Friday, January 26, 2024

How Door Hangers Can Open Floodgates for New Sales

When you think of door hangers, does cash flow come to mind?

Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service.

After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job.

If 500 door hangers were printed for $100 -- and landed just one job at $1,500 -- the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing!

The Power of Door Hangers in Local Marketing Campaigns

Door hangers require some creativity and elbow grease, but they can be highly effective. Here are four reasons these pieces open doors to new business.

Impossible to Miss

Door hangers demand attention!

Unlike digital ads that can be easily scrolled past or ignored, these tangible marketing tools physically occupy a homeowner's space, making it virtually impossible to overlook. With eye-catching design and a compelling message, your business can seize the spotlight in a way that digital marketing often struggles to achieve.

Also, since door hangers aren’t lumped in with other mail items, their stand-alone impact creates a more personal, tactile experience.

A Straight Shot for Targeting the Right Customers

Door-hanger marketing can target key neighborhoods, specific homes, and large event attendees or help initiate conversation in face-to-face marketing.

Which communities or customers are the perfect fit for your product and services? Once you identify these details, door hangers tailored to this demographic will generate even greater success.

The Price is Right

Door hangers offer a cost-effective way to achieve high visibility.

In-the-hand advertising leverages the power of touch to engage prospects that might breeze by traditional marketing methods.

With a strategic approach, you can reach a significant number of potential customers without breaking the bank, making door hangers an attractive choice for businesses aiming to maximize their marketing budget.

Fun, Memorable, and Effective

Door hangers don’t have to be rectangular—they can be customized to fit your business.

Snow removal providers can design their hangers in the shape of a snowman. Automotive service hangers can be shaped like a car. Coffee shops can shape their piece as a perfect steamed latte. Door hangers are also flexible enough to do double or triple duty. Include a business card or coupon on the bottom or even attach a chip clip the recipient can keep.

Adding that extra dimension will ensure your branding really sticks! Studies have found that the more ingenuity and quality you put into your direct marketing collateral, the better your performance will be.

Contact us today to start a custom door hanger campaign! 

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