Eco-Friendly Printing: Celebrate Earth Day with Sustainable Choices

Earth Day is a perfect opportunity for businesses to showcase their commitment to sustainability.

78% of consumers feel that sustainability is important, and 62% say they “always or often” seek products to purchase because they are sustainable. Print marketing continues to be a powerful and effective way to connect with customers, and today’s eco-friendly printing options make it easier than ever to do so responsibly.

Let’s explore how companies can celebrate Earth Day and beyond by making environmentally conscious printing choices.

Why Sustainable Printing is a Smart Choice

Sustainability isn’t just a trend—it’s a business advantage.

Advances in printing technology now offer high-quality, eco-friendly materials without compromising appearance or durability.

• Supports Responsible Forestry – Using FSC-certified or recycled paper helps ensure forests are well-managed.


• Reduces Waste – On-demand and short-run printing help businesses avoid excess inventory.


• Enhances Brand Image – Consumers seek brands that prioritize sustainability in their practices.

According to McKinsey & Company, consumer demand for sustainable products is growing rapidly, making green business practices a wise investment.

Eco-Friendly Printing Materials & Techniques

Businesses can make a significant environmental impact by choosing sustainable printing materials. Here are key options that maintain quality while reducing waste.

Recycled & FSC-Certified Paper

Modern recycled paper is just as professional-looking as traditional stock, while FSC-certified paper ensures responsible sourcing from well-managed forests.

Soy & Vegetable-Based Inks

These inks are an alternative to petroleum-based inks while still providing bold, vibrant colors.

Water-Based Coatings

Water-based coatings offer a durable and recyclable finish for a polished look without plastic laminates.

Energy-Efficient Printing Processes

Advances in digital and offset printing have led to more sustainable production methods, reducing energy use and excess material waste.

How to Integrate Sustainable Printing Into Your Business

Many businesses worry that sustainable printing will be costly or complicated, but today’s options make it simple and affordable to go green without sacrificing quality.

Simplify Design for a Bigger Impact

Less can be more—minimalist designs with strategic color use can create striking materials while using fewer resources.

Encourage Recycling & Reuse

Adding a “Please Recycle” message or choosing recyclable materials helps extend the lifecycle of printed products.

Beyond Earth Day: A Commitment to Sustainable Printing

Earth Day is just the beginning—long-term sustainable printing efforts can bring lasting benefits to businesses and the environment. Some ways to make sustainability an ongoing focus include:

• Make Eco-Friendly Printing the Standard – Use sustainable paper, inks, and finishes for marketing materials.


• Reuse & Repurpose – Consider reusable signage, biodegradable packaging, or recyclable promotional materials.


• Educate Customers – Share eco-friendly printing choices with customers to build awareness and loyalty.

As the printing industry embraces sustainability, innovations make it easier than ever for businesses to make environmentally responsible choices.

The Future of Print is Green

Sustainability and print go hand in hand. With advancements in eco-friendly materials and printing techniques, businesses can create marketing materials that are both visually stunning and environmentally responsible.

Looking to print sustainably? Contact us today to explore eco-friendly printing solutions that align with your brand’s values!

Personalized Print Marketing with Print It!: A Proven Way to Connect with Customers

In today's market, your customers expect more than generic messages. They respond to content that speaks directly to them. Did you know that customers are 80% more likely to purchase from companies offering tailored experiences?

At Print It!, we see firsthand how personalized print marketing, from custom direct mail campaigns to targeted flyers, boosts engagement, drives brand loyalty, and delivers a significant return on investment. With modern advancements in digital printing technology, creating these personalized campaigns is more efficient and affordable than ever, ensuring you get the most value from your marketing budget.

If you want to make your printed materials more relevant and impactful, let Print It! show you how.

Why Personalization Works So Well in Print

1. Grab Customer Attention with Personalized Print

Personalization makes customers feel seen and valued. Studies confirm people are far more likely to engage with mail or printed materials that include their name, reference past interactions, or contain other relevant details. Unlike digital ads easily scrolled past, a high-quality, personalized print piece from Print It! captures attention and encourages action.

