7 Ways Custom Envelopes Boost Response Rates

In direct mail, first impressions happen fast, sometimes in the few seconds it takes someone to sort their stack of mail.

The envelope is your campaign’s opening act.
If it falls flat, everything inside may never get seen.

That’s why a strategic envelope isn’t just a finishing touch, it’s a lead actor in your campaign’s success.

Here are seven ways custom envelopes help your mailings get noticed, opened, and acted on.

7 Ways Custom Envelopes Boost Response Rates

1. They Help You Stand Out in the Mailbox.

Plain envelopes blend in. Custom envelopes stand out.

A splash of color, a unique size, or even a bold teaser line can make your envelope impossible to ignore. The right design piques curiosity and makes the recipient pause. That pause is the first step toward engagement.

2. They Establish Immediate Brand Credibility.

Your envelope says a lot before it’s even opened.

A polished design, logo placement, or consistent brand colors build trust at a glance. Whether you're mailing to donors, clients, or prospects, a professional envelope signals that what's inside is worth their attention.

3. They Spark Curiosity with Teaser Copy.

Sometimes a well-placed question or line of copy can be the nudge that gets your envelope opened.

Phrases like “A special offer inside” or “You’re going to want to see this” act as built-in calls to action without giving everything away.

Teaser copy transforms your envelope from a delivery device into a marketing tool.

4. They Create a Sense of Urgency.

Want people to act faster? Let your envelope help deliver that message.

Envelopes with phrases like “Time-sensitive” or “Last chance” help your offer feel timely and important. This small change in wording can shift a campaign’s momentum and improve response rates significantly.

5. They Improve Targeting with Personalization.

When envelopes include the recipient’s name, location, or even a reference to past interactions, it boosts open rates. Why? Because personalized print feels relevant and real.

Variable data printing lets you customize envelopes to speak directly to each recipient, at scale.

6. They Encourage Follow-Through on What’s Inside.

If your envelope builds interest, the contents don’t have to work as hard to make an impression.

That means your offer, message, or ask doesn’t come out of nowhere. It arrives with context, anticipation, and credibility already established. Think of the envelope as the handshake before the conversation.

7. They Turn Direct Mail into a Branded Experience.

The best campaigns feel intentional from start to finish.

Custom envelopes tie everything together, from the outer design to what’s enclosed. When your envelope, insert, and call to action are all aligned, you create a seamless, memorable experience that leads to results.

Make Your Mail Work Smarter: Start at the Envelope

Custom envelopes aren’t just decorative, they’re strategic. They have the power to get you seen, build trust, and drive action.

Need help choosing the right envelope for your next campaign? Let’s talk strategy, print options, and how to get the most out of your next mailing.

Pages, Sides, and Leaves, Oh My! A Quick Guide to Print Terminology

Printing terminology can be confusing.

Leaves? Pages? Sides? It sounds less like printing and more like assembling a dining room table.

But if you’re getting ready to place an order for a booklet, brochure, or multipage project, understanding these terms can save you time and ensure your job is printed just the way you expect.

So, here’s a quick, no-jargon-needed guide to help you count it all correctly.

What’s a “Leaf”?

Think of a leaf as one sheet of paper in your printed piece.

If you pick up a book or catalog and flip through it, each “flip” is one leaf. But because it’s printed on both sides, one leaf equals two pages.

1 leaf = 2 pages

What’s a “Page”?

A page is what you read on one side of a leaf.

So, the front side of a flyer? That’s one page. The back? That’s another page.

This is why an 8-leaf booklet has 16 pages—it’s all about the number of printed sides.

What’s a “Side”?

“Side” is often used interchangeably with “page,” but the key distinction is that it emphasizes the printed surface.

If you have a single sheet printed on one side only, that’s one side.

If it’s printed on both sides? That’s two sides, even though it’s still one sheet of paper.

So… How Do I Count What I Need?

Here’s the simplest rule of thumb:

Count the number of printed pages or sides. That’s the number you’ll enter on your order form.

If you’re supplying artwork or reviewing a proof, think in terms of pages/sides, not sheets or leaves. It’ll make communication clearer and help us keep your project accurate and on track.

Still Unsure? That’s What We’re Here For.

You don’t need to memorize these terms. You just need a print partner who helps you get it right.

If you have questions about pages, leaves, or anything in between, we’re happy to walk through it with you.

Let’s make sure your print project is counted, formatted, and delivered exactly how you expect.

Want More Impact from Your Print? Start With the Finish

You’ve got the vision. The campaign. The space. Now you need the signage and displays to match.

But here’s what most businesses overlook:

It’s not just what you print. It’s how you print it.

Because large format print isn’t just about filling space. It’s about making an impression that lasts both visually and physically.

That’s where technology comes in. Not digital marketing tech, but smart, behind-the-scenes print tech that brings your brand to life in ways you may not even know are possible.

Let’s walk through a few of the ways you can elevate the impact of your print, without making it overly complicated.

Want to Break Out of the Box? Try Custom Die-Cuts

Anyone can hang a rectangular banner.

But if you want your display to stand out at an event, in a window, or along a wall, shape matters.

Consider precision die-cutting to create custom contours and edges that:

• Echo your logo or product shape


• Add depth and movement


• Create surprise and visual interest

Need It to Last Outdoors? Think Beyond the Ink

Sunlight. Humidity. Wind. Time. Outdoor signage doesn’t live in perfect conditions, and neither should the materials.

Consider fade-resistant inks, outdoor-rated vinyl, and durable substrates that make your signage last longer, look better, and reduce the need for reprints.

Don't worry, though. You tell us where it’s going, and we’ll make sure it’s built for that space.

Want People to Notice the Details? Add Dimension

A bold design gets attention. But a tactile design keeps it.

With specialty finishes like:

• Spot UV


• Raised texture


• Soft-touch lamination

We can add depth, polish, and physical presence to your signs, posters, and promotional displays. These touches aren’t flashy, they’re thoughtful. And they say something about how much you care about your brand.

Don’t Just Print It, Place It Right

A beautiful graphic only works if it’s installed cleanly with layout tools and application guides to ensure that your:

• Wall wraps line up edge to edge


• Window graphics apply without bubbles


• Floor decals stay flat and visible

Our team thinks through the execution, so your team can focus on the results.

Let’s Make Your Print As Powerful As Your Brand

You already know what your message needs to say.

Our job is to make sure it shows up in the best way possible—clear, vibrant, durable, and memorable.

Is Your Trade Show Team as Ready as Your Booth?

You've got your booth space locked in.
Your banners are designed, printed, and packed.
Your table throws and floor graphics are on brand and on point.

But here’s the real question:

Is your team as ready as your signage?

The best trade show displays don’t just look good. They work because the people behind them are prepared to use them.

Here’s a quick-read checklist to make sure your team and your visuals are aligned for your next event.

1. Do They Know What the Signage Is Saying?

Your banners, posters, and backdrops carry your core message. But does your team understand what that message is and how to build on it?

Pro tip: Print out a “Booth Talking Points” sheet. Connect each visual to a key benefit or product.

When your visuals and team speak the same language, you create clarity, not confusion.

2. Can Someone Set Everything Up Without Guesswork?

Large format signage looks amazing when it’s set up correctly.

Retractable banners, tension backdrops, floor decals... they all come with simple mechanics, but your team shouldn’t figure it out five minutes before doors open.

Pro tip: Do a dry run in your office or warehouse. Time it. Pack it. Label it.

That kind of prep makes you look like pros the moment you arrive.

