tag:blogger.com,1999:blog-85480552014906293532024-03-18T08:44:14.700-07:00Marketing 101Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.comBlogger988125tag:blogger.com,1999:blog-8548055201490629353.post-84363673053790822024-03-18T08:43:00.001-07:002024-03-18T08:43:41.881-07:003 Types of Monthly Mailings to Connect and Engage with Your Audience<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgj2AQTraEBor3D03FrBD0MJAzINegxM-5zC0tpu3ORxpPQngz2ah0ZoWjmMCm8tWdWoIzef6i3Sl1t7btlYrKqD5KkAmm4Ng41t0RkC7Y22F1KVaAEAw0thpK5bgrFFM1TxOiow46ORHIDclCJ4VUcgBA1Q7HsqxmWvSEykwpRg1J7O8pXgH1V-KleepM"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgj2AQTraEBor3D03FrBD0MJAzINegxM-5zC0tpu3ORxpPQngz2ah0ZoWjmMCm8tWdWoIzef6i3Sl1t7btlYrKqD5KkAmm4Ng41t0RkC7Y22F1KVaAEAw0thpK5bgrFFM1TxOiow46ORHIDclCJ4VUcgBA1Q7HsqxmWvSEykwpRg1J7O8pXgH1V-KleepM=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7347729644709871634" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>People love to receive physical mail.</p><br> <p>In fact, <a href="https://www.marketreach.co.uk/mail-marketing-ideas-research-insights">70% of people said mail, rather than email, gave them a better impression of the company that sent it</a>. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty.</p><br> <h2>Three Monthly Mailing Ideas to Connect with Your Audience</h2><br> <p>Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings.</p><br> <h3>1. Newsletter</h3><br> <p>Newsletters are an excellent method to inform your customers of what is new in your business.</p><br> <p>Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following: </p><ul><br> <li><strong>History. </strong>People connect best with stories, so what better way than by describing your company's own origin story? Expanding on the roots of your company can grow customer appreciation for where you've come from as a business.</li><br> <li><strong>About Us. </strong>A fun and unique item to add to your newsletter is a section with mini-biographies of your employees and management. Customers enjoy getting to know the company they are supporting on a personal level. Giving little excerpts about your employees creates a connection with customers and spotlights exceptional staff who have earned positive recognition.</li><br> <li><strong>Growth. </strong>Showcase your business's growth, whether physical growth, such as opening new stores or locations, financial growth, employee growth, or product growth. Seize the opportunity to compliment your business's positive growth and remind customers that your business is strong.</li><br> <li><strong>Sales. </strong>Upcoming sales are an excellent feature to add to your monthly newsletters. Customers are looking for great deals to make their money stretch further. Incentivize coming into your store or logging into your website with information about upcoming sales and discounts. </li><br> </ul><h3>2. Postcards with Special Offers</h3><br> <p>People love a good deal. </p><br> <p><a href="https://www.capterra.com/resources/coupon-marketing-strategy/">86% of online shoppers are more likely to try a new business if they have a coupon,</a> which is why special offers are an excellent way to incentivize new customers to try your business. </p><br> <p>Limited-time promotions are a unique but simple method to attract sales. Shortening the time window when a special offer or price is available grows excitement and anticipation in purchasing. Focus on your sales in a specific timeframe and publicize it.</p><br> <p>Including birthday or anniversary discounts in your monthly rotation is a thoughtful way to encourage sales growth while building a personal connection with customers. Receiving a mailer with a discount from your business is a definite cause for celebration!</p><br> <h3>3. Welcome New Customers with a Series of Content </h3><br> <p>Over five or six months, send out mailings that provide value to new customers.</p><br> <p>Start with a personalized welcome letter and follow it up with something else each month, like a brochure detailing your offerings, tips, and tricks related to your products or services, industry insights, or a discount coupon or small gift.</p><br> <p>Be remembered and thought of frequently by mailing out gifts like:</p><ul><br> <li><strong>Fridge magnets</strong>: Compact and economical, fridge magnets have a natural place in the home. Be present in the kitchen and available for reference in a flash by sending out magnets.</li><br> <li><strong>Reusable shopping bags</strong>: Not only will customers appreciate the environmentally conscious effort your business puts into sending out reusable bags, but these gifts are also useful.</li><br> <li><strong>Sticky notes</strong>: Create a memorable and practical sticky pad for customers to enjoy and reference your company's information. </li><br> </ul><p>Ensure customers are excited to see your name in the mailbox by regularly connecting and engaging with your audience. Contact us today at 864-882-3609 or <a href="http://www.Printitincolor.com">www.Printitincolor.com</a> to begin your company's journey to craft any of these monthly mailings for your growing business!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-71123295796029675572024-03-12T06:19:00.001-07:002024-03-12T06:19:27.962-07:00Effective Sales Collateral: Creating Print Materials That Close Deals<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjLOY0YiC2vwSFPrVi2nJUsTMIAL_JyCQ5zp0lVvS6KKq_8P5vJfl7Q26s9MzgGKEZYSVhZasBT3azUsJASVdqcCxmjqkIE1N6zCwARcpc6QgfMouZ8cb2aYVzUvKadzt2rW3h-DJO_lZ92uIa9ib2TGVj4K79Cw9qTrLIqNScLKAIIqdXyH19jODzjY7c"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjLOY0YiC2vwSFPrVi2nJUsTMIAL_JyCQ5zp0lVvS6KKq_8P5vJfl7Q26s9MzgGKEZYSVhZasBT3azUsJASVdqcCxmjqkIE1N6zCwARcpc6QgfMouZ8cb2aYVzUvKadzt2rW3h-DJO_lZ92uIa9ib2TGVj4K79Cw9qTrLIqNScLKAIIqdXyH19jODzjY7c=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7345465968276398066" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers. </p><br> <p>In fact, according to <a href="https:/www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing">a study by MarketingSherpa</a>, 82% of consumers trust print collateral more than digital advertisements when purchasing.</p><br> <p>So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind.</p><br> <h2>Understanding Your Audience</h2><br> <p>To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them.</p><br> <h3>Identify Your Audience</h3><br> <p>The first step in creating any marketing material is understanding your target audience. </p><br> <p>Who are you trying to reach with your print materials? What are their pain points, needs, and preferences? </p><br> <p>By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converting them into customers.</p><br> <h3>Focus on Advantages over Features</h3><br> <p>While listing all the features of your product or service may be tempting, this approach can be overwhelming for potential customers.</p><br> <p>Instead, highlight the benefits of what you offer and how it can solve their problems or make their lives easier. This will help them see the value in your offer and increase the likelihood of closing a deal.</p><br> <h3>Incorporate Personalization</h3><br> <p>Personalized content can be more impactful and memorable for potential customers.</p><br> <p>Consider including personalized messages, such as their name or specific pain points, in your print materials to make a stronger connection with your audience.</p><br> <h2>Creating Compelling Content</h2><br> <p>Compelling content that is visually appealing, easy to understand, and relevant to the audience's needs and preferences increases the chances of engaging potential customers.</p><br> <h3>Keep It Simple</h3><br> <p>When it comes to print materials, less is often more.</p><br> <p>You want your collateral to be visually appealing and easy to understand at a glance. Avoid overcrowding the page with too much text or images that may distract from your main message.</p><br> <p>Stick to a clean and simple design that will make it easy for your audience to focus on the key points.</p><br> <h3>Use High-Quality Images</h3><br> <p>Visuals can be powerful tools in sales collateral.</p><br> <p>Use high-quality images relevant to your message and resonate with your target audience. These images can help break up text and add visual interest, making your collateral more engaging and memorable.</p><br> <h3>Stay Consistent with Branding</h3><br> <p>Your sales collateral should align with your brand's overall messaging, design, and tone.</p><br> <p>This consistency will promote brand recognition and trust with potential customers. </p><br> <h2>Stay Up to Date</h2><br> <p>Updating your sales collateral is essential as your products, services, or target audience changes.</p><br> <p>This will ensure that your materials remain relevant and effective in closing deals.</p><br> <h2>Effective Implementation</h2><br> <p>Implementing your sales collateral effectively is crucial for achieving your marketing goals.</p><br> <h3>Include a Call to Action</h3><br> <p>Don't forget to include a clear call to action in your sales collateral.</p><br> <p>This could be anything from "Contact us for a free consultation" to "Visit our website for more information." Whatever it may be, make sure it is clear and compelling so potential customers know exactly what you want them to do next.</p><br> <h3>Utilize Different Kinds of Print Materials</h3><br> <p>When it comes to sales collateral, there's no one-size-fits-all approach.</p><br> <p>Consider using <a href="https://www.linkedin.com/pulse/5-reasons-why-printed-marketing-material-makes-your-business-cassell-sb2te">various print materials</a>, such as brochures, flyers, and business cards, to reach different audiences and convey your message differently.</p><br> <h3>Don't Forget About Distribution</h3><br> <p>Creating effective sales collateral is essential, but so is getting it into the hands of your target audience.</p><br> <p>Ensure a strategic plan for distributing your materials and reaching potential customers.</p><br> <h3>Keep Track of Results</h3><br> <p>Don't forget to track and measure the success of your print materials.</p><br> <p>This will help you understand what is working and what may need to be improved in future campaigns.</p><br> <p>Print is still a powerful marketing tool, so don't underestimate its potential for helping you reach and convert customers. Contact us today to see how our print materials can help you close more deals. 864-882-3609 or <a href="http://www.PrintitinColor.com">www.PrintitinColor.com</a> </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-27948826152581895002024-03-08T05:03:00.001-08:002024-03-08T05:03:50.870-08:00Effective Copywriting for Print Marketing<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj4DulNWrNT6dv0LHcTJFqtuCDB25-UVLfWFm95yNfxezQdbRDhwsaJd1qlmEfYCYK9kc8uoLShN62QUG2q_SBXKU_HWVhZ4DK5Pg4LH3_eCynCz40Uiy-o-hXQBvBSwjQ7P5fXzrgcFDp6kvSLSHaS_1LghNJuMIcoUgzNCt057stvfNYQO9ItzdQ3W-s"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEj4DulNWrNT6dv0LHcTJFqtuCDB25-UVLfWFm95yNfxezQdbRDhwsaJd1qlmEfYCYK9kc8uoLShN62QUG2q_SBXKU_HWVhZ4DK5Pg4LH3_eCynCz40Uiy-o-hXQBvBSwjQ7P5fXzrgcFDp6kvSLSHaS_1LghNJuMIcoUgzNCt057stvfNYQO9ItzdQ3W-s=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7343977601688667202" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers.</p><br> <p>But how do you ensure that your print ad stands out amongst the noise of other ads?</p><br> <p>The answer lies in <a href="https://www.linkedin.com/pulse/from-words-sales-how-copywriting-can-drive-revenue-shimaa-elhamad-yujsf?trk=public_post">effective copywriting</a> techniques.</p><br> <h3>Know Your Audience</h3><br> <p>As with any form of marketing, understanding your audience is crucial for effective copywriting for print.</p><br> <p>Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials.</p><br> <p>By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action.</p><br> <h3>Highlight Benefits, Not Features</h3><br> <p>When selling a product or service, many marketers make the mistake of focusing on features rather than benefits. While features may be important, the benefits speak to customers and drive conversions.</p><br> <p>Show your audience how your offering will <a href="https://www.linkedin.com/pulse/5-things-talented-copywriters-do-drive-sales-camille-prairie?trk=article-ssr-frontend-pulse_more-articles_related-content-card">solve their problems</a> or make their lives easier. This approach is much more persuasive and can lead to a higher conversion rate.</p><br> <h3>Use Attention-Grabbing Headlines</h3><br> <p>In a world where people are bombarded with information and advertisements, it's essential to have a headline that stands out and grabs attention.</p><br> <p>A strong headline is your audience's first impression of your print marketing material, so it needs to be compelling. To create an attention-grabbing headline, use powerful language, ask a thought-provoking question, or make a bold statement. Just be sure to keep it relevant to your audience and the message you want to convey.</p><br> <h3>Create Clear and Concise Copy</h3><br> <p>In print marketing, you have limited space to work with, so making every word count is crucial. Cluttered or confusing copy can be a major turn-off for readers and may cause them to lose interest in your message.