Friday, September 29, 2023

Type Design: Finding the Perfect Font for Your Brand

Fonts are an essential part of any brand's identity.

Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your brand's tone of voice is essential. 

Find the Right Font to Perfectly Represent Your Brand 

Do you need a typeface that is professional and authoritative? 

Or one that is more approachable and fun-loving? 

Whatever the tone, selecting the right font will help your brand convey the message you want to send. 

Consider these factors when choosing your typeface: 

  1. Readability: Is it legible on both digital and print mediums? 

  2. Brand Personality: Does the font feel like an extension of your brand's spirit? 

  3. Relevance: Consider how contemporary the typeface is and if it will appear up-to-date in a few years. 

Top Tips for Choosing the Ideal Font for Your Brand

With the right font, you'll be well on your way to elevating your visuals and expressing yourself with clarity and personality.

Follow these tips to find the perfect typeface to represent your brand.  

  • Start with a small selection of typefaces so you don't get overwhelmed. 

  • Look for versatile fonts with multiple weights, styles, and widths.

  • Preview your font choice before deciding by testing it out on different backgrounds and sizes.

  • Check the licensing agreement to make sure you are not violating any copyrights.

  • Combine two complementary fonts for a unique look. 

Matching Fonts with Businesses: A Guide

The same principles for choosing brand colors can also be applied to selecting fonts. Your font choices may vary depending on your target audience, products, and services. 

For formal and classic businesses with a subtle touch, consider using a thin script or serif font as the primary font, complemented by a sans serif font with varying line weights.

On the other hand, if your business leans towards informality with a modern and striking look, a bold display font combined with a sans-serif font would make a great pairing.

Here are examples showcasing the implementation of different font types:


It exudes a traditional and professional feel, making it suitable for dramatic and light branding.

Sans Serif

It is the most versatile and legible font type with a modern style, making it ideal for body text.


Typically associated with traditional values, it can also be used for modern or luxury branding.

However, it is not recommended for small or body text.


This hyper-modern font type is not well-suited for body text but shines in larger sizes.

It offers diverse styles and can evoke many emotions, making it perfect for dramatic branding.

Choosing the right font—whether serif, sans-serif, slab serif, or script—can make all the difference in setting your brand apart. 

When you are ready to print your unique font combination on marketing materials, we are here to help. Head to our website to learn more and start your next project.

Tuesday, September 26, 2023

9 Lead Generation Ideas Using Print

Print media continues to be an effective tool for lead generation. 

Its tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. 

Best of all, print media can be a cost-efficient option, especially when compared to digital advertising.

Consider These 9 Effective Print Strategies for Generating Leads! 

Incorporating these tips into your print media initiatives can enhance your lead-generation efforts and achieve better results. 

1. Coupons

Send postcards or hand out flyers with special coupons for services and products.

Encourage customers to sign up for the coupon by providing a unique code that can be used online or in-store. This is one metric you can use to track the campaign's success.

2. Print Ads

Place print ads in high-traffic areas like waiting rooms, lobbies, or train stations.

Make sure your ad stands out with attention-grabbing design and copy.

3. Posters

Hang posters in popular venues such as shops, cafes, or bars.

Include a QR code that customers can scan to sign up for more information on your services or products.

4. Brochures

Design an attractive brochure with detailed descriptions of your products and services, and hand them out at trade shows or other industry events.

5. Direct Mail

Create a direct mail campaign that targets potential customers in your area with relevant offers based on their interests or location.


Place bookmarks or business cards at local libraries, schools, or community centers and encourage people to take them.

7. Loyalty Program

Start a loyalty program with special discounts or rewards for customers who sign up and share their contact information.

8. Event Sponsorship

Sponsor a local event and have your brand logo printed on all promotional materials such as t-shirts, posters, or banners.

9. Signage

Print eye-catching signs for your storefront, displays, and sidewalks that contain your brand's name and message.

Unlock the Potential of Print to Drive New Leads for Your Business!

To maximize the impact of print media on lead generation, here are some tips to consider:

Targeted Distribution

Identify the demographics and interests of your target audience and strategically distribute your print materials in locations where they are most likely to be found.

Eye-Catching Design

Invest in visually appealing designs that effectively capture attention and communicate your message.

Utilize color schemes, images, and typography to create a compelling visual experience.

Compelling Content

Craft persuasive content that highlights the benefits and uniqueness of your products or services.

Use storytelling techniques to engage readers and leave a lasting impression.


Include a clear call-to-action in your print materials, guiding readers on the next steps.

Whether visiting your website, calling a phone number, or visiting a physical location, put yourself in the customer's shoes and make it easy for potential leads to take action.