3. Is Someone Assigned to Maintain the Booth’s Appearance?

Foot traffic, giveaways, and constant conversations can wear down even the best-looking booth.

Designate someone to spot-check signage placement, wipe down surfaces, and straighten displays throughout the day.

Pro tip: Create a booth schedule. Assign rotation times for team members to reset and refresh the space.

4. Do Staff Know How to Introduce or Reference the Display Pieces?

Your signage shouldn’t do all the talking, but it can do the opening line.

Make sure your team knows how to use displays as conversation starters.

Instead of:

“Hi, can I help you?”

Try:

“You may have noticed our new service here on the banner; want me to walk you through it?”

Pro tip: Tie product displays and messaging to team introductions. Turn passive visuals into active tools.

5. Is Your Team’s Attire and Demeanor Aligned With the Brand?

Large format print makes your booth look polished. But if your team looks scattered or unsure, that polish wears off fast.

Pro tip: Align team attire (branded shirts, badges, etc.) with your signage and booth color scheme. Keep it clean, comfortable, and confident.

6. Does Everyone Know the Event Goals?

Great print supports a purpose. And so should your team.

Are you trying to gather leads? Launch a new product? Build visibility?

If your team knows what “success” looks like for this show, they’ll be better equipped to represent the brand and use the print materials accordingly.

Pro tip: Start every trade show day with a 5-minute stand-up meeting. Set goals, clarify roles, and reset focus.

When People and Print Work Together, Your Booth Becomes an Experience

Trade show displays are only as effective as the people behind them.

And your team performs best when they know the plan, the products, and the purpose.

We can help with the signage and the strategy to support it. Let’s make sure your next event isn’t just good-looking, it’s good from the inside out.

Print That Drives Clicks: Connecting Displays to Digital

When marketers talk about multichannel strategy, they often mean email, social, web, and maybe a little video.

But there’s a big piece missing from that list: a literal, large one.

Printed signage, displays, and banners aren't just for brand awareness anymore. When used intentionally, they become launchpads for digital engagement.

Let’s clear up some of the most common questions people have when trying to connect their offline visuals with their online goals.

“Isn’t print totally separate from digital?”

Not anymore. A banner isn’t just a display. It’s a bridge.

Window graphics, posters, sidewalk signs, these are real-world media placements that drive people to scan, search, follow, or buy.

What matters is the intention behind the design.

Are you putting your social handle on that window graphic? Is your QR code trackable? Does your signage reinforce what someone just saw in a digital ad?

When your message is consistent online and offline, it’s not two campaigns.
It’s one bigger, bolder one.

“Can printing actually drive clicks or conversions?”

Yes, if it’s designed to.

We’ve seen businesses use:

• Event signage with trackable QR codes that link to signup pages


• Retractable banners with discount codes that sync with Instagram ads


• Vehicle wraps that turn heads and traffic into web visits


• Storefront graphics that push customers to a landing page before they even walk in

These pieces aren’t just branding. They’re conversion tools just like your best-performing digital assets.

“How do I track ROI from something like a banner or poster?”

Start by linking it to digital behavior:

• Use custom URLs (like yoursite.com/promo or /event)


• Set up QR codes that redirect to Google Analytics-tracked pages


• Assign promo codes that are only printed on the physical piece


• Include social handles or hashtags that you can monitor

You don’t need high-tech tools. You just need a strategy for connecting touchpoints.

“Isn’t large format printing just for visibility, not action?”

Visibility is only the beginning. What happens after someone sees your banner, sign, or display?

That’s where the real magic happens, when they scan, click, follow, sign up, or stop in.

The best displays don’t just show your message. They invite people to do something with it.

“What’s the first step to integrating print with digital?”

Start with a question:
Where do you already have visibility, and how can you extend it?

• If you’re investing in social ads, make sure your physical signage supports the same message or offer.


• If your website is promoting an event, your sidewalk sign should reinforce it.


• If you're running a seasonal campaign, tie your print visuals and landing pages together from the beginning.

And if you’re not sure where to start? Just ask. We'd be happy to help.

When Print and Digital Work Together, Your Brand Gets Bigger

You don’t have to choose between visibility and engagement.

You can have both when your marketing speaks the same language in every channel.

Let’s build a print strategy that drives clicks, scans, and results, while making your brand look bold and consistent everywhere it appears.

How Local Printing Helped This Bakery Go from Invisible to Unmissable

When Elena opened her first storefront, it felt like the next big step for her business.

She’d grown her bakery from a home kitchen to a full commercial space downtown. The product was there. The space was beautiful. Her team was ready.

But for the first few weeks, the foot traffic just wasn’t.

People walked by without noticing. Cars zipped past. She kept hearing the same thing from friends and customers who lived nearby:

     “I didn’t even realize you were open!”

That’s when she realized something important: the space was ready, but the signage wasn’t.

Good Work Deserves to Be Seen

A lot of small businesses put their heart into what happens inside, but forget about what people see outside.

And in a busy area with limited time to catch someone’s attention, visibility is everything.

Elena called a local printer and explained her challenge. Instead of pushing a package or asking her to upload artwork, they asked a better question:

“Can we come take a look?”

A Walk Around the Block Changed Everything

The local print team walked the block with Elena. They noticed where people parked, which direction they approached the shop from, and how sunlight hit the windows during the day.

Then they recommended a visibility strategy, not just a set of print products.

• Window graphics with her brand colors, hours, and logo brought personality to her storefront


• A bold, A-frame sidewalk sign turned heads and gave pedestrians a reason to stop


• A grand opening banner created a sense of energy and excitement


• Everything was scaled, positioned, and printed to work with her exact space, not a generic template

The result? Her storefront finally said what she wanted it to say:

“We’re open. We’re local. And we’re worth a visit.”

Local Expertise Isn’t Just Convenient. It’s Smart.

Online printers can ship banners. But they can’t see your street.

They can’t walk your floorplan.
They don’t know where your foot traffic comes from.
And they won’t notice that a west-facing window needs different treatment than an east-facing one.

When you work with someone local, you’re not just buying print. You’re building visibility with someone who gets the details that matter in your community.

Your Brand Deserves to Be Noticed

Whether you’re a new business or just ready for a visibility upgrade, your signs, banners, and graphics should do more than fill space.

They should amplify your brand.

Let’s walk your block, brainstorm your space, and find the right print pieces that help your business get the attention it deserves, right where you are.

Magnify Your Message: What to Use (and When) to Make Your Brand Unmissable

Not all signs are created equal.

Some blend into the background. Others demand attention. The difference isn’t always size, it’s strategy.

If you’ve ever wondered what kind of signage or display is best for your campaign, storefront, or event, it's okay. Most people don’t need to know how something is printed. They just need to know what to use when, so the message gets noticed, remembered, and acted on.

Here’s your guide to choosing the right product for the right moment so your brand gets the spotlight it deserves.

When You Want to Own the Sidewalk:
Go With a Sidewalk Sign or A-Frame

You’re open for business. But are you visible?

Whether you're a restaurant, boutique, or service provider, A-frame signs are perfect for foot traffic zones. They’re portable, weather-ready, and let you change messages as needed.

Use when:

• You want to drive walk-in traffic


• You’re running a daily special or limited-time offer


• You’re located near a busy street or downtown

When You Need to Be Seen from Across the Room (or Parking Lot):
Use a Retractable Banner or Floor Stand

These are your vertical billboards.