</p><br> <p>To avoid this, aim for clear and concise copy. Use short sentences and paragraphs, and get straight to the point. Avoid jargon and overly complex language that may be difficult for your target audience to understand.</p><br> <h3>Include a Strong Call to Action</h3><br> <p>Your print marketing materials should always include a clear and compelling call to action (CTA).</p><br> <p>The CTA is the step you want your audience to take after reading your copy, whether it's making a purchase, signing up for a service, or visiting your website.</p><br> <p>To make your CTA effective, be specific about what you want your audience to do and why they should do it. Use action-oriented language and create a sense of urgency to encourage immediate action.</p><br> <h3>Test and Refine Your Copy</h3><br> <p>As with any marketing strategy, testing and refining your print marketing copy is essential to ensure its effectiveness.</p><br> <p>A/B testing can be a valuable tool in this process, allowing you to compare different versions of your copy with a target audience and see which performs better.</p><br> <p>Effective copywriting is a crucial aspect of any successful print marketing campaign. With the right approach, print marketing can be a highly effective tool for reaching and converting your target audience.</p><br> <p>Are you looking for more from your print marketing efforts? Let us help you create impactful, persuasive messaging that will make a lasting impression on your audience.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-25730674166793656482024-03-05T10:24:00.001-08:002024-03-05T10:24:59.347-08:009 Innovative Fold Styles for Brochures<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEglFCd61ZzM6VSzUxffBLkUNYt0ucSR_I46sUdCeY8XW0UvfMvCNAyNDGDtK3-zIHTHCq3RDgll07bPKqJDI4C2jxVU9dpyfIhXE1rKS2Zfa_y1j1pvEGlHwXZOCAn9WSvvPhWokGkJAnfLrrN-99SSKDnEGN15_ym2JhpSfLY0lM_BjB6o6SnMdtScP58"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEglFCd61ZzM6VSzUxffBLkUNYt0ucSR_I46sUdCeY8XW0UvfMvCNAyNDGDtK3-zIHTHCq3RDgll07bPKqJDI4C2jxVU9dpyfIhXE1rKS2Zfa_y1j1pvEGlHwXZOCAn9WSvvPhWokGkJAnfLrrN-99SSKDnEGN15_ym2JhpSfLY0lM_BjB6o6SnMdtScP58=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7342947104486827810" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Even with the rise of digital media, <a href="https://www.linkedin.com/pulse/top-10-reasons-why-brochures-still-important-selling-olajire-oyeniran">brochures still hold immense value</a> in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers. </p><br> <p>With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention. </p><br> <p>One surefire way to achieve this is by incorporating innovative fold styles in your brochures. </p><br> <h2>Stand Out with Innovative Folds</h2><br> <p>Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out </p><br> <h3>1. Accordion Fold</h3><br> <p>Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure.</p><br> <p>With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience.</p><br> <h3>2. Roll Fold</h3><br> <p>Embrace the art of the roll fold as it gracefully rolls the paper inward from both sides, creating a compact and visually stunning design. </p><br> <p>Ideal for brochures with limited content, such as menus or event schedules, it captures attention and leaves a lasting impression.</p><br> <h3>3. Gatefold</h3><br> <p>Like the opening of a grand entrance, this gatefold makes a bold and unforgettable statement!</p><br> <p>Its ingenious design is perfect for showcasing large, breathtaking images or captivating graphics, creating an engaging experience for the reader. This unique fold adds an element of surprise and intrigue, setting your brochure apart from the rest and leaving a lasting impression on your audience.</p><br> <h3>4. Converting Fold</h3><br> <p>Discover the magic of a truly unique style that takes a simple flat sheet and effortlessly transforms it into a captivating three-dimensional masterpiece.</p><br> <p>Behold as your brochure comes to life, commanding attention and standing out in any display. This extraordinary technique is especially perfect for product catalogs or pop-up brochures, where every detail demands to be noticed. </p><br> <h3>5. Z-Fold</h3><br> <p>The z-fold creates a captivating zig-zag effect, allowing for creative content placement like before-and-after images or eye-catching comparisons. </p><br> <p>With the ability to showcase multiple products or services, it's the ideal choice to add excitement to your brochure.</p><br> <h3>6. Double Parallel Fold</h3><br> <p>Elevate your brochure with the sleek and professional look of the double parallel fold.</p><br> <p>By folding the paper in half twice, you create four equal panels perfect for organizing your content. This fold style works wonders for brochures packed with information, and its versatility makes it ideal for mailing and handouts.</p><br> <h3>7. French Fold</h3><br> <p>Discover the irresistible charm and elegance of the French fold.</p><br> <p>With a skillful combination of vertical and horizontal folds, you unveil four panels that exude a captivating minimalist design aesthetic. This folding technique is ideally suited for brochures that require a touch of sophistication and leave a lasting, unforgettable impression.</p><br> <h3>8. Map Fold</h3><br> <p>Embark on a journey of information and exploration with the map fold.</p><br> <p>This ingenious choice entails folding the paper in thirds, like a letter, with one panel ingeniously flipped over to unveil an expansive unfolded section in the middle. With ample space for content placement, this fold is the perfect match for travel brochures or immersive city guides, letting your readers chart their own course.</p><br> <h3>9. Half Fold</h3><br> <p>And finally, we have the timeless half-fold, reminiscent of a book's embrace.</p><br> <p>This elegantly simple yet remarkably effective fold style offers seamless navigation and lends itself beautifully to brochures brimming with abundant information or captivating imagery. </p><br> <p>Let your readers effortlessly immerse themselves in a world of knowledge and visual delights.</p><br> <p>Want to make a lasting impression with your brochure design? Get creative and incorporate innovative fold styles to elevate the look and feel of your print material. </p><br> <p>Whether you're promoting a new product or advertising your business, our team is here to help. Contact us today to create eye-catching and innovative brochures that will leave a lasting impact on your audience!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-56266753201659222062024-03-01T12:54:00.001-08:002024-03-01T12:54:14.587-08:00Get Business Blooming with 4 Spring Print Marketing Themes<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgoMZEEUj8fmFcwIEKVwkqccO6A4_ZELvDtaTX8Bd4fEigb7y_JtwsDsDddcRuBOr40u5oGB9zmp_Zdcll_pU_Q0JtFQJ4Mue86HGh1t54EmgmSu5LbvvfsRyoc7Yh1MF74Vt0rUEnzJnS7JDAo9CDOEy1oZkwnOUssLXaWPkzfjtweTOnab1up7ouYinc"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgoMZEEUj8fmFcwIEKVwkqccO6A4_ZELvDtaTX8Bd4fEigb7y_JtwsDsDddcRuBOr40u5oGB9zmp_Zdcll_pU_Q0JtFQJ4Mue86HGh1t54EmgmSu5LbvvfsRyoc7Yh1MF74Vt0rUEnzJnS7JDAo9CDOEy1oZkwnOUssLXaWPkzfjtweTOnab1up7ouYinc=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7341501227854216834" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Birds chirp louder, the sun lingers longer, and colors shine brighter.</p><br> <p>Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs!</p><br> <p>Use these ideas to put some color in your next print marketing campaign!</p><br> <h2>1. St. Patrick’s Day: March 17</h2><br> <p>If you ever needed an excuse to be silly, St. Patrick’s Day is it.</p><br> <p>Make your customers smile by using phrases like these in your sales promos, posters, and more:</p><br> <p><em>“Save some GREEN at our 20% off sale!”</em></p><br> <p><em>“There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.”</em></p><br> <p><em>“Today is your LUCKY DAY to book!”</em></p><br> <p><em>“Feeling lucky? Check out our Sham-ROCKIN rewards.”</em></p><br> <h2>2. Tax Day or Earth Day: April 15 & 22</h2><br> <p>Everyone can get on board with saving cash or saving the planet!</p><br> <p>Have fun with these holidays by building promotions that help people conserve or celebrate. Playful retailers might pitch a “Use Your Refund” sale, while planet-loving entrepreneurs might try a cause-marketing “give back” strategy.</p><br> <p>Here are several phrases to jumpstart your creativity:</p><br> <p><em>“Tax Day got you stressed? We’ve got relief! Enjoy one free _____ on April 15.”</em></p><br> <p><em>“Taxes done? You deserve a treat! Check out our BOGO ____ from April 15-20.”</em></p><br> <p><em>“Celebrate Earth Day with naturally effective ______ care.”</em></p><br> <p><em>“Go GREEN with our eco-friendly _______.”</em></p><br> <p><em>“LOVE THE PLANET Earth Day Incentive: For every ______ purchased, we’re partnering with _____ to plant one tree.”</em></p><br> <h2>3. Spring Sales Events</h2><br> <p>After a gray or cold winter, people are ready for rejuvenation.</p><br> <p>Work this reality into your sales strategies as you accentuate themes like spring cleaning, fresh ideas, warm weather, new opportunities, or new life.</p><br> <p>Offer spring sales events and pair them with engaging content like spring-themed quizzes, vibrant visuals, green or floral motifs, or DIY projects linked to your business. Help customers shake the blues with experiential opportunities like workshops, sidewalk displays, contests, and taste-testing opportunities. Find inspiration from the <a href="https://www.calendarr.com/united-states/observances-2024/">National Days 2024 calendar</a>, then grab a wacky spring theme and run with it!</p><br> <h2>4. Spring-ify Your Brand</h2><br> <p>As you sweep out cobwebs from your inventory, add vibrancy to your print marketing.</p><br> <p>Brand consistency is essential, but don’t be afraid to color outside the lines sometimes. Swap out a company color, add a flower to the brand logo, or contrast muted backdrops with vibrant spring fonts.</p><br> <p>Spring is a season of rejuvenation, renewal, and growth. Position your brand and its offerings as a breath of fresh air in the coming months!</p><br> <p>Contact us today to get one or more of these ideas in the hopper for more spring sales!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-61000229360364520782024-02-27T07:44:00.001-08:002024-02-27T07:44:43.646-08:00Designing for Impact: The Power of Visual Communication<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjIczo5wm5uoTErq4klbjm3zdwhn_CZYb3VD1VTX0woGkzrlW5ecKTAXA_B9g7pqfUDBIricw92NQY30lur5z7alUTl4iI2jqYy7phO7zFDFxOypOj4yRsL5w2KhSjwbltPmu8U2CuPB7_FS-kwQkpAjzgLbrP9kJZDaCt68yQM-6Nf-D1EpFfOWr0HgKg"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjIczo5wm5uoTErq4klbjm3zdwhn_CZYb3VD1VTX0woGkzrlW5ecKTAXA_B9g7pqfUDBIricw92NQY30lur5z7alUTl4iI2jqYy7phO7zFDFxOypOj4yRsL5w2KhSjwbltPmu8U2CuPB7_FS-kwQkpAjzgLbrP9kJZDaCt68yQM-6Nf-D1EpFfOWr0HgKg=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7340308205224524770" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Humans process unfathomable quantities of information through sight alone.</p><br> <p>Consider this crazy statistic: The human brain processes images <a href="https://www.livescience.com/42666-human-brain-sees-images-record-speed.html">in just 13 milliseconds</a>, with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second!</p><br> <p>This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world.</p><br> <h2>3 Design Principles to Strengthen Your Marketing Materials</h2><br> <p>If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds.</p><br> <h3>1. Differentiate Your Brand</h3><br> <p>Is your brand chic, silly, sophisticated, classic, or dependable?</p><br> <p>A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your designs, could viewers distinguish you from the competition?</p><br> <p>Find ideas that encapsulate your brand and communicate this core identity through typography, colors, and images that are streamlined across every medium.</p><br> <h3>2. Define a Focal Point</h3><br> <p>Like writers use a hook to grab readers, visual focal points attract viewers and pull them in.</p><br> <p>Begin each design with one question: what is the first piece of information I need people to know? Emphasis draws attention to an area or object as the focal point. Whether it’s a bold black headline or a lonely child peering out of a brochure, emphasis is the door through which viewers enter your composition.</p><br> <p>Here are three design examples:</p><br> <p><strong>Images.</strong> The biggest image on a page will naturally command attention, but the most compelling images include faces, flavorful foods, bold geometric patterns, gorgeous nature scenes, and humorous photos.</p><br> <p><strong>Colors.</strong> Pinks and reds scream for attention, but color contrasts can create powerful focal points too. Brighter colors intensify, and cooler colors recede, so on a dark blue banner, a bright yellow headline will leap forward.</p><br> <p><strong>Contrast.</strong> Equally weighted objects on a page force competition among them, which confuses readers. Instead, allow for plenty of white space around your focal point. Reduce sizing and color of less important objects or use selective grouping to set key elements apart.