Example: Imagine a local service business sending postcards featuring promotions specific to a customer's neighborhood, printed beautifully by Print It!. This feels relevant and timely.
2. Increase Response Rates and Marketing ROI

Personalized print campaigns consistently outperform generic ones because they address the recipient’s specific needs and interests. The Data & Marketing Association notes that direct mail response rates can soar by 135% when personalization is used.

Example: Nonprofits we work with at Print It! can use targeted printing to tailor donation requests based on past giving history, significantly increasing responses and total donations.
3. Gain a Competitive Edge with Print Personalization

Exceptional service today means delighting customers, not just satisfying them. By integrating customized print materials—expertly produced by Print It!—into your strategy, you create tangible connections that stand out from the digital clutter.

Example: A restaurant could partner with Print It! to print and mail custom birthday coupons to loyal customers, making them feel special and encouraging repeat business.
How Print It! Helps You Personalize Your Print Marketing

Leverage Advanced Digital Printing (Including Variable Data)

Our advanced digital printing capabilities at Print It! allow for personalization on each piece without slowing down production. This means unique names, images, messages, or offers tailored to the individual recipient.

Personalized Postcards & Mailers: Address customers by name, feature location-specific offers, or highlight relevant services.
Custom Newsletters & Flyers: Include content variations based on customer segments or preferences.
Targeted Brochures & Catalogs: Showcase products or services related to a customer's past purchases or inquiries.
Segment Your Audience for Maximum Impact

Not all customers are the same. Print It! can help you think through segmenting your audience based on demographics, behavior, or purchase history to create highly relevant print campaigns.

Retail: Send mailers featuring product recommendations based on previous buys.
Service Businesses: Mail service reminders or targeted offers relevant to a client's past projects.
Events: Use our capabilities, like letterpress or specialty finishing, for personalized invitations that make an impact.
Combine Print with Digital for Stronger Campaigns

A multi-channel approach boosts engagement. Use your Print It! materials to drive digital interaction:

Use QR Codes: Direct customers from your printed piece to a personalized landing page on your website.
Follow Up Digitally: Reinforce your print message with coordinated email campaigns.
Clear Calls to Action: Encourage customers to take the next step – whether it’s calling you, visiting your website, or stopping by.
Get Started with Personalized Print Marketing at Print It!

If you've been considering how to make your marketing more personal and effective, now is the perfect time. Customized print marketing can transform your customer engagement strategy. With Print It!'s high-quality digital printing, smart audience strategies, and options for mailing services, your print materials can be incredibly dynamic and engaging.

Let’s create a personalized print campaign that gets results for your business.

Contact Print It! today for a free consultation! Call us at 864-882-3609 or visit us online at www.printitincolor.com to learn more.

Organize with Style: The Power of Pocket Folders in Professional Presentations

Elevate Your Brand: Why Custom Pocket Folders Are Essential

Whether you're presenting a business proposal, sales pitch, or marketing materials, the way you organize and display your documents can make all the difference. A well-designed pocket folder does more than just hold papers—it serves as a polished representation of your brand and professionalism.

Effective branding strategies can significantly impact revenue, helping businesses stand out beyond just competing on price. A strong brand presence fosters trust, recognition, and long-term customer loyalty – and high-quality presentation materials play a key role in building that presence.

Why Pocket Folders are a Must-Have for Businesses

Pocket folders offer a simple yet effective way to elevate your presentations. Here’s how they can benefit your business:

Professionalism: A branded pocket folder immediately adds credibility and reinforces your company’s identity.
Organization: Keep proposals, contracts, and marketing materials neatly arranged for easy access.
Memorability: Custom designs ensure your brand stays top of mind long after the meeting ends.
Versatility: Use them for client meetings, conferences, trade shows, and promotional events.
Design Tips for Custom Pocket Folders

To maximize the impact of your pocket folders, consider these design elements:

1. Incorporate Your Brand Identity Your folder should align with your company’s visual identity. Include your logo, brand colors, and fonts to create a cohesive look. A well-branded folder leaves a lasting impression and enhances recognition. Beyond branding, the colors you choose for your marketing materials can have a profound psychological impact on how your business is perceived, reinforcing trust, excitement, or sophistication.

