3 Print Marketing Ideas to Start the New Year Right

The new year is near, and with it comes new opportunities and ideas!

Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options.

Out with the old and in with the new and fresh ideas for your company!

According to research done by Harvard Business School, over 30,000 consumer products are launched yearly. What an incredible amount of new products vying for attention from consumers!

With all this competition, let our print marketing specialists work with you to create new, engaging ideas to gain traction in this fast-paced economy.

3 Print Marketing Ideas to Start the New Year Right

Branch out to try one of these three exciting and creative marketing ideas to boost your company's profile and exposure.

1. Go Big

Stand out from the crowd by literally going big! 

Explore the ideas below to get your company's profile out there in a show-stopping way.

Window Decals

Cling onto windows at your business and show off your promotions, sales, and info.

Banners

Celebrate your successes or upcoming events with vivid and engaging banners.

Vehicle Wraps

Be noticed in public in this unique way! Whether you're sitting in traffic or parked in a busy lot, people will always be drawn to the colorful and uniqueness of a car wrap.

Posters

Simple but effective. You can place posters in various venues at eye height for the highest engagement value.

Backlit Displays

Stay on trend with this enticing visual of light and imagery to boost your business profile.

Cardboard Cutouts

Choose a product or person from your company and make them life-size! Enjoy a shock value or express an essential element of your company with this life-size idea.

2. Stand Out with Unique Business Cards

Think outside the traditional paper stock rectangle!

Consider the following ideas for a modern twist on this classic printed item.

New and Thoughtful Shape

What makes sense for your company? A fish, circle, or human body? Select a shape that encompasses who your business is or a thoughtful connection to a motto.

Put the Fun in Functional

Place your information on a usable product such as a dish scrub, bottle opener, or comb.

3. Test Out Textures

The following options give your customers texture to feel and remember on your printed materials.

Embossing/Debossing

Embossing is the art of raising your paper. Debossing is the imprinted or depressed image into a paper product.

Felt

Soft to the touch and memorable, strike a creative and unique cord with your future customers by utilizing the modern touch of a felt accent on your printed material.

Die Cut

Crisp, clean, and clever. Die cuts in your printed marketing materials create depth, richness, and individuality for your business. Stand out with die cuts to get you a cut above the rest!

Head to our website or stop by our store, and let's collaborate to begin crafting your new print marketing ideas today!

3 Reasons Brochures Still Have a Role in Modern Marketing

The classic tri-fold brochure.

These documents with information, images, contact info, and a flashy slogan are commonly seen in clinic waiting rooms, on tourist boards, or inside your local paper.

You may wonder, "In this digital age of social media, emails, and streaming services, do brochures still have a place in marketing?" 

Absolutely! 

Because of their portability, unique designs, tangible quality, and simplicity (no pop-ads interrupting your future customer), brochures offer a creative and effective marketing option to boost your exposure to current and prospective customers.

The Role of Brochures in Modern Marketing

Here are three reasons why brochures still have a role to play in modern marketing.

1. Slow Down Your Customer

Allow your potential customer the time to read about your company on their own terms, without notifications or emails interrupting them.

In our fast-paced world, sometimes a simple brochure is just the right amount of reading a person wants in an ad.

According to a recent study, over 95% of recipients of brochures read at least the main points. This study encourages brochures because it found that once individuals have a brochure, they almost always read at least the most critical information.

2. Break the Ice

Brochures are also an excellent ice breaker between you and your future client, giving you some common ground to discuss when you first meet.

When potential customers pick up and read your brochure, they begin cultivating an understanding of your company.

As you meet with these clients and begin a relationship, this inaugural impression springs into action. 

3. Share More Info

With five separate sections spread out over a traditional trifold and room for an engaging front page, there is ample room to share your business's information, values, mission, success, and contact info on a brochure. 

What to Include in an Effective Brochure

Engaging Graphics

Vivid colors, clarity, and boldness in your visual aids are essential to grab and hold your audience's attention effectively. 

Consider every detail to entice your reader or potential customer,
making the experience more engaging and compelling.

Fonts and layout, often overlooked, are key elements that play a pivotal role in delivering your message and enhancing the effectiveness of your content.

Informative Images

Using graphs or charts is a helpful method to explain the impact of your business, give an overview of results, or highlight other positive aspects of your company. 

These visual aids are effective and straightforward to comprehend, offering a clear and concise representation of complex data or achievements.

Include Promotions or Coupons

Incorporating promotions or coupons into your brochure can significantly enhance its effectiveness.

By offering your customers actionable items, like encouraging a phone call or inviting them for a physical visit, you create a direct pathway for engagement.

Create bridges between you and future clients today with the power of a brochure. 

Contact one of our professional and personable marketing experts today to create a brochure that boosts your business! 

Spotlight on Specialty Printing: Foil Stamping

Step into the spotlight and discover the captivating world of foil stamping. 

Embellishments, like foil stamping, add a wow factor to your printed pieces. This extraordinary printing technique, originating in ancient China, has stood the test of time when artisans first adorned their creations with dazzling gold leaf. 

Today, foil stamping still reigns supreme, infusing a touch of luxury and sophistication into business cards, invitations, packaging, and promotional materials.

How it Works: The Artistry Unveiled

Get ready to be amazed as we reveal the magic of foil stamping.

A heated metal die meets a delicate foil sheet, and the magical transformation begins with just a touch of pressure.

The adhesive layer on the foil comes alive, gently transferring onto your chosen canvas.

The result?

A stunning raised metallic design that captures attention and radiates pure brilliance.

Types of Foil: A Kaleidoscope of Possibilities

Let your imagination run wild with an array of foil options, each possessing its charm and allure:

Metallic Foil

Embrace timeless elegance with classic gold, silver, or copper tones that exude prestige and sophistication.

Holographic Foil

Unleash a mesmerizing display of color with holographic foil, creating an enchanting rainbow effect that captivates the eye.

Matte Foil

For those seeking a subtle and refined aesthetic, matte foil offers a velvety finish that whispers of understated elegance.

