Social media is an increasingly popular way for brands to connect with consumers. Almost 60% of Americans engage with brands on social media between 1 and 3 times daily.
But pinpointing the right strategy for your business can be a challenge. Need inspiration?
Here are three practical examples of entrepreneurs who are jumping off the screen to convert and keep customers through Facebook, Instagram, and Twitter.
Edge Body Boot Camp
Edge Body Boot Camp (EBBC) uses both Instagram and Facebook to create a vibrant, friendly social media presence.
EBBC uses social media to create a sense of community by incorporating members into their content. Using photos of individuals holding "I survived" chalkboards, personalized posts congratulate people for things like finishing their first workout, completing a 30-day fitness challenge, or achieving a specific goal over time (pounds lost, miles run, etc).
Takeaways: EBBC uses social media to create brand loyalty and inspire repeat customers. Since pictures on Facebook receive 53% more likes than an average post, this is especially effective for boosting engagement. Add hashtags to your photos and they can be used as clickable links on Facebook or you can link all public posts that have the same hashtag (like EBBC's #isurvived).
Eileen Lanza Realty
Eileen Lanza is a top real estate investor and realtor in the Los Angeles area.
Lanza understands the importance of real-time updates via social media, and leans heavily on Twitter to keep a steady stream of information available to clients. 92% of all user interactions on Twitter are in the form of click links, which can be formatted as a hashtag or as a link to an external website. Lanza often includes both in her tweets: a hashtag at the beginning (i.e. "Just leased in #Larchmont – Spanish style Bungalow . . ." and a second link (which readers can follow for full listings or articles) with an image like this.
Takeaways: Location or event-based hashtags help attract relevant audiences and snag new leads. Images with external web links can grab the eyes and catalyze curiosity in readers.
See Jane Work
"See Jane Work" is a company that sells stylish office and supply solutions for women who want to be successful in organizing their homes, careers, and futures.
As platforms have grown more involved in sales and marketing, revenues for social media sales have expanded quickly as well. See Jane Work uses shoppable Instagram posts (denoted with a small white shopping icon in the corner) to tag products, lead viewers to their website, and to make purchases incredibly easy for users who see something they are dying to have!
Takeaways: Use shoppable posts to showcase products in a natural way through story themes that connect to your brand. "Jane" is a fictional character that embodies everything working women are today, and often shoppable posts show versions of Jane with her own trendy styles and products that are helping her kill it each day.
Keep Your Name Current
Social media can be liberating to individual users but overwhelming to entrepreneurs.
Use these tangible examples for inspiration or plan quarterly content curating sessions with your team to generate ideas and be proactive in your posting. Need help keeping your name current and your message fresh? We can help!
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