-existing customers, offering discounts on a second purchase, or sending out follow-up emails to make your current customers feel appreciated and noticed.

3. Branding Consistency

Consistency is critical to your branding efforts. 

Creating a style guide is one way to avoid inconsistency within your marketing materials. The guide should include the preferred language style and tone of voice used in the company, the brand's signature acceptable fonts, certain ways the logo should and should not appear, and more. 

In addition to creating and using a style guide, ample communication between all team members and departments is essential to ensure that the messaging and appearance of your marketing materials are consistent and recognizable to customers. 

4. Strategic Risks

While sticking to proven strategies may feel safe, avoiding calculated risks can stifle growth and innovation in your marketing endeavors.

Embrace a culture of experimentation by exploring new marketing techniques and approaches.

You don't have to go all in all at once. You can try some moderate risk-taking by researching and monitoring trends in your field, slowly implementing a few new ideas alongside your current strategies, and measuring the results to see which campaigns are most effective. 

5. Employee Retention

Your marketing team's expertise and knowledge are invaluable assets. However, high employee turnover can disrupt productivity and drain resources.

Prioritize employee retention by offering competitive wages, attractive benefits packages, and opportunities for professional growth. Streamline the training process to minimize disruptions and empower team members to focus on their core responsibilities. You can cultivate a cohesive and effective marketing team by fostering a supportive and nurturing work environment.

With these things in mind, your marketing strategies will flourish and continue to increase the company's success. Contact our company for more advice and assistance with your marketing needs!

3 Things to Know about Laminating and Coating Direct Mail

It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment.

Direct mail has a higher response rate than email. Yet, households in the United States only received, on average, 368 pieces of regular marketing direct mail in 2022.

So, how can you ensure that your company’s direct mail stands out? One way to distinguish your mail and add extra polish is through lamination and coating.

Read on to learn more about the different types of coating that you can use for your mail pieces!

3 Essentials When It Comes to Lamination and Coating

1. Protective Properties

Lamination on direct mail pieces will protect them and increase their durability as they travel through the mail system.

Customers will be less impressed with a mail piece that arrives damaged, scratched, or scuffed. Using lamination is an excellent choice to help protect the mail piece from water damage, sun fading, and wear and tear.

2. Different Types of Coating

It’s important to know that three types of coatings can be used for direct mail: UV, Aqueous, and Varnish.

UV Coatings

UV coatings create one of the most glossy finishes for a mail piece.

UV coating works through the unique process of exposure to ultraviolet light, which causes the coating to dry and harden on the paper. The two challenges to remember for UV coating are that ink will not dry on top of the coating once it has been sealed and that it can crack if the mail piece is folded, like a brochure.

Aqueous Coatings

Aqueous coatings offer a few more options than UV coatings do.

You can select either a high-gloss or matte finish. Aqueous coatings are nearly entirely clear, deriving their name from the water-based formula. This type of coating is also more eco-friendly than other types.

Varnish Coatings

Varnish coatings offer the most options, allowing you to choose between a gloss, satin, or matte finish.

However, similarly to UV coatings, you cannot print additional ink on top of a varnish coating.

3. Timing is Everything

If you choose to laminate some of your print materials, you must factor in extra time for the production process.

The ink on your printed materials will need to dry and cure completely before you can laminate them over the top of the paper.

Additionally, it’s wise to allow the print to rest at room temperature for 24 hours after it has been laminated before moving or mailing the mail pieces to ensure that the lamination is set and will not separate from the paper.

Incorporate some of these lamination and coating tips into your next direct mail campaign, and enjoy the outstanding results that will follow!

Our company is here to help you with all of your direct mail printing needs. Contact us today to get more information!

4 Tips for Choosing Images for Eye-Catching Flyers and Brochures

The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures.

Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture.

Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow.

Tips for Attention-Grabbing Flyer and Brochure Images

Keep It Simple

There is no need to completely fill your next flyer or brochure with images and text.

Keep things clean and simple so that the most important things stand out.

Stay Relevant

Stick to the main message.

If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is not lost in translation.

Capture the Mood

Do you want your target audience to feel inspired, amused, or inspired? Choose an image or two that will evoke an emotional response.

