Tuesday, December 16, 2014
Marketing Lessons from Shel Silverstein
"Anything can happen, child. Anything can be."
This lesson can be very hard to remember in daily life. After all, most entrepreneurs have at least one force in their life telling them they're not going to succeed. Sometimes one of the most important lessons is learning to tune out the naysayers and finding the mental strength to succeed in the face of adversity. Form your dreams, identify your goals, and plot a way to get there.
"If the track is tough and the hill is rough, thinking you can just ain't enough."
Forging your personal path is never easy. While most people intellectually understand there will be challenges, all too often, when these problems arise, they give up.
In business, you must accept the fact you'll face problems and that things won't always go according to plan. Sometimes the challenges will feel like too much. But if you have goals, you need the perseverance and strength to make it past the hurdles. Believing you can do so and determining the steps needed to succeed will give you the tools you need to continue along the path to your goals.
"If there is a book you want to read but isn't written yet, write it."
This quote applies to more than just books. It also applies to industries and businesses. If no one is fulfilling a particular niche and serving customers in a particular way, use that as your window of opportunity. The marketplace is extremely competitive. The companies that succeed are the ones that identify a need, determine a way to fill that hole, and then get their information in front of the necessary audience.
The idea of writing your own book also speaks to the importance of taking initiative. No matter what your position might be, finding ways to anticipate needs and then addressing those issues instead of waiting for someone else to notice the problem is an excellent way to get ahead and find both personal and company-wide success.
"Just 'cause somethin' ain't been done don't mean it can't be did."
This quote also speaks to the importance of taking risks and being willing to be the first one to take a chance. This might mean developing a new product or service to fill a certain niche, or taking a conventional industry and finding completely unique ways to deliver your products and services. No matter what might drive you, don't allow yourself to be limited by what others in the industry have done. Don't be afraid to blaze your own trail and see where the road takes you.
Shel Silverstein has words of wisdom for all of us. Keep these quotes in mind and use them for the motivation you need to move forward. If you need help developing your marketing plan, contact us. We'll be happy to offer guidance as you get started.