Tuesday, April 30, 2019

Drive Fresh Traffic for Your Business

A new era in business is bringing fresh flavor to Kohl's.


As traditional retailers struggle to keep their doors open, Kohl's executives are trying something radically different: a grocery partnership with Aldi. In March of 2018, the department store announced it would team up with Aldi to offer grocery sales in 10 of its locations.


"The key priority we have as a company is to drive traffic," Kevin Mansell, the chief executive of Kohl's said in a Thursday earnings call. "We're focused on traffic-driving retailers: Groceries, supermarket chains, they drive a lot of traffic. We're finally on a path where we're getting more [shoppers]."


In an age of online shopping, brick-and-mortar businesses have to hustle to make their company more relevant to consumers. Kohl's has experimented with lighter inventory, smaller stores, and more streamlined partnerships with companies like Under Armour and Amazon. Other retail giants have focused on adding communal spaces, demonstration areas, and workshops to encourage shoppers to linger.


Feed Your Funnel with New Customers


Ultimately, every successful business has to draw new business and keep customers coming back.


In your niche, there are probably several complementary businesses that don't compete directly with your product or service. Many of these companies have a base that could easily feed your sales funnel.


What are the mutually beneficial relationships you could build with other businesses?


While Aldi and Kohl's may seem like an unlikely match, their differences balance each other in a unique way, allowing Kohl's to gain additional foot traffic and offering Aldi to expand their market reach. For Aldi, renting space within Kohl's stores is cheaper than building stand-alone stores, and the partnership creates exposure for the lesser known German grocery chain.


As you consider new partnerships, it's also healthy to keep an eye on the competition, because an ideal way to grow your client base is to capture users who are already in need of services like yours! Examine the market tactics of businesses you compete with. What product are they offering? What are they doing that their customers like or dislike? How could you do it in a better, more personalized way?


Actively monitor what your competitors are doing in web design, service packages, or marketing techniques to feed your creativity or to counter punch with your own sales strategies. Looking to woo some of your competitor's customers? Tools like Mention or Reddit can help you monitor customer sentiment. Online reviews of your competitors are also a great place to see how your rivals are succeeding or where you can do better.


Position Yourself as the Answer


Whether you're wooing new customers or generating leads, it's important to give potential clients a good reason to try your services.


Think about what makes your ideal customer happy, sad, scared, or excited, and position yourself to bring the answers they need. "Identify those places where they are likely to be found (media, online, offline, mail, etc.) and then create messages for them," says Jeff Motter, CEO and chief marketing officer of Easy Bay Marketing Group. This may mean creating content via webinars or printed newsletters or physically networking through community events or industry conferences.


And don't forget to close the loop.


After your efforts to bring in business, remember to intentionally follow up with calls, e-mails, or samples. Many prospects and great conversations fall by the wayside because you fail to execute after a lead shows interest. As real estate sales guru Michelle Moore says, "Not following up with your prospects is the same as filling your bathtub without first putting the stopper in the drain."

49 comments:

  1. Very well written article. It was awesome article to read. Complete rich content and fully informative. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill Property Valuation Dubai.

    ReplyDelete
  2. Nice article, which you have shared here. Your article is very informative and I liked your way to express your views in this post. Thanks for sharing this article here. numeros de la loteria dominicana.

    ReplyDelete
  3. This information is meaningful and magnificent which you have shared here. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Jumping Houses Rentals Aylesbury.

    ReplyDelete
  4. Your article is very informative and useful for those who are interested to Buy Olive Trees online. Your article is very informative and I liked your way to express your views in this post. Thanks for sharing this article here. case packer machine.

    ReplyDelete
  5. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Online Hardware Store Dubai.

    ReplyDelete
  6. Very well written article. It was awesome article to read. Complete rich content and fully informative. I really appreciate your work which you have shared here. I admire this article for the well-researched content and excellent wording. Thank you so much. Real Best Free Fixed Matches.

    ReplyDelete
  7. Nice article, which you have shared here. Your article is very informative and I liked your way to express your views in this post. The article you have shared here is very informative and the points you have mentioned are very helpful. Thanks for sharing this article here. Royal Canin Dog Food.

    ReplyDelete
  8. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Buy Cannabis Online Canada.

    ReplyDelete
  9. The article isn’t only useful but it is additionally really informative. Great job for publishing such a nice article. Thank you because you have been willing to share information with us. Agricultural Business Consultant.

    ReplyDelete
  10. The article you have shared here is very informative and the point you have mentioned are very helpful. I read the post and got it quite informative. I couldn’t find any knowledge on this matter prior to. Thank you so much. Massage chairs Wellington.

    ReplyDelete
  11. This information is meaningful and magnificent which you have shared here. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Best Xfinity Internet In Florida.

    ReplyDelete
  12. I really appreciate your work which you have shared here. The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much. Import Export Consultant Services.

    ReplyDelete
  13. Very well written article. It was awesome article to read. Complete rich content and fully informative. The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much. Professional Project Management in Canada.

