Want to give your business a gift that keeps giving?
You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media).
Data shows the average household in the U.S. owns 30 promotional items, which means if there are 120 million households in America, over three billion company logos are floating around at any moment!
Looking for a fun but practical promo gift for your clients and prospects? Custom printed notepads are a great, economical option. Notepads are designed for utility and flexibility, meaning people can take them anywhere and will certainly use them. Since notepads are durable and easy to distribute, they’re great for trade show giveaways, sales rep gifts, presentation folder inserts, or fridge magnet marketing.
Making the Most of Your Custom Notepads
When you are ready to maximize the ad potential of a custom notepad, here are some ideas for making the most of your design:
Define Your Key Concept
Not every notepad is created equal, so you should decide upfront what your design concept will be.
Do you want a stand-alone desk pad with a hilarious 3D appearance (like this hilarious “hair thinning” tearaway Pantogar notepad)? Perhaps a vintage cover or a sparkly flip pad? Whether you want simple sticky notes or an artistic journal, defining your concept will clarify details about paper selection, line guides, and binding.
Strive for Consistent Branding
Because clients will use your notepad over and over, this is a very tangible way to build brand awareness.
Consistent color schemes, fonts, and logos all build your brand and strengthen the associations people have with your business. While you may be tempted to stray from your standard branding guidelines for a promotional pad, this can be unwise.
Put Them to Work Yourself
While many professionals give away notebooks, many fail to use notepads for their own needs.
Notepads can leave lasting impressions on your associates. Not only can they be used for notetaking or strategizing, but they are great for casual correspondence too. Think about how often you jot notes to send internally or externally. Why not do this with your own customized marketing tool? Notebooks offer a subtle strategy for increasing brand credibility.
Consider Custom Photo Options
What is more memorable than a photo?
When you want to add extra personalization, consider a photo banner on top or a transparent full-page photo backdrop for each page. People resonate with pictures, and when they connect to an image, they’re engaging with your business.
Overcome the ordinary and try something unique with image-oriented notepads!
Keep Your Name at Their Fingertips
When you want to grab hold of customers, make it easy for them to grab hold of YOU with a pocket-sized promotional notepad.
Notepads are economical, memorable, practical, and fun. Build on-going exposure as you keep your name at their fingertips with this helpful, handy tool. Contact us to learn more today!