Tuesday, February 4, 2014
Blaze Your Own Trail to Business Success
While imitation may be the sincerest form of flattery, it's not always the key to success.
Consider this example: Two sisters, Anna and Mary, sit down together to draw pictures. As with many big sister/little sister pairs, Mary looks up to her big sister. She carefully watches as Anna sets about drawing a picture of their family house with everyone out in the yard. Mary picks up each crayon as Anna lays it down, then goes about copying her sister's artwork.
After a few minutes, Anna notices what Mary is doing. "Mary, don't just copy me!" she exclaims. "You have to make your own picture."
Anna recognizes what many adults fail to see. If Mary simply copies her picture, she won't be able to demonstrate her own strengths. If the sisters' drawings are exactly the same, neither will stand out as unique. When they both create their own pictures, however, then each picture stands on its own merits and creative vision.
How to apply this to business
Developing new ideas in business is difficult. It takes a uniquely creative mind to come up with a useful service or product that no one else has thought of before. It can certainly be tempting to just copy another company or business model and hitch a ride on their road to success.
Unfortunately, this strategy rarely works. If you're offering potential customers exactly the same product or service as an already established company, what reason would they possibly have to switch to you? Your business isn't unique or special. Instead, it's a copy of one they already know and trust.
Creating something unique
There's nothing wrong with using another person's success as a source of inspiration, but have confidence that you have something special to bring to the table, too. Find a way to work that into your business model.
For example, say you worked in retail for a considerable amount of time while putting yourself through school. You may decide to specialize in helping retail stores with their marketing plans. Or perhaps you've found new ways to cut administrative costs and are able to offer potential clients lower prices for the same high-quality service.
Whether you're a budding entrepreneur or an established business pro, keep looking for things you can bring to the table that your competitors can't.
Blaze your own trail. Find your own niche. And build your own success story other entrepreneurs will want to copy.