Measurement and Analysis

Implement tracking mechanisms, such as unique URLs or promo codes, to measure the effectiveness of your print media campaigns.

Analyze the data collected to optimize your future strategies.

Need help creating compelling and high-quality sales and marketing materials? Contact us today for a consultation, and let us guide you through the process.  864-882-3609

Friday, September 22, 2023

Comparing Direct Mail and Email Marketing

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? 

Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of National Advertisers revealed that direct mail produced a 112% ROI, while email marketing produced only 93%. 

Let's take a closer look at the difference between direct mail and email marketing. 

What is direct mail?

Direct mail uses physical, printed materials as the focus of the marketing campaign.

The printed materials are sent directly to potential customers and may include postcards, letters, brochures, and catalogs. 

Local businesses benefit significantly from using direct mail marketing strategies because the mailers are sent through the post office into the mailboxes of all community members living in the demographic area. For example, a roofing company can benefit from sending direct mail materials to homeowners in subdivisions they want to work in. 

What are the benefits of direct mail marketing? 

Direct mail marketing offers business owners various items that can be used to connect with existing customers and be introduced to new consumers in the community.

Using direct mail provides many benefits to business owners using this type of marketing campaign, including the following: 


Direct mail puts a physical object in the consumer's hand, giving them something they can feel, see, and maybe hang on their refrigerator.


Receiving something in the mail makes it more memorable than seeing a single line in the email.


Mailers are more likely to be read, where many emails are instantly deleted when recipients read the subject line.


Traditional advertising channels are more trusted than digital ones, with the Silent Generation showing the highest trust in direct mail at 83%, followed by Baby Boomers at 80%, Generation X at 77%, and Millenials at 70%.

What is email marketing?

In contrast to direct mail, email marketing doesn't involve printing and mailing physical promotional materials.

Instead, this marketing strategy uses emails sent directly to consumers and subscribers. 

Email marketing can promote sales, keep you in contact with customers, and announce new products and services. 

What are the benefits of email marketing?


Email marketing has a quick turnaround time, which can help when there is a last-minute deal to share with consumers.


One of the most significant benefits of email marketing is it costs less because there is no need for printing materials or paying for postage. And when you are first getting started, this can be a significant factor in your choice.

However, it's worth taking into consideration that the ROI from email marketing is less than that for direct mail marketing campaigns.

While both direct mail and email marketing have their merits, the choice should align with your marketing plan. Although email marketing offers convenience, direct mail marketing strategies bring higher ROIs and consumer trust.

Contact us to explore how our direct mail marketing strategies expertise can enhance your advertising efforts and drive results. 864-882-3609

Tuesday, September 19, 2023

3 Logo Design Elements That Are Trending Now

Logos- they're instantly recognizable, eye-catching, and memorable.

In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. 

In recent years, businesses have been more eager than ever to refresh their logo designs or create a new polished logo for their company. This year alone, we have seen refreshed logos from big-name brands such as Jell-O and Pepsi.

3 Tips for Designing a Logo That Works

Designing an effective logo can be tricky. Let's look at which styles can make your logo stand out! 

1. Are You Seeing a Sea of Blue?

One essential thing to consider when designing your logo is color.

According to research cited by Zippia, 40% of Fortune 500 companies use the color blue in their logo. Something in this hue is tied to success! 

The color blue is known to evoke feelings of calm, trust, loyalty, dependability, logic, and security. These are all great things to remind your customers of at the same time that they see your company name. Blue logos are a trend that is paying off for plenty of successful companies

2. Take Your Logo Back to the Basics

Stripped-down, minimalistic formats for logos are also rising in popularity.

Companies such as Pringles and Nissan have been simplifying their logos, reducing them to bold and basic versions of their easily recognizable designs, and other businesses are following their lead.

Rather than including all the finer details in your logo, consider a more focused style that will communicate the basic idea and remain timeless. Using a more minimalist design for your logo is also a practical decision. In the digital world, a simplified logo can be easily used as an app icon or profile photo for a social account.

3. Bring Some Nostalgia to Your Logo

Another recent logo trend is leaning into designs that bring back nostalgia.

We are now seeing a return to the styles and trends of the 90s with vivid, warm color palettes paired with bold, rounded font types, like Burger King.

Many consumers worldwide prefer to buy products from brands that feel familiar to them. Choosing a nostalgic-feeling design for your company's logo could help create that familiarity!

Once you take these tips to create or redesign the logo for your company, make sure to use that fantastic new logo on all of your print materials! We've got you covered for reliable and high-quality printing.

Check out the services that we offer on our website today!

Wednesday, September 13, 2023

Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact

Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention.

While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand's image will get in front of consumers without the risk of being blocked or instantly deleted.

