Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts.
Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a paintbrush behind her ear.
Modeled after global artisan markets, Natural Life believes its products are more than just commodities. The brand calls these products “treasures” because they are things you stumble upon – things you just can’t resist – while you are out and about. Whether it’s moving artwork or a special surprise for that one-of-a-kind friend, Natural Life inspires people to “give and live happy.”
Natural Life’s Boho Bandeaus are one of its most irresistible items. Bandeaus can be styled as face masks, hair bandanas, scrunchies, halter tops, armbands, ponytail holders, and more. While Boho Bandeaus come in gorgeous floral, tie-dye, and camo prints, the packaging nearly trumps the product that is wrapped around it. Made of rustic, recyclable brown paperboard, the cardboard backer is beaded with playful polka dots, whimsical fonts, and quirky flowers. At the bottom, hand-sketched caricatures display between eight and twelve different girls, each wearing the bandeau as a different accessory or style.
While the bandeaus are pretty, the packaging steals the spotlight as it demonstrates the fun women of all kinds can have with the bandeaus. The hand-sketched illustrations are coupled with an alluring hashtag (How do you ? to wear? #bohobandeau), tempting prospects with social proof so they will “join the tribe” and make the purchase!
Steal the Spotlight with Free-Form Designs
Packaging design is a great way to glamorize a product and attract consumers’ attention.
Many people will judge a product by its packaging before buying it, and alluring illustrations can spark intrigue in your first-time buyers. Illustrations build a bridge in shared stories, cohesiveness, and collective emotions.
Need ideas? Here’s just a few ways to use illustrations in your packaging:
- Illustrations of a product in action
- Graphics of vintage cars, bicycles, or clocks
- Landscapes representing the culture or heritage of your product
- Quirky or interactive coffee sleeves for disposable cups
- Varying patterns of labels for products marketed as a set
- Pop-open packaging, like boxes that unfold to display a three or four-panel illustration inside
- A graphic that weaves the actual product into part of its design (like these white rawhide sticks displayed as teeth in a dog’s mouth)
- Illustrations that incorporate the shape of a container into the larger design theme (like this sardine tin, which doubles as a bright yellow bus crammed with fish)
- Interactive labels that tell a story, like the “Living Labels” of 19 Crimes (viewers download an app, hover their smart device camera in front of the label, and hear the stories of true criminals come to life as 3D characters recount their side of the story)
Build a Bridge to Your Customers
Your print packaging represents your identity, so ride high in style with illustrated custom labels.
Whether it’s eye-catching boxes, personalized product labels, or hang tags for specials and sales, smart packaging will command attention and make your message sing. Attach your brand to cardboard, glass, fabric, stone, and everything in-between!
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