Increase Your Facebook Following

Even though Facebook has more than one billion active monthly users, many businesses still aren't using it to its full potential. Here are a few easy ways to use Facebook to increase exposure, communicate with customers, and grow your business:

• Offer Facebook fan-only specials that are promoted to fans who currently "like" your page. Encourage them to stay tuned for future deals as well.


• Use Facebook as a quick way to spread the word on exciting flash sales that have short time windows to act.


• Run contests via your Facebook page. Remember to read Facebook's contest rules first, though, so you don't violate any inadvertently.


• Ask thought-provoking questions, create quizzes, and post survey links to encourage fan participation.


• Add a Facebook social media widget that enables users to like your page without having to search for you on Facebook.


• Include a Facebook link in your email signature, on your website, and on printed pieces such as business cards, receipts, statement stuffers, table tents, and newsletters.


• Share exciting news about your company by posting updates on your Facebook page.


• Don't forget that Facebook is a social website. Use it as a way to communicate with your audience, rather than simply to promote your brand. Post interesting content you think will be relevant to your audience, and encourage people to share your posts and to comment on them.


• Post photos from company gatherings, including grand openings, customer appreciation events, staff outings, and other celebrations. Encourage fans to tag themselves in the photos. This will allow their friends to see the photos and increase your exposure.


• Request input and involve your fans in product decisions, such as new product launches, celebratory events, and preferred customer rewards. Share responses on your wall, and thank fans for their contributions.


• Schedule posts in advance to be published at a later time to ensure your messages are delivered at the optimal time to reach your audience. Check out this Facebook help center post for step-by-step instructions on scheduling a post.

Like most types of marketing, Facebook requires dedication. While immediate results are unlikely, a well-nurtured Facebook account can help many organizations strengthen relationships and grow their business.