Friday, March 29, 2024

Unfold New Possibilities with Gatefold Designs

According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go. 


The standard tri-fold brochure does the job well, but if you want to elevate its effectiveness, maybe it's time for something different. Enter the gatefold!


A gatefold is a document folding method that creates curiosity or increases impact. Like elegant double French doors opening into a spacious room, the left and right panels of a gatefold brochure open and close toward each other, touching at the center instead of folding on top of each other as standard tri-folds do.


Why Consider a Gatefold?


Not sure how or why to experiment with this design? Here are several reasons, including practical examples.


Visually Striking Design


Gatefolds offer an effective way to create a visually striking design, as the "gates" can reveal different sections of the content when opened and closed.


Example: A gatefold brochure featuring two beach chairs in white sand invites readers to "dive in," exploring a travel brochure to find the best getaway destinations or detailed reservation information.


Interactive Experiences


Gatefolds create interactive experiences for readers because the journey into the multi-fold brochure makes each step more dramatic.


Example: Two grandiose colonial brochure doors are opened to reveal a "proven process" illustration with the step-by-step consulting journey for the customer's next major home renovation project.


Ideal for Promotional Materials


Gatefolds are ideal for promotional materials because marketers can include a lot of information in a small, single publication.


Double gatefolds add even more panels, operating as a book that opens with another interior section unfolded on both halves of the brochure (resulting in eight panels total).


Example: Like a magazine featuring a giant foldout of your favorite perfume (samples included!), this poster within a booklet format creates a spacious insert that tucks away nicely for mailers, displays, or as a compact handout for trade shows and events.


Cost-Effective Method to Increase Print Space


Gatefolds increase print space while saving money on mailers.


Because of the condensed format, gatefolds are a smart option for your next newsletter, party invitation, menu, or brochure.


Example: A booklet-style mailer unfolds into a six-step interactive map (QR codes included!) of a featured college campus or a financial planning checklist.


Customizable


Gatefolds can be customized in various ways, such as adding die-cut shapes, including interior coupons or tearaways, or using different paper stocks and finishes to make the piece stand out.


Example: Front brochure panels for a pet adoption service could include peek-a-boo cutouts revealing the deep brown eyes of a puppy inside – one waiting for his forever home.


Because gatefolds encourage readers to explore inside, these designs create perfect places to tuck away important information, beautiful artwork, or detailed product information.


Bring a touch of elegance and sophistication by adding a gatefold to your next print publication! Contact us today at 864-882-3609 or www.PrintitinColor.com to explore all the options and find the perfect fold option for your next project. 

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