Pigment Foil

Dive into a world of vibrant possibilities with pigmented foils, perfect for creating vivid designs on dark-colored materials.

Specialty Foil

Prepare to be spellbound by a menagerie of enchanting options, from dazzling glitter to captivating marble, woodgrain, and snakeskin. 

Advantages of Foil Stamping: Elevate Your Print Marketing Materials

Unlock the hidden potential of foil stamping and witness your print marketing designs come to life with these remarkable advantages.

Unparalleled Visual Allure

Infuse your creations with an irresistible allure, as the luminous metallic finish of foil stamping sets them apart from the ordinary, leaving a lasting impression.

Enduring Brilliance

Withstanding the test of time, foil-stamped prints retain their lustrous shine, undeterred by the rigors of handling and environmental conditions.

Boundless Versatility

Whether paper, cardstock, leather, or plastic, foil stamping effortlessly transforms any surface into a canvas for your imagination, making it the ultimate choice for diverse projects.

Infinite Customization

Embrace boundless creativity as you explore various foil colors and types.

Tailor each print to your heart's desire, shaping your brand or design with unmatched personalization.

Value for Investment

Witness the magic unfold as foil stamping delivers exceptional results in a single production step.

It's the perfect solution for high-end prints, a cost-effective choice that doesn't compromise quality.

Foil stamping is where brilliance meets craftsmanship, and every print becomes a work of art. 

Ready to elevate your designs and captivate your audience? Contact us today to discuss how foil stamping can play a role in your next print marketing initiative.

9 Special Day-Themed Print Marketing Campaign Ideas for Winter

Winter is a season of crisp weather and festive joy. It's a time of year that presents your business with a prime occasion to initiate captivating, themed print marketing campaigns. 

From New Year to Valentine's Day, you can leverage plenty of holidays and events during this season to attract customers and boost sales.

From Cozy to Cool: 9 Print Marketing Strategies to Beat the Winter Blues

Here are 9 special day-themed print marketing campaign ideas for winter.

New Year, New You

Tap into the popular New Year's resolution trend by promoting your products or services to start the new year off right.

For example, a gym could offer eye-catching posters featuring special membership deals for those looking to get healthy.

Winter Wonderland Photo Contest

Encourage customers to take photos of themselves enjoying your products in a winter wonderland setting.

For participants or winners, print customized coupons or discount codes as prizes.

Valentine's Day Love Notes

Create creative love notes that can be given out with purchases leading up to Valentine's Day.

These can also be shared on social media using a branded hashtag. 

Groundhog Day Predictions

Have fun with the quirky holiday of Groundhog Day by creating a postcard campaign around predicting what products or services will be popular in the coming months.

President's Day Sale

Celebrate President's Day with special discounts and promotions offered to your customers via direct mail.

This approach can help you attract new prospects looking for holiday sales.

National Soup Month Recipes

If you sell food products, take advantage of January being National Soup Month by featuring recipes using your products in print materials.

Mardi Gras Mask Design Contest

Tap into the party spirit of Mardi Gras by hosting a mask design contest.

Create eye-catching posters and flyers promoting the contest and encourage customers to submit their designs to win prizes.

Super Bowl Party Supplies

Print flyers or catalogs featuring all the necessary supplies for throwing the ultimate Super Bowl party, including food, decorations, and even team-themed merchandise.

Winter Olympics-Inspired Campaign

During the Winter Olympics, create a campaign centered around your products or services being "gold medal worthy."

You could include unique discounts or promotions for customers who mention a specific athlete's name at checkout. 

Take advantage of these special day-themed print marketing campaign ideas. Start planning now to implement them this winter to attract new customers and boost sales. 

Looking for help with your next winter print marketing campaign? Contact us today!

Last-Minute Holiday Printing: Tips for Stress-Free Orders

The holiday season can be a busy and stressful time, especially for businesses trying to get their print materials ready before the end of the year.

With tight deadlines and high demand, it's crucial to have a well-planned approach when placing last-minute print orders during the holidays. 

Here are some tips for successful last-minute holiday printing orders, whether promoting a winter sale, sending holiday cards, or creating a personalized gift.

Last-Minute Print Orders for a Stress-Free Holiday? We've Got You Covered!

Plan Ahead

Plan your holiday print orders well in advance to avoid any last-minute rush.

Communicate your requirements early so there is sufficient time to prepare and allocate resources for your project.

Clearly Communicate Deadlines

Clearly communicate your desired delivery date and time.

Provide all the necessary details, including any specific requirements or expectations. This will help manage the workflow effectively and ensure timely delivery.

Utilize Expedited Services

If you have urgent print orders, inquire about expedited services.

There may be an option for faster turnaround times, such as same-day or next-day printing. While these services may come at an additional cost, they can be a lifesaver when time is of the essence.

Provide Print-Ready Files

To streamline printing and avoid delays, ensure your artwork files are print-ready.

Double-check the file format, resolution, color mode, and bleed or trim requirements. 

Opt for Digital Printing

Digital printing offers faster turnaround times than traditional printing methods.

Consider choosing digital printing for your holiday print orders, especially if you have a tight deadline. This technology allows for quick production without compromising on print quality.

Stay in Communication

Maintain open lines of communication throughout the process.

Regularly check in for updates on the progress of your print order. This will help build trust, manage expectations, and promptly address concerns.

Review Proofs Carefully

Before giving the final approval for printing, carefully review the proofs.

Pay attention to details such as colors, fonts, and overall layout. By ensuring everything is accurate, you can avoid costly reprints or delays caused by errors.

Stay Organized

Keep a record of all your print orders, deadlines, and communication.

This will help you stay organized and easily track the progress of your projects. Use project management tools or spreadsheets to keep up with your holiday print orders.

Following these tips can minimize stress and ensure a seamless experience when placing last-minute print orders during the holiday season. 

Effective communication and proper planning are vital to achieving stress-free holiday print orders. Get in touch today to discuss your holiday printing needs and enjoy a hassle-free printing experience.