Images that include people are great for creating an emotional connection with your audience. Eye contact through portraits connects people to your marketing image, creating a bond that will grow brand recognition and retention.

Balance

Ensure a balance between the images, spacing, white space (also called negative space), and the focal points.

Have you heard of the Rule of Thirds?

The Rule of Thirds is a composition guideline that suggests the ideal placement of an image so that you do not overcrowd your page, which is to have the photo or focal point take up only one-third of the overall page.

Pictures are powerful tools to utilize in your print marketing. Nothing quite captures the human eye or evokes emotions like an image. Choosing your pictures intentionally can make or break your next ad campaign. 

Our team is ready to begin crafting your upcoming print marketing products to ensure everything from flyers to brochures is eye-catching, aligns with your company, and is economical for your budget. Contact us today to get started!

Marketing for Specific Audience Segments

When you try to market to everyone, you target no one.

Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. 

What is Audience Segmentation?

Audience segmentation is a blueprint for focused marketing. It targets subgroups within your ideal audience so that you can deliver more customized messaging and build stronger connections.

Audience segmentation breaks up your target audience into smaller, more focused groups for more efficient marketing.

Types of Audience Segments

Below are 2 Types of Audience Segments with broken down components. 

1. Demographic

This is the most common, easy, and frequently utilized form of audience segmentation, and for a good reason: it works.

Frequently used demographics include age, gender, and job type.

Age

Meet people where they are with your marketing.

For example, suppose you have a product, especially for the Medicare population. In that case, you will want to utilize printed materials and or online marketing that is ideal for desktop computers, as these are statistically the ways this sect of the population reads and learns about new things.

Gender

Men and women think differently. And shop differently.

Harness these differences to target your ideal audience. For example, women statistically prefer a more emotional connection to their products and companies they are loyal to. Women are also more willing to try a brand they have never heard of, while men like to stick with things that are 'tried and true.'

Job Type

Often, people's jobs coordinate with their passions or hobbies.

Correlate jobs with specific products to ensure a good match.

2. Geographic

Geographic segmentation is about where people are geographically or physically on planet Earth. What attracts attention depends on where people are in the world. 

Examples of audience segments include city, region, and climate.

City

Big or small city living dictates the consumer's interests, needs, and time.

For example, metropolitan residents are more likely to need entertainment on their morning commute, comfortable shoes to get to and from work, and convenient meals in statistically smaller kitchens. 

Region

American West, Midwest, South, and Northeast all have specific cultural flavors that marketers must know.

For example, a focused ad campaign set in subway systems is not the ideal way to communicate to potential customers in the Midwest. However, it would be a better option for the Northeast market because of its higher population and the larger number of people utilizing public transportation.

Climate 

The hotter the climate, the stronger the demand for cooling products, foods, and outdoor recreation.

The colder the climate, the higher the demand for comfort foods, warm clothes, and indoor activities.

Some studies have shown that the colder the climate, the less impulsive people are.

Mastering your target audience with demographics and geographic intel can exponentially increase your marketing efficacy. 

Collaborate today with our print marketing professionals to ensure your next outreach to potential customers is the most productive and economical. 

15 Design and Printing Tips for Table Tents with Maximum Impact

Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events.

But simply having a table tent on display is not enough.

To make an impact and stand out from the competition, you must carefully plan and design your table tent.

Tips for Designing and Printing Table Tents with Maximum Impact

Here are 15 design and printing tips for creating table tents with maximum impact.

1. Know Your Audience

Before designing your table tent, it's essential to understand your target audience.

Knowing who your table tents are targeted at will help you determine their tone, style, and messaging. For example, if your target audience is families with children, use bright colors and playful fonts.

2. Keep it Simple

Table tents have limited space, so keeping your design simple and clutter-free is essential.

Avoid using too many images or text that can overwhelm the reader. Stick to one central message or call to action and ensure it's easy to read.

3. Use High-Quality Images

When choosing images for your table tent, opt for high-quality ones that capture your audience's attention.

Blurry or pixelated images can be a turnoff for customers and may reflect poorly on your brand.

4. Branding is Key

Make sure to include your company's branding on the table tent.

