Friday, May 20, 2022

7 Steps to Great Packaging for Your Business

Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics.


Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like?


Think about promoting your business with your packaging. It’s possible and doable.


7 Steps to Great Packaging for Your Business 


1. Establish your goals.


Determine your brand values, mission, and purpose. Then work to build your graphics and design elements around those.


2. Reach the right customers.


Identify the ideal customer so you can reach your target market with your design. Is your target market young? Teens? Adults? Elderly? How about style? Quirky or professional? Modern or whimsical?


Think about what colors would attract and what graphics appeal to your target audience.


3. Determine your budget.


Spend your budget wisely but consider that elegant items need elegant packaging.


If you are a high-end product producer, you will need high-end printing on your packaging. You want elegance and sophistication to shine through the packaging.


4. Keep branding on point.


Keep your logo colors and style to incorporate those things into your packaging. You will want to use the same colors and complementary colors.


5. Don’t just ship; advertise.


Use your packaging to attract customers so that it serves as an actual ad. Make it fun and exciting. Let people know what you offer.


6. Packaging represents your business.


Remember that packaging is part of the product, and keep your focus on this, so it doesn’t become an afterthought. Plan your packaging right away to tie in with the other items you are using to promote your business.


7. Think outside the box.


Update your packaging so that people will know you have a cutting-edge product. Even if you have packaging already, update it regularly to keep customers interested. You don’t want tired, old printing on a box. You want something clean, fun, and eye-catching in today’s world.


Upscale printing on your packaging is essential to growing your brand, no matter what business you have.


We are here to help you grow, too. Reach out today!  www.Printitingcolor.com 864-882-3609 

Tuesday, May 17, 2022

7 Ideas for Combining Offline and Online Marketing

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.


And it’s also about teamwork in marketing—using online and offline tools to promote your business.


When the two hold hands, nothing can stop that well-oiled machine.


7 Ideas on Using Offline and Online Marketing


1. Cross-Promote.


Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.


2. Combine Efforts.


Synergy across your online and offline branding is crucial for successful integration.


Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.


Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.


3. Join Forces.


Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.


It also brings about familiarity, which will cause your business to grow.


4. Produce In-Person Meetings.


When making the promotions in your online and offline efforts, try to get in front of your customer.


Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.


5. Search Intent.


You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.


Make it easy to look at your site and get accurate information, not just a sales pitch.


So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.


6. Collect Contact Information.


To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.


7. Custom URLs.


An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.


No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.


We are here to help you at Print it! We are only a click or a phone call away when you need high-quality printing.  www.PrintitintColor.com 864-882-3609

Friday, May 13, 2022

Why Direct Mail is Irreplaceable

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.


Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.


9 Reasons Direct Mail is Irreplaceable


1. Direct mail is long-term.


It’s something you touch and feel and need to think about before moving on to the next step of your day.


2. Direct mail is easy to understand.


There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.


3.  Direct mail entices customers.


Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.


4. Direct mail is customizable.


You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.


5. Direct mail is more official.


Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.


According to Marketing Sherpa, 76% of people trust ads they receive in the mail.


6. Direct mail is memorable and sentimental.


We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.


Add a handwritten note or signature, making it even more personal.


7. Direct mail is inclusive.


Direct mail is more inclusive for older adults who don’t go online.


If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.


8. Direct mail pairs with other media.


You can pair social media and digital content marketing with direct mail for a seamless customer journey.


Cross-promotion works wonders.


By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.


9. Direct mail is dependable.


People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.


Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).


With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.


If you need further ideas on creating great direct mail pieces, we are here to help. Check us out at www.Printitincolor.com or give us acall at Print It! at 864-882-3609!

Tuesday, May 10, 2022

Print Marketing: 8 Benefits to Leverage in Your Business

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business.


1. Print marketing is cost-effective.


Print is cost-effective because of its high return on investment.


The return on investment of print marketing is about 13 to 1. This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off! 


2. Print marketing has staying power.


The best marketing strategy is the one that stays in your customers’ minds.


The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold onto their brochures, magazines, pamphlets, and promotional products. The longer they hold onto it, the more likely they’ll remember your company and buy from you. 


3. Print marketing is visible.


Digital ads flash across the screen, following the old adage, “Out of sight, out of mind.” 


But the best marketing campaigns are the ones that are visible to the clients and allow the clients to truly digest the information. 