Making Marketing Goals a Reality with Print

Marketing is the process of getting potential clients interested in your products or services.

The keyword phrase here is the process. Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings. 

When (and Why!) Print Marketing is Important

Did you know . . . 

• Print ads require 21% less cognitive effort to process


• Print advertising drives higher levels of brand recall than digital (77% vs. 46%)


• 82% of consumers trust print ads the most when making a purchase decision

How does print drive consumer response? 

• The response rate for direct-mail marketing is 37% higher than the email rate.


• Nearly 80% of consumers act on direct printed mail advertisements compared to 45% on electronic advertisements.


• Print and direct mail marketing bring a 9% customer response rate compared to other digital marketing channels, which hover around 1% or less. 

Even more exciting, brands that combine print and digital ads make online campaigns 400% more effective!

Now is the Time to Craft a Print Marketing Plan

When it's time to plan your print marketing, start with the ideal outcome.

Define how many first-time customers you hope to gain or how many product units you want to sell. Quantify the goal, then work backward like this:

The Crooked Spoon Café noticed that about 20% of recipients visited a "BOGO" URL link created as an online landing page in response to a direct mail teaser. 10% of BOGO link visitors used this time-bound coupon in the restaurant. From this information, the café worked backward to craft a direct mail strategy.

The Crooked Spoon wanted to draw 200 visitors for a fall harvest gala. If around 10% of URL visitors use online coupons, the café needs about 2,000 visitors for the landing page. If only 20% of direct mail recipients would hop online, the café should send mail teasers to 10,000 households.

How might this work for your business? Define your "win," then zoom out to plan where, when, and how you'll use specific print products (brochures, catalogs, direct mail postcards, trade show flyers, or presentation folders) to get there. Tie measurable outcomes to the amount of print pieces you'll prep, and make this print advertising as compelling and timely as possible.

Like a perfectly executed pass, print marketing can move the ball from mid-field to the endzone in a flash! Need help? Our team of experts is happy to share estimates, samples, or ideas. Contact us today for details.

25 Thankfulness Quotes for Expressing Gratitude This Season

Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. 

Embracing gratefulness helps in the workplace, too. Research has proven that employees who have had gratitude expressed to them put more effort into helping others, are more generous and willing to share profits, and show more loyalty to their company. 

Whether you incorporate them in seasonal print marketing materials or share them with your friends, colleagues, or employees, these quotes are sure to inspire and encourage.

25 Gratitude-Filled Quotes to Express Thankfulness

1. "Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well." - Voltaire

2. "Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some." - Charles Dickens

3. "When you are grateful, fear disappears and abundance appears." - Anthony Robbins 

4. "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." - William Arthur Ward 

5. "I would maintain that thanks are the highest form of thought and that gratitude is happiness doubled by wonder." - G.K. Chesterton 

6. "Acknowledging the good that you already have in your life is the foundation for all abundance." - Eckhart Tolle 

7. "When I started counting my blessings, my whole life turned around." - Willie Nelson 

8. "This is a wonderful day. I've never seen this one before." - Maya Angelou 

9. "Gratitude is the sign of noble souls." - Aesop 

10. "Enjoy the little things, for one day you may look back and realize they were the big things." - Robert Brault 

11. "I am happy because I'm grateful. I choose to be grateful. That gratitude allows me to be happy." - Will Arnett 

12. "We would worry less if we praised more. Thanksgiving is the enemy of discontent and dissatisfaction." - Harry A. Ironside 

13. "Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." - W. T. Purkiser

14. "The soul that gives thanks can find comfort in everything; the soul that complains can find comfort in nothing." - Hannah Whitall Smith

15. "Joy is the simplest form of gratitude." - Karl Barth

16. "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." - Melody Beattie

17. "I can no other answer make, but, thanks, And thanks, and ever thanks." - William Shakespeare

18. "Showing gratitude is one of the simplest yet most powerful things humans can do for each other." - Randy Pausch 

19. "In your darkest hour, give thanks, for in due time, the morning will come. And it will come with a ray of sunshine." - M Johnson

20. “The more you practice the art of thankfulness, the more you have to be thankful for.” - Norman Vincent Peale

21. "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." - John F. Kennedy

22. "Everything we do should be a result of our gratitude for what God has done for us." - Lauryn Hill

23. "Gratitude is riches. Complaint is poverty." - Doris Day

24. "Gratitude is the sweetest thing in a seeker's life — in all human life. If there is gratitude in your heart, then there will be tremendous sweetness in your eyes." - Sri Chinmoy 

25. "When we focus on our gratitude, the tide of disappointment goes out and the tide of love rushes in." - Kristin Armstrong

As we move into the holiday season, know that our company is thankful for you! Visit our website to learn about the products and services we would gladly offer you. 

Personalized URLs in Direct Mail Marketing

Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement.

Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media marketing (1%). 

A personalized URL (PURL) is a unique and helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to digitally track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible. 

3 Benefits of Using PURLs for Direct Mail

1. Make Your Customers Feel Special 

Customers love to see marketing items that feel unique to them!

Each recipient's name can be incorporated into the PURL, giving you the perfect opportunity to add that touch of personalization to your direct mail. 

For example, John Doe's PURL might look like johndoe.trymail.com or john-doe.trymail.com. This will make your customers feel special and increase the likelihood of them following the link and engaging with your mail. 

2. Gather Valuable Data

With PURLs, you can precisely track responses to your mailings and gain deeper insights into your audience's preferences.

This information is essential because it means your team can ditch designs that don't yield response rates while improving upon the designs that demonstrate the most success. 

3. Integrate with Your Overall Marketing Strategy

PURLs can be integrated into your marketing strategy through various channels to enhance customer engagement and track responses effectively.

For example, incorporate PURLs as clickable links that lead to personalized landing pages in marketing emails or share them on social media. This not only enhances engagement but also allows you to collect valuable data to refine your marketing strategies.

Ready to supercharge your marketing campaigns with effective direct mail strategies and PURLs? Contact us today to explore how our printing services can transform your marketing efforts into success. Let's bring your vision to life! 