</p><br> <h3>3. Delight Viewers with Perfect (and Imperfect!) Proportions</h3><br> <p>Proportion helps you group your design into sections using grids or patterns as an anchor.</p><br> <p>Whether it’s margins on a page, sidebars on a poster, or pull quotes in a newsletter, proportion communicates importance and helps the brain decode information. When designing from scratch, build a visual map to sketch your basic layout. Here is one <a href="https://www.lifewire.com/create-perfectly-proportioned-page-margins-1074472">helpful margin guide</a> to get you started.</p><br> <p>Proportion is rarely noticed until something is out of proportion, so have fun making rules—and then breaking them. Four equal text columns are pleasing, but one narrow column near a graphic splashing across three grids is compelling. An enormous Snickers bar is tantalizing, but a Butterfinger carried by four tiny ants is downright provocative!</p><br> <p>Want help making your layouts shine? From design to printing, we’re here to help. Reach out today!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-21566611193857549842024-02-23T06:39:00.001-08:002024-02-23T06:39:28.598-08:005 Areas to Focus on for Business and Marketing Success<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgocTnIMpftHTqtEwnLudo4DuJAzCXMel3Rdb-StJWB46A1hzhywhwmJwsUbAPCPyqNnG-aLgO9IN-jPXat4ldaLSisZP3qz8ZaYkTDOuzJhvaZUTYJOsXjhdlixcxXxK-4JUONFmnH1AblR9uViRVDSXCcQbAz1uyzpm-YFnIRumQ9IzIFevlx7nU3vy8"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgocTnIMpftHTqtEwnLudo4DuJAzCXMel3Rdb-StJWB46A1hzhywhwmJwsUbAPCPyqNnG-aLgO9IN-jPXat4ldaLSisZP3qz8ZaYkTDOuzJhvaZUTYJOsXjhdlixcxXxK-4JUONFmnH1AblR9uViRVDSXCcQbAz1uyzpm-YFnIRumQ9IzIFevlx7nU3vy8=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7338807051215199458" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Did you know that as of early 2023, the share of companies' <a href="https://www.statista.com/topics/8972/marketing-in-the-united-states">revenue spent on marketing in the US reached 10.9 percent</a> – a result significantly above the global figure?</p><br> <p>Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business!</p><br> <p>Help your business thrive by looking at five areas of marketing strategy that are key to business success.</p><br> <h2>Pay Attention to These 5 Factors in Your Marketing Strategy</h2><br> <h3>1. Lead Generation</h3><br> <p>One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers.</p><br> <p>Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determine which ideas resonate the best with them.</p><br> <h3>2. Customer Retention</h3><br> <p>Once you've successfully converted a lead into a customer, marketing has the power to keep that customer loyal to your company's products or services. </p><br> <p>To foster lasting relationships with existing customers, focus on strategies like creating unique mail pieces for pre-existing customers, offering discounts on a second purchase, or sending out follow-up emails to make your current customers feel appreciated and noticed.</p><br> <h3>3. Branding Consistency</h3><br> <p><a href="https://www.entrepreneur.com/starting-a-business/why-consistency-is-vital-to-your-branding-efforts/425791">Consistency is critical to your branding efforts</a>. </p><br> <p>Creating a style guide is one way to avoid inconsistency within your marketing materials. The guide should include the preferred language style and tone of voice used in the company, the brand's signature acceptable fonts, certain ways the logo should and should not appear, and more. </p><br> <p>In addition to creating and using a style guide, ample communication between all team members and departments is essential to ensure that the messaging and appearance of your marketing materials are consistent and recognizable to customers. </p><br> <h3>4. Strategic Risks</h3><br> <p>While sticking to proven strategies may feel safe, avoiding calculated risks can stifle growth and innovation in your marketing endeavors.</p><br> <p>Embrace a culture of experimentation by exploring new marketing techniques and approaches.</p><br> <p>You don't have to go all in all at once. You can try some moderate risk-taking by researching and monitoring trends in your field, slowly implementing a few new ideas alongside your current strategies, and measuring the results to see which campaigns are most effective. </p><br> <h3>5. Employee Retention</h3><br> <p>Your marketing team's expertise and knowledge are invaluable assets. However, high employee turnover can disrupt productivity and drain resources.</p><br> <p>Prioritize employee retention by offering competitive wages, attractive benefits packages, and opportunities for professional growth. Streamline the training process to minimize disruptions and empower team members to focus on their core responsibilities. You can cultivate a cohesive and effective marketing team by fostering a supportive and nurturing work environment.</p><br> <p>With these things in mind, your marketing strategies will flourish and continue to increase the company's success. Contact our company for more advice and assistance with your marketing needs!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-72998658579720163332024-02-20T07:05:00.001-08:002024-02-20T07:05:48.894-08:003 Things to Know about Laminating and Coating Direct Mail<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>It’s no secret that despite how digitized our world is, direct mail is still a powerful tool that can garner a significant return on investment.</p><br> <p>Direct mail has a higher response rate than email. Yet, <a href="https://www.statista.com/statistics/1323045/direct-mail-pieces-per-household">households in the United States only received, on average, 368 pieces of regular marketing direct mail in 2022</a>.</p><br> <p>So, how can you ensure that your company’s direct mail stands out? One way to distinguish your mail and add extra polish is through lamination and coating.</p><br> <p>Read on to learn more about the different types of coating that you can use for your mail pieces!</p><br> <h2>3 Essentials When It Comes to Lamination and Coating</h2><br> <h3>1. Protective Properties</h3><br> <p>Lamination on direct mail pieces will protect them and increase their durability as they travel through the mail system.</p><br> <p>Customers will be less impressed with a mail piece that arrives damaged, scratched, or scuffed. Using lamination is an excellent choice to help protect the mail piece from water damage, sun fading, and wear and tear.</p><br> <h3>2. Different Types of Coating</h3><br> <p>It’s important to know that three types of coatings can be used for direct mail: UV, Aqueous, and Varnish.</p><br> <h4>UV Coatings</h4><br> <p>UV coatings create one of the most glossy finishes for a mail piece.</p><br> <p>UV coating works through the unique process of exposure to ultraviolet light, which causes the coating to dry and harden on the paper. The two challenges to remember for UV coating are that ink will not dry on top of the coating once it has been sealed and that it can crack if the mail piece is folded, like a brochure.</p><br> <h4>Aqueous Coatings</h4><br> <p>Aqueous coatings offer a few more options than UV coatings do.</p><br> <p>You can select either a high-gloss or matte finish. Aqueous coatings are nearly entirely clear, deriving their name from the water-based formula. This type of coating is also more eco-friendly than other types.</p><br> <h4>Varnish Coatings</h4><br> <p>Varnish coatings offer the most options, allowing you to choose between a gloss, satin, or matte finish.</p><br> <p>However, similarly to UV coatings, you cannot print additional ink on top of a varnish coating.</p><br> <h3>3. Timing is Everything</h3><br> <p>If you choose to laminate some of your print materials, you must factor in extra time for the production process.</p><br> <p>The ink on your printed materials will need to dry and cure completely before you can laminate them over the top of the paper.</p><br> <p>Additionally, it’s wise to allow the print to rest at room temperature for 24 hours after it has been laminated before moving or mailing the mail pieces to ensure that the lamination is set and will not separate from the paper.</p><br> <p>Incorporate some of these lamination and coating tips into your next direct mail campaign, and enjoy the outstanding results that will follow!</p><br> <p>Our company is here to help you with all of your direct mail printing needs. Contact us today to get more information!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-38683625675274597942024-02-16T05:34:00.001-08:002024-02-16T05:34:15.208-08:004 Tips for Choosing Images for Eye-Catching Flyers and Brochures<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgO3a8NsdUlYTNhth5Zh2Xowvb1nzewrV6AjooplHwOt_LuCkaiVJaGv6IJQLl3Kzxfk0dKGlsFE0FhFFaSEF3a9dpBhKChyMWDYordOTzU5jEuiIJCSFiAMghxal3v37dfqnGQVouJBuwfroVyAXHxmJiKUSYMcwkvFzLGySBLTodsLfanPfIuCZhoPic"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgO3a8NsdUlYTNhth5Zh2Xowvb1nzewrV6AjooplHwOt_LuCkaiVJaGv6IJQLl3Kzxfk0dKGlsFE0FhFFaSEF3a9dpBhKChyMWDYordOTzU5jEuiIJCSFiAMghxal3v37dfqnGQVouJBuwfroVyAXHxmJiKUSYMcwkvFzLGySBLTodsLfanPfIuCZhoPic=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7336192661768946194" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures.</p><br> <p>Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture.</p><br> <p>Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow.</p><br> <h2>Tips for Attention-Grabbing Flyer and Brochure Images</h2><br> <h3>Keep It Simple</h3><br> <p>There is no need to completely fill your next flyer or brochure with images and text.</p><br> <p>Keep things clean and simple so that the most important things stand out.</p><br> <h3>Stay Relevant</h3><br> <p>Stick to the main message.</p><br> <p>If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is not lost in translation.</p><br> <h3>Capture the Mood</h3><br> <p>Do you want your target audience to feel inspired, amused, or inspired? Choose an image or two that will evoke an emotional response.</p><br> <p>Images that include people are great for creating an emotional connection with your audience. Eye contact through portraits connects people to your marketing image, creating a bond that will grow brand recognition and retention.</p><br> <h3>Balance</h3><br> <p>Ensure a balance between the images, spacing, white space (also called negative space), and the focal points.</p><br> <p>Have you heard of the <a href="https://www.adobe.com/creativecloud/photography/discover/rule-of-thirds.html">Rule of Thirds</a>?</p><br> <p>The Rule of Thirds is a composition guideline that suggests the ideal placement of an image so that you do not overcrowd your page, which is to have the photo or focal point take up only one-third of the overall page.</p><br> <p>Pictures are powerful tools to utilize in your print marketing. Nothing quite captures the human eye or evokes emotions like an image. Choosing your pictures intentionally can make or break your next ad campaign. </p><br> <p>Our team is ready to begin crafting your upcoming print marketing products to ensure everything from flyers to brochures is eye-catching, aligns with your company, and is economical for your budget. Contact us today to get started!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-1008378034752575972024-02-13T07:34:00.001-08:002024-02-13T07:34:37.794-08:00Marketing for Specific Audience Segments<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiqj_x_a7Q7_CeCxAaRimXYR1IHJGP1G1nMeAe2HrANTCmEckNMop4qu2rlsJtadgIwUZKXq8bo6ZvNCW0m7_b3tCXdl4isUtSqPVHlh1Cd6C5CaPKGEwkkBJQhrx1uP3WUFPNOVZ08nQUhCi2Dp3InUGDvCU0G1N_-AaAe6-szGzMDEBF2tjS_33I2r5M"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEiqj_x_a7Q7_CeCxAaRimXYR1IHJGP1G1nMeAe2HrANTCmEckNMop4qu2rlsJtadgIwUZKXq8bo6ZvNCW0m7_b3tCXdl4isUtSqPVHlh1Cd6C5CaPKGEwkkBJQhrx1uP3WUFPNOVZ08nQUhCi2Dp3InUGDvCU0G1N_-AaAe6-szGzMDEBF2tjS_33I2r5M=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7335110417489634018" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>When you try to market to everyone, you target no one.</p><br> <p>Make your marketing budget work smarter, not harder, with specific marketing techniques and insights into specific audience segments that will produce more substantial returns on investments. </p><br> <h2>What is Audience Segmentation?</h2><br> <p><a href="https://mailchimp.com/marketing-glossary/audience-segmentation/#:~:text=Audience%20segmentation%20is%20a%20marketing,messaging%20and%20build%20stronger%20connections.">Audience segmentation</a> is a blueprint for focused marketing. It targets subgroups within your ideal audience so that you can deliver more customized messaging and build stronger connections.</p><br> <p>Audience segmentation breaks up your target audience into smaller, more focused groups for more efficient marketing.</p><br> <h2>Types of Audience Segments</h2><br> <p>Below are 2 Types of Audience Segments with broken down components. </p><br> <h3>1. Demographic</h3><br> <p>This is the most common, easy, and frequently utilized form of audience segmentation, and for a good reason: it works.</p><br> <p>Frequently used demographics include age, gender, and job type.