The Penny Experiment


Here’s an example. Think of a penny. What does it look like? Which way is Lincoln facing? What words and numbers are on it? What do they say? Where are they placed? Now, look up a picture of a penny. 


How well did you do? If you’re like most people, you probably didn’t do very well. Why? After all, you’ve seen a penny numerous times. It’s because you never truly looked at a penny, therefore, the physical attributes were never properly encoded into your mind. 


When advertising, you want the material to be properly encoded in the minds of your consumers. Print is a powerful tool to achieve this. For example, print advertising, on average, leads to 77% brand recall compared to 46% for digital ads. 


4. Print marketing outperforms screens.


Print outperforms the digital world in a variety of categories. 


One study found print activates customers’ perception of desire and valuation. Furthermore, print had the highest correlation with advertising effectiveness. 


5. Print marketing generates better retention.


Multiple studies show that print causes higher levels of recall. 


In a study, recall was 70% higher among participants who were exposed to a direct mail piece than a digital ad. Additionally, print was easier for the study participants to understand. 


6. Print marketing provides connection.


Print feels more personal. 


After years of COVID, people are craving connection. Print feels more real and personal than digital advertisements. Perhaps this perceived connection is why people trust print more. 82% of consumers trust print ads the most when making a purchase decision. 


7. Print marketing appeals to all ages.


In order to have the best marketing campaign, you’ll want to be able to effectively reach your entire target audience. 


The problem? Not everyone is tech-savvy. Sometimes, you can even spot a member of the younger generation yelling at their electronic device. Luckily, print doesn’t require technical skills to navigate. It won’t anger any of your potential clients. 


8. Print marketing is a multi-sensory experience.


Great marketing appeals to all the senses, and print can help you do that. 


  • Print appeals to the sense of touch. Customers can feel the weight and texture of the paper, and they can feel the turn of the pages.

  • Print appeals to the sense of smell, and people love the smell of fresh ink.

  • Print appeals to the sense of hearing, and customers can hear the crinkle of the paper and the rip of the envelope.

  • Print appeals to the sense of sight, and customers can see the vibrancy of the colors without the eye strain caused by screens.

  • Technically print can appeal to the sense of taste. But, we don’t recommend that. 

We want you and your business to be successful, and we believe we can help you on your road to success by helping you leverage the benefits of print in your marketing strategy. Find out more at www.printitincolor.com 

Friday, May 6, 2022

7 Reasons to Use Print

You might think of Twitter, Facebook, and email when you think of marketing.


But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.


The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.


The organization predicts that 72% of corporations will use direct mail campaigns.


Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.


As a result, direct marketing is expected to continue its upward trend.


7 Reasons to Use Print as Opposed to Just Online.


1. It’s the most trustworthy.


Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.


2. Be environmentally friendly.


There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.


And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine. 


There are 20% more trees now in the United States than 40 years ago.


3. Think non-traditional printing.


There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match. 


4. Think outside-the-box printing. 


Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business. 


5. Get your printing quicker. 


The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.


6. People love to be tactile. 


Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.


7. There is easy personalization. 


There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.


Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.


People appreciate the extra care that goes along with a printed piece.


No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.


 

Tuesday, May 3, 2022

The 7 Stage Employee Life Cycle

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly.


The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110. However you calculate it, hiring a new employee is not cheap.


Below are the seven stages of the employee life cycle.


Attraction: the 1st stage of the employee life cycle


The employee life cycle begins the very first time your company is exposed to the potential employee. 



Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees.


Recruitment: the 2nd stage of the employee life cycle


Recruitment encompasses the period from applicant to employee. 


Although salary, job title, and job fit are all important, they’re not everything. Future employees are also looking for your company’s equality and diversity policies, mental health stance, maternity leave, overtime, sick pay, unpaid leave, and work-life balance. Positive testimonies from current and past staff are also important. 


Remember, the job interview is both a space for you to see if the prospective employee is a good fit for your company as well as for the prospective employee to see if your company is a good fit for them. 


Onboarding: the 3rd stage of the employee life cycle


The employee has been hired, now it’s time to get them acclimated to your work environment. 


When employees start a new job, they’re most likely feeling optimistic and full of potential. Build off of this by making them feel welcomed and safe in the new work environment. 


Development: the 4th stage of the employee life cycle


If your employees are learning and improving, so too will your business. 