    ReplyDelete
  14. The article you have shared here is very informative and the points you have mentioned are very helpful. I read your post and got it quite informative. I couldn't find any knowledge on this matter prior to. Thank you so much. Data Entry Solutions India.

    ReplyDelete
  15. Nice article, which you have shared here. The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much. Live Psychic Readings in USA.

    ReplyDelete
  16. I read your post and got it quite informative. I couldn't find any knowledge on this matter prior to. I would like to thanks for sharing this article here. Company Registration in Pune.

    ReplyDelete
  17. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. Komori Lithrone 426.

    ReplyDelete
  18. Very well written article. It was awesome article to read. Complete rich content and fully informative. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. Fire Protection.

    ReplyDelete
  19. I really appreciate your work which you have shared here. The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much. Florist Naples FL.

    ReplyDelete
  20. I really appreciate your work which you have shared here. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. Thank you so much. Sonoma State University Olive Trees.

    ReplyDelete
  21. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. construction employment.

    ReplyDelete
  22. I got lot of ideas after reading your post. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Work from Home Table.

    ReplyDelete
  23. The article you have shared here is very informative and the points you have mentioned are very helpful. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. Thank you so much. Online Psychic Readings Service.

    ReplyDelete
  24. Very well written article. It was awesome article to read. Complete rich content and fully informative. I would like to thanks for sharing this article here. Supermarket store racks.

    ReplyDelete
  25. I really appreciate your work which you have shared here. The article you have shared here is very informative and the points you have mentioned are very helpful. Thank you so much. Hotel Asset Register.

    ReplyDelete
  26. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Cartoning.

    ReplyDelete
  27. Complete rich content and fully informative. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Custom book cover design.

    ReplyDelete
  28. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. malaysia lottery result.

    ReplyDelete
  29. I would like to thanks for sharing this article here. This information is meaningful and magnificent which you have shared here. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. Dream11 Champ Reviews.

    ReplyDelete
  30. Complete rich content and fully informative. I read this article; it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. hardware store uae.

    ReplyDelete
  31. Your article is very informative and I liked your way to express your views in this post. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. Sure Wins For Tomorrow.

    ReplyDelete
  32. Complete rich content and fully informative. The article you have shared here is very informative and the points you have mentioned are very helpful. I admire this article for the well-researched content and excellent wording. Best SMM Panel.

    ReplyDelete
  33. This information is meaningful and magnificent which you have shared here. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Executive Compensation Consulting in California.

    ReplyDelete
  34. The article you have shared here is very informative and the points you have mentioned are very helpful. I really appreciate your work which you have shared here. It was awesome article to read. Complete rich content and fully informative. Thank you so much. Call Center Consulting Services Broward.

    ReplyDelete
  35. Your article is very informative and I liked your way to express your views in this post. Nice article, which you have shared here about the olive tree. Thanks for sharing this article here. forex fraud refund lawyers.

    ReplyDelete
  36. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Your article is very informative and I liked your way to express your views in this post. Thanks for sharing this article here. manga database.

    ReplyDelete
  37. I admire this article for the well-researched content and excellent wording. The article you have shared here is very informative and the points you have mentioned are very helpful. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Santa Barbara CPA.

    ReplyDelete
  38. Your way of writing and making things clear is very impressive. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here. Dream11 Today’s Match Prediction.

    ReplyDelete
  39. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Very well written article. It was awesome article to read. forex fraud refund lawyers.

    ReplyDelete
  40. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. Castles In Aylesbury.

    ReplyDelete
  41. Complete rich content and fully informative. I read this article; it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. Professional Project Management in Canada.

    ReplyDelete
  42. I would like to thanks for sharing this article here. Complete rich content and fully informative. I read this article; it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. Protection against Black Magic.

    ReplyDelete
  43. I admire this article for the well-researched content and excellent wording. Very well written article. It was awesome article to read. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Custom Printed Jewelry Boxes USA.

    ReplyDelete
  44. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. Medicine Personal Statement.

    ReplyDelete
  45. The article you have shared here is very informative and the points you have mentioned are very helpful. I read this article; it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. Used Offset Printing Machine.

    ReplyDelete
  46. I would like to thanks for sharing this article here. Very well written article. It was awesome article to read. Complete rich content and fully informative. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. Executive Compensation Consulting in California.

    ReplyDelete
  47. I am impressed with your work and skill. I am glad that I came to see this, I really loved it. I read your post and got it quite informative. I couldn't find any knowledge on this matter prior to. I got so involved in this material that I couldn’t stop reading. I would like to thanks for sharing this article here. Call Center Consultants Miami.

    ReplyDelete
  48. I read your post and got it quite informative. Thank you because you have been willing to share information with us. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Very well written article. It was awesome article to read. GP Sheets Distributors India.

    ReplyDelete
  49. Complete rich content and fully informative. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. manga database.

    ReplyDelete

Note: Only a member of this blog may post a comment.