Retractable banners, standing floor signs, and fabric tension displays make your message rise above eye level, and that’s key when you’re in a crowded space like a lobby, showroom, or trade show.

Great choice if:

• You’re exhibiting at an event


• You need something easy to set up and transport


• You want your branding to be clean, bold, and on the move

When You Have a Window but No One’s Looking:
Use Window Graphics

Your front window is prime real estate. Make it work harder.

Window clings, perforated graphics, or full wraps turn your space into a 24/7 billboard. You control what people see before they ever walk inside.

Ideal for when:

• You want to build brand visibility without adding structures


• You’re announcing a grand opening, sale, or rebrand


• You want to advertise while keeping interior visibility intact

When You’re On the Move:
Use Vehicle Graphics

Whether it’s a single car or a whole fleet, vehicle wraps and decals turn traffic into impressions.

You’re already driving. Let your brand go with you.

Especially effective when:

• You’re delivering products or making service calls


• You want local visibility and mobile advertising


• You’re building brand recognition in your community

When You Want the Wall to Say It All:
Use Posters, Wall Decals, or Murals

Interior branding makes a difference.

Wall graphics and oversized posters transform blank spaces into bold brand statements.

From office walls to retail displays, they make your message feel bigger and stick around longer.

Use when:

• You want to create an immersive environment


• You’re promoting seasonal offers or campaigns


• You’re reinforcing brand values in your space

When You Just Need to Be Bigger Than Everything Around You:
Use a Custom Display or Outdoor Banner

Sometimes, it’s not about fitting in, it’s about standing out on a grand scale.

Oversized vinyl banners, building wraps, stage backdrops, or panel signage are made to grab attention in large, open spaces.

Ideal for when:

• You’re sponsoring or hosting an outdoor event


• You want to own the space visually


• You’re ready to go big on brand visibility

Your Message Matters. Make Sure People See It.

You don’t need to know the print specs. That’s our job.

You just need to know what you’re trying to say and where you want it to be seen.

We’ll help you match your message to the right format so your brand shows up the way it should: bold, confident, and unmissable!

Flat, Forgotten, or Captivating? How Bold Display Design Changes Everything

Here’s the thing no one tells you before you head to your next trade show or event:

Most booths get ignored.

Not because the team isn’t great. Not because the products aren’t solid. But because the display doesn’t do enough to earn attention in a room full of noise.

At every event, there are two types of booths:

• The ones people pass by.


• The ones people walk toward.

The difference?
It’s not the giveaways.
It’s not the clever pitch.
It’s the display itself.

Let’s look at the real difference between booths that blend in—and displays that captivate.

Flat, Safe, and Forgotten

Flat banners. Tabletop signs. Posters taped to the back wall.

They still have a place. But when they’re the only visual element, they leave your booth doing the bare minimum.

Flat displays make your team work harder.
They rely entirely on human interaction to start the conversation.
They say, “We showed up,” but not, “We stand out.”

And in crowded event halls, safe is invisible.

Bold, Layered, and Unmissable

Now think about the booths you remember.

They aren’t louder. They’re smarter.

They use layered backdrops that fill the space.
They use clean, bold messaging that’s impossible to miss from across the floor.
They add high-impact banners, backlit signage, and floor graphics that pull eyes before a word is spoken.

These brands don’t make you work to figure them out. Their display does the heavy lifting.

And here’s the kicker—it doesn’t have to be complicated.

A well-designed tension fabric backdrop paired with bold retractable banners and strategically placed floor graphics can do more to pull people in than any sales script.

But Is It Really Worth It?

Absolutely. And here’s why:

When your display works, your team doesn’t have to shout over the noise.

You stop relying on giveaways and start creating an experience people want to walk into.
Your booth becomes a photo backdrop. A meeting spot. A conversation starter.

You don’t blend in. You get noticed.
And the investment you made in that event actually pays off.

Don’t Assume Your Current Banners Are Enough

Most companies reuse the same banners and table throws year after year.

The question is—are they still doing their job? Or are they just…there?

If they’re not pulling people in, creating conversations, or making people stop and say, “Wow,” they’re costing you more than you think.

They’re costing you opportunities.

Want to See the Difference for Yourself?

We’ve helped brands like yours rethink their event displays.
Sometimes it’s a bold new backdrop.
Sometimes it’s as simple as refreshing your banners or adding high-impact floor graphics.
Always, it’s about making sure your display does what it should—attract attention and make people remember your brand.

Let’s talk about your next event. We’ll help you move from flat and forgettable to bold and captivating.

Patriotic Design Done Right: What Your Brand Can Learn from Iconic American Visuals

This week we celebrate the 4th of July.

A day for flags, fireworks, parades, and cookouts.
But also a day for reflection.

On what we stand for.
On the symbols that unite us.
On the stories we tell through color, shape, and design.

If you think about it, the American flag is one of the most recognized designs in the world. Simple. Bold. Timeless.

It doesn’t need to explain itself.
It doesn’t use trendy colors or clever fonts.
It stands for something.
It says something about identity, values, and belonging, without saying a word.

Design That Lasts

Most marketing campaigns fade the moment the sale is over.
The best ones, the ones that stick, are the ones that don’t chase attention.
They claim it, by standing for something bigger than the product or the promotion.

The most enduring designs in American history—war posters, parade banners, protest signs, national monuments—weren’t focused on conversion rates. They were built to inspire. To gather people around an idea.

They didn’t need to scream.
They needed to resonate.

What Does Your Brand Stand For?

On a day like today, it’s worth asking:

• Does your signage, your display, your brand visuals tell people who you are?


• Do they make someone stop and feel something?


• Are they designed for the long game or the daily click?


• Are you building recognition, or just renting attention?

Because the truth is, good design isn’t decoration. It’s a declaration.

Show Up Like You Mean It

Patriotic design works because it’s simple, clear, and emotionally honest.

That’s not just a lesson for July 4th.
It’s a lesson for every day you show up as a brand.
In your banners. Your posters. Your signs. Your colors.

Design that works doesn’t need to chase the latest trends.
It needs to tell the world, "This is who we are."
And invite them to feel something about it.

Today isn’t a day for marketing campaigns.
It’s a day for meaning.
For remembering that the best designs—like the best brands—are built on values that last.

Is Your Trade Show Booth Doing Its Job or Just Taking Up Space?

You’ve probably seen it or maybe lived it.

You spend weeks prepping for a trade show. The team’s locked in. The products are polished. The sales strategy is tight.

Then you show up and realize... your booth looks just like everyone else’s.

You’ve got a table. A banner. Some printed handouts. Nothing’s wrong with it, but nothing’s making people stop either. Meanwhile, a competitor two aisles down is packed with attendees, taking selfies in front of their backdrop, posting photos, and drawing traffic.

Here’s the hard truth: most booths fail before the show even begins. Not because the brand isn’t great. But because the display wasn’t built to do its job: turn heads, pull people in, and start the conversation.

Let’s fix that.

Most Booths Use Banners and Table Covers. The Smart Ones Use Them Strategically.

Banners and table covers are the backbone of a trade show setup, and there's nothing wrong with using them. In fact, when they’re done well, they’re some of the most effective tools you’ve got.

But here’s the difference: most companies treat them like an afterthought. A logo here, some text there, and call it done.

Smart brands treat them like assets. They use high-quality fabric that resists wrinkles under show lighting, bold, benefit-driven messaging, and layouts that are easy to read from a distance. They pair their banners with clean, branded table covers that make the whole setup feel intentional, not improvised.