Direct Mail for Local Businesses: Unique Advantages and Strategies

Don’t leave attracting customers up to chance; be proactive with direct mail!

Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically.

Direct Mail for Local Businesses: Unique Advantages and Strategies

Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs.

Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today.

Direct Mail Can Physically Bring in Customers

A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it.

By bringing customers into your store, sales and business growth can grow exponentially. 

Get Customers Excited and Stand Out

Do you think young adults aren’t excited about direct mail? Think again!

Generation Z, or people born between 1997 - 2012, is 63% more excited about direct mail today than in 2022. Younger generations find direct mail more interesting and unique than digital marketing.

According to the World Advertising Research Center (WARC), this generation is particularly impressed with direct mail because they have grown up in such a digital age. 

By diversifying your marketing campaign to include direct mail, the generation bombarded with digital content will resonate more with your mailings and feel that the physical marketing stands out.

Direct Mail: A Tangible Approach in the Digital Age

Direct mail has strategic benefits for businesses, especially in today’s tech-savvy world.

Reap the rewards and return on investment by choosing direct mail to diversify your marketing campaign. Don’t just communicate with potential customers; encourage them to physically visit your business by mailing promotional materials such as coupons for customers to bring into your business.

Stand out from competitors’ marketing by sending physical mailers versus simply having digital marketing. Younger generations are hungry for printed materials they can touch and hang on to versus oversaturated online platforms.

Contact us today to begin your journey of creating creative and engaging direct mail!

Interesting Envelopes: How to Use Them to Increase Your ROI

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox.
 
An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI). 

Stand Out from the Competition and Increase Your ROI with Interesting Envelopes

Here are a few reasons why incorporating unique or eye-catching envelopes into your marketing strategy can benefit your business.

Increase Open Rates

When it comes to envelopes, incorporating captivating designs or compelling messaging can have a positive impact on your open rates.

People are likelier to open a visually appealing envelope, especially if it stands out among the rest of their mail.

Enhance Brand Awareness

By using envelopes with your company logo or incorporating your brand's colors and fonts, you are reinforcing your brand identity.

Even if the recipient doesn't open the envelope immediately, they will still see your branding and be reminded of your business.

Create a Memorable Impression

When you send out a marketing email or social media post, it can get lost in other messages.

But sending someone an attractive envelope is more likely to stick in their mind and make a lasting impression.

Let Interesting Envelopes Lead the Way to a Better ROI for Your Business

Here are some tips for incorporating interesting envelopes into your marketing strategy.

Design an Eye-Catching Envelope

The first step is to create a design that will capture attention and stand out from the rest of the mail.

You can use bright colors and unique shapes or add texture to make your envelope more visually appealing.

Personalize the Envelope

Believe it or not, personalized envelopes can significantly increase open rates.

Consider adding the recipient's name or a customized message to the design to make them feel special and more likely to open it.

Use Teaser Messaging

Teaser messaging is a clever way to entice recipients to open your envelope.

You can use short phrases or intriguing questions on the outside of the envelope to build curiosity and make people want to see what's inside. If you are including a discount code or sample, use the teaser to let them know. It will make them more likely to take action. 

Go Big

Did you know that oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%)? (Source: TheDMA.org) 

Maximize your marketing impact by utilizing oversized envelopes for your direct mail campaigns, driving a higher return on investment while capturing your audience's attention. 

Incorporating interesting envelopes into your marketing strategy can increase ROI and help your business stand out. 
 
Contact us today to get started on envelopes that are sure to get your business noticed! www.PrintitinColor.com  864-882-3609

11 Tips for Making a Style Guide for Your Print Projects

Developing a comprehensive style guide for your print projects can be a game-changer, saving you precious time and avoiding unnecessary stress in the long haul. 

Applying consistency and professionalism across all designs streamlines the process for you and your team, effortlessly facilitating the creation of top-notch materials.

Create an Effective Style Guide for Your Print Projects with Our 11 Tips for Success!

Creating a style guide can feel overwhelming, particularly when unsure where to begin. 

Thankfully, with a few simple tips, you can craft an effective and efficient style guide to elevate your print projects to the next level.

1. Start with Your Brand Guidelines

Your brand guidelines are the foundation of your style guide.

They define your brand identity, including logos, colors, fonts, and messaging. Refer to your brand guidelines when creating your print project style guide.

2. Choose a Primary Font

Your primary font is the font that will be used for the majority of your text.

It plays a crucial role in shaping your brand's look and feel. It should be easy to read and carefully chosen to align with your brand's tone and personality, reflecting its unique essence and values. 

3. Select Secondary Fonts

Secondary fonts are used for headings, subheadings, and other design elements.

Choose fonts that pair well with your primary font and add visual interest to your designs. Avoid using too many different fonts, which can create a cluttered and unprofessional look.

4. Define Your Color Palette

Your color palette should include colors that reflect your brand's personality and create a unified look for all your print projects.

Specify each color's RGB, CMYK, and HEX values for accurate printing. Consider limiting the number of colors to maintain consistency.

5. Determine Your Layout

Decide on the overall layout of your print projects, including the placement of images, text, and other design elements.

Establishing a specific layout will help create a cohesive look throughout all your materials.

6. Include Branding Elements

Your style guide should include a section for branding elements such as logos, taglines, and slogans.

Specify their correct usage and placement in your designs. This will ensure that your brand's identity is always represented accurately.

7. Set Guidelines for Images and Graphics

Specify the type of images and graphics that can be used in your print projects, as well as their quality and size.

This will ensure that all visuals are on brand and maintain a professional look. 

8. Detail Typography Rules

Typography plays a significant role in design, so defining rules for font sizes, spacing, and kerning is essential.

Consistency in all your print materials is crucial for ensuring a cohesive and professional image.

9. Provide Examples

Visual examples are a great way to showcase how different elements should look in your designs.

Include examples of correct usage for fonts, colors, images, and layout to avoid confusion.

