You want the word out…the good word! But how does that happen organically?
Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you can do to help it along. Let’s take a look.
6 Top Ways to Promote Your Brand Via Word of Mouth
1. Hire an influencer
Sometimes using an influencer helps spur word-of-mouth advertising.
This method creates an image in people’s minds and gets people talking about what you offer. A recent study by Sideqik found that 7 out of 10 consumers trust influencers’ recommendations just as much as the opinion of real-world friends.
If you can’t get a significant influencer, try contacting a micro-influencer. Reach out to bloggers, video bloggers, or DIYers with a smaller following whose goal is to share subject matter expertise by producing tutorials, shout-outs, how-to guides, day-in-the-life videos, and so on.
2. Create a unique experience
Get people to talk about your business because you treated them so well that they can’t stop talking about it.
No company wants bad publicity, but people are quick to speak. So make sure you do all you can to offer what you promise and surpass it.
Try adding a thank you note or a gift to the order. According to SDL, more than half of all consumers (58%) share their positive experiences with a company on social media.
3. Keep branding elements consistent
No matter how you promote your business and brand, you must ensure your language is appropriate for your specific audience.
Think about the kind of language you use in your marketing materials, signage, and slogan, as well as on your social media profiles. Does it convey the image that you want to associate with your brand?
Additionally, pick engaging colors and fonts but keep them consistent across all print and packaging materials to create a branding impression that remains in your audience’s mind.
4. Solve a real problem
No matter who is talking about you, they will spread the word if you can help them solve an issue.
Make it obvious how you can help. Then, when they try out your product, they can see the truth and tell their friends.
5. Use a visual trigger
Create a space people want to snap pictures with or near and share on social media.
First, play it up if you have a unique decorating style, an unusual prop, a photo, art, or other items. Then, encourage people to take and post pictures next to it.
6. Use a hashtag
Hashtags are a way to categorize content on social media by topic or theme, e.g., #printmarketing. If you create a hashtag that includes your business name and encourage visitors to use it when posting about your business, potential customers can use it to find you online. So it will boost your name recognition.
While tracking whether the sales came from the hashtag or some other channel can be tricky, this simple tactic helps build more vital brand awareness.
The possibilities are as endless as your creativity. If you need more ideas, especially in the printed realm, check us out today!
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