</p><br> <h4>Age</h4><br> <p>Meet people where they are with your marketing.</p><br> <p>For example, suppose you have a product, especially for the Medicare population. In that case, you will want to utilize printed materials and or online marketing that is ideal for desktop computers, as these are statistically the ways this sect of the population reads and learns about new things.</p><br> <h4>Gender</h4><br> <p>Men and women think differently. And shop differently.</p><br> <p>Harness these differences to target your ideal audience. For example, women statistically prefer a more emotional connection to their products and companies they are loyal to. <a href="https://www.sciencedirect.com/science/article/abs/pii/S0969698920312819">Women are also more willing to try a brand they have never heard of</a>, while men like to stick with things that are 'tried and true.'</p><br> <h4>Job Type</h4><br> <p>Often, people's jobs coordinate with their passions or hobbies.</p><br> <p>Correlate jobs with specific products to ensure a good match.</p><br> <h3>2. Geographic</h3><br> <p>Geographic segmentation is about where people are geographically or physically on planet Earth. What attracts attention depends on where people are in the world. </p><br> <p>Examples of audience segments include city, region, and climate.</p><br> <h4>City</h4><br> <p>Big or small city living dictates the consumer's interests, needs, and time.</p><br> <p>For example, metropolitan residents are more likely to need entertainment on their morning commute, comfortable shoes to get to and from work, and convenient meals in statistically smaller kitchens. </p><br> <h4>Region</h4><br> <p>American West, Midwest, South, and Northeast all have specific cultural flavors that marketers must know.</p><br> <p>For example, a focused ad campaign set in subway systems is not the ideal way to communicate to potential customers in the Midwest. However, it would be a better option for the Northeast market because of its higher population and the larger number of people utilizing public transportation.</p><br> <h4>Climate </h4><br> <p>The hotter the climate, the stronger the demand for cooling products, foods, and outdoor recreation.</p><br> <p>The colder the climate, the higher the demand for comfort foods, warm clothes, and indoor activities.</p><br> <p>Some studies have shown that the colder the climate, the less impulsive people are.</p><br> <p>Mastering your target audience with demographics and geographic intel can exponentially increase your marketing efficacy. </p><br> <p>Collaborate today with our print marketing professionals to ensure your next outreach to potential customers is the most productive and economical. </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-48071568866239577052024-02-09T06:00:00.001-08:002024-02-09T06:00:51.429-08:0015 Design and Printing Tips for Table Tents with Maximum Impact<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEivyfvc2zJyACnbXZwCwwmXqPApqSFG_fGsq-V19toGuS5d31m6XnTKpYa7kdJZI3CchuvG07N-tV2Y4mbh6J5ceqWOMZjgUoCZHE6uE9ZFcyMri8Aa5pQY0ydezbq0Wg9GEKv6QQFo8ft92DJhA62dy0VueuovqGPzZfBStslwI87qdsoQd4WBwe0g2sw"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEivyfvc2zJyACnbXZwCwwmXqPApqSFG_fGsq-V19toGuS5d31m6XnTKpYa7kdJZI3CchuvG07N-tV2Y4mbh6J5ceqWOMZjgUoCZHE6uE9ZFcyMri8Aa5pQY0ydezbq0Wg9GEKv6QQFo8ft92DJhA62dy0VueuovqGPzZfBStslwI87qdsoQd4WBwe0g2sw=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7333601909491896562" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Table tents are a great way to grab your customers' attention and promote your products or services without being too pushy. They can be used in various settings, such as restaurants, cafes, trade shows, and events.</p><br> <p>But simply having a table tent on display is not enough.</p><br> <p>To <a href="https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/visuals-are-the-key-to-creating-great-customer-brand-connections/?sh=75a59dfb4163">make an impact</a> and stand out from the competition, you must carefully plan and design your table tent.</p><br> <h2>Tips for Designing and Printing Table Tents with Maximum Impact</h2><br> <p>Here are 15 design and printing tips for creating table tents with maximum impact.</p><br> <h3>1. Know Your Audience</h3><br> <p>Before designing your table tent, it's essential to understand your target audience.</p><br> <p>Knowing who your table tents are targeted at will help you determine their tone, style, and messaging. For example, if your target audience is families with children, use bright colors and playful fonts.</p><br> <h3>2. Keep it Simple</h3><br> <p>Table tents have limited space, so keeping your design simple and clutter-free is essential.</p><br> <p>Avoid using too many images or text that can overwhelm the reader. Stick to one central message or call to action and ensure it's easy to read.</p><br> <h3>3. Use High-Quality Images</h3><br> <p>When choosing images for your table tent, opt for high-quality ones that capture your audience's attention.</p><br> <p>Blurry or pixelated images can be a turnoff for customers and may reflect poorly on your brand.</p><br> <h3>4. Branding is Key</h3><br> <p>Make sure to include your company's branding on the table tent.</p><br> <p>Common branding elements include your logo, brand colors, and other visual elements representing your brand. This will help customers recognize and remember your brand.</p><br> <h3>5. Choose Fonts Wisely</h3><br> <p>The font you choose can significantly impact the look and feel of your table tent.</p><br> <p>Use legible, easy-to-read fonts. Avoid using more than two or three different fonts.</p><br> <h3>6. Consider the Layout</h3><br> <p>The layout of your table tent is crucial in grabbing and holding the reader's attention.</p><br> <p>Use a hierarchy of elements to guide the reader's eyes toward important information. This can be done through font size, color, and placement of text and images.</p><br> <h3>7. Use Contrasting Colors</h3><br> <p>Contrasting colors can make your design more visually appealing and help certain elements stand out.</p><br> <p>For example, if you have a dark background, use light-colored fonts to ensure they are easily readable.</p><br> <h3>8. Make it Interactive</h3><br> <p>Consider adding interactive elements to your table tent to engage customers.</p><br> <p>Examples of interactivity include a QR code that leads to a special offer or a scratch-off section revealing a discount. This will make your table tent more exciting and encourage customers to take action.</p><br> <h3>9. Include Essential Information</h3><br> <p>Your table tent should include all the necessary information for customers to understand your product or service.</p><br> <p>Ensure information like pricing, description, and contact information are easy to find and read.</p><br> <h3>10. Use High-Quality Printing</h3><br> <p>Your table tent needs to be printed with high-quality materials to truly make an impact.</p><br> <p>This will ensure that your design looks sharp and professional, making it more durable and long-lasting.</p><br> <h3>11. Consider Different Shapes</h3><br> <p>Table tents don't have to be limited to the traditional triangular shape.</p><br> <p>Consider using different shapes, such as circles or squares, to make your table tent stand out.</p><br> <h3>12. Be Creative</h3><br> <p>Don't be afraid to think outside the box and get creative with your design.</p><br> <p>Creativity can help your table tent grab attention and leave a lasting impression on customers.</p><br> <h3>13. Proofread</h3><br> <p>Before sending your table tent to print, proofread it thoroughly.</p><br> <p>Typos and grammatical errors can significantly diminish the impact of your design.</p><br> <h3>14. Use a Call to Action</h3><br> <p>Include a clear call to action on your table tent to encourage customers to take a specific action, such as trying out a new product or visiting your website for more information.</p><br> <h3>15. Test the Design</h3><br> <p>Don't be afraid to test different designs and elements to see what works best for your target audience.</p><br> <p>Use customer feedback to make adjustments and continuously improve the effectiveness of your table tent design. By constantly testing and adjusting, you can create table tents with maximum impact that will benefit your business. </p><br> <p>Ready to create table tents that will make a lasting impression on your customers? Contact us today! </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-59197223156778191712024-02-02T07:57:00.001-08:002024-02-02T07:57:36.732-08:00Variable Data Printing: What Is It & How to Use It<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgX7J0E1QP_1gqdZ81TDEw1WkIuUXM2by3UlIItFLZ4t4cQ4zE8zatO_R3GfKuBFwTv5KVgGxyKr4GEOR1inlpPt95uJaN7Vd_QtDtbDlnPjr9HGezQWIgLObLXdkkIlriB0AtEP9yqeOPpHf7KGnk9d2lcGuDzrGz84JZ56aXtmnmFYt8bSiNB2s5nD-0"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgX7J0E1QP_1gqdZ81TDEw1WkIuUXM2by3UlIItFLZ4t4cQ4zE8zatO_R3GfKuBFwTv5KVgGxyKr4GEOR1inlpPt95uJaN7Vd_QtDtbDlnPjr9HGezQWIgLObLXdkkIlriB0AtEP9yqeOPpHf7KGnk9d2lcGuDzrGz84JZ56aXtmnmFYt8bSiNB2s5nD-0=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7331034396503742786" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Variable data printing, or VDP, is a digital printing method that allows for customizing printed materials with unique information.</p><br> <p>This technology has revolutionized the print world by enabling businesses to create personalized marketing materials, such as brochures, postcards, and flyers, that can target specific audiences.</p><br> <h2>How Does Variable Data Printing Work?</h2><br> <p>Variable data printing utilizes digital printing technology to customize the content of each printed piece.</p><br> <p>The process involves linking a database of personalized information with a print job, allowing for unique elements such as names, addresses, images, or barcodes to be incorporated into the design.</p><br> <p>This can all be done in a single print run, making the process quick and efficient.</p><br> <h2>Why Use Variable Data Printing?</h2><br> <p>Variable data printing offers many benefits for businesses creating targeted marketing materials.</p><br> <p>Here are some of the main advantages:</p><ul><br> <li><a href="https://martech.org/what-is-personalized-marketing-and-how-is-it-used-today/">Personalization</a>: With VDP, each printed piece can be customized with unique information, making it more engaging and relevant to the recipient.</li><br> <li>Improved Response Rates: VDP has been proven to increase response rates and conversions by tailoring content to specific audiences.</li><br> <li>Cost Savings: With the ability to print smaller batches of personalized materials, businesses can save on printing costs and reduce waste.</li><br> <li>Efficiency: VDP allows for quick turnaround times and eliminates the need for manual mailer sorting and addressing.</li><br> </ul><h2>How Can You Use Variable Data Printing?</h2><br> <p>Variable data printing can be used in various ways to enhance your marketing efforts.</p><br> <p>Here are some examples:</p><ul><br> <li>Personalized Mailers: Customize direct mail pieces with recipient names, images, or <a href="https://www.linkedin.com/pulse/impact-variable-data-printing-driving-personalized-marketing-babar">personalized offers</a>.</li><br> <li>Event Invitations: Create unique invitations for each guest by incorporating their names and addresses.</li><br> <li>Loyalty Programs: Use VDP to print custom loyalty cards with unique serial numbers for each customer.</li><br> <li>Variable Packaging: Customize packaging with individualized names or designs to make your products stand out.</li><br> <li>Personalized Brochures: Tailor brochure content and images based on the recipient's interests or location.</li><br> </ul><h2>Tips for Using Variable Data Printing</h2><br> <p>To ensure a successful variable data printing campaign, here are some tips to keep in mind:</p><ul><br> <li>Start with a Clean Database: Make sure the information in your database is accurate and up-to-date.</li><br> <li>Understand Your Audience: Use the data in your database to segment your audience and create targeted messages.</li><br> <li>Keep it Simple: Don't overwhelm recipients with too much personalization. Stick to relevant details that will make an impact.</li><br> <li>Test, Test, Test: Before launching a large print run, test your design and database to ensure everything works correctly.</li><br> <li>Consider Integrating with Other Channels: VDP can be combined with other marketing mediums, such as social media or email, for a more comprehensive campaign.