Print is a powerful marketing tool.
People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers.
Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print is intrinsically powerful, there are actions you can take to grow its effect further.
Include a Call-to-Action
Perhaps self-explanatory, a call-to-action is when you call on your client to act.
Call-to-actions are often included within your advertisements. They ask the client to check out the business website, follow the social media account, or sign up for a newsletter.
Often, customers’ interests are piqued by your print campaign, but they’re not sure what to do next. A call-to-action solves this problem, increasing the likelihood of customer interaction.
Call-to-actions can reside within a plethora of print forms.
Utilize a Variety of Print Mediums
Print comes in all shapes and sizes.
Keep your target market interested by adding variety. Brochures, business cards, and postcards are all extremely effective forms of print advertising.
- Brochures are small pamphlets that advertise the products and/or services of your business. A compelling design will help keep your customers engaged. Brochures also provide you the opportunity to share your business’s brand with consumers. Your brand is the intangible concept of your business that consumers use to distinguish you from your competitors. Brands are important because people often attach loyalty to brands.
- Business cards are small, easy-to-carry cards you can hand out at promotional events. It helps improve the brand recall of prospective customers because these handy business cards stick around the customers’ houses for quite some time. In other words, business cards help customers remember your business. Business cards also help customers stay in touch with you.
- Postcards are medium-sized cards with a picture or design on the front and a message on the back. They are effective because people are especially attracted to pictures. Just like brochures, these allow you to share your brand with your prospective clients.
Some forms of print are more effective than others. That’s why it’s important to acquire data.
Track Your Results
To improve your future print marketing campaigns, it’s imperative that you track the results of your past campaigns.
Obtaining data will help you pinpoint what went well and what needs improvement. This will significantly help you in the future when you decide what to include. Include more of the factors that were widely successful. For the parts that didn’t go well, you could brainstorm why and how to improve them. Or, you can forgo the faulty technique and bring in another one instead.
You want your marketing attempts to have the most impact possible. Adding a call-to-action, mixing up your print marketing variety, and tracking your results will help you develop a more effective marketing campaign.