And when those elements are combined with floor graphics, backdrops, or signage that adds height or dimension? That’s when your booth starts working harder than the people standing in it.

It’s not about reinventing the wheel. It’s about executing the essentials better than everyone else.

Don’t Just Show Up. Make Your Booth Work Like a Sales Rep.

Think about it this way: your booth is your first impression. It’s a handshake before the handshake. If the messaging isn’t clear, if it takes more than three seconds to understand what you do, people keep walking.

A well-executed banner or backdrop doesn’t just display your name. It communicates what problem you solve and why someone should care. That’s the job. Visual hierarchy, bold headlines, and clear CTAs aren’t just design choices. They’re conversion tools.

And Then There’s the Practical Side...

This is what no one talks about until it’s too late: the setup.

A booth that takes two hours to build is a drain on your team. A flimsy banner that tears in transit won’t just cost you money—it’ll stress you out the night before the show opens.

That’s why the best trade show print displays today are built for real life. They’re modular. Easy to carry. Durable. They come with carry cases. The hardware matters just as much as the visuals.

And yes—when you’re working with a printer who specializes in trade show displays, these are the kinds of things we plan for.

Innovation Doesn’t Mean Complicated

Let’s clear something up. “Innovative” doesn’t mean techy, flashy, or expensive. It means effective.

Sometimes, it’s switching from a matte to a UV coating so your signage pops under artificial lighting. Sometimes, it’s using cut-to-shape rigid signs instead of another square panel. Sometimes, it’s adding a QR code in the right spot to move people from offline to online seamlessly.

Innovation is about knowing what works for the space, the audience, and the message, and making sure every print element earns its place.

Let’s Build a Booth That Stops People in Their Tracks

If your next event is coming up and you’re still trying to make last year’s banner do the job, let’s talk.

We’ll help you reimagine your display with print products that actually get attention—banners, backdrops, floor decals, signage, and whatever else makes sense for your space and your goals.

No fluff. No gimmicks. Just smart print, done right.

Brochure Fold Cheat Sheet: How to Pick the Right Layout for Maximum Impact

When it comes to designing a brochure, most people focus on the words and visuals.

But there’s a quiet decision that can dramatically shape how your message is experienced:

Which fold should you choose?

Your brochure’s fold isn’t just structural. It’s strategic. It controls the flow of your message, how your reader interacts with the piece, and whether the experience feels flat or dynamic.

To help, we’ve created a quick-reference Brochure Fold Cheat Sheet to guide your next project. Whether you're launching a bold campaign or explaining a service step by step, the right fold can make all the difference.

Flat Brochure (No Fold)

Use this when your message is singular and powerful.

Think: posters, menus, display pieces, or one-page promos.

• Best for: bold visuals, direct messaging, minimalism


• Works well for: handouts, retail settings, takeaways


• Not ideal for: content that needs flow or segmentation

Why it works: Flat brochures are immediate. What you see is what you get. Ideal for making a clear, bold statement with no distractions.

Tri-Fold (The Reliable Classic)

Use this when you want balance, familiarity, and compact storytelling.

Think: service menus, intro pieces, direct mail, leave-behinds.

• Best for: general info, small-to-medium content, structured flow


• Easy to mail and display


• Can feel generic without strong design choices

Why it works: It’s dependable and familiar. It makes it easy to guide your reader from intro to CTA in three clear steps.

Gate Fold (The Grand Reveal)

Use this when you want your audience to uncover something special.

Think: product reveals, event invitations, or high-end promotions

• Best for: visual storytelling, emotional impact, big launches


• Creates an interactive experience


• Requires precise layout and slightly higher production cost

Why it works: Gate folds build anticipation. When that center panel opens, all eyes are on what’s inside.

Accordion Fold (Panel-by-Panel Journey)

Use this when your content is sequential, educational, or layered.

Think: timelines, tutorials, event guides, product walk-throughs.

• Best for: processes, storytelling, and hands-on reading


• Expands to reveal multiple sections with ease


• Can feel long if content isn’t tightly written

Why it works: Accordion folds give you room to walk your audience through something step by step.

Z-Fold (Segmented Simplicity)

Use this when you need clear separation between ideas or languages.

Think: multilingual brochures, side-by-side comparisons, modular layouts.

• Best for: comparison content, multiple audiences, visual continuity


• Each panel opens cleanly with no overlap


• Less dynamic and more utilitarian than immersive

Why it works: Z-folds are versatile and easy to work with. They are great for straightforward communication that still stands out.

How to Use This Cheat Sheet

Use it early, before you finalize copy or visuals. Think about:

• What kind of experience you want the reader to have


• How much content you need to share


• Whether your message unfolds, compares, instructs, or impresses

Your fold is the framework for how your brochure will be read. Use it intentionally, and you’ll design a piece that engages from the first touch to the final panel.

Need Help Choosing the Right Fold?

We’ve helped businesses of all sizes match their message to the right structure so their brochures don’t just look great, but actually perform.

Let’s talk about your content, your goals, and which fold will do the heavy lifting.

Why Do Brochure Projects Always Get So Complicated? (And How to Fix It for Good)

You’ve probably asked it halfway through a project—right after the third round of edits, the “urgent” email from sales, or the meeting that left you with more questions than clarity:

• “Why is this taking so long?”


• “Who’s actually in charge?”


• “Why does no one agree on what we’re doing?”

Let’s get straight to it:

Brochure projects don’t fall apart because of bad design.
They fall apart because of unclear collaboration.

And if you’ve been stuck between competing opinions, last-minute feedback, and a print deadline that doesn’t care about your internal politics, we get it.

The good news? There’s a better way to work together, and better results on the other side of it.

When Should We Involve the Printer?
(Hint: Not After the Final Draft)

One of the biggest time-wasters in brochure design?
Waiting until the piece is “done” to send it to your printer.

By the time we get involved, it’s often too late to adjust folds, paper, or layout without rework. But when you bring us in early—even for a quick 15-minute consult—you unlock a smoother, more strategic process from the start.

We can help you:

• Plan formats that enhance your message


• Catch layout issues before they become expensive


• Recommend finishes or folds that elevate your design (without blowing the budget)

How Do We Keep Feedback from Getting Out of Control?

Everyone has input. That’s good.
But when input becomes interference, the project stalls.

Here’s the model that works:

• One project owner – the person who collects and delivers final feedback.


• Three review stages – content, layout, and final proof. No infinite loops.


• Clear deadlines – set them, stick to them.

When your team knows when and how to weigh in, collaboration becomes momentum, not mayhem.

What’s the Best Way to Balance Design, Sales, and Brand Goals?

Let each voice lead where they’re strongest:

• Sales brings insights from the front lines—objections, motivators, and what really matters to customers.
  
  


• Leadership offers high-level vision and priorities.
  
  


• Design/Creative shapes the layout, voice, and emotion.
  
  


• Your printer ties it all together with production know-how.

You don’t need everyone to agree on every pixel. You need alignment on what matters, and trust in each other’s role to get there.

Can We Actually Make This Process Enjoyable?

Yes. But only if you stop trying to survive the project—and start designing the process itself.

Here’s what that looks like:

• One kickoff meeting to align on goals, audience, and roles.


• No surprises—deadlines, deliverables, and decision-makers are clear from the start.


• A printer that acts like a partner, not a production line.

You can create brochures that your team feels proud of and get there without stress. We've helped clients do it, and we're happy to help you do it, too.

Tired of Brochure Projects That Burn Everyone Out?