2. Choose the Right Paper Stock and Finish Selecting the right material is key to durability and aesthetics. Common options include:

Glossy Finish: Ideal for a sleek, polished look that enhances colors.
Matte Finish: Provides a smooth, elegant feel with a more subtle appearance.
Laminated Coating: Adds extra durability and prevents wear and tear.
3. Use Strategic Design Features Enhance your folder with premium touches such as:

Embossing or Foil Stamping: For a premium, high-end look.
Business Card Slots: To conveniently include your contact details.
Custom Die-Cuts: To create unique shapes that align with your brand personality.
4. Keep It Functional and User-Friendly A cluttered design can overwhelm recipients. Stick to a clean layout with clear sections for different types of content. If your folder has multiple pockets, consider labeling them to guide users.

Make Your Brand Stand Out

Custom pocket folders are more than just stationery—they are a reflection of your company’s attention to detail and professionalism. They provide a tangible way to reinforce your brand identity.

Ready to upgrade your professional presentations? Print It! specializes in creating high-quality custom pocket folders that make brands shine. Explore design options and see how we can help elevate your materials by visiting www.printitincolor.com or contacting us today at 864-882-3609. Let's create a lasting impression—one folder at a time!

Spring Into Sales: Building Your Complete Sales Toolkit

Spring is a time of renewal and growth—making it the perfect season to refresh your sales strategy. As businesses prepare for warmer months, having the right print materials in your sales toolkit can make all the difference in converting prospects into customers.

A well-equipped sales team needs more than just digital resources; print marketing provides a tangible, credible, and highly effective way to engage clients and close deals. Here are five essential print tools that will enhance your sales efforts this spring and beyond.

5 Essential Print Tools to Enhance Your Sales

1. Business Cards: Make a Lasting Impression

Nothing beats the impact of a well-designed business card.

Business cards provide a personal, tangible reminder of your brand, ensuring you stand out in a sea of virtual connections. The personal touch of handing someone a well-crafted business card fosters a connection and leaves a lasting impression.

When creating your business card, consider using:

• High-quality paper stock for a professional feel


• Clean, easy-to-read typography


• Your company logo and branding elements


• A QR code linking to your website or portfolio

2. Brochures & Sell Sheets: Inform and Persuade

When you need to dive deep into your product or service offerings, brochures and sell sheets are invaluable.

For brochures and sell sheets to be effective, ensure your messaging is clear, concise, and benefits-driven. Utilize engaging visuals that align with your brand identity and highlight your unique selling points. Consider including customer testimonials to build trust and incorporating strong calls-to-action (CTAs) to encourage further action from potential customers.

3. Direct Mail: A Personal Touch

Direct mail remains a powerful tool for sales.

With less competition in the mailbox than in the inbox, a well-designed postcard or flyer can command attention and drive engagement. To maximize results, consider these strategies:

• Personalization: Address recipients by name and tailor offers to their interests


• Seasonal Promotions: Spring-themed discounts or limited-time offers boost response rates


• QR Codes & Personalized URL: Bridge the gap between print and digital for measurable results


• High-Quality Printing: Eye-catching design and premium paper stocks elevate perceived value

Direct mail campaigns give prospects something tangible to hold onto, making your brand harder to forget.

4. Presentation Folders & Sales Kits: Organized and Professional

Nothing leaves a better impression than walking into a meeting with a well-organized and professional presentation.

A sales kit might include business cards, brochures, case studies, and pricing sheets—all designed to provide a cohesive, polished experience. 

Presentation folders not only help you stay organized but also convey professionalism and credibility to your clients. It’s a simple way to make sure your sales team is always prepared to impress.

5. Signage & Promotional Materials: Visibility Equals Opportunity

Your sales toolkit isn’t just about what you hand to clients—it's also about what you put in front of them.

