Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list.
It should go without saying, but sometimes we procrastinate starting to plan for a trade show because it seems daunting. This is to encourage you to start as soon as possible so that you will be prepared for any problems that might arise.
Prepare your team.
Be sure to have team meetings regularly and at least a week before the trade show to discuss items such as dress code, hotel, transportation, duties, and responsibilities. Make sure everyone knows their schedules at the booth and contact information in case they get lost or have questions.
Be active on social media.
This is important to do before, during, and after the trade show. Include your booth number and hashtag so people can find you easily. Tweet about the upcoming show and give glimpses of giveaways or your excellent signage.
Everyone loves free things, and this is no exception.
And we aren’t talking about just pens and pencils. Offer food, drinks, games, or prizes. Have a coffee machine or offer cupcakes, or whatever might draw people in for more than a few seconds. Then be sure to utilize this opportunity to find out what the prospective customer might be looking for. Use anything that might break the ice.
Debrief and follow-up.
If you found a way to capture people’s information, send them a thank you note for coming to your booth. Talk with your staff to see what their opinions of the trade show were. This is critical for improving future booths.
Hand out bigger bags than the competition.
This will ensure that your bag will get used and that your message gets noticed. People tend to stuff items in the free bags, and whichever one is larger will hold the others.
Have professional signage.
Big, bold messages and colors will capture people’s attention and make them remember you. Use your logo and catchphrases. Show people what you’ve accomplished by having professional, eye-catching signs.
Create a buzz.
It’s great to keep things on the upside and positive, but it’s even better to do something humorous to get people talking. Maybe you have a sign that is full of humor, or perhaps it’s a funny game. The funnier it is, the more people will talk...and others will gather around your booth.
Do your research.
If possible, find out what the large competitors will bring. And when you’re there, make sure you walk around and note what others are doing. This will help you in the future.
Show a short video on your business. Find a way to partner with another company to showcase their items with yours. Maybe it’s a big floral display or food, or perhaps it’s as crazy as bringing in animals from a local zoo or humane society and then tying it together with your message and other giveaways.
The possibilities are endless when it comes to making your next trade show booth pop for whenever that next show may be. But it all starts with planning, preparing others, and getting the right signage. With professional signage, your message won’t get lost in the shuffle. Everyone is there to make an impression. What will you do?