10. Define a Writing Style

If your print projects include written content, defining a writing style is crucial.

This should include spelling, grammar, and punctuation rules to ensure consistency in all your written materials. 

11. Specify Print Specifications

Specify the print specifications for your projects, such as paper type, weight, finish, and trim size.

This will help ensure your materials are printed correctly and maintain a professional look.

Don't let inconsistent and unprofessional print materials hold your brand back! Make your brand shine with a well-defined style guide.

Contact us today to start your next print marketing project! 864-882-3609 www.printitincolor.com

The Power of Personalization in Print Marketing

Print marketing is a popular choice for businesses of all shapes and sizes, mainly because it's more effective than ever.

An estimated 92% of people between the ages of 18-23 say that they find it easier to read print content versus its digital alternative. This is even though smartphones, tablets, and other digital devices are ever-present. 

But, of course, simply leveraging print marketing alone isn't necessarily enough to get the job done. If you genuinely want to take the format's natural benefits and elevate them to the next level, you'll want to lean into the power that personalization in print marketing brings with it.

The Major Benefits of Personalization

Keep in mind that personalization is about so much more than just using someone's name as opposed to "Dear Sir or Madame" in a greeting.

It's about tailoring every element of your content - from your language to the overall design - towards a specific audience segment.

In a larger sense, when someone gets a piece of print mail that is highly personalized and speaks to their unique interest, they feel like a brand is actually paying attention because they put in an effort.

Not only are they more likely to pay attention at all, but they're also much more likely to take action. In fact, 63% of marketers say that personalization contributes to increased conversion rates. 

Putting Together a Personalization Strategy

When creating a personalization strategy that works for your business, there are a few main avenues to explore.

Demographics

You can begin by tailoring messages based on customer demographics, for example. This is one of those areas where data analysis and market research will be essential, as the more you know about the people you're speaking to, the easier it is to appeal to them with your message.

For example, you could create one message for people who live in a specific geographic area. Other variations could be based on which age demographic they fall into or their education level. All these things should influence how you craft a marketing message before sending it to the world.

Personalized URLs

You can incorporate personalized URLs into your marketing materials and related offers. Personalized URLs can lead to surveys and other assets that can further your data collection efforts.

Variable Data Printing

Variable data printing can allow you to personalize virtually every aspect of a print run effectively, including but not limited to names, images, logos, and even entire messages.

Take Print Further with Personalization 

In the end, print marketing is just as effective as ever - but that's not to say you cannot extend those inherent benefits even further. Not only will leaning into personalization help you expand your reach, but it will also increase conversions and build a tremendous amount of trust in your audience.

If you'd like to learn more about harnessing the power of print marketing to your advantage, or if you have any additional questions you'd like to go over with someone in more detail, please feel free to contact us.

4 Business Card Concepts That Make a Big First Impression

A striking, professional image flows from your primary point of contact – that classic, irresistible, one-of-a-kind business card.

Like a handshake or a personal introduction, your business card leaves a lasting first impression. It's more than contact information; it reflects your brand's personality.

Your brand is unique, and your business card should be too. Perhaps it's time to go big and bold – or simple and sharp – as you refresh your business card.

Four Fresh Business Card Examples

Check out these four innovative business card concepts that break free from convention, leaving a lasting impact on those who receive them.

1. Unexpected Contrasts

While many traditional cards are flat and formal, modern cards keep bending the rules.

Like a dry joke with a witty punchline, some business cards use stark contrast to surprise and entice:

Examples:

• Handwritten script alongside bold fonts


• Playful quotes next to minimalist contact details


• Lively neon stripes juxtaposed with black and white grids


• Vibrant borders adorning a substantial, neutral-hued foundation


• A jagged, tear-away strip across a meticulously symmetrical card

2. Tangible Textures

Like an unboxing experience, tactile textures are very satisfying. 

Printed pieces carry significant weight, and you can amplify this impact with foils, recycled materials, or debossing and embossing to raise or depress your favorite design elements.

Texture Examples:

• Custom seals


• Textured logos


• Corrugated cardboard overlays


• Raised geometric patterns


• Iridescent stripes


• Gel-style fonts on transparent plastic cards

3. Product-First Promos

Have you ever rummaged through stacks of paper, looking for a contact buried in the chaos?

Make it easier for people to connect with you! Hospitable marketing puts the customer first, so why not lead with the product or promo they want most? Product-first business cards can feature the deal of the month, a photo of your most popular product, or an embossed caricature of your café's favorite menu item. Let the graphics do the talking while making your contact secondary.

Product Examples:

• A calculator for an accounting firm


• A dog for a groomer


• A barbell for a personal trainer


• A vacuum for a cleaning business


• A charcuterie board for a caterer


• An arrow between points A and B for couriers

4. Memorable Shapes

Did you know our brains process images 60,000 times faster than text?

Accelerate your message and provide a powerful memory aid using a themed business card with a clever die-cut shape.

Die Cut Examples:

• A camera-shaped photography card


• A mug-shaped coffee card


• A key-shaped locksmith card


• A hammer-shaped handyman card


• A daisy-shaped florist card

You Dream It, We'll Print It

Why settle for boring when business cards offer such unbeatable curb appeal?

Exude confidence with captivating, unforgettable pieces that mirror the distinctive essence of your brand.

Wondering what's possible? Head to our website and request a quote today! www.PrintitinColor.com

Black Friday Print Marketing Ideas for Small Businesses

Along with the cooler weather and changing leaves of Autumn comes the beginning of the holiday season. In the business world, Thanksgiving also means the arrival of Black Friday. 

According to Capital One Shopping research, the average shopper spends $430 on Black Friday. This is a massive opportunity for companies within any industry to make sales! 

Although often, large, well-known corporations are the first to come to mind for Black Friday sales events, in reality, Black Friday can be an extremely lucrative time for your small business, too. Planning your marketing right will become the perfect time to spread the word about your company.

