Friday, June 21, 2024

Maximizing Your Print Marketing Budget: 3 Tips for Small Businesses

Despite living in a digital age, printed marketing materials still hold a place of importance and lucrative return on investment. Your small business can still benefit exponentially from printed marketing, even on a conservative budget.

Consumers respond better to printed materials than digital ones and even prefer printed ones. According to Finance Online, 77% of consumers say that print marketing drives higher levels of brand recall. 

How to Maximize Your Print Marketing Budget as a Small Business

1. Grand Entrance Printing

Grab your next customer's attention with vivid and engaging print marketing materials. People are naturally drawn to exciting, well-marked areas. 

According to research done by FedEx, 76% of American consumers enter a store they have never visited before based on its signs. And 68% of American consumers have purchased a product or service because a sign caught their eye.

Ensure your entrance, store, event, and more are the best looking they can be with strategic and professional signage. Spark interest from nearby traffic and crowds with the following:

  • Banners

  • A-frame signs

  • Window clings

  • Floor graphics

  • Large posters

2. Utilize Print Brochures

While the traditional brochure has its place and is classic with the trifold, consider deviating from the standard and play with the size, shape, paper, and fold to create something new and refreshing.

Think of your website as a novel and the brochure as a book review. Write your brochure with the intent of creating interest and a strong drive for the reader to look up your company website. Think of it as a breadcrumb trail that leaves the reader wanting more.

Small But Mighty:

  • Though the brochure is a smaller-sized investment, it can pack a punch in information and graphics

  • Share about your company’s latest promotions, sales, inventory, and upcoming events

  • Highlight employees and business leaders within your company

  • Showcase information about your website, including a tip that online offers a promotional discount. This will encourage readers to pivot from reading the brochure to logging onto your website.

3. Postcards

Postcards are perhaps the most cost-effective mailer option today. According to the DMA Response Rate Report (2018), direct mail outperforms all digital channels combined by 600%.

Compact in size, easily read, and with the cheapest cost in postage, postcards are a must-try for your small business marketing needs! Need we say more? Postcards are powerful because:

  • High response rates: Postcards have the highest response rate of all direct mail formats because they are simple and don't require recipients to open an envelope.

  • Non-intrusive: Mailing postcards is an established method for getting the word out in a non-intrusive way.

From grand entrance signage to brochures to postcards, these powerful but cost-effective print marketing strategies can bloom your small business.

Connect with our local print marketing experts today to begin creating one-of-a-kind materials for your thriving small business and making a significant economic impact.

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