Support development by organizing workshops, conferences, and seminars. Encourage constructive criticism throughout the workplace. If your company is able, financially support learning programs for your employees. 


Retention: the 5th stage of the employee life cycle


Successful employee retention will save your company many workers and dollars. 


Never take any of your employees for granted. Let them know they’re appreciated by thanking them often. Reward employees for their hard work through recognition programs and promotions. Check in with your employees to see if they’re happy and content. If not, find out why. What can your business do?


Separation: the 6th stage of the employee life cycle


Employees can’t stay at your company forever, no matter how hard you try. 


Employees might leave for a variety of reasons: better career opportunities, retirement, a change of pace, etc. Whatever the reason, it’s crucial that you try your best to remain on good terms. 


They’ll be able to testify for or against your company down the road. Positive word-of-mouth reviews are important to the success of your company. Try throwing them a goodbye party to thank them for all they’ve done for your company. 


Before they leave, make sure you ask them for their honest opinions. This will help you improve your workplace. 


Check in with your remaining employees. You didn’t just lose an employee, they lost a friend. 


Alumni: the 7th stage of the employee life cycle


Although no longer officially part of your workplace, past employees can still be part of your company’s culture. Invite them to company events if possible, ask them for future referrals, and request their help from time to time. 


We understand the workplace community can sometimes feel like a second family. Support your employees every step of the way with the print pieces that make communication a breeze. Support is important, and we’re here to support you in your business goals. Anything print-related, we’ve got your back. 

Monday, May 2, 2022

10 Ways Print Marketing Earns Repeat Customers

Loyal customers are extremely valuable.


A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos.  Below are 10 ways print marketing can help you earn repeat customers.  


1. Print builds trust; trust builds loyalty.


Print is one of the most trusted advertising methods out there. 


82% of consumers trust print ads the most when making a purchase decision. Customers who trust a business are more loyal to it, leading to greater revenue and business growth. 


2. Loyalty programs … create loyalty. 


Loyalty programs do just as they’re intended: they build loyalty! 


Start a loyalty program by printing loyalty cards. This helps both your customers and your business keep track of points. Loyalty programs will turn the buying experience into a positive one for customers. They will feel like they are doing something good because each purchase gets them closer to the end reward. For example, every $100 spent equals 10% off their next purchase. 


3. Personalization builds loyalty.


Print adds that personal touch that can be lost in the digital world. 


Try sending out birthday cards to remember your customer’s big day. Or send out thank you cards to let the customer know you appreciate their purchase and support. A grateful company that remembers its customers’ birthdays will earn loyal customers. 


4. Direct mail campaigns foster loyalty.


Direct mail campaigns remind customers about your business. 


Try collecting the names and contact information of every customer who walks through your door. Then reach out to them through direct mail campaigns. Even the most loyal customers get busy and forget to stop by. Send them a friendly reminder! 


5. Promotional products build loyalty.


Promotional products keep your business at the forefront of your customers’ minds. 


The most loyal customers are the ones that are most often thinking about your business. By sharing practical gifts, such as pens, calendars, t-shirts, lanyards, key chains, and toys, customers will remember your company every time they frequently use the promotional product. 


6. Customer feedback creates loyalty.


Customers love to know their feedback is taken seriously. 


Jumpstart customer feedback by sending out surveys in the mail. Even better, respond to their feedback and let them know how you incorporated it into your business plan. This will make the customer feel valued while also providing constructive ways to improve your business. A valued customer is a loyal customer. 


7. A positive first impression produces loyalty.


Drawing in loyal customers starts at the very beginning: the first impression.


What better first impression than with print? It shows the customer you are a quality, trustworthy business that cares about its customers. 


8. Exclusive invitations generate loyalty. 


Host special events for your loyal customers and invite them through custom invitations. 


Holding special events for your customers will make them feel appreciated. They’ll want to support a business that appreciates them. 


9. Inserts foster loyalty. 


Put inserts inside of packages being shipped and customer bags. 


Include upcoming sales or special coupons within these inserts. This will keep your business on the customer’s mind. Loyal customers are the ones who remember you. Help them out!


10. Booklets build loyalty. 


Print informative booklets just for your customers. 


The fact that you took the time and effort to create booklets will appeal to any customer. They’ll want to remain loyal to the business that provides them with their favorite reading. 


Loyal customers are the best customers. Print can help you attract more loyal customers.