5 Do's and 3 Don'ts of Print Marketing

We all know how much the internet is used today, but some people forget that print marketing still works wonders.

The Do’s of Print Marketing

1. Do update your logo.

Make sure your logo is updated and reflects your image appropriately. You want to ensure the logo looks up-to-date, attractive, and professional.

Unless you employ a graphic artist, it’s best to hire one to help with this part of your image since it will be used on everything, from online to print.

2. Do communicate your identity.

Have a corporate identity in all you do. This broad term encompasses your brand’s values, purpose, and design elements.

Set your business apart from the competition with a consistent corporate identity in your letterhead, business cards, envelopes, brochures, rack cards, and more.

3. Do use both online and offline marketing together.

This is a tried-and-true strategy. However, when you isolate your marketing to only using one of these, people won’t respond as positively, and you won’t get the desired results.

It’s critical to have digital elements, such as a website and social media accounts, but print collateral is equally essential.

Try adding a technical aspect, such as a QR code or a link to your website. Then, offer a coupon or special deal when they go to that online location.

4. Do write a compelling headline.

No matter what you are writing, the headline gets read most. So make sure it’s an attention-grabber.

5. Do know your target market.

Reach prospective clients through appealing colors, images, and text.

The Don’ts of Print Marketing

1. Don’t use outdated materials to save money.

You will gain more respect from the public if your marketing materials are fresh.

2. Don’t forget to have a call to action.

If you don’t ask your customer to take the next step, they might not. So you need to be diligent in asking them to visit your website, call you, email you, or do whatever you want them to do next.

3. Don’t forget the 4 P’s of marketing. 

Product, price, pace, and promotion are essential to any marketing effort. Make sure your include mention to all four in your marketing efforts. These are considered to be the pillars of a strong marketing program.

These are some simple tips to keep your marketing healthy and robust.

We want to help you when you require the printed word. We work with your marketing team to create up-to-date, attractive marketing materials to keep your customers noticing you.