3 Creative Ideas for Small Business Marketing on Black Friday

1. Create a Holiday Gift Guide

50% of surveyed consumers responded that they would spend the most significant amount of money while Black Friday shopping on gifts for others. 

Since Black Friday falls right at the beginning of the holiday season, most customers will use it to purchase many gifts for their friends and family. Especially as a small business, paying attention to what your customers are looking for will be important in creating a gift guide for your store.

Compile some of your most gift-worthy products- such as decor, toys, electronics, clothing, and more- and organize them in categories based on price point or the type of person that might enjoy those gifts.

Then, use bold, eye-catching colors (such as red or yellow) to design an engaging handout for customers to browse. Printed versions of your company’s gift guide can be mailed or tucked into customers’ shopping bags at checkout starting a few weeks before Black Friday. 

2. Focus on Loyal Customers for Black Friday

One of the reasons why customers will choose to make purchases from a small business is because they like the more personal, local experience.

Part of building up that personalized experience, especially on Black Friday, is showing gratitude to the customers who have shopped with you during other times of the year.

Consider creating a loyalty points program if your business doesn’t already have one. Mail out ads that announce the chance for double earnings of loyalty points for each purchase made during the Black Friday sales event, specialty Black Friday coupons to existing customers, or a perforated ticket that they can drop off in-store during the Black Friday event to be entered into a raffle. 

Especially since Black Friday is such a busy time in retail stores, your customers will love to receive a handout in the mail that adds a touch of personal value. And those specialized deals might attract new customers to join your loyalty program, too!

3. Elevate Your Exterior and Interior Signage

Catch the attention of passersby with boldly printed signage in your store windows advertising the upcoming Black Friday sales event!

Don’t forget to utilize print marketing for the interior of your store, too. Two-thirds of consumers reported being more likely to impulse-buy during Black Friday than any other time of the year.

Customers will come into your small business curious and ready to purchase. Printed signage can work even better than sales flyers when drawing customers’ attention toward hot sales and guiding them around the store from section to section. 

Hang signs from the ceiling, post them on endcaps of aisles, and hang smaller signs on shelves to point visitors towards new, sale-priced, or unique products. 

Don’t forget that when creating a gift guide, direct mail coupons for your loyalty program, or signage for your store, we are the place to go for high-quality print products and additional marketing tips! Head to our website and get started today. www.PrintitinColor.com

Print Marketing Design: Using Color to Stand Out

“Colors, like features, follow the changes of the emotions.” - Pablo Picasso

Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance or connect a certain mood or emotion to your business.

There have been many studies throughout the years about the power of color choice and the psychology behind it all. Stand out with your printed marketing and make a splash with thoughtful color choices that promote your business in its best light. 

The Psychology of Colors

Choosing the right color for the emotion or mood you want to convey is essential to every business. Consider the following colors and moods or emotions they enhance and whether or not they would compliment your business or detract from its core.

Red: Excitement, Passion, Anger

Did you know that hunger is enhanced at the sight of red? 

Many popular restaurants capitalize on branding and decorating with red to encourage customers to eat more.

Blue: Calm, Peaceful, Trust

Banks often use the color blue in their logo to assure customers they are trustworthy and have a calming presence.

Green: Nature, Growth, Optimistic 

Many technology companies use the color green to invoke feelings of optimistic growth and change.

This connection of green with growth parallels green pastures and fields in nature, how people typically connect green with the natural world’s growing plants.

Attract and retain attention with your customized print marketing designs and embrace the power of color! Connect with one of our local experts today to collaborate on color choices for your print marketing design to best promote your business! 

3 Inspiring Ways to Promote Your Offer Using Print + Digital

Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business.

Working together with online platforms can be instrumental in publicizing your content in a relatable and current way.

Today’s marketplace is increasingly online, which means businesses need to think outside the box when it comes to marketing and promoting their business to potential customers.

3 Creative Ways to Showcase Your Business Utilizing Print and Digital

Branding your company to a broader audience on multiple platforms can be intimidating, but with a few simple and energizing ideas, you will surely gain traction with today’s customers.

1) Use a QR code on your posters and flyers

A QR code is a type of barcode that smartphone cameras can read easily.

Once scanned, the camera will open up the designated website. This ability to get a potential customer directly to your website without typing in the website is both simple and effective.

There are many free QR code generators available. Customers will appreciate the easy access to your website and the ease of saving it onto their phone for reference later. Additionally, QR codes simplify posters and flyers by not having extra words weighing down or busying the overall aesthetic. 

2) Connect your social media to printed materials for deals

Don’t let your social media and printed marketing be islands; make them complement each other.

One application is to include an insert in your product packaging that encourages customers to post their purchase to their social media and tag your business or use a specific hashtag. Once the customer posts with the specific hashtag, you will send them a discount code for a future purchase.

This strategy uses customers as ambassadors online for you while also drawing them into stores to purchase a product. Connect your customers to your online presence to grow your digital content and familiarize customers and future customers with your business.

3) Merge your physical mail and email customers

On your physical mailers, have an option for customers to sign up for your email list.

This will give you flexibility and another platform to showcase your materials. Additionally, having customers subscribe to your emails will increase awareness of your current and upcoming deals and more.

Today’s marketplace is ever-changing and increasingly digital, so ensure your business stands out on digital and print platforms. Digital and print marketing do not need to be mutually exclusive. Contact us today to unite your online and printed materials to meet your company’s unique needs. 864-882-3609 www.PrintitinColor.com

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores

As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores.

To achieve this goal, a well-crafted offline marketing strategy is essential. 

Harness the Power of Offline Marketing to Improve Foot Traffic to Your Business

Here are ten strategies to help you drive foot traffic into your store.

Have a Clear Brand Voice

Your brand voice sets you apart from other businesses.

Establishing and maintaining a consistent tone of voice will help customers recognize your store.

Host Events

Promote events within your store to get people in the door.

Try hosting workshops, classes, or community-oriented activities like movie nights or local artists' exhibitions.

Join Local Organizations

Get involved in your local community by joining organizations and networking with other businesses.

