Given the restrictions of 2020 thanks to COVID, the term "slidedeck" has probably entered everyone's vocabulary far more than they care to know.
With nearly everyone spending at least three hours a day online in digital meetings, digital slide presentations have become commonplace. However, that doesn't mean going digital is the best choice for those decision-making events.
The Tangibility of Print
The standard for a powerful presentation has been and continues to be the professionally printed presentation package.
Why? In a word - tangibility.
People are tactile creatures, especially when making big decisions that have significant ramifications. Print presentations finished in high-quality stock and graphics meet that innate drive to have something physical in hand before making a big commitment.
3 Reasons Digital Falls Short on Presentations
Going digital with your presentation with a digital slidedeck doesn't have the same effect on people as print. Here are three reasons digital falls short in this way.
1. Digital Overload
Most audiences are now suffering from digital overload.
You don't have to go far to hear the constant complaining about having to chew through 50 to 300 emails a day, thanks to an over-reliance on digital communication.
What kind of attention are your presentation attendees going to have left to click open and read through another digital presentation, no matter how well done?
2. Easily Manipulated Digital Content
Digital files can be easily manipulated, especially if they are going through multiple hands to get to the presentation party.
Many assume that by converting a slidedeck to a PDF format, the file will be protected and its integrity kept the same. This is a false hope. Without a fully encrypted form protection, the file can be tampered with. And when a presentation matters, the sender should make sure the content isn't tampered with from the version sent to the version being presented.
3. The One-and-Done Digital Dilemma
What happens when a digital presentation is complete?
Does the recipient in a meeting save the digital slidedeck for future reference? It's unlikely.
Most people just hit the delete button, hoping someone else has a copy if they actually need it again down the line, or hope that it was saved in their email folder. The likelihood of someone reopening a digital slidedeck to read its content completely is highly unlikely given the digital blur most people are under today.
Capture Attention with Print Presentations
A print presentation on high-quality stock makes a huge difference in all of these situations.
People have something tangible to read and hold that isn't a computer screen. In fact, a professionally finished presentation in print is probably unique and an immediate stand-out in 2021.
And, the presentation can't be faked, fudged, or tampered with without ruining the package in total. The same can't be said for a digital file.
Finally, people do actually look at print material repeatedly after seeing it for the first time. If the document isn't discarded right away, most folks will reread the package before deciding whether to file it, scan it, or recycle it. And that means your message sink in even deeper.
When a presentation matters, deliver it in print!
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