Tuesday, December 23, 2014
The Rise of Big Data and Its Growing Importance in Marketing
What big data can do for your company
With so many customers doing their shopping and research online, a nearly infinite amount of information can now be gathered on each potential lead. These details can provide you with clues to help you market your products more effectively and encourage visitors to convert into paying customers.
Why big data will become so critical
While the Internet has made it possible to work on a global scale and find your own individual niche, it has also produced a marketplace where countless businesses now perpetually vie for the attention of customers. Many people have started tuning out the perpetual marketing messages they encounter on their favorite websites, in their email, on the radio, and even on the buses they see on the way to work. Big data can give you the tools you need to better understand exactly what customers seek, so you can reach the right people at the right time with the right content, rather than broadcasting more general messages to larger audiences. Big data is all about learning to communicate better with customers and figuring out exactly what they seek. It's bringing personalization back into marketing.
Using data to refine your marketing campaigns
Your company can use big data in a number of different ways. Analyze your sales records over the past few years. Look for seasonal trends and how various outside factors have influenced sales. Use the information to adjust your expectations and prices. You can also use big data to determine a more exact profile of your ideal buyer and how to reach them.
One of the biggest challenges for smaller companies is learning how to use data to adjust marketing campaigns. Many big data service providers focus primarily on larger organizations. If you're a small business owner looking to capitalize on big data, look for a program that offers flexibility and scalability, so you can pick and choose the features that matter most to you. Only pay for the services you need, rather than all-encompassing packages that can be particularly crippling for small businesses.
Big data has influenced businesses of all sizes to begin transitioning from decision-making based primarily on feelings and perceptions to decisions based on concrete information and data. If you're interested in taking advantage of what this new technology can offer, look into finding an affordable plan. We'd love to work with you to help you integrate your new insights into your marketing campaigns.