Friday, September 6, 2019

Use Themed Calendars as a Strategic Marketing Asset

In a digital world cluttered with text messages, pop-up ads, and spam, sometimes paper products hit the sweet spot when it comes to organization.


As the end of the year approaches, client and employee gifts may be on your to-do list. Themed calendars are a clever marketing asset that can serve as a unique token of gratitude.


Calendars are practical for everyone, offering branded staying power while conveying your business goals in a way that's customized to the interests of your audience.


Looking for a few creative ideas? Here are three strategies to capture unique calendar themes.


1. Identify Your Goals.


Each company has its own high-profile days.


Whether you run a real estate company, a chiropractic clinic, or a financial consulting firm, there is a calendar theme that can be tailored to your needs. Start your design by identifying your goals. Do you want to generate more end-of-year orders? Keep employees on track for milestone deadlines? Sell more gym memberships?


Specify concrete goals you want to achieve and tie them to graphics or promotional themes that will build momentum for your business.


2. Schedule Your Promotions.


Did you know one of the busiest days for Papa Murphy's Take-and-Bake pizzas is Valentine's Day?


Each year on February 14, the company generates tons of sales from heart-shaped pizzas and s'more dessert delights. The key? Combining deliberate calendar planning with irresistible product promotions.


Every business has crazy seasons and slow seasons, and planning ahead can provide strategic opportunity to offset these challenges. Do you traditionally see a slump or spike in your business during critical months? Call these out in your calendar by placing special promotions in the calendar, or prepping team members with personalized perks or reminders within your calendar design.


Whether it's the biggest sales day for local bakeries or the top period when shipping companies miss their delivery guarantees, highlighting seasonal trends can set you up for success.


3. Combine Calendars with Loyalty Incentives.


Rewards programs, freebies, and giveaways always make customers feel special.


Did you know eight out of 10 U.S. consumers own at least one giveaway item, and 60 percent of people who receive a promotional gift keep it for up to two years? Consider coordinating your calendars with themed swag or surprise incentives to keep loyalty levels high while generating significant growth.


According to the 2018 Trust Barometer report, over time, returning clients spend 67% more than new customers. Research estimates that a 5% increase in customer retention can increase a company's profitability by 75%!


365 Days of Exposure


Calendars come in many formats: desktop, magnet, peel and stick, or even posters.


Want to find just the right product for your needs? From triangular desk calendars to transparent covers, we are happy to help you design the perfect promotional calendar. Give us a call at Print It! at 864-882-3609.  We can help you keep your audience engaged with 365 days of exposure for your business!

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