You’re not alone. And you don’t have to keep doing it the hard way.

Let’s build a brochure process that actually works.
One where collaboration feels clear, creative, and productive—and the final result reflects what your team actually set out to do.

Ready to make that happen? Let’s talk.

The Print Advantage: Engaging at Your Audience's Pace

You’ve felt it. So has your audience.

The constant scrolling. The relentless pop-ups. The 2-second attention spans. The pressure to move faster just to keep up.

And in the middle of it all, you’re trying to tell a story. Trying to build trust. Trying to say something that actually matters.

What if the problem isn’t what you’re saying, but how you’re delivering it?

The Loudest Message Isn’t Always the One That’s Heard

Digital marketing moves at the speed of distraction.

Ads vanish in a blink. Social posts get buried in seconds. And even your best messaging risks being reduced to a skim or swipe.

That doesn’t mean digital is bad—it just means it’s noisy. And when everything’s loud, people stop listening.

Print doesn’t chase your audience:

• It waits for them.


• It meets them where they are.


• It lets them engage when they’re ready.

That’s not slow—it’s strategic.

A Brochure Moves at Human Speed

When someone picks up a brochure, there’s no scroll bar. No algorithm. No pressure to react in five seconds or less.

There’s just them, and your message.
Paper. Design. Flow.
A narrative that unfolds the way stories should—one panel at a time.

You control the pacing. You control the layout. You decide what happens first, what comes next, and where the call to action lands.

That’s power. Quiet power.

Respect Is a Marketing Strategy

Here’s something that’s easy to forget in today’s fast-moving world:
People don’t want more noise.
They want to feel seen, not targeted.
They want time to think, not just click.
They want something that feels like it was made for them, not at them.

Print delivers that.

A beautifully designed brochure doesn’t interrupt—it invites. It says, “Here’s something worth your time,” and then gives the reader the space to absorb it on their terms.

That’s what respect looks like in print marketing.

So What Does That Look Like in Practice?

It looks like:

• A nonprofit using a folded brochure to tell a donor’s story, one chapter per panel.


• A local business placing a tactile, soft-touch piece in the hands of a new customer—something they’ll keep on their desk, not toss in the bin.


• A university laying out program info in a format that’s logical, calm, and easy to revisit—without notifications or distractions.

These aren’t throwaways. They’re keepers.
And they’re built on the premise that slowing down is a form of connection, not weakness.

Ready to Slow the Scroll?

If you’re exhausted from the pressure to be everywhere at once—and your message deserves more than a blink and a bounce—print might be the pause you need.

Let’s design a brochure that lets your audience breathe.
That gives your brand space to speak.
And that shows up when the screen is off and the moment is quiet.

If you’re ready to slow down, stand out, and say more with print, we’re here when you are.

How a Single Flyer Serves Four Teams (and One Bigger Mission)

Sometimes the most valuable tools aren’t the flashiest—they’re the ones that quietly support your team across multiple goals, departments, and audiences. Flyers are one of those tools.

Easy to produce. Easy to update. Easy to distribute. And when done right, they serve a much bigger purpose than simply announcing a sale or listing your services.

To show you what we mean, here’s how one well-designed flyer became a flexible asset for four different teams—all working toward a common goal.

1. The Sales Team: Breaking the Ice and Building Conversations

For the sales team, the flyer acted as a door-opener.

Instead of leading with a pitch, they used a clean, visual flyer to spark interest at networking events, trade shows, and in follow-up mailers.

What made it effective:

• A strong headline that asked a question, not made a claim


• A product photo that instantly made the benefit clear


• A QR code that connected directly to a rep’s scheduling link

It wasn’t a script—it was a conversation starter. Something physical they could leave behind that wouldn’t get buried in an inbox.

2. The HR Team: Supporting Culture and Internal Communication

Same flyer. Different application.

The HR team printed a modified version to include internal messaging: dates for company events, reminders about upcoming programs, and a spotlight on employee milestones. It was posted in break rooms, included in onboarding packets, and handed out at team huddles.

The goal here wasn’t promotion—it was connection. A tangible way to communicate updates and build culture without relying solely on emails or intranet posts that might get overlooked.

3. The Customer Service Team: Reinforcing Trust and Brand Clarity

Customer service reps used the flyer as a reference tool during calls and walk-ins—something that helped visually explain products, service tiers, or common questions.

What worked well:

• Simple icons and brief copy for at-a-glance information


• Branded colors and language that matched what customers saw online


• A back panel with FAQs or a support contact line.

It gave the team a consistent message—and gave customers confidence that they were getting clear, helpful info every time.

4. The Marketing Team: Multiplying Reach with Minimal Spend

For marketing, the flyer pulled triple duty.

It was repurposed as (1) a handout at community events, (2) a direct mail insert, and (3) a downloadable PDF for email campaigns

Because the design was built with flexibility in mind—multiple sections, clear calls to action, and room to customize—the team could adapt it quickly across campaigns without starting from scratch.

It became a true “base layer” asset—one that saved time, supported strategy, and tied all the other efforts together.

Print That Plays Well with Others

This is the kind of versatility that makes print especially valuable to leaders managing multiple teams and budgets.

One thoughtful flyer—designed with adaptability in mind—can strengthen your message across the company. Internally. Externally. Digitally. In person.

Need help creating a flyer that fits more than one purpose? Contact us—we’ll help you design print that moves with your team, not against it.

Patriotic Designs for Memorial Day: H.O.N.O.R. in Print

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose.

While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it.

Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself.

H — Hold Space for Stillness

Not every flyer needs to be loud to be effective.

In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection.

Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight.

O — Opt for Meaningful Color

Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturation.

Many of the most effective pieces this year leaned into muted tones, vintage textures, and softer contrasts to evoke a sense of reverence instead of celebration.

Try this: Use navy instead of royal blue, parchment instead of white, and a weathered red to bring warmth and depth. The shift in tone says, “We remember,” not “We sell.”

N — Name What Matters

Across flyers and printed programs, one detail made a lasting impression: names.

Whether it was a list of honored veterans, a single quote attributed to a service member, or handwritten tributes from students or families, including names gave Memorial Day print materials a human connection.

Idea: Consider ways your print can support personalized remembrance, even in subtle ways—a line of text, a signature space, a folded card with a name.

O — Open the Door to Community

Many Memorial Day materials served as invitations—not just to attend events, but to reflect together.

Posters and flyers that included simple messages like “Join Us in Remembering” or “Pause With Us” created a sense of shared experience.

When your flyer can make someone feel part of something, it becomes more than marketing—it becomes connection.

Print strategy: Use language that welcomes rather than promotes. Shift from “Come to our event” to “Help us remember.”

R — Reflect the Purpose, Not Just the Holiday

Memorial Day isn’t a sale. It’s a story.

The most thoughtful printed pieces this year made that clear—not just in imagery, but in tone.

This meant skipping gimmicks and leaning into gratitude. It meant elevating the message above the offer. It meant printing not just to inform, but to honor.

Take it further: As you plan future holiday campaigns, consider how your design can lead with values. Remembrance isn’t limited to one day. The tone you strike now can carry through Independence Day, Veterans Day, and beyond.

Design That Reflects H.O.N.O.R.

Print has power—especially when it’s created with purpose.

Whether you’re preparing for a civic ceremony, a nonprofit campaign, or a simple moment of community appreciation, the design decisions you make can help carry meaning forward.

Need help turning purpose into print? Contact us—we’re here to help you design with honor in mind.