Additionally, print ads are more trusted than other marketing strategies, and according to Marketing Sherpa, many online ad options are among the least trusted advertising methods.

Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact

As many businesses are turning to digital marketing strategies, your business can benefit from printed materials. Check out these tips for breaking through the digital clutter.

Know Your Audience

One of the key factors helping print marketing materials stand out from others is knowing who your target audience is and information about their buying habits.

Knowing this information enables you to design eye-catching materials to send to communities where your target audience is.

For example, a roofing company would not send mass mailers to renting apartment complex residents. Instead, they would send the mailers to a residential community where most homes are privately owned.

Select Eye-Catching Images

Images visually represent your business's products, services, and brand.

Selecting the right eye-catching image helps tell the story about your business and should create solid emotional feelings among those who see your print advertisement.

Additionally, imagery should be high-quality and make someone stop to look at your entire ad and receive the whole message.

Use Carefully Written Content

Create advertising copy that is carefully thought out and helps transform your regular products and services into something your audience cannot live without.

Showcase features and benefits of your products and services while using consistent active voice language and eye-pleasing fonts.

Powerful headlines can help grab the reader's attention while adding a call to action to your print material guides the audience into doing what you want them to do.

Make Print Materials More Interactive

Many believe print materials are static and they cannot be interactive. That's not true!

There are many ways to make your print materials more interactive, giving your target audience something to do with the material you send them. Adding a QR code to your printed advertisements allows consumers to continue interacting with your business, moving that interaction to an online platform.

Other print-related engagement tools include adding the following items to your printed materials: scratch-offs, stickers, and pop-ups. Or you can even encourage recipients to bring the printed material to your business for a discount or prize.

Additionally, using printed material to invite customers to participate in events and contestants helps attract new and existing customers to your location.

Embrace the Power of Print

According to the Association of National Advertisers, even as digital marketing is taking over, the need for storytelling via print advertising is a crucial component of a company's marketing strategy.

Everything from direct mailers to flyers and business cards to signs can provide consumers with a positive experience when they encounter your eye-catching print materials.

Take advantage of the opportunity to reach your audience, grab their attention, and get them to come to you for your products and services.

We are here to help you with all of your printing needs. Contact us today to get started on your next project.  864-882-3609

Friday, September 8, 2023

Q&A: How Can I Use Print to Get My Business Noticed and Sales Funnel Overflowing?

It's no secret that you need to get noticed if you want your business to succeed.
But with so much competition, how do you stand out and ensure your sales funnel is overflowing?
Here's what the experts have to say!

Question: What are the most compelling printed products to help my business get noticed?

Answer: The tried-and-true method of printed materials remains one of the most effective ways to get your business noticed.
Business cards, flyers, and brochures are great for getting people interested in your company and its services.
But don't forget the power of mailers – a well-crafted direct mail campaign can generate leads and drive sales.

Question: How can I use print materials to attract potential customers?

Answer: Make sure your print materials are eye-catching and attractive. Research the colors, fonts, and images that best convey your message.
Be sure to include all the critical information, like your business name, logo, website URL, contact numbers, and a brief description of what you do.
Additionally, be creative with text, such as puns or jokes, to make reading fun and interesting.

Question: Are there any tips on maximizing the visibility of my printed material?

Answer: Print materials can be highly effective, but if you don't get them into the right hands, they won't help you.
Make sure to target your audience appropriately – think about their age range, where they live, and their lifestyle.
Local events and trade shows can be great places to distribute printed materials. Consider leaving brochures and flyers at nearby cafes, libraries, or even in the mailboxes of potential customers.

Question: How can I ensure the right people see my flyers, brochures, and posters?

Answer: Word of mouth is always a powerful tool – talk to community members and ask them to help spread the word about your business.

You can also use social media platforms like Facebook or Twitter to promote your materials. Create digital versions of your flyers, brochures, and posters for sharing online. 

Question: How often should I print promotional materials to stay top-of-mind with potential customers?

Answer: It depends on the kind of business you have and how often your promotions change.
If you frequently change your promotional materials, printing new copies every few months or so is best.
But if your promotions vary infrequently, printing once a year should be enough to keep customers informed.

Question: Are there any other ways I can use printed products to get more customers?

Answer: You can also use printed products as incentives or rewards for your existing customers!
Offer a discount coupon or a freebie with a purchase to encourage people to return and shop with you again. You can even create loyalty cards with discounts or special offers after customers accumulate points.
If you're looking for an effective way to get your business noticed and increase your sales, contact us today!
We can help you create compelling print materials to catch potential customers' attention and give your business an edge. Let us show you how the right printed products can be a great asset in helping your business succeed!