Here are a few tips when promoting a guarantee:
- Compare your guarantee to your competition. If your competitors don't offer a guarantee, this is an extra reason to promote your guarantee heavily.
- Create a unique tagline or slogan that focuses on your company's strengths, such as: "Hassle-Free Returns" or "Receive your lunch order within 30 minutes or it's free."
- Clearly explain your guarantee terms. For example: "We provide a hassle-free, money-back guarantee within 30 days of purchase."
- Test your guarantee with a small target audience. If you're nervous about implementing it, test the results again.