What We Learned from This Year's Mother's Day Flyers (And How to Use Those Insights All Year Long)

Mother’s Day has a way of tugging at heartstrings—and it turns out, that emotional connection matters just as much in flyer design as it does in holiday dinners and flower deliveries.

Even though this year’s celebration has come and gone, the flyers we saw leading up to it revealed some smart strategies that deserve more than a one-day spotlight.

From the messaging that clicked to the designs that customers actually responded to, here are a few takeaways from this year’s campaigns—and how you can apply them to your future print marketing.

1. Sentiment Over Sale

The most effective flyers didn’t just advertise a Mother’s Day deal. They told a story—or at least started one.

Whether it was a simple “Thanks, Mom” at the top of the flyer or a heartfelt quote woven into the design, the brands that prioritized emotion over promotion stood out. These flyers reminded people of who they were shopping for, not just what they were buying.

Try this:
Instead of leading with the discount, lead with the moment. Think of how your products or services tie into family traditions, relationships, or appreciation. Then, design your flyer to reflect that sentiment visually and verbally.

2. Soft Color Palettes Had Strong Impact

While bold colors can be eye-catching, the campaigns that used soft, airy palettes—think blush, cream, sage, and lavender—felt more intentional and emotionally tuned-in.

These color schemes complemented the occasion without overwhelming the message. They also paired well with elegant typography and plenty of white space.

Design note:
This style doesn’t have to be reserved for Mother’s Day. If your brand wants to communicate warmth, care, or hospitality at any time of year, this approach can be a go-to.

3. Gift Guides Performed Surprisingly Well

An overlooked flyer trend? Mini gift guides printed right on the flyer.

These weren’t long lists—just a few curated options (“For the baker,” “For the plant lover,” etc.) paired with product photos and item numbers. They gave shoppers ideas at a glance and drove in-store traffic by encouraging quick, thoughtful decisions.

Use it elsewhere:
This layout works just as well for Father’s Day, teacher appreciation week, or any seasonal campaign. When people feel unsure about what to buy, a curated guide can be the nudge they need.

4. Interactive Elements Encouraged Action

Flyers with QR codes linking to additional content (think short videos or “letter to mom” templates) saw stronger engagement in several campaigns. These additions turned print into a more interactive experience, even if only briefly.

But, other successful ideas could be leaving space on your flyer for the recipient to write in a memory of mom or a favorite recipe or quote, and then turn it in for an in-store discount.

Future-friendly idea:
Don’t underestimate the power of low-tech interactivity. A fill-in-the-blank space, a detachable note, or a space to write a message can make your flyer feel more human—and more likely to be kept.

5. Appreciation Messaging Has Staying Power

At the heart of every great Mother’s Day flyer was a simple message: “We appreciate you.”

That kind of messaging doesn’t have an expiration date. You can carry that same energy into other campaigns that highlight community, family, or gratitude—whether you're recognizing teachers in the fall, caregivers in healthcare, or volunteers in a nonprofit drive.

Print is personal.

When your flyers reflect appreciation and intention, they don’t just inform—they connect.

Flyers That Go Further

Mother’s Day may be once a year, but the lessons we saw in this year’s campaigns can apply year-round.

Whether you’re planning your next holiday promotion, thinking ahead to Father’s Day, or simply looking for ways to make your print marketing feel more personal, these strategies offer a strong foundation.

Want help creating print materials that connect beyond the page? Contact us today—we’ll help you bring your next idea to life.

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

Your print materials don’t just share information—they express who you are.

Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another.

Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression.

The Bold and Energetic Brand

You’re not trying to blend in—you want to get noticed.

For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast.

Examples to consider:

• Spot UV that highlights just one element (like a logo or product image) against a matte background


• Neon inks for a punch of color that stands out in a stack of mail


• Custom die cuts that play with shape, like a guitar pick for a music brand or a ticket stub for a local theater

These are the flyers or business cards that people don’t toss aside—they stop, look, and often, keep.

The Refined, Minimalist Brand

Soft-spoken doesn't mean forgettable.

Luxury brands, wellness spaces, interior design firms, and premium services often avoid bright colors and loud graphics. But that doesn’t mean their materials lack impact. Quite the opposite. These brands focus on how things feel.

Let’s say your client opens a heavy envelope and pulls out a brochure printed on thick, soft-touch paper. They run their hand across the cover—then notice your logo, subtly raised with embossing. That quiet elegance sets the tone before they’ve even read a word.

In this case, white space, texture, and weight do the talking. Your finish is your handshake.

The Friendly, Community-Rooted Brand

Imagine this scenario: a neighborhood co-op grocery store wanted to connect with local families. Rather than going glossy or high-tech, they chose a simple kraft stock with an uncoated finish and hand-drawn illustrations.

No flash. No foil. Just a warm, approachable look that felt like something you’d stick on your fridge with a magnet.

Not every piece of print needs to shout. Sometimes, the most effective choice is the one that feels familiar and down to earth. Recycled paper stocks, muted tones, and classic typography help communicate authenticity and accessibility.

The Visually Creative Brand

You’re in the business of aesthetics—your print should reflect that.

This is where you can really play. Photographers, stylists, designers, and specialty product makers have the freedom to use their materials as a canvas. Consider combining techniques for a layered effect—like a matte background with spot gloss over a product photo, or foil-stamped details over soft-touch paper.

Even simple materials can shine when thoughtfully designed. A square brochure with accordion folds? Unexpected. A business card with a painted edge? Small detail, big personality.

When people expect you to have taste, your materials should show it—before they even flip the page.

The Tech-Savvy, Future-Forward Brand

Here’s a challenge: how do you make print feel digital?

If your brand is all about innovation—startups, tech solutions, automation—you want your materials to reflect precision and clarity. Think cool-toned color palettes, sleek typography, and strategic use of space.

To bring in the digital element, you could:

• Add a QR code that opens a demo or explainer video


• Use high-gloss finishes that mimic screen reflections


• Choose a minimal layout with crisp die cuts or geometric accents

You’re not just printing—you’re showing that even your offline experience is built with intention.

Your Brand, On Paper

No two brands are alike—and your print materials shouldn’t be, either.

From soft textures that invite touch to bold finishes that command attention, these printing techniques give you the power to speak without saying a word. When your materials reflect your identity, people don’t just see them. They feel them.

Want help picking the right finish, fold, or feature for your brand? Contact us—we’ll help you find your fit.

Connect Creatively: Using Flyers to Engage Your Audience

When Katie launched her small-batch bakery, she knew she needed to spread the word fast—but in a way that reflected her brand’s handmade, high-quality vibe. She tried posting on social media. Some local ads. Even a few community event booths. But it wasn’t until she sent out her first creatively designed flyer that things really started to stick.

And not just any flyer.

This one was folded like a six-panel recipe card, printed on a textured linen stock that felt warm and familiar to the touch. It opened with a headline that read, “A Little Sweetness Is Headed Your Way,” and featured real photos of her baked goods—with a tear-off coupon at the bottom that invited neighbors to “bring this in for a free cookie.”

The response? Far better than she expected.

Why Do Uniquely Printed Flyers Work?

Flyers might get overlooked if they look—and feel—just like everything else. But the moment they break from the norm, they get noticed. In Katie’s case, it was a combination of tactile appeal, smart folding, and a useful incentive that made people pause, smile, and act.

Let’s break down the elements that made her flyer memorable—and how you can apply the same creativity to your next print piece.