This will help you drive foot traffic to your store and increase your visibility within the community.

Run Contests & Giveaways

A great way to attract people to your store is by running contests or giveaways.

Include promotional information with each prize to help spread the word about your store.

Create Loyalty Programs

Offering discounts and rewards for loyal customers is a great way to build customer loyalty and encourage repeat business.

Send Out Promotional Flyers

Reach out to customers by sending physical mailers with promotional offers or coupons.

You can also distribute flyers at local events or post them in strategic locations in the community.

Offer Discounts & Incentives

Offering discounts or incentives can effectively drive foot traffic into your store.

Consider offering student or senior citizen discounts or even a buy-one-get-one special.

Invest in Local Advertising

Invest in local advertising, such as radio spots, billboards, and signage.

This will help to increase the visibility of your store and attract customers.

Focus on Customer Service

Excellent customer service is critical to successful retail marketing.

Ensure you provide a positive experience for all your customers so they will want to return. 

Boost Your Business' Foot Traffic with Print!

Are you looking for ways to draw more customers into your brick-and-mortar store? 

Print marketing can be a powerful tool in driving foot traffic, as it's tangible, cost-effective, and can reach a broad audience. 

Consider using print to increase foot traffic into your store: 

• Place print advertisements in local newspapers, magazines, and other publications.


• Create attractive brochures or flyers that highlight your store's products and services.


• Hang posters or banners at busy intersections or high-traffic areas.


• Decorate store windows with colorful displays that draw attention to the store.


• Invest in direct mail campaigns to target local customers with promotional offers or coupons.


• Offer discounts for customers who bring in cut-out ads from magazines or newspapers.


• Place outdoor signage with your store's logo and contact information near high-traffic areas like highways, shopping malls, and airports.


• Distribute postcards to customers in the area with information about your store and promotional discounts.

Now is the time for your business to benefit from offline marketing strategies. Start by establishing a clear brand voice, getting involved in local organizations, and creating attractive print materials that promote your store.

With consistent effort and the right approach, you can build an offline marketing plan that is sure to draw customers into your store. 

Contact us today to get started! 864-882-3609

Type Design: Finding the Perfect Font for Your Brand

Fonts are an essential part of any brand's identity.

Effective brand messaging relies on establishing an appropriate tone, whether fun, whimsical, serious, or authoritative. Since each typeface has its unique personality, selecting the right font that matches your brand's tone of voice is essential. 

Find the Right Font to Perfectly Represent Your Brand 

Do you need a typeface that is professional and authoritative? 

Or one that is more approachable and fun-loving? 

Whatever the tone, selecting the right font will help your brand convey the message you want to send. 

Consider these factors when choosing your typeface: 

1. Readability: Is it legible on both digital and print mediums? 


2. Brand Personality: Does the font feel like an extension of your brand's spirit? 


3. Relevance: Consider how contemporary the typeface is and if it will appear up-to-date in a few years. 

Top Tips for Choosing the Ideal Font for Your Brand

With the right font, you'll be well on your way to elevating your visuals and expressing yourself with clarity and personality.

Follow these tips to find the perfect typeface to represent your brand.  

• Start with a small selection of typefaces so you don't get overwhelmed. 


• Look for versatile fonts with multiple weights, styles, and widths.


• Preview your font choice before deciding by testing it out on different backgrounds and sizes.


• Check the licensing agreement to make sure you are not violating any copyrights.


• Combine two complementary fonts for a unique look. 

Matching Fonts with Businesses: A Guide

The same principles for choosing brand colors can also be applied to selecting fonts. Your font choices may vary depending on your target audience, products, and services. 

For formal and classic businesses with a subtle touch, consider using a thin script or serif font as the primary font, complemented by a sans serif font with varying line weights.

On the other hand, if your business leans towards informality with a modern and striking look, a bold display font combined with a sans-serif font would make a great pairing.

Here are examples showcasing the implementation of different font types:

Serif

It exudes a traditional and professional feel, making it suitable for dramatic and light branding.

Sans Serif

It is the most versatile and legible font type with a modern style, making it ideal for body text.

Script

Typically associated with traditional values, it can also be used for modern or luxury branding.

However, it is not recommended for small or body text.

Display

This hyper-modern font type is not well-suited for body text but shines in larger sizes.

It offers diverse styles and can evoke many emotions, making it perfect for dramatic branding.

Choosing the right font—whether serif, sans-serif, slab serif, or script—can make all the difference in setting your brand apart. 

When you are ready to print your unique font combination on marketing materials, we are here to help. Head to our website to learn more and start your next project.

9 Lead Generation Ideas Using Print

Print media continues to be an effective tool for lead generation. 

Its tangible nature allows you to connect with a broad audience, making it a valuable addition to your marketing strategy. 

Best of all, print media can be a cost-efficient option, especially when compared to digital advertising.

Consider These 9 Effective Print Strategies for Generating Leads! 

Incorporating these tips into your print media initiatives can enhance your lead-generation efforts and achieve better results. 

1. Coupons

Send postcards or hand out flyers with special coupons for services and products.

Encourage customers to sign up for the coupon by providing a unique code that can be used online or in-store. This is one metric you can use to track the campaign's success.

2. Print Ads

Place print ads in high-traffic areas like waiting rooms, lobbies, or train stations.

Make sure your ad stands out with attention-grabbing design and copy.

3. Posters

Hang posters in popular venues such as shops, cafes, or bars.

Include a QR code that customers can scan to sign up for more information on your services or products.

4. Brochures

Design an attractive brochure with detailed descriptions of your products and services, and hand them out at trade shows or other industry events.

5. Direct Mail

Create a direct mail campaign that targets potential customers in your area with relevant offers based on their interests or location.

6. Bookmarks 

Place bookmarks or business cards at local libraries, schools, or community centers and encourage people to take them.

7. Loyalty Program

Start a loyalty program with special discounts or rewards for customers who sign up and share their contact information.

8. Event Sponsorship

Sponsor a local event and have your brand logo printed on all promotional materials such as t-shirts, posters, or banners.