</li><br> </ul><p>Variable data printing is a valuable tool for businesses looking to create personalized and targeted marketing materials. With its ability to enhance engagement, increase response rates, and save costs, VDP is a must-have for any modern marketing strategy. </p><br> <p>Are you interested in seeing how variable data printing can benefit your business? We can help! Contact us today for a personalized consultation and see how we can take your marketing efforts to the next level. </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-91008393205754289192024-01-30T05:55:00.001-08:002024-01-30T05:55:06.959-08:00Four Ways to Build Brand Awareness with Print<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhoIOxCZAk3edeyvHKiRUFGWaL5tjxnv-jCY6WAYGTWeryV_Z_XmK-QNaN-M4Nqh7IwA6bFb6Jn1Vw6bYV_1y_srgwXz9kqkk7wZVbR_SQm989x5cdgXbbB84ln1aNM6nDAiuDLFsAkGlD4xJpPpo6fwPUB6uSw5v0_ABqA8g7imEGgWnPwMB49Aakf0eY"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEhoIOxCZAk3edeyvHKiRUFGWaL5tjxnv-jCY6WAYGTWeryV_Z_XmK-QNaN-M4Nqh7IwA6bFb6Jn1Vw6bYV_1y_srgwXz9kqkk7wZVbR_SQm989x5cdgXbbB84ln1aNM6nDAiuDLFsAkGlD4xJpPpo6fwPUB6uSw5v0_ABqA8g7imEGgWnPwMB49Aakf0eY=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7329889576806374738" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.”</p><br> <p>Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality <a href="https://www.linkedin.com/pulse/my-2021-series-posts-7-habits-highly-effective-people-al-marquiss/">in blunt terms</a>:</p><br> <p>“[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.”</p><br> <p>Building brand awareness is essential if your desired “end” is to grow your sales!</p><br> <h2>Boost Visibility for Your Business</h2><br> <p>Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand.</p><br> <p>Brand awareness is the bedrock of your sales funnel, so savvy marketers will use every angle to keep their business in mind. Here are four attention-grabbing tools to grow your brand through print.</p><br> <h3>1. Posters</h3><br> <p>Posters move readers with a creative and memorable experience.</p><br> <p>Posters and large-scale signs are ideal for reaching large audiences. Position yours in busy walkways, storefronts, elevators, bathrooms, and more. This creative advertising causes people to linger or to point out a message to friends.</p><br> <p>Using ten posters has a brand recall of 18%, while using 40 or more averages 69%. Placing more posters in a small area can lead to a tremendous increase in recall.</p><br> <p>Where could you try that this year?</p><br> <h3>2. Targeted Print Ads</h3><br> <p>While digital ads reach a large audience, they are easily ignored.</p><br> <p>Statistics show that 4% of people will spend at least 2.8 seconds viewing a digital ad, <a href="https://www.marketingweek.com/marketers-continue-to-waste-money-as-only-9-of-digital-ads-are-viewed-for-more-than-a-second/">compared to 88%</a> who will spend the same time on a print ad.</p><br> <p>Memorable branding requires “sticky” print ads, so identify when and where your target audience will gather and put newspaper, magazine, or industry publication pieces before them.</p><br> <h3>3. Promotional Tools</h3><br> <p>Did you know 79% of people will pick up a brochure and 85% will become aware of new attractions through these pieces?</p><br> <p>When you put something physical in people’s hands, the impact of the message multiplies. Where could you use flyers, stickers, booklets, or coasters? Expand your reach with brochures, packaging inserts, sticky notes, and more.</p><br> <p>The more creative you are, the better!</p><br> <h3>4. Every Door Direct Mail (EDDM)</h3><br> <p>A whopping 40% of customers will try a business after receiving a mail offer. From repair shops to restaurants, entrepreneurs nationwide are finding EDDM an easy and effective marketing solution.</p><br> <p>Because your mailing lands directly in the homes and hands of recipients, your company can make repeated impressions to build your base.</p><br> <p>EDDM mailings offer an efficient turn-around time, and for less than the price of a stamp, you can send up to 5,000 pieces per day. No lists, no permits, no hassle!</p><br> <p>We can guide you through the process! Give us a call today to learn more.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-46936124193737334882024-01-26T05:32:00.001-08:002024-01-26T05:32:22.128-08:00How Door Hangers Can Open Floodgates for New Sales<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiObV3NaVBVU9B5xxYUynOR-aNQHowAniZNCeAOrYSvFGxUO8WnCK4HycPZhmcyRwwzFMNbn_4PSxSdH-eNZbh8pX0aFH2RzNkY1H7DQqcmveqtFaR5VM0EpFFbNyc8vNQpDVWmivRR_WU_K-fK0tGQgqxu9a4CU9Znpsr6k-JRql7yyY-USCBlWQCMjQI"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEiObV3NaVBVU9B5xxYUynOR-aNQHowAniZNCeAOrYSvFGxUO8WnCK4HycPZhmcyRwwzFMNbn_4PSxSdH-eNZbh8pX0aFH2RzNkY1H7DQqcmveqtFaR5VM0EpFFbNyc8vNQpDVWmivRR_WU_K-fK0tGQgqxu9a4CU9Znpsr6k-JRql7yyY-USCBlWQCMjQI=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7328399374430482450" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>When you think of door hangers, does cash flow come to mind?</p><br> <p>Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service.</p><br> <p>After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job.</p><br> <p>If 500 door hangers were printed for $100 -- and landed just one job at $1,500 -- the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing!</p><br> <h2>The Power of Door Hangers in Local Marketing Campaigns</h2><br> <p>Door hangers require some creativity and elbow grease, but they can be highly effective. Here are four reasons these pieces open doors to new business.</p><br> <h3>Impossible to Miss</h3><br> <p>Door hangers demand attention!</p><br> <p>Unlike digital ads that can be easily scrolled past or ignored, these tangible marketing tools physically occupy a homeowner's space, making it virtually impossible to overlook. With eye-catching design and a compelling message, your business can seize the spotlight in a way that digital marketing often struggles to achieve.</p><br> <p>Also, since door hangers aren’t lumped in with other mail items, their stand-alone impact creates a more personal, tactile experience.</p><br> <h3>A Straight Shot for Targeting the Right Customers</h3><br> <p>Door-hanger marketing can target key neighborhoods, specific homes, and large event attendees or help initiate conversation in face-to-face marketing.</p><br> <p>Which communities or customers are the perfect fit for your product and services? <a href="https://insidesmallbusiness.com.au/marketing/advertising/why-identifying-your-target-market-is-critical-for-marketing-success">Once you identify these details</a>, door hangers tailored to this demographic will generate even greater success.</p><br> <h3>The Price is Right</h3><br> <p>Door hangers offer a cost-effective way to achieve high visibility.</p><br> <p>In-the-hand advertising leverages the power of touch to engage prospects that might breeze by traditional marketing methods.</p><br> <p>With a strategic approach, you can reach a significant number of potential customers without breaking the bank, making door hangers an attractive choice for businesses aiming to maximize their marketing budget.</p><br> <h3>Fun, Memorable, and Effective</h3><br> <p>Door hangers don’t have to be rectangular—they can be customized to fit your business.</p><br> <p>Snow removal providers can design their hangers in the shape of a snowman. Automotive service hangers can be shaped like a car. Coffee shops can shape their piece as a perfect steamed latte. Door hangers are also flexible enough to do double or triple duty. Include a business card or coupon on the bottom or even attach a chip clip the recipient can keep.</p><br> <p>Adding that extra dimension will ensure your branding really sticks! <a href="https://www.forbes.com/sites/garydrenik/2021/08/19/direct-marketing-isnt-dead-how-our-sense-of-touch-impacts-brand-visibility/?sh=51a3afc640d5">Studies have found</a> that the more ingenuity and quality you put into your direct marketing collateral, the better your performance will be.</p><br> <p>Contact us today to start a custom door hanger campaign! </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-31831772643384407532024-01-23T10:52:00.001-08:002024-01-23T10:52:13.700-08:003 Crucial Elements for Crafting Irresistible Direct Mail Offers<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiv7dinTp_M6uc0OutPj4dRcOJL7n63bpyiqAG6_8aC5JYB8OyIcNWfScbYYuVilWOOFxFwRrJ8VNTCLPiNVOwr9mETsKyprCTYmwhiH9emAdOau7u2ibx-hLuXmOSVSU58vtn9z891F-mEdiJmvhsLjdEaK3FW624MOvVANVlTTqmxn-JXjuHWNwbZn0g"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEiv7dinTp_M6uc0OutPj4dRcOJL7n63bpyiqAG6_8aC5JYB8OyIcNWfScbYYuVilWOOFxFwRrJ8VNTCLPiNVOwr9mETsKyprCTYmwhiH9emAdOau7u2ibx-hLuXmOSVSU58vtn9z891F-mEdiJmvhsLjdEaK3FW624MOvVANVlTTqmxn-JXjuHWNwbZn0g=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7327368543530436066" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Did you know that the average American household receives <a href="https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/">454 pieces of marketing mail per year?</a> If you want to make your company’s mailings stand out among all the others, an attractive offer is the key!</p><br> <p><a href="https://comparecamp.com/direct-mail-statistics/">92% of Millennials</a> have been influenced to purchase by direct mail. By crafting the perfect offer, you can utilize that impact and guide recipients toward purchasing with your company.</p><br> <h2>3 Essentials for the Perfect Direct Mail Offer</h2><br> <p>Read on to learn the three key tips to remember when creating an offer for your next direct mail campaign.</p><br> <h3>1. Build the Offer around the Audience</h3><br> <p>Your offer will be much more effective and generate significantly higher revenue if it’s thoughtfully personalized to target a specific audience.</p><br> <p>First, brainstorm which target audience you’d like to focus on for this direct mail campaign. Then, consider which offers would be most valuable and tempting to those in that demographic.</p><br> <p>For instance, a restaurant with a target audience of parents with young children might decide on an offer of “buy two entrees, get a free kids’ meal” for a specific day of the week. Tailoring the offer to your specific audience will likely increase the response rate for your direct mail.</p><br> <h3>2. Make the Offer the Focal Point</h3><br> <p>Instead of adding the offer as the finishing touch to your ad copy, work with your visual design team to build the entire mail piece around the offer!</p><br> <p>Placing the offer as the first step in your process is essential for making the most of your direct mail. Your offer should be the main focus of the mail piece, usually in the largest or boldest font size and a central location on the design.</p><br> <p>Most importantly, planning out your offer first allows you to create the rest of the design in a way that will complement the ultimate goal or CTA (call to action). This prevents your offer from getting lost in the rest of the text on your mail piece.</p><br> <h3>3. Create Offers that Encourage Loyalty</h3><br> <p>While it is essential to consider your audience and how you visually present the offer to your customers, it’s also necessary to be intentional about which offers will create repeat customers for your business.</p><br> <p>It can appear more cost-efficient to choose a simple offer for a direct mail campaign, such as “redeem this coupon for one free large coffee.” An offer like this might generate a high response rate, but many customers will likely redeem the coupon for their free reward and may never purchase again.</p><br> <p>Instead, it’s important to evaluate the lifetime value of each customer- the amount of times the customer will return to your company to do business with you again. An offer such as the “free coffee” example might not encourage as many repeat customers, whereas an offer such as “buy one coffee, get one free” will likely attract customers with a higher lifetime value.</p><br> <p>Keep these ideas in mind, and get creative with planning your next great direct mail offer! Our company is here for you along the way, offering high-quality direct mail services for all your needs. Visit our website today for more information.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-82461639951690034822024-01-16T06:43:00.001-08:002024-01-16T06:43:38.504-08:00Embossing in Print Projects: Ideal Applications<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiLD1tvjuRf_lLnUlDHmFNckuav3Q-puzHPWKdlRHiCZMfd3QEwVYGFssJ5PrryXFGLQohKG2dSvf8lC4TDHnB3ZmDTxi8drpcaKJcu4lTnoEBWzZMcHd0vyH1hslbKcVOfG5wA4112QBRZHKVZNy8XDVKoFijxrprQCQa_2OQdszYHNRhZKLu2tRI13CE"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEiLD1tvjuRf_lLnUlDHmFNckuav3Q-puzHPWKdlRHiCZMfd3QEwVYGFssJ5PrryXFGLQohKG2dSvf8lC4TDHnB3ZmDTxi8drpcaKJcu4lTnoEBWzZMcHd0vyH1hslbKcVOfG5wA4112QBRZHKVZNy8XDVKoFijxrprQCQa_2OQdszYHNRhZKLu2tRI13CE=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7324706888555487602" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory?</p><br> <p>Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power to <a href="https://www.ideelart.com/magazine/texture-in-art">influence emotions, trigger psychological associations, draw attention to the medium used, or focus our attention on the materials themselves</a>.</p><br> <h2>Welcome to the World of Embossing! </h2><br> <p>To begin, let us find some common ground on what embossing means.</p><br> <p><strong>Embossing</strong> involves <a href="https://craftworld.com/cms/embossing-techniques-a-complete-guide-to-embossing/#:~:text=What%20is%20Embossing%3F,a%20great%20empty%20space%20filler!%20%2D">creating a raised design or text on the surface of print materials</a>. Companies today often utilize embossing for their logo, initials, or a specific pattern.