Common branding elements include your logo, brand colors, and other visual elements representing your brand. This will help customers recognize and remember your brand.

5. Choose Fonts Wisely

The font you choose can significantly impact the look and feel of your table tent.

Use legible, easy-to-read fonts. Avoid using more than two or three different fonts.

6. Consider the Layout

The layout of your table tent is crucial in grabbing and holding the reader's attention.

Use a hierarchy of elements to guide the reader's eyes toward important information. This can be done through font size, color, and placement of text and images.

7. Use Contrasting Colors

Contrasting colors can make your design more visually appealing and help certain elements stand out.

For example, if you have a dark background, use light-colored fonts to ensure they are easily readable.

8. Make it Interactive

Consider adding interactive elements to your table tent to engage customers.

Examples of interactivity include a QR code that leads to a special offer or a scratch-off section revealing a discount. This will make your table tent more exciting and encourage customers to take action.

9. Include Essential Information

Your table tent should include all the necessary information for customers to understand your product or service.

Ensure information like pricing, description, and contact information are easy to find and read.

10. Use High-Quality Printing

Your table tent needs to be printed with high-quality materials to truly make an impact.

This will ensure that your design looks sharp and professional, making it more durable and long-lasting.

11. Consider Different Shapes

Table tents don't have to be limited to the traditional triangular shape.

Consider using different shapes, such as circles or squares, to make your table tent stand out.

12. Be Creative

Don't be afraid to think outside the box and get creative with your design.

Creativity can help your table tent grab attention and leave a lasting impression on customers.

13. Proofread

Before sending your table tent to print, proofread it thoroughly.

Typos and grammatical errors can significantly diminish the impact of your design.

14. Use a Call to Action

Include a clear call to action on your table tent to encourage customers to take a specific action, such as trying out a new product or visiting your website for more information.

15. Test the Design

Don't be afraid to test different designs and elements to see what works best for your target audience.

Use customer feedback to make adjustments and continuously improve the effectiveness of your table tent design. By constantly testing and adjusting, you can create table tents with maximum impact that will benefit your business.  

Ready to create table tents that will make a lasting impression on your customers? Contact us today! 

Variable Data Printing: What Is It & How to Use It

Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information.

This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences.

How Does Variable Data Printing Work?

Variable data printing utilizes digital printing technology to customize the content of each printed piece.

The process involves linking a database of personalized information with a print job, allowing for unique elements such as names, addresses, images, or barcodes to be incorporated into the design.

This can all be done in a single print run, making the process quick and efficient.

Why Use Variable Data Printing?

Variable data printing offers many benefits for businesses creating targeted marketing materials.

Here are some of the main advantages:

• Personalization: With VDP, each printed piece can be customized with unique information, making it more engaging and relevant to the recipient.


• Improved Response Rates: VDP has been proven to increase response rates and conversions by tailoring content to specific audiences.


• Cost Savings: With the ability to print smaller batches of personalized materials, businesses can save on printing costs and reduce waste.


• Efficiency: VDP allows for quick turnaround times and eliminates the need for manual mailer sorting and addressing.

How Can You Use Variable Data Printing?

Variable data printing can be used in various ways to enhance your marketing efforts.

Here are some examples:

• Personalized Mailers: Customize direct mail pieces with recipient names, images, or personalized offers.


• Event Invitations: Create unique invitations for each guest by incorporating their names and addresses.


• Loyalty Programs: Use VDP to print custom loyalty cards with unique serial numbers for each customer.


• Variable Packaging: Customize packaging with individualized names or designs to make your products stand out.


• Personalized Brochures: Tailor brochure content and images based on the recipient's interests or location.

Tips for Using Variable Data Printing

To ensure a successful variable data printing campaign, here are some tips to keep in mind:

• Start with a Clean Database: Make sure the information in your database is accurate and up-to-date.


• Understand Your Audience: Use the data in your database to segment your audience and create targeted messages.


• Keep it Simple: Don't overwhelm recipients with too much personalization. Stick to relevant details that will make an impact.


• Test, Test, Test: Before launching a large print run, test your design and database to ensure everything works correctly.


• Consider Integrating with Other Channels: VDP can be combined with other marketing mediums, such as social media or email, for a more comprehensive campaign.