1. Use the Fold as Part of the Experience

Most flyers are flat. But creative folds add an element of discovery. People instinctively open them, flip them, and engage longer because the flyer itself becomes interactive.

Some fold styles to explore include accordion folds, gatefolds, and Z-folds, each offering a unique way to guide your reader through the message.

Think about your message—could it be delivered in parts or panels? Use the fold to help guide the reader through it.

2. Choose Finishes That Reflect Your Brand

The texture of a flyer can say just as much as the words on it.

In Katie’s case, a linen-textured paper evoked the feeling of old family recipes. But you could just as easily use:

• Soft-touch coatings for a sleek, high-end feel


• Glossy finishes to make colors pop and photos stand out


• Raised UV or foil stamping to highlight logos, calls to action, or product images

When someone picks up your flyer, what do you want it to feel like? Premium? Playful? Warm? Use finishes that support that tone.

3. Give People a Reason to Keep It

A great flyer doesn’t always get acted on immediately—but if it has lasting value, it’s more likely to be saved. In Katie’s case, the tear-off cookie coupon gave recipients a simple reason to hold onto it.

Other ideas:

• A coupon or promo code


• A helpful tip or checklist


• A recipe, calendar, or mini-guide


• A QR code linking to a video or exclusive offer

Functional design can turn your flyer into something your audience wants to revisit—not recycle.

Small Details, Big Results

Creativity in direct mail doesn’t have to mean flashy or over-the-top. Often, it’s about small touches that make your flyer feel thoughtful, intentional, and worth engaging with.

For Katie, it led to a surge in foot traffic, new loyal customers, and a growing brand reputation that matched the care she puts into every batch of cookies.

Whether you’re launching a new product, promoting an event, or simply looking to build stronger connections with your audience—flyers are still one of the most powerful tools in your marketing toolkit. Especially when you design them to stand out.

Need help designing a flyer that gets noticed and remembered? Contact us today to get started.

Connect Creatively: Using Flyers to Engage Your Audience

When Katie launched her small-batch bakery, she knew she needed to spread the word fast—but in a way that reflected her brand’s handmade, high-quality vibe. She tried posting on social media. Some local ads. Even a few community event booths. But it wasn’t until she sent out her first creatively designed flyer that things really started to stick.

And not just any flyer.

This one was folded like a six-panel recipe card, printed on a textured linen stock that felt warm and familiar to the touch. It opened with a headline that read, “A Little Sweetness Is Headed Your Way,” and featured real photos of her baked goods—with a tear-off coupon at the bottom that invited neighbors to “bring this in for a free cookie.”

The response? Far better than she expected.

Why Do Uniquely Printed Flyers Work?

Flyers might get overlooked if they look—and feel—just like everything else. But the moment they break from the norm, they get noticed. In Katie’s case, it was a combination of tactile appeal, smart folding, and a useful incentive that made people pause, smile, and act.

Let’s break down the elements that made her flyer memorable—and how you can apply the same creativity to your next print piece.

1. Use the Fold as Part of the Experience

Most flyers are flat. But creative folds add an element of discovery. People instinctively open them, flip them, and engage longer because the flyer itself becomes interactive.

Some fold styles to explore include accordion folds, gatefolds, and Z-folds, each offering a unique way to guide your reader through the message.

Think about your message—could it be delivered in parts or panels? Use the fold to help guide the reader through it.

2. Choose Finishes That Reflect Your Brand

The texture of a flyer can say just as much as the words on it.

In Katie’s case, a linen-textured paper evoked the feeling of old family recipes. But you could just as easily use:

• Soft-touch coatings for a sleek, high-end feel


• Glossy finishes to make colors pop and photos stand out


• Raised UV or foil stamping to highlight logos, calls to action, or product images

When someone picks up your flyer, what do you want it to feel like? Premium? Playful? Warm? Use finishes that support that tone.

3. Give People a Reason to Keep It

A great flyer doesn’t always get acted on immediately—but if it has lasting value, it’s more likely to be saved. In Katie’s case, the tear-off cookie coupon gave recipients a simple reason to hold onto it.

Other ideas:

• A coupon or promo code


• A helpful tip or checklist


• A recipe, calendar, or mini-guide


• A QR code linking to a video or exclusive offer

Functional design can turn your flyer into something your audience wants to revisit—not recycle.

Small Details, Big Results

Creativity in direct mail doesn’t have to mean flashy or over-the-top. Often, it’s about small touches that make your flyer feel thoughtful, intentional, and worth engaging with.

For Katie, it led to a surge in foot traffic, new loyal customers, and a growing brand reputation that matched the care she puts into every batch of cookies.

Whether you’re launching a new product, promoting an event, or simply looking to build stronger connections with your audience—flyers are still one of the most powerful tools in your marketing toolkit. Especially when you design them to stand out.

Need help designing a flyer that gets noticed and remembered? Contact us today to get started.

Innovative Flyer Designs: Leveraging Technology for Impactful Marketing

Flyers have long been a staple of marketing.

But in a fast-moving, tech-savvy world, today's most effective flyers are doing more than announcing events or listing promotions—they're connecting print with digital. If your flyer isn’t built to engage beyond the page, it might be missing its full potential.

Below are some common problems with traditional flyer design—and modern, technology-driven solutions that can take your marketing to the next level.

Problem: Your flyer ends the conversation instead of continuing it

Solution: Use QR codes to bridge print and digital

QR codes are no longer clunky or obscure. Now, they’re one of the most reliable ways to take a customer from physical print to digital action.

Tips for making QR codes work:

• Send people to a mobile-friendly, purpose-built landing page


• Use QR codes to share more detailed content like product videos or menus


• Add UTM codes so you can track how many scans you’re getting

QR usage is on the rise. In 2022, nearly 89 million Americans scanned a QR code—proof that audiences are ready to interact with print, if given the opportunity.

Problem: Your flyer gets attention, but not action

Solution: Add interactive elements with Augmented Reality (AR)

Augmented Reality might sound complex, but it’s becoming easier to use—and more affordable—for small and mid-sized businesses.

Here’s how it works:

You design your flyer to include a visual trigger (like a logo or image). Using an AR platform like Zappar, Blippar, or 8th Wall, you link that image to digital content—like a video, animation, or interactive element. When someone scans your flyer using a phone camera or AR app, the content appears directly on their screen, layered over the flyer in real-time.

Examples include:

• A real estate flyer that plays a virtual home tour


• A product promo that shows a 360-degree view of the item


• An event flyer that triggers a video invitation or performance preview

While we don’t create AR content ourselves, we can work with you and your designer to make sure the flyer layout supports it. You (or a digital partner) handle the AR setup, and we'll ensure it’s printed to spec.

It’s a simple way to turn a flat flyer into a dynamic experience.

Problem: Your flyer is appealing—but generic

Solution: Use variable data printing for personalization

Generic print campaigns don’t cut through anymore. But flyers that are personalized? Those still get attention.

Variable data printing (VDP) allows you to customize each flyer with unique elements like the recipient’s name, local store address, or tailored product suggestions—all pulled from a database during the printing process.

This is especially effective for:

• Loyalty program campaigns


• Direct mail promotions


• Event invites personalized by region or role

According to McKinsey, 71% of consumers expect some level of personalization, and most are more likely to take action when content is tailored to them.

Problem: Your flyer is a one-time handout with no follow-up

Solution: Build tracking into your print

Flyers can give you data—if you set them up the right way.