Whether you're at a trade show, hosting an event, or just looking to enhance your storefront, printed signage plays a significant role in increasing brand awareness and drawing people in.

Creative Print Marketing Ideas:

• Outdoor Banners: Promote seasonal sales and events


• Table Tents & Counter Cards: Highlight special promotions in-store


• Stickers & Labels: Reinforce messaging on packaging or giveaways


• Branded Notepads & Pens: Provide useful promotional materials that keep your brand top of mind

To build a strong sales strategy this spring, it’s crucial to integrate print materials that support your digital efforts and make a lasting impact. From business cards to brochures, direct mail, presentation folders, and signage, each tool plays a unique role in strengthening your brand presence and increasing customer engagement.

If you're ready to refresh your sales toolkit, contact us today to explore how high-quality print materials can give your business a competitive edge!

Crafting a Sales Narrative: Using Print to Tell Your Brand's Story

Every brand has a story to tell. But in a digital-first world, how do you make sure your message stands out? While online marketing is essential, print materials offer a unique, tangible way to connect with customers and build brand recognition. The power of print lies in its ability to craft a compelling narrative that reinforces your brand identity, engages your audience, and drives sales.

Recent trends show a resurgence in print marketing, with major brands like J.Crew and Patagonia bringing back physical catalogs to strengthen customer relationships. According to Vogue Business, these brands are leveraging print to offer a more immersive brand experience that complements digital efforts.

How to Use Print to Build a Lasting Brand Identity

Here's how businesses can effectively use high-impact print marketing to tell their brand’s story.

1. Define Your Core Message

Before you start designing brochures, business cards, or direct mail campaigns, it’s essential to define the message you want to communicate.

What makes your business unique? What values do you stand for?

Tips for Defining Your Brand Message:

• Focus on the why behind your business. Customers resonate with purpose-driven brands.


• Use consistent language and tone across all materials.


• Highlight your unique selling proposition (USP)—what sets you apart from competitors.

Once your message is clear, you can ensure all your printed materials align with and reinforce that story.

2. Choose Print Materials That Tell Your Story

Different print materials serve different purposes.

Choosing the right mix allows you to tell your brand’s story in a way that resonates with your audience.

Best Print Materials for Brand Storytelling:

• Brochures & Booklets – Great for providing in-depth information about your brand’s history, mission, and services.


• Business Cards – Your first impression in print form; a well-designed card should reflect your brand’s personality.


• Direct Mail Postcards – A targeted way to introduce a new product or special offer while reinforcing your brand image.


• Packaging & Labels – Custom packaging transforms a purchase into an experience, leaving an impression on customers.


• Posters & Banners – Ideal for events, trade shows, or storefronts to capture attention and communicate your brand visually.

3. Design for Impact

The way your print materials look and feel significantly affects how customers perceive your brand.

Strong design choices can enhance your storytelling and create a memorable brand experience.

Key Design Elements:

• Color Psychology: Colors evoke emotions—blue signifies trust, red conveys urgency, and green is associated with eco-friendliness.


• Typography: Fonts should be clean, readable, and aligned with your brand’s personality.


• High-Quality Imagery: Use professional photography or custom illustrations that reflect your brand.


• Paper & Finishes: Premium paper stocks, embossing, foil stamping, or UV coatings add tactile engagement and perceived value.

Luxury brands have long understood the power of tactile experiences. Brands like Prada and Saint Laurent are using high-end printed books as part of their marketing strategy to create exclusivity and deeper customer engagement.

A well-thought-out design doesn’t just make materials look good; it reinforces your brand’s credibility and professionalism.

4. Leverage Print and Digital Together

Print and digital marketing don’t have to compete—they should work together to create a seamless brand experience.

Ways to Integrate Print with Digital:

• QR Codes: Direct customers from print to your website, social media, or a special landing page.


• Custom URLs & Personalized Landing Pages: Track responses and engagement from print campaigns.


• Email and Direct Mail Pairing: To reinforce your message, follow up on a direct mail piece with an email reminder.