</p><br> <p>While embossing has been around since the 15th century, the process has been refined to provide cost-effective, efficient, and high-quality embossing. </p><br> <p>Embossing utilizes a die, a custom metal plate that carries the desired design, and the chosen material, typically paper. The die is pressed onto the material, creating a raised image and a three-dimensional effect highlighting your company's logo, initials, or a graphic.</p><br> <h2>Experiment with Embossing in Print Projects with These Ideal Applications</h2><br> <h3>Business Cards</h3><br> <p>Craft a unique and notable business card that looks memorable and leaves a tangible impression.</p><br> <h3>Invitations</h3><br> <p>Infuse elegance into any invitation with the classy addition of an embossed element.</p><br> <h3>Postcards </h3><br> <p>Adding a three-dimensional aspect to your postcard will make consumers more likely to remember your mailer and connect with your company. </p><br> <h3>Gift Bags</h3><br> <p>Give a gift that keeps on giving with a memorable bag for your customer to take home and continue to remember your business.</p><br> <h3>Envelopes</h3><br> <p>Don't let this often-forgotten piece of paper material be underutilized. Combine form with function by embossing your company envelopes.</p><br> <h2><strong>Benefits of Embossing</strong></h2><br> <p>Still not convinced to give embossing a try? Then, consider the following benefits of embossing.</p><br> <h3>Enhanced Texture</h3><br> <p>The embossed pattern, especially a double-embossed pattern, makes the paper product softer to the touch.</p><br> <h3>Aesthetic Appeal</h3><br> <p>Improve the appearance of print materials to make them more attractive and tactile. </p><br> <h3>Stand Out</h3><br> <p>Rise above the competition with strategic and unique printed materials with a raised logo or visual.</p><br> <h2>Elevate your Printed Materials with the Art of Embossing </h2><br> <p>Be classic with this traditional and revered method of printing. </p><br> <p>Be luxurious in your standards of print marketing materials and expect high quality. </p><br> <p>Be memorable by harnessing embossing to stand out from competitors by exploring new textures and techniques with embossing.</p><br> <p>Connect with our print marketing experts today to begin your revitalization of printings with ideal applications of embossing!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-62068702896351419032024-01-05T10:56:00.001-08:002024-01-05T10:56:20.155-08:00New Year, New Business Cards<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjirvdFYm4V4tcyGkWHd4WP8LYQcAa3sp6lQTPVrYx5dFa8M3Hf1ZUN7H3D4apYUME-4Dfth4onnVdKeNRn7-oZx6_AhOqP5SXw_17dR4rd4ZKvh4qv0AWATco64fbEMYoHhQFgT3pE74J411dVecxopdBKXtKu14o84EgtRUoLhwrODhsb16mz5Q05Gvc"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjirvdFYm4V4tcyGkWHd4WP8LYQcAa3sp6lQTPVrYx5dFa8M3Hf1ZUN7H3D4apYUME-4Dfth4onnVdKeNRn7-oZx6_AhOqP5SXw_17dR4rd4ZKvh4qv0AWATco64fbEMYoHhQFgT3pE74J411dVecxopdBKXtKu14o84EgtRUoLhwrODhsb16mz5Q05Gvc=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7320690071342836786" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The start of a new year is always exciting for businesses and professionals.</p><br> <p>It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business cards.</p><br> <p>Business cards may seem small, but they are <a href="https://smallbusiness.chron.com/advantages-business-cards-17023.html">an essential tool</a> for networking and promoting your brand. They provide a tangible representation of you and your business, making it easier for potential clients or collaborators to remember you and reach out in the future.</p><br> <h2>Start the New Year Right with New Business Cards</h2><br> <p>Here are some reasons why getting new business cards should be on your to-do list for the new year.</p><br> <h3>A Fresh Start</h3><br> <p>With every passing year, businesses evolve and change.</p><br> <p>Your services or products may have expanded, your branding may have been updated, or you might have a new job title.</p><br> <p>Whatever the changes, it's important to reflect them on your business cards. Outdated information can leave a negative impression and make you appear out of touch with your business.</p><br> <p>Getting new business cards is a simple way to start the year on the right foot, showing that you stay current and relevant in your industry. It also lets you update your design and incorporate new branding elements or colors.</p><br> <h3>Networking Opportunities</h3><br> <p>Attending networking events, conferences, or trade shows is a great way to connect with potential clients and partners.</p><br> <p>And when you do, you want to ensure you have a professional and memorable way to exchange contact information. Handing out a well-designed business card is much more impressive than scribbling your number on paper or trying to remember someone's email address.</p><br> <p>Ensure your new business cards represent you and your business in the best possible light. Choose a high-quality cardstock, add a unique touch with rounded corners or embossing, and make sure your contact information is clear and easy to read.</p><br> <h3>Showcasing Your Brand</h3><br> <p>Your business cards are an extension of your brand identity.</p><br> <p>They should represent your company's values, personality, and aesthetics. If you have recently rebranded or updated your logo, it's crucial to have your new design on your business cards. It helps to solidify your brand in the minds of potential clients and partners.</p><br> <p>Take advantage of the blank canvas business cards offer and get creative with your design. Use bold colors and unique fonts, or add images representing your brand.</p><br> <p>Remember to keep your business cards professional and on-brand to make them stand out and leave a lasting impression. </p><br> <h2>Staying Ahead of the Game</h2><br> <p>In today's digital world, we often rely on our phones or laptops to connect with others. However, having a physical business card shows professionalism and sets you apart.</p><br> <p>When everyone else exchanges information digitally, handing out a well-designed business card adds a personal touch and leaves a lasting impression.</p><br> <p>Keep your business cards handy, and you'll always be ready to make connections and promote your brand.</p><br> <p>Start the new year on the right foot and give your business the professional touch it deserves with new business cards. Contact us today to get started! </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-18628406365358373312024-01-03T10:14:00.001-08:002024-01-03T10:14:53.488-08:004 New Year's Resolutions for Marketing<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjjlQHxgso0CMQSEQ0nLCcmkYUiAfE8XNU42p8SF3Mu7EMB3AYkZcSuaKIZHfTIEn4Gm6b9HkUyygx9f7VpHSQ4nfPOGk_Zv3uQEQgBZ1lGz4qK6ZXoFiZ9m_JCacigurNG86bOcHwHycJ7aoTEwXfW2YgTbT9LIvmsmD_zeK1Gwua7l4MkWgI_S9sUpz4"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjjlQHxgso0CMQSEQ0nLCcmkYUiAfE8XNU42p8SF3Mu7EMB3AYkZcSuaKIZHfTIEn4Gm6b9HkUyygx9f7VpHSQ4nfPOGk_Zv3uQEQgBZ1lGz4qK6ZXoFiZ9m_JCacigurNG86bOcHwHycJ7aoTEwXfW2YgTbT9LIvmsmD_zeK1Gwua7l4MkWgI_S9sUpz4=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7319937224466310562" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The new year is the perfect time to make resolutions and lay out goals for your year ahead. </p><br> <p>Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead.</p><br> <h2>4 Ideas for Marketing Goals to Make in the New Year</h2><br> <p>Dream big and lay the foundations for a successful 2024 with some of these marketing ideas!</p><br> <h3>1. Upgrade Your Visuals and Images</h3><br> <p>Customers love to engage with marketing that uses high-quality imagery and interesting visuals.</p><br> <p>So, set the goal for yourself to invest extra time into the visual appeal of your brand this year!</p><br> <p>Is it time to update your logo or brand identity? Consider using a graphic designer to ensure you have a cohesive look that tells your brand story and engages your audience.</p><br> <p>Using high-quality images in your marketing materials will also pay off. Consider hiring a photographer or utilizing stock photography from sites like <a href="https://www.gettyimages.com/">Getty Images</a> or <a href="https://www.shutterstock.com/">Shutterstock</a> for professional and compelling images.</p><br> <h3>2. Focus on Quality Content</h3><br> <p>As the saying goes, quality rather than quantity often matters most.</p><br> <p>So, in 2024, focus your resolution on producing better content! It’s essential to ensure that the content you’re producing for your marketing materials is helpful and engaging for customers. </p><br> <p>Focus on writing that prioritizes a human connection, intentionally fosters trust, and is unique, engaging, and easily readable. This resolution will help to improve your user experience!</p><br> <h3>3. Update your Website</h3><br> <p>If your website hasn’t been updated in a while, make this the year you polish it up so it’s at its best!</p><br> <p>Add new testimonials or reviews from happy customers, update the photos or design to make it more modern, or add new links and interactive features. </p><br> <p>One specific resolution you could make is to improve the functionality of your website. Statista reports that <a href="https://www.statista.com/chart/1380/mobile-web-usage/%20">17%</a> of global web usage comes from cell phones, so it’s essential that your website is mobile-friendly! </p><br> <p>The start of the new year is also a great time to look back on your metrics and performance from the past year to see which features garner the highest customer response rate. Make adjustments to your website according to that data. </p><br> <h3>4. Utilize Inbound Marketing Strategies</h3><br> <p>Inbound marketing creates content to boost brand recognition, attract website visitors for information, and drive product interest and sales.</p><br> <p>Examples of inbound marketing include blog posts, social media, and videos that focus more on education or entertainment than sales. You could even consider holding webinars, recording video sessions, or making a podcast related to your company.</p><br> <p>Integrating these inbound marketing tactics with traditional methods like direct mail, flyers, and other print marketing can enhance visibility and amplify the overall effectiveness of both approaches.</p><br> <p>As you head into the new year, our company is here for any print marketing needs that you might have, helping you bring success to your business! Visit our website today.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-68022104505820047652023-12-19T05:02:00.001-08:002023-12-19T05:02:13.755-08:003 Print Marketing Ideas to Start the New Year Right<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEht2zP61MoeS1kytyWTSQLa4Ec7qrQJEsASAWgN9XNzFEDlzSu41GU0WvhkthYcd5uJrgDhaxQfzeEFByRWAUhgW4uIvg18BQsLrhSLArflqy0VWsYcTz7lJDwDs80MSAmQcMHa6e51_jNO6GWgCofHIZ5RGu2Zg5JOUInqbfP0AsxMlD2mFTXlKLtYqPE"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEht2zP61MoeS1kytyWTSQLa4Ec7qrQJEsASAWgN9XNzFEDlzSu41GU0WvhkthYcd5uJrgDhaxQfzeEFByRWAUhgW4uIvg18BQsLrhSLArflqy0VWsYcTz7lJDwDs80MSAmQcMHa6e51_jNO6GWgCofHIZ5RGu2Zg5JOUInqbfP0AsxMlD2mFTXlKLtYqPE=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7314290373099196082" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The new year is near, and with it comes new opportunities and ideas!</p><br> <p>Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options.</p><br> <p>Out with the old and in with the new and fresh ideas for your company!</p><br> <p>According to research done by Harvard Business School, <a href="https://thesalesfunnelstrategist.com/product-marketing-statistics/">over 30,000 consumer products are launched yearly.</a> What an incredible amount of new products vying for attention from consumers!</p><br> <p>With all this competition, let our print marketing specialists work with you to create new, engaging ideas to gain traction in this fast-paced economy.</p><br> <h2>3 Print Marketing Ideas to Start the New Year Right</h2><br> <p>Branch out to try one of these three exciting and creative marketing ideas to boost your company's profile and exposure.</p><br> <h3>1. Go Big</h3><br> <p>Stand out from the crowd by literally going big! </p><br> <p>Explore the ideas below to get your company's profile out there in a show-stopping way.</p><br> <h4>Window Decals</h4><br> <p>Cling onto windows at your business and show off your promotions, sales, and info.</p><br> <h4>Banners</h4><br> <p>Celebrate your successes or upcoming events with vivid and engaging banners.</p><br> <h4>Vehicle Wraps</h4><br> <p>Be noticed in public in this unique way! Whether you're sitting in traffic or parked in a busy lot, people will always be drawn to the colorful and uniqueness of a car wrap.</p><br> <h4>Posters</h4><br> <p>Simple but effective. You can place posters in various venues at eye height for the highest engagement value.</p><br> <h4>Backlit Displays</h4><br> <p>Stay on trend with this enticing visual of light and imagery to boost your business profile.</p><br> <h4>Cardboard Cutouts</h4><br> <p>Choose a product or person from your company and make them life-size! Enjoy a shock value or express an essential element of your company with this life-size idea.