Friday, February 16, 2024

4 Tips for Choosing Images for Eye-Catching Flyers and Brochures

The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures.

Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture.

Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow.

Tips for Attention-Grabbing Flyer and Brochure Images

Keep It Simple

There is no need to completely fill your next flyer or brochure with images and text.

Keep things clean and simple so that the most important things stand out.

Stay Relevant

Stick to the main message.

If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is not lost in translation.

Capture the Mood

Do you want your target audience to feel inspired, amused, or inspired? Choose an image or two that will evoke an emotional response.

Images that include people are great for creating an emotional connection with your audience. Eye contact through portraits connects people to your marketing image, creating a bond that will grow brand recognition and retention.


Ensure a balance between the images, spacing, white space (also called negative space), and the focal points.

Have you heard of the Rule of Thirds?

The Rule of Thirds is a composition guideline that suggests the ideal placement of an image so that you do not overcrowd your page, which is to have the photo or focal point take up only one-third of the overall page.

Pictures are powerful tools to utilize in your print marketing. Nothing quite captures the human eye or evokes emotions like an image. Choosing your pictures intentionally can make or break your next ad campaign. 

Our team is ready to begin crafting your upcoming print marketing products to ensure everything from flyers to brochures is eye-catching, aligns with your company, and is economical for your budget. Contact us today to get started!

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