Monday, August 26, 2013
Connecting Your Brand With Your Customers
Running and managing a business isn't for the faint of heart.
The daily tasks of keeping the operation flowing smoothly and bringing in enough revenue to keep the lights on while managing customer demands has a way of making one forget about the dream of creating an extraordinary business.
But the reality is that the customers of today want more than just a product or service. They want an experience. Simple delivery of goods and services may bring a customer in, but it takes more effort to turn that buyer into a steady client who will come back often.
Businesses that provide a way for the customer to feel like they're part of something special (and maybe even a little extraordinary) attract the kind of clients who not only return themselves but also refer others to enjoy the same level of service they loved.
People have a way of flocking to businesses that give them this type of unexpected experience.
Who wants to go somewhere ordinary when they can experience a business that makes them feel wanted and special? Most people expect average, so when they find a business that goes above and beyond, they don't need prompting to refer others.
Being different and offering an experience in addition to products and services doesn't have to be difficult. It only requires that you stand apart from your competitors. Sometimes all that takes are some simple tweaks.
Going above and beyond might be as simple as the presentation you make when you deliver your products and services. The Apple iPhone is just a smartphone. However, from the product announcement down to the packaging, the stage is set that you're about to experience something extraordinary.
How can you package what you sell in a way that sets you apart?
When you give your customers the expectation that they're part of something special (a fun company that makes them feel exclusive), then you've gone from an ordinary company with a logo to a brand that connects with its clients.
Customers connect with brands that make them feel special. The revenue and profits flow naturally when you can achieve that level of branding.