By bridging the gap between print and digital, you can create an immersive brand experience that captures attention and drives conversions.

5. Create a Call-to-Action That Drives Results

A strong call-to-action (CTA) is essential to turning brand storytelling into sales.

Your print materials should guide customers toward the next step, whether it’s making a purchase, visiting your website, or signing up for an event.

Examples of Effective CTAs:

• Visit our store today for an exclusive in-store discount!


• Scan this QR code to explore our latest collection.


• Call us for a free consultation on your next project.


• Follow us on social media for updates and special offers.

Your CTA should be clear and concise and create a sense of urgency to prompt immediate action.

Your brand’s story deserves to be heard; print marketing is a powerful way to achieve that. By defining your message, selecting the right print materials, designing with impact, integrating with digital strategies, and crafting strong CTAs, you can create a compelling narrative that resonates with your audience and drives business growth.

Ready to bring your brand’s story to life through print? Contact us today to explore high-impact print solutions tailored to your needs!

Print Advantage: The Long-Lasting Presence of Newsletters

In an era where inboxes are flooded, and digital ads disappear in a matter of seconds, businesses are rediscovering the power of print. A well-crafted, tangible newsletter doesn’t just land in someone’s hands—it stays on their desk, gets pinned to a bulletin board, or is shared between colleagues. Unlike digital communication, print has longevity, making it an invaluable marketing tool that enhances credibility and engagement.

1. Print Stays Where Digital Disappears

How often do you delete an email before even opening it? The average email open rate is just 21.5%, meaning nearly 80% of marketing emails go unread. But even when an email is opened, it doesn't necessarily lead to action—email response rates are typically around 1% or less.

In contrast, direct mail not only gets noticed but also generates action. The Association of National Advertisers (ANA) reports that direct mail response rates average 9% for house lists and 5% for prospect lists—far surpassing email marketing results. 

2. A Credible, Trusted Source of Information

With the overwhelming amount of online content, consumers have become increasingly skeptical of digital ads and email promotions. Print newsletters cut through the noise by offering curated, trustworthy content in a format that feels substantial and personal.

In fact,  effective sales materials, like print newsletters, help businesses build credibility. Unlike digital pop-ups or social media ads, a printed piece reflects professionalism and permanence, making your brand more trustworthy in the eyes of customers.

3. Print Newsletters Create a Deeper Connection

Think about the last time you received a printed newsletter from a company you like. Chances are, you spent more time with it than you would an email. Unlike digital content, which is often skimmed or ignored, print has a unique way of holding attention. The tactile experience of turning pages and feeling quality paper stock makes printed newsletters more engaging.

This deeper connection leads to better retention. Neuroscience research suggests that people process and recall information better when reading from print rather than a screen. This means that your newsletter’s message stays with customers long after they read it, reinforcing your brand’s presence.

4. Multi-Channel Marketing: The Best of Both Worlds

A print newsletter doesn’t have to replace your digital strategy—it should enhance it. By integrating QR codes, personalized URLs, or social media callouts, you can drive traffic from your print newsletter to your website, landing pages, or online promotions.

Businesses that combine print and digital marketing see stronger results. USPS Delivers reports that campaigns using both channels create better engagement, as print provides a physical touchpoint while digital offers instant interaction.

5. Print Is Less Disruptive, More Memorable

Digital marketing is often intrusive—pop-ups, autoplay videos, and email notifications compete for attention and can quickly become overwhelming. Print, on the other hand, offers a calmer, more intentional experience. Instead of fighting for visibility in a sea of distractions, a print newsletter allows customers to engage on their terms.

This makes print far more memorable than digital content. Studies confirm that printed materials create a stronger emotional connection, increasing the likelihood of brand recall. When your message is delivered through print, it isn’t just seen—it’s remembered.

How to Get Started with Print Newsletters

A successful newsletter isn’t just about printing—it’s about strategy. Here’s how you can create a high-impact newsletter for your business:

• Content That Matters – Share valuable insights, industry news, and tips your audience will appreciate. Avoid making it a sales pitch—position your business as a resource.