9. Signage

Print eye-catching signs for your storefront, displays, and sidewalks that contain your brand's name and message.

Unlock the Potential of Print to Drive New Leads for Your Business!

To maximize the impact of print media on lead generation, here are some tips to consider:

Targeted Distribution

Identify the demographics and interests of your target audience and strategically distribute your print materials in locations where they are most likely to be found.

Eye-Catching Design

Invest in visually appealing designs that effectively capture attention and communicate your message.

Utilize color schemes, images, and typography to create a compelling visual experience.

Compelling Content

Craft persuasive content that highlights the benefits and uniqueness of your products or services.

Use storytelling techniques to engage readers and leave a lasting impression.

Call-to-Action

Include a clear call-to-action in your print materials, guiding readers on the next steps.

Whether visiting your website, calling a phone number, or visiting a physical location, put yourself in the customer's shoes and make it easy for potential leads to take action.

Measurement and Analysis

Implement tracking mechanisms, such as unique URLs or promo codes, to measure the effectiveness of your print media campaigns.

Analyze the data collected to optimize your future strategies.

Need help creating compelling and high-quality sales and marketing materials? Contact us today for a consultation, and let us guide you through the process.  864-882-3609 www.PrintitinColor.com

Tech Support Marketing Ideas For Printers MI4P.com   techsupport@mi4p.com 5990 14th Street South • Fargo, North Dakota 58104

Comparing Direct Mail and Email Marketing

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best? 

Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of National Advertisers revealed that direct mail produced a 112% ROI, while email marketing produced only 93%. 

Let's take a closer look at the difference between direct mail and email marketing. 

What is direct mail?

Direct mail uses physical, printed materials as the focus of the marketing campaign.

The printed materials are sent directly to potential customers and may include postcards, letters, brochures, and catalogs. 

Local businesses benefit significantly from using direct mail marketing strategies because the mailers are sent through the post office into the mailboxes of all community members living in the demographic area. For example, a roofing company can benefit from sending direct mail materials to homeowners in subdivisions they want to work in. 

What are the benefits of direct mail marketing? 

Direct mail marketing offers business owners various items that can be used to connect with existing customers and be introduced to new consumers in the community.

Using direct mail provides many benefits to business owners using this type of marketing campaign, including the following: 

Tangibility

Direct mail puts a physical object in the consumer's hand, giving them something they can feel, see, and maybe hang on their refrigerator.

Memorability

Receiving something in the mail makes it more memorable than seeing a single line in the email.

Noticeability

Mailers are more likely to be read, where many emails are instantly deleted when recipients read the subject line.

Trust

Traditional advertising channels are more trusted than digital ones, with the Silent Generation showing the highest trust in direct mail at 83%, followed by Baby Boomers at 80%, Generation X at 77%, and Millenials at 70%.

What is email marketing?

In contrast to direct mail, email marketing doesn't involve printing and mailing physical promotional materials.

Instead, this marketing strategy uses emails sent directly to consumers and subscribers. 

Email marketing can promote sales, keep you in contact with customers, and announce new products and services. 

What are the benefits of email marketing?

Speed

Email marketing has a quick turnaround time, which can help when there is a last-minute deal to share with consumers.

Cost

One of the most significant benefits of email marketing is it costs less because there is no need for printing materials or paying for postage. And when you are first getting started, this can be a significant factor in your choice.

However, it's worth taking into consideration that the ROI from email marketing is less than that for direct mail marketing campaigns.

While both direct mail and email marketing have their merits, the choice should align with your marketing plan. Although email marketing offers convenience, direct mail marketing strategies bring higher ROIs and consumer trust.

Contact us to explore how our direct mail marketing strategies expertise can enhance your advertising efforts and drive results. www.PrintitinColor.com 864-882-3609

Tech Support Marketing Ideas For Printers MI4P.com   techsupport@mi4p.com 5990 14th Street South • Fargo, North Dakota 58104

3 Logo Design Elements That Are Trending Now

Logos- they're instantly recognizable, eye-catching, and memorable.

In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company. 

In recent years, businesses have been more eager than ever to refresh their logo designs or create a new polished logo for their company. This year alone, we have seen refreshed logos from big-name brands such as Jell-O and Pepsi.

3 Tips for Designing a Logo That Works

Designing an effective logo can be tricky. Let's look at which styles can make your logo stand out! 

1. Are You Seeing a Sea of Blue?

One essential thing to consider when designing your logo is color.

According to research cited by Zippia, 40% of Fortune 500 companies use the color blue in their logo. Something in this hue is tied to success! 

The color blue is known to evoke feelings of calm, trust, loyalty, dependability, logic, and security. These are all great things to remind your customers of at the same time that they see your company name. Blue logos are a trend that is paying off for plenty of successful companies

2. Take Your Logo Back to the Basics

Stripped-down, minimalistic formats for logos are also rising in popularity.

Companies such as Pringles and Nissan have been simplifying their logos, reducing them to bold and basic versions of their easily recognizable designs, and other businesses are following their lead.

Rather than including all the finer details in your logo, consider a more focused style that will communicate the basic idea and remain timeless. Using a more minimalist design for your logo is also a practical decision. In the digital world, a simplified logo can be easily used as an app icon or profile photo for a social account.

3. Bring Some Nostalgia to Your Logo

Another recent logo trend is leaning into designs that bring back nostalgia.

We are now seeing a return to the styles and trends of the 90s with vivid, warm color palettes paired with bold, rounded font types, like Burger King.

Many consumers worldwide prefer to buy products from brands that feel familiar to them. Choosing a nostalgic-feeling design for your company's logo could help create that familiarity!

Once you take these tips to create or redesign the logo for your company, make sure to use that fantastic new logo on all of your print materials! We've got you covered for reliable and high-quality printing.

Check out the services that we offer on our website today! www.PrintitinColor.com

Tech Support Marketing Ideas For Printers MI4P.com   techsupport@mi4p.com 5990 14th Street South • Fargo, North Dakota 58104