Add measurable tools like:

• Campaign-specific landing pages with UTM tracking


• Unique promo codes for each version or distribution channel


• QR code scans tied to analytics platforms

These let you see how many people responded, what pages they visited, and what drove the most interest. That feedback improves your next round of print—and gives you data you can share with your team.

Problem: You’re thinking of your flyer as a standalone piece

Solution: Use it as a launch point

The smartest flyers today don’t just inform—they invite action. Whether it’s scanning a code, watching a video, filling out a form, or visiting a store, the flyer becomes the first step in a broader interaction.

With the right tech tools in place, you turn a simple handout into a multi-touch marketing asset.

Make Your Print Marketing Work Smarter

When you combine design with technology, flyers become more than paper. They become part of your customer’s experience—a tool that connects, educates, and drives measurable results.

Contact us today to start your next flyer project, and we’ll help you integrate the tools that bring your message to life.

Eco-Friendly Printing: Celebrate Earth Day with Sustainable Choices

Earth Day is a perfect opportunity for businesses to showcase their commitment to sustainability.

78% of consumers feel that sustainability is important, and 62% say they “always or often” seek products to purchase because they are sustainable. Print marketing continues to be a powerful and effective way to connect with customers, and today’s eco-friendly printing options make it easier than ever to do so responsibly.

Let’s explore how companies can celebrate Earth Day and beyond by making environmentally conscious printing choices.

Why Sustainable Printing is a Smart Choice

Sustainability isn’t just a trend—it’s a business advantage.

Advances in printing technology now offer high-quality, eco-friendly materials without compromising appearance or durability.

• Supports Responsible Forestry – Using FSC-certified or recycled paper helps ensure forests are well-managed.


• Reduces Waste – On-demand and short-run printing help businesses avoid excess inventory.


• Enhances Brand Image – Consumers seek brands that prioritize sustainability in their practices.

According to McKinsey & Company, consumer demand for sustainable products is growing rapidly, making green business practices a wise investment.

Eco-Friendly Printing Materials & Techniques

Businesses can make a significant environmental impact by choosing sustainable printing materials. Here are key options that maintain quality while reducing waste.

Recycled & FSC-Certified Paper

Modern recycled paper is just as professional-looking as traditional stock, while FSC-certified paper ensures responsible sourcing from well-managed forests.

Soy & Vegetable-Based Inks

These inks are an alternative to petroleum-based inks while still providing bold, vibrant colors.

Water-Based Coatings

Water-based coatings offer a durable and recyclable finish for a polished look without plastic laminates.

Energy-Efficient Printing Processes

Advances in digital and offset printing have led to more sustainable production methods, reducing energy use and excess material waste.

How to Integrate Sustainable Printing Into Your Business

Many businesses worry that sustainable printing will be costly or complicated, but today’s options make it simple and affordable to go green without sacrificing quality.

Simplify Design for a Bigger Impact

Less can be more—minimalist designs with strategic color use can create striking materials while using fewer resources.

Encourage Recycling & Reuse

Adding a “Please Recycle” message or choosing recyclable materials helps extend the lifecycle of printed products.

Beyond Earth Day: A Commitment to Sustainable Printing

Earth Day is just the beginning—long-term sustainable printing efforts can bring lasting benefits to businesses and the environment. Some ways to make sustainability an ongoing focus include:

• Make Eco-Friendly Printing the Standard – Use sustainable paper, inks, and finishes for marketing materials.


• Reuse & Repurpose – Consider reusable signage, biodegradable packaging, or recyclable promotional materials.


• Educate Customers – Share eco-friendly printing choices with customers to build awareness and loyalty.

As the printing industry embraces sustainability, innovations make it easier than ever for businesses to make environmentally responsible choices.

The Future of Print is Green

Sustainability and print go hand in hand. With advancements in eco-friendly materials and printing techniques, businesses can create marketing materials that are both visually stunning and environmentally responsible.

Looking to print sustainably? Contact us today to explore eco-friendly printing solutions that align with your brand’s values!

Personalized Print Marketing with Print It!: A Proven Way to Connect with Customers

In today's market, your customers expect more than generic messages. They respond to content that speaks directly to them. Did you know that customers are 80% more likely to purchase from companies offering tailored experiences?

At Print It!, we see firsthand how personalized print marketing, from custom direct mail campaigns to targeted flyers, boosts engagement, drives brand loyalty, and delivers a significant return on investment. With modern advancements in digital printing technology, creating these personalized campaigns is more efficient and affordable than ever, ensuring you get the most value from your marketing budget.

If you want to make your printed materials more relevant and impactful, let Print It! show you how.

Why Personalization Works So Well in Print

1. Grab Customer Attention with Personalized Print

Personalization makes customers feel seen and valued. Studies confirm people are far more likely to engage with mail or printed materials that include their name, reference past interactions, or contain other relevant details. Unlike digital ads easily scrolled past, a high-quality, personalized print piece from Print It! captures attention and encourages action.

Example: Imagine a local service business sending postcards featuring promotions specific to a customer's neighborhood, printed beautifully by Print It!. This feels relevant and timely.
2. Increase Response Rates and Marketing ROI

Personalized print campaigns consistently outperform generic ones because they address the recipient’s specific needs and interests. The Data & Marketing Association notes that direct mail response rates can soar by 135% when personalization is used.

Example: Nonprofits we work with at Print It! can use targeted printing to tailor donation requests based on past giving history, significantly increasing responses and total donations.
3. Gain a Competitive Edge with Print Personalization

Exceptional service today means delighting customers, not just satisfying them. By integrating customized print materials—expertly produced by Print It!—into your strategy, you create tangible connections that stand out from the digital clutter.

Example: A restaurant could partner with Print It! to print and mail custom birthday coupons to loyal customers, making them feel special and encouraging repeat business.
How Print It! Helps You Personalize Your Print Marketing

Leverage Advanced Digital Printing (Including Variable Data)

Our advanced digital printing capabilities at Print It! allow for personalization on each piece without slowing down production. This means unique names, images, messages, or offers tailored to the individual recipient.

Personalized Postcards & Mailers: Address customers by name, feature location-specific offers, or highlight relevant services.
Custom Newsletters & Flyers: Include content variations based on customer segments or preferences.
Targeted Brochures & Catalogs: Showcase products or services related to a customer's past purchases or inquiries.
Segment Your Audience for Maximum Impact

Not all customers are the same. Print It! can help you think through segmenting your audience based on demographics, behavior, or purchase history to create highly relevant print campaigns.

Retail: Send mailers featuring product recommendations based on previous buys.
Service Businesses: Mail service reminders or targeted offers relevant to a client's past projects.
Events: Use our capabilities, like letterpress or specialty finishing, for personalized invitations that make an impact.
Combine Print with Digital for Stronger Campaigns

A multi-channel approach boosts engagement. Use your Print It! materials to drive digital interaction:

Use QR Codes: Direct customers from your printed piece to a personalized landing page on your website.
Follow Up Digitally: Reinforce your print message with coordinated email campaigns.
Clear Calls to Action: Encourage customers to take the next step – whether it’s calling you, visiting your website, or stopping by.
Get Started with Personalized Print Marketing at Print It!

If you've been considering how to make your marketing more personal and effective, now is the perfect time. Customized print marketing can transform your customer engagement strategy. With Print It!'s high-quality digital printing, smart audience strategies, and options for mailing services, your print materials can be incredibly dynamic and engaging.

Let’s create a personalized print campaign that gets results for your business.

Contact Print It! today for a free consultation! Call us at 864-882-3609 or visit us online at www.printitincolor.com to learn more.