• Professional Design & Printing – High-quality paper, eye-catching layouts, and a clean design make your newsletter stand out.


• Consistent Distribution – Regular issues help build brand recognition and engagement, whether monthly or quarterly.

Bring Your Brand to Life with Print

Print newsletters are the way to go if you want your marketing efforts to have a lasting impact. A professionally designed and well-executed print newsletter keeps your brand in front of customers longer, builds trust, and enhances engagement.

Contact us today to start planning your custom newsletter and see how print can transform your marketing strategy!

From Retail to Healthcare: How Print Newsletters Keep Customers Engaged

In an age of digital saturation, businesses are constantly seeking ways to connect with their customers in a meaningful, memorable way. Printed newsletters are a powerful, time-tested tool that offers unique advantages.

? Higher Engagement – Unlike fleeting emails, print newsletters stay on desks, in homes, or in waiting rooms for days or weeks—continuously reinforcing your brand.
? Tangible Connection – Print creates a sense of credibility and permanence.
? Less Digital Clutter – A printed newsletter stands out and isn’t lost in inbox overload.
? Greater Brand Visibility – Businesses that switch from digital-only to incorporating print often see increased customer retention.

But how can different industries use newsletters effectively? Here’s a look at how various businesses can leverage newsletters to enhance their marketing efforts.

Retail: Boosting Customer Loyalty & Sales

Printed newsletters can enhance customer engagement and brand loyalty by keeping customers informed and engaged with promotions and product highlights.

• Announce Promotions & Sales – Keep customers informed about upcoming discounts, flash sales, and exclusive offers.


• Showcase New Arrivals – Highlight the latest product launches and seasonal collections.


• Loyalty Program Updates – Provide members with point balances, VIP perks, and personalized shopping recommendations.


• Style & Shopping Tips – Offer guides on trending products, outfit pairings, or gift ideas.

Healthcare: Educating & Building Trust

Healthcare providers can use newsletters to reinforce relationships, provide valuable health advice, and inform patients about services.

• Share Wellness Tips – Offer seasonal health advice, fitness routines, and nutrition guidance.


• Introduce New Services – Inform patients about new treatments, technology, or specialists.


• Preventive Care Reminders – Send reminders for vaccinations, screenings, and check-ups.


• Patient Success Stories – Highlight real stories that build trust and credibility.

Real Estate: Staying Top-of-Mind

For real estate agents, printed newsletters can effectively engage potential buyers and sellers with valuable market insights and property highlights.

• Market Trends & Insights – Provide homebuyers and sellers with updates on market conditions.


• Featured Listings – Showcase available properties and recent sales.


• Homeowner Tips – Share seasonal maintenance tips and home improvement ideas.


• Client Testimonials – Build credibility by featuring success stories from happy buyers and sellers.

Education: Keeping Parents & Students Informed

Schools and universities can use newsletters to foster engagement with parents, students, and alums and inform them about important updates.

• Event Announcements – Promote upcoming school functions, sports games, and fundraisers.


• Academic Highlights – Recognize student achievements, teacher spotlights, and educational milestones.


• Parent Engagement – Provide resources, important dates, and reminders for school activities.


• Alumni News & Donations – Keep past graduates engaged with updates and donation opportunities.

Nonprofits: Strengthening Community Engagement

Nonprofits can use newsletters to keep donors, volunteers, and supporters engaged with updates on their mission and impact.

• Showcase Impact Stories – Share stories of how donations and volunteer efforts have made a difference.


• Promote Fundraising Events – Keep supporters engaged with updates on upcoming events.


• Volunteer Spotlights – Recognize and celebrate the work of dedicated volunteers.


• Call for Support – Encourage donations, partnerships, and sponsorships.

Ready to Start Your Newsletter Campaign?

Newsletters are practical tools for building relationships and keeping audiences engaged, regardless of industry. If you’re looking for a custom-designed, professionally printed newsletter, we’re here to help!

Contact us today to get started!