Variable data printing is a valuable tool for businesses looking to create personalized and targeted marketing materials. With its ability to enhance engagement, increase response rates, and save costs, VDP is a must-have for any modern marketing strategy. 

Are you interested in seeing how variable data printing can benefit your business? We can help! Contact us today for a personalized consultation and see how we can take your marketing efforts to the next level.  

Four Ways to Build Brand Awareness with Print

In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.”

Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality in blunt terms:

“[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.”

Building brand awareness is essential if your desired “end” is to grow your sales!

Boost Visibility for Your Business

Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand.

Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.

1. Posters

Posters move readers with a creative and memorable experience.

Posters and large-scale signs are ideal for reaching large audiences. Position yours in busy walkways, storefronts, elevators, bathrooms, and more. This creative advertising causes people to linger or to point out a message to friends.

Using ten posters has a brand recall of 18%, while using 40 or more averages 69%. Placing more posters in a small area can lead to a tremendous increase in recall.

Where could you try that this year?

2. Targeted Print Ads

While digital ads reach a large audience, they are easily ignored.

Statistics show that 4% of people will spend at least 2.8 seconds viewing a digital ad, compared to 88% who will spend the same time on a print ad.

Memorable branding requires “sticky” print ads, so identify when and where your target audience will gather and put newspaper, magazine, or industry publication pieces before them.

3. Promotional Tools

Did you know 79% of people will pick up a brochure and 85% will become aware of new attractions through these pieces?

When you put something physical in people’s hands, the impact of the message multiplies. Where could you use flyers, stickers, booklets, or coasters? Expand your reach with brochures, packaging inserts, sticky notes, and more.

The more creative you are, the better!

4. Every Door Direct Mail (EDDM)

A whopping 40% of customers will try a business after receiving a mail offer. From repair shops to restaurants, entrepreneurs nationwide are finding EDDM an easy and effective marketing solution.

Because your mailing lands directly in the homes and hands of recipients, your company can make repeated impressions to build your base.

EDDM mailings offer an efficient turn-around time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. No lists, no permits, no hassle!

We can guide you through the process! Give us a call today to learn more.

How Door Hangers Can Open Floodgates for New Sales

When you think of door hangers, does cash flow come to mind?

Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service.

After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job.

If 500 door hangers were printed for $100 -- and landed just one job at $1,500 -- the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing!

The Power of Door Hangers in Local Marketing Campaigns

Door hangers require some creativity and elbow grease, but they can be highly effective. Here are four reasons these pieces open doors to new business.

Impossible to Miss

Door hangers demand attention!

Unlike digital ads that can be easily scrolled past or ignored, these tangible marketing tools physically occupy a homeowner's space, making it virtually impossible to overlook. With eye-catching design and a compelling message, your business can seize the spotlight in a way that digital marketing often struggles to achieve.

Also, since door hangers aren’t lumped in with other mail items, their stand-alone impact creates a more personal, tactile experience.

A Straight Shot for Targeting the Right Customers

Door-hanger marketing can target key neighborhoods, specific homes, and large event attendees or help initiate conversation in face-to-face marketing.

Which communities or customers are the perfect fit for your product and services? Once you identify these details, door hangers tailored to this demographic will generate even greater success.

The Price is Right

Door hangers offer a cost-effective way to achieve high visibility.

In-the-hand advertising leverages the power of touch to engage prospects that might breeze by traditional marketing methods.

With a strategic approach, you can reach a significant number of potential customers without breaking the bank, making door hangers an attractive choice for businesses aiming to maximize their marketing budget.

Fun, Memorable, and Effective

Door hangers don’t have to be rectangular—they can be customized to fit your business.

Snow removal providers can design their hangers in the shape of a snowman. Automotive service hangers can be shaped like a car. Coffee shops can shape their piece as a perfect steamed latte. Door hangers are also flexible enough to do double or triple duty. Include a business card or coupon on the bottom or even attach a chip clip the recipient can keep.

Adding that extra dimension will ensure your branding really sticks! Studies have found that the more ingenuity and quality you put into your direct marketing collateral, the better your performance will be.

Contact us today to start a custom door hanger campaign!