</p><br> <h3>2. Stand Out with Unique Business Cards</h3><br> <p>Think outside the traditional paper stock rectangle!</p><br> <p>Consider the following ideas for a modern twist on this classic printed item.</p><br> <h4>New and Thoughtful Shape</h4><br> <p>What makes sense for your company? A fish, circle, or human body? Select a shape that encompasses who your business is or a thoughtful connection to a motto.</p><br> <h4>Put the Fun in Functional</h4><br> <p>Place your information on a usable product such as a dish scrub, bottle opener, or comb.</p><br> <h3>3. Test Out Textures</h3><br> <p>The following options give your customers texture to feel and remember on your printed materials.</p><br> <h4>Embossing/Debossing</h4><br> <p>Embossing is the art of raising your paper. Debossing is the imprinted or depressed image into a paper product.</p><br> <h4>Felt</h4><br> <p>Soft to the touch and memorable, strike a creative and unique cord with your future customers by utilizing the modern touch of a felt accent on your printed material.</p><br> <h4>Die Cut</h4><br> <p>Crisp, clean, and clever. Die cuts in your printed marketing materials create depth, richness, and individuality for your business. Stand out with die cuts to get you a cut above the rest!</p><br> <p>Head to our website or stop by our store, and let's collaborate to begin crafting your new print marketing ideas today!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-79458078911931927242023-12-12T06:44:00.000-08:002023-12-12T06:45:02.254-08:003 Reasons Brochures Still Have a Role in Modern Marketing<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEg6K5pyBRuAutCqpYVOgyo_dkWGB3aM8ht6RnJvrec1UO7LT4bcE2jf3GfnYFEmwz7HkxGTCrzEg7s8djeiyGfSnxyBTHuoS-kBr9WO7ieFZ-eURAQlk9Lg6iRBToZuV-TEZSFIF5qJ7YaJyvBIgG_pfrqVm1HcqpJxEMxSV74aJDBW8_9XyZWBewAeFj0"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEg6K5pyBRuAutCqpYVOgyo_dkWGB3aM8ht6RnJvrec1UO7LT4bcE2jf3GfnYFEmwz7HkxGTCrzEg7s8djeiyGfSnxyBTHuoS-kBr9WO7ieFZ-eURAQlk9Lg6iRBToZuV-TEZSFIF5qJ7YaJyvBIgG_pfrqVm1HcqpJxEMxSV74aJDBW8_9XyZWBewAeFj0=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7311719273776411762" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The classic tri-fold brochure.</p><br> <p>These documents with information, images, contact info, and a flashy slogan are commonly seen in clinic waiting rooms, on tourist boards, or inside your local paper.</p><br> <p>You may wonder, "In this digital age of social media, emails, and streaming services, do brochures still have a place in marketing?" </p><br> <p>Absolutely! </p><br> <p>Because of their portability, unique designs, tangible quality, and simplicity (no pop-ads interrupting your future customer), brochures offer a creative and effective marketing option to boost your exposure to current and prospective customers.</p><br> <h2>The Role of Brochures in Modern Marketing</h2><br> <p>Here are three reasons why brochures still have a role to play in modern marketing.</p><br> <h3>1. Slow Down Your Customer</h3><br> <p>Allow your potential customer the time to read about your company on their own terms, without notifications or emails interrupting them.</p><br> <p>In our fast-paced world, sometimes a simple brochure is just the right amount of reading a person wants in an ad.</p><br> <p>According to a recent study, <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4769727/">over 95% of recipients</a> of brochures read at least the main points. This study encourages brochures because it found that once individuals have a brochure, they almost always read at least the most critical information.</p><br> <h3>2. Break the Ice</h3><br> <p>Brochures are also an excellent <a href="https://www.sitecentre.com.au/blog/why-brochures-are-still-relevant">ice breaker</a> between you and your future client, giving you some common ground to discuss when you first meet.</p><br> <p>When potential customers pick up and read your brochure, they begin cultivating an understanding of your company.</p><br> <p>As you meet with these clients and begin a relationship, this inaugural impression springs into action. </p><br> <h3>3. Share More Info</h3><br> <p>With five separate sections spread out over a traditional trifold and room for an engaging front page, there is ample room to share your business's information, values, mission, success, and contact info on a brochure. </p><br> <h2><strong>What to Include in an Effective Brochure</strong></h2><br> <h3>Engaging Graphics</h3><br> <p>Vivid colors, clarity, and boldness in your visual aids are essential to grab and hold your audience's attention effectively. </p><br> <p>Consider every detail to entice your reader or potential customer,<br>making the experience more engaging and compelling.</p><br> <p>Fonts and layout, often overlooked, are key elements that play a pivotal role in delivering your message and enhancing the effectiveness of your content.</p><br> <h3>Informative Images</h3><br> <p>Using graphs or charts is a helpful method to explain the impact of your business, give an overview of results, or highlight other positive aspects of your company. </p><br> <p>These visual aids are effective and straightforward to comprehend, offering a clear and concise representation of complex data or achievements.</p><br> <h3><strong>Include Promotions or Coupons</strong></h3><br> <p>Incorporating promotions or coupons into your brochure can significantly enhance its effectiveness.</p><br> <p>By offering your customers actionable items, like encouraging a phone call or inviting them for a physical visit, you create a direct pathway for engagement.</p><br> <p>Create bridges between you and future clients today with the power of a brochure. </p><br> <p>Contact one of our professional and personable marketing experts today to create a brochure that boosts your business! </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-25541514130435100622023-12-08T08:36:00.001-08:002023-12-08T08:36:40.033-08:00Spotlight on Specialty Printing: Foil Stamping<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgHorJNlg4-iD7N2evJdo9xSE-UifFRThdVhYh8eerx26q3IFEOEeCLAZbXuvyX96OR0lhSp9FsxbRZELRCcL0lADKew1ZDjuRT5tLbdpd6JuL2DsmxCvHC1OT4gp9sCubOMFL_3sGgP_k_eoApCp2HSPUPd_zk23o6dTVLkunxcM1wmrghXMdq0yEFyyI"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgHorJNlg4-iD7N2evJdo9xSE-UifFRThdVhYh8eerx26q3IFEOEeCLAZbXuvyX96OR0lhSp9FsxbRZELRCcL0lADKew1ZDjuRT5tLbdpd6JuL2DsmxCvHC1OT4gp9sCubOMFL_3sGgP_k_eoApCp2HSPUPd_zk23o6dTVLkunxcM1wmrghXMdq0yEFyyI=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7310263696711462338" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Step into the spotlight and discover the captivating world of foil stamping. </p><br> <p>Embellishments, like foil stamping, <a href="https://blog.adobe.com/en/publish/2023/02/16/printing-embellishing-creative-possibilities-technical-challenges">add a wow factor to your printed pieces</a>. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans first adorned their creations with dazzling gold leaf. </p><br> <p>Today, foil stamping still reigns supreme, infusing a touch of luxury and sophistication into business cards, invitations, packaging, and promotional materials.</p><br> <h2>How it Works: The Artistry Unveiled</h2><br> <p>Get ready to be amazed as we reveal the magic of foil stamping.</p><br> <p>A heated metal die meets a delicate foil sheet, and the magical transformation begins with just a touch of pressure.</p><br> <p>The adhesive layer on the foil comes alive, gently transferring onto your chosen canvas.</p><br> <p>The result?</p><br> <p>A stunning raised metallic design that captures attention and radiates pure brilliance.</p><br> <h2>Types of Foil: A Kaleidoscope of Possibilities</h2><br> <p>Let your imagination run wild with an array of foil options, each possessing its charm and allure:</p><br> <h3>Metallic Foil</h3><br> <p>Embrace timeless elegance with classic gold, silver, or copper tones that exude prestige and sophistication.</p><br> <h3>Holographic Foil</h3><br> <p>Unleash a mesmerizing display of color with holographic foil, creating an enchanting rainbow effect that captivates the eye.</p><br> <h3>Matte Foil</h3><br> <p>For those seeking a subtle and refined aesthetic, matte foil offers a velvety finish that whispers of understated elegance.</p><br> <h3>Pigment Foil</h3><br> <p>Dive into a world of vibrant possibilities with pigmented foils, perfect for creating vivid designs on dark-colored materials.</p><br> <h3>Specialty Foil</h3><br> <p>Prepare to be spellbound by a menagerie of enchanting options, from dazzling glitter to captivating marble, woodgrain, and snakeskin. </p><br> <h2>Advantages of Foil Stamping: Elevate Your Print Marketing Materials</h2><br> <p>Unlock the hidden potential of foil stamping and witness your print marketing designs come to life with these remarkable advantages.</p><br> <h3>Unparalleled<strong> Visual Allure</strong></h3><br> <p>Infuse your creations with an irresistible allure, as the luminous metallic finish of foil stamping sets them apart from the ordinary, leaving a lasting impression.</p><br> <h3><strong>Enduring</strong> Brilliance</h3><br> <p>Withstanding the test of time, foil-stamped prints retain their lustrous shine, undeterred by the rigors of handling and environmental conditions.</p><br> <h3><strong>Boundless</strong> Versatility</h3><br> <p>Whether paper, cardstock, leather, or plastic, foil stamping effortlessly transforms any surface into a canvas for your imagination, making it the ultimate choice for diverse projects.</p><br> <h3><strong>Infinite</strong> Customization</h3><br> <p>Embrace boundless creativity as you explore various foil colors and types.</p><br> <p>Tailor each print to your heart's desire, shaping your brand or design with unmatched personalization.</p><br> <h3><strong>Value for</strong> Investment</h3><br> <p>Witness the magic unfold as foil stamping delivers exceptional results in a single production step.</p><br> <p>It's the perfect solution for high-end prints, a cost-effective choice that doesn't compromise quality.</p><br> <p>Foil stamping is where brilliance meets craftsmanship, and every print becomes a work of art. </p><br> <p>Ready to elevate your designs and captivate your audience? Contact us today to discuss how foil stamping can play a role in your next print marketing initiative.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-12584033628898009762023-12-05T06:07:00.001-08:002023-12-05T06:07:17.578-08:009 Special Day-Themed Print Marketing Campaign Ideas for Winter<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiwDPaMhI-qoCiY1nV1bcTuYbdb3hRwB1HlwHoueDxYlPmP9JiqpBmwl24-yjPfC2IsNi00f_n8xDIFiTrumi1fq8UuWy2dT4zAMla1VcHJbGJpdzVzf_XPophq2ZA2lEyoHfgJPiXEczHpg0UdmuuSthBBvGnX6NBPzP8wpGY52q2hxKIIl9CCMnR07aY"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEiwDPaMhI-qoCiY1nV1bcTuYbdb3hRwB1HlwHoueDxYlPmP9JiqpBmwl24-yjPfC2IsNi00f_n8xDIFiTrumi1fq8UuWy2dT4zAMla1VcHJbGJpdzVzf_XPophq2ZA2lEyoHfgJPiXEczHpg0UdmuuSthBBvGnX6NBPzP8wpGY52q2hxKIIl9CCMnR07aY=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7309111946369719234" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Winter is a season of crisp weather and festive joy. It's a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns. </p><br> <p>From New Year to Valentine's Day, you can <a href="https://www.business.com/articles/seasonal-marketing-strategies-utilizing-what-every-season-has-to-offer/">leverage plenty of holidays and events during this season</a> to attract customers and boost sales.</p><br> <h2>From Cozy to Cool: 9 Print Marketing Strategies to Beat the Winter Blues</h2><br> <p>Here are 9 special day-themed print marketing campaign ideas for winter.</p><br> <h3>New Year, New You</h3><br> <p>Tap into the popular New Year's resolution trend by promoting your products or services to start the new year off right.</p><br> <p>For example, a gym could offer eye-catching posters featuring special membership deals for those looking to get healthy.</p><br> <h3>Winter Wonderland Photo Contest</h3><br> <p>Encourage customers to take photos of themselves enjoying your products in a winter wonderland setting.</p><br> <p>For participants or winners, print customized coupons or discount codes as prizes.</p><br> <h3>Valentine's Day Love Notes</h3><br> <p>Create creative love notes that can be given out with purchases leading up to Valentine's Day.</p><br> <p>These can also be shared on social media using a branded hashtag. </p><br> <h3>Groundhog Day Predictions</h3><br> <p>Have fun with the quirky holiday of Groundhog Day by creating a postcard campaign around predicting what products or services will be popular in the coming months.</p><br> <h3>President's Day Sale</h3><br> <p>Celebrate President's Day with special discounts and promotions offered to your customers via direct mail.</p><br> <p>This approach can help you attract new prospects looking for holiday sales.</p><br> <h3>National Soup Month Recipes</h3><br> <p>If you sell food products, take advantage of January being National Soup Month by featuring recipes using your products in print materials.</p><br> <h3>Mardi Gras Mask Design Contest</h3><br> <p>Tap into the party spirit of Mardi Gras by hosting a mask design contest.</p><br> <p>Create eye-catching posters and flyers promoting the contest and encourage customers to submit their designs to win prizes.</p><br> <h3>Super Bowl Party Supplies</h3><br> <p>Print flyers or catalogs featuring all the necessary supplies for throwing the ultimate Super Bowl party, including food, decorations, and even team-themed merchandise.</p><br> <h3>Winter Olympics-Inspired Campaign</h3><br> <p>During the Winter Olympics, create a campaign centered around your products or services being "gold medal worthy."</p><br> <p>You could include unique discounts or promotions for customers who mention a specific athlete's name at checkout. </p><br> <p>Take advantage of these special day-themed print marketing campaign ideas. Start planning now to implement them this winter to attract new customers and boost sales. </p><br> <p>Looking for help with your next winter print marketing campaign? Contact us today!</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-30691650902823818112023-12-01T05:11:00.001-08:002023-12-01T05:11:19.222-08:00Last-Minute Holiday Printing: Tips for Stress-Free Orders<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjMYVHwcQKltjYaQcpox1W86EY5CQ402zdQspeBQqlZl19CbUen3VeivyINao2OcOsR3IoftNa1RnS-_5RB0m-4KXHI54rvlCc30f5URBwIsedg4RGGMXwC3OyNcfiJR3HfVb21f-FDe0gs3kBgqtv86uT9f0RDP2_MvHGUSh5NdKS-2KwpZzlVFF-TLOg"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjMYVHwcQKltjYaQcpox1W86EY5CQ402zdQspeBQqlZl19CbUen3VeivyINao2OcOsR3IoftNa1RnS-_5RB0m-4KXHI54rvlCc30f5URBwIsedg4RGGMXwC3OyNcfiJR3HfVb21f-FDe0gs3kBgqtv86uT9f0RDP2_MvHGUSh5NdKS-2KwpZzlVFF-TLOg=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7307613182456336482" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year.</p><br> <p>With tight deadlines and high demand, it's crucial to have a <a href="https://www.forbes.com/sites/bryanrobinson/2021/08/14/new-study-shows-8-career-benefits-in-planning-versus-procrastinating-to-reduce-stress/?sh=10bb648b476e">well-planned approach</a> when placing last-minute print orders during the holidays. </p><br> <p>Here are some tips for successful last-minute holiday printing orders, whether promoting a winter sale, sending holiday cards, or creating a personalized gift.</p><br> <h2>Last-Minute Print Orders for a Stress-Free Holiday? We've Got You Covered!</h2><br> <h3>Plan Ahead</h3><br> <p>Plan your holiday print orders well in advance to avoid any last-minute rush.</p><br> <p>Communicate your requirements early so there is sufficient time to prepare and allocate resources for your project.</p><br> <h3>Clearly Communicate Deadlines</h3><br> <p>Clearly communicate your desired delivery date and time.</p><br> <p>Provide all the necessary details, including any specific requirements or expectations. This will help manage the workflow effectively and ensure timely delivery.</p><br> <h3>Utilize Expedited Services</h3><br> <p>If you have urgent print orders, inquire about expedited services.</p><br> <p>There may be an option for faster turnaround times, such as same-day or next-day printing. While these services may come at an additional cost, they can be a lifesaver when time is of the essence.</p><br> <h3>Provide Print-Ready Files</h3><br> <p>To streamline printing and avoid delays, ensure your artwork files are print-ready.</p><br> <p>Double-check the file format, resolution, color mode, and bleed or trim requirements. </p><br> <h3>Opt for Digital Printing</h3><br> <p>Digital printing offers faster turnaround times than traditional printing methods.</p><br> <p>Consider choosing digital printing for your holiday print orders, especially if you have a tight deadline. This technology allows for quick production without compromising on print quality.</p><br> <h3>Stay in Communication</h3><br> <p><a href="https://www.indeed.com/career-advice/career-development/importance-of-business-communication">Maintain open lines of communication</a> throughout the process.</p><br> <p>Regularly check in for updates on the progress of your print order. This will help build trust, manage expectations, and promptly address concerns.</p><br> <h3>Review Proofs Carefully</h3><br> <p>Before giving the final approval for printing, carefully review the proofs.</p><br> <p>Pay attention to details such as colors, fonts, and overall layout. By ensuring everything is accurate, you can avoid costly reprints or delays caused by errors.</p><br> <h3>Stay Organized</h3><br> <p>Keep a record of all your print orders, deadlines, and communication.</p><br> <p>This will help you stay organized and easily track the progress of your projects. Use project management tools or spreadsheets to keep up with your holiday print orders.</p><br> <p>Following these tips can minimize stress and ensure a seamless experience when placing last-minute print orders during the holiday season. </p><br> <p>Effective communication and proper planning are vital to achieving stress-free holiday print orders. Get in touch today to discuss your holiday printing needs and enjoy a hassle-free printing experience.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-615111042283528802023-11-28T05:48:00.001-08:002023-11-28T05:48:25.483-08:00Making Marketing Goals a Reality with Print<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgODLFLpgJTUa1OB5CzT4b6Y_nG4j7vTtOeSnrUebOBTCpfkIdn_1wxjZQtaBXdDzQS8RgMK1ei2EfeAz_i-PHplgpGdJl-ozPtwN6kHzxuARtP7l0z9HuHZ57mM544iJwYkqErTAqucW42701uJmn0yAb-CmJVUeDxUY9CCdc5G7jfZ28WWMnWCZcghzI"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEgODLFLpgJTUa1OB5CzT4b6Y_nG4j7vTtOeSnrUebOBTCpfkIdn_1wxjZQtaBXdDzQS8RgMK1ei2EfeAz_i-PHplgpGdJl-ozPtwN6kHzxuARtP7l0z9HuHZ57mM544iJwYkqErTAqucW42701uJmn0yAb-CmJVUeDxUY9CCdc5G7jfZ28WWMnWCZcghzI=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7306509489935317010" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Marketing is the process of getting potential clients interested in your products or services.</p><br> <p>The keyword phrase here is <strong>the process</strong>. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings. </p><br> <h2>When (and Why!) Print Marketing is Important</h2><br> <p>Did you know . . . </p><ul><br> <li>Print ads require 21% less cognitive effort to process</li><br> <li>Print advertising drives <a href="https://www.newsworks.org.uk/research/rametrics/print-vs-digital-advertising/">higher levels of brand recall</a> than digital (77% vs. 46%)</li><br> <li><a href="https://marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing">82% of consumers</a> trust print ads the most when making a purchase decision</li><br> </ul><p>How does print drive consumer response? </p><br> <ul style="list-style-type: disc;"><br> <li>The response rate for direct-mail marketing is 37% higher than the email rate.</li><br> <li>Nearly 80% of consumers act on direct printed mail advertisements compared to 45% on electronic advertisements.</li><br> <li>Print and direct mail marketing bring a 9% customer response rate compared to other digital marketing channels, which hover around 1% or less. </li><br> </ul><p>Even more exciting, brands that combine print and digital ads make online campaigns 400% more effective!</p><br> <h2>Now is the Time to Craft a Print Marketing Plan</h2><br> <p>When it's time to plan your print marketing, start with the ideal outcome.</p><br> <p>Define how many first-time customers you hope to gain or how many product units you want to sell. Quantify the goal, then work backward like this:</p><br> <p><em>The Crooked Spoon Café noticed that about 20% of recipients visited a "BOGO" URL link created as an online landing page in response to a direct mail teaser. 10% of BOGO link visitors used this time-bound coupon in the restaurant. From this information, the café worked backward to craft a direct mail strategy. </em></p><br> <p><em>The Crooked Spoon wanted to draw 200 visitors for a fall harvest gala. If around 10% of URL visitors use online coupons, the café needs about 2,000 visitors for the landing page. If only 20% of direct mail recipients would hop online, the café should send mail teasers to 10,000 households.</em></p><br> <p>How might this work for your business? Define your "win," then zoom out to plan where, when, and how you'll use specific print products (brochures, catalogs, direct mail postcards, trade show flyers, or presentation folders) to get there. Tie measurable outcomes to the amount of print pieces you'll prep, and make this print advertising as compelling and timely as possible.</p><br> <p>Like a perfectly executed pass, print marketing can move the ball from mid-field to the endzone in a flash! Need help? Our team of experts is happy to share estimates, samples, or ideas. Contact us today for details.</p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0tag:blogger.com,1999:blog-8548055201490629353.post-46869379844859018812023-11-21T08:06:00.001-08:002023-11-21T08:06:58.208-08:0025 Thankfulness Quotes for Expressing Gratitude This Season<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjwVM4LNcOj8Mu-u8CWZClBh73VDRsmnNoGiqce96Usfjvc1xRQcPHqYG-96jrXCJ2KKcIbXf2xEQz-ENkLfjcx26DymlW_c6P7RWPeKhhOPN7HFQyeI68NRpS5gVVidv_xYH0HSjA3TQHE48DCSX2Shnws1rdpGT8yTkEqD88uHPVAPupL27NEawz26VM"><img src="https://blogger.googleusercontent.com/img/a/AVvXsEjwVM4LNcOj8Mu-u8CWZClBh73VDRsmnNoGiqce96Usfjvc1xRQcPHqYG-96jrXCJ2KKcIbXf2xEQz-ENkLfjcx26DymlW_c6P7RWPeKhhOPN7HFQyeI68NRpS5gVVidv_xYH0HSjA3TQHE48DCSX2Shnws1rdpGT8yTkEqD88uHPVAPupL27NEawz26VM=s320" border="0" alt="" id="BLOGGER_PHOTO_ID_7303947594615325874" /></a></p><meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"><p>Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects <a href="https:/positivepsychology.com/benefits-gratitude-research-questions/">our health, mood, and relationships</a>. </p><br> <p>Embracing gratefulness helps in the workplace, too. Research has proven that <a href="https://hbr.org/2021/11/giving-thanks-at-work-an-hbr-guide">employees who have had gratitude expressed to them put more effort into helping others, are more generous and willing to share profits, and show more loyalty to their company</a>. </p><br> <p>Whether you incorporate them in seasonal print marketing materials or share them with your friends, colleagues, or employees, these quotes are sure to inspire and encourage.</p><br> <h2>25 Gratitude-Filled Quotes to Express Thankfulness</h2><br> <p>1. "Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well." - Voltaire</p><br> <p>2. "Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some." - Charles Dickens</p><br> <p>3. "When you are grateful, fear disappears and abundance appears." - Anthony Robbins </p><br> <p>4. "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." - William Arthur Ward </p><br> <p>5. "I would maintain that thanks are the highest form of thought and that gratitude is happiness doubled by wonder." - G.K. Chesterton </p><br> <p>6. "Acknowledging the good that you already have in your life is the foundation for all abundance." - Eckhart Tolle </p><br> <p>7. "When I started counting my blessings, my whole life turned around." - Willie Nelson </p><br> <p>8. "This is a wonderful day. I've never seen this one before." - Maya Angelou </p><br> <p>9. "Gratitude is the sign of noble souls." - Aesop </p><br> <p>10. "Enjoy the little things, for one day you may look back and realize they were the big things." - Robert Brault </p><br> <p>11. "I am happy because I'm grateful. I choose to be grateful. That gratitude allows me to be happy." - Will Arnett </p><br> <p>12. "We would worry less if we praised more. Thanksgiving is the enemy of discontent and dissatisfaction." - Harry A. Ironside </p><br> <p>13. "Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." - W. T. Purkiser</p><br> <p>14. "The soul that gives thanks can find comfort in everything; the soul that complains can find comfort in nothing." - Hannah Whitall Smith</p><br> <p>15. "Joy is the simplest form of gratitude." - Karl Barth</p><br> <p>16. "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." - Melody Beattie</p><br> <p>17. "I can no other answer make, but, thanks, And thanks, and ever thanks." - William Shakespeare</p><br> <p>18. "Showing gratitude is one of the simplest yet most powerful things humans can do for each other." - Randy Pausch </p><br> <p>19. "In your darkest hour, give thanks, for in due time, the morning will come. And it will come with a ray of sunshine." - M Johnson</p><br> <p>20. “The more you practice the art of thankfulness, the more you have to be thankful for.” - Norman Vincent Peale</p><br> <p>21. "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." - John F. Kennedy</p><br> <p>22. "Everything we do should be a result of our gratitude for what God has done for us." - Lauryn Hill</p><br> <p>23. "Gratitude is riches. Complaint is poverty." - Doris Day</p><br> <p>24. "Gratitude is the sweetest thing in a seeker's life — in all human life. If there is gratitude in your heart, then there will be tremendous sweetness in your eyes." - Sri Chinmoy </p><br> <p>25. "When we focus on our gratitude, the tide of disappointment goes out and the tide of love rushes in." - Kristin Armstrong</p><br> <p>As we move into the holiday season, know that our company is thankful for you! Visit our website to learn about the products and services we would gladly offer you. </p>Mikehttp://www.blogger.com/profile